Journal of Business Studies and Management Review
The aim of the Journal of Business Studies and Management Review (JBSMR) is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
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<![CDATA[FACTORS THAT EFFECT EMPLOYEE PRODUCTIVITY WITH WORK COMPETENCY AS INTERVENING VARIABLE AT FOOD AND BEVERAGE MSMEs IN BATAM ]]>
<![CDATA[Mischelle Lo]]>;
<![CDATA[Agustinus Setyawan]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.26248
<![CDATA[Labour is one of the most important things in measuring the competitiveness of a country. Indonesia's workforce is ranked 51 out of 63 studied by the International Institute for Management Development (IMD) in the World Talent Ranking in 2022. This can be seen based on statistical data on the level of labour productivity released in 2022 by the ILOSTAT (International Labor Organization) agency that Indonesia is still in 107th place out of 185 countries at US $ 13.1 per hour. This study was conducted to examine the effect of work discipline and work motivation on employee productivity with work competence as mediation in Food and Beverage MSMEs in Batam. The research method used is a quantitative approach. The research collected respondents using a questionnaire method through gform for 400 samples. The data were analyzed using SPSS to analyze descriptive data and Smart PLS to test research hypotheses. The results showed that the variables of work discipline and work motivation directly affect employee productivity and indirectly affect through work competency.]]>
<![CDATA[THE INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ]]>
<![CDATA[Ahmad Subhi]]>;
<![CDATA[Erida Erida]]>;
<![CDATA[Yenny Yuniarti]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.26615
<![CDATA[The perpetrator's business can use the internet and digital marketing as a medium for support activities marketing , like For do promotion, buying and selling process. One of them is the emergence of online sites and applications internet-based _ used to help do activity sales or purchase products online. Study This is study descriptive quantitative aim _ To explain the influence Customer Experience and Customer Satisfaction as well as interest_use repeat consumers who have application Tix. Id . Population in research This is user application Tix.Id in Jambi City with sample as many as 75 respondents . Withdrawal sample use non-probability sampling with the technique purposive sampling . Data collection using google form. Deep data analysis techniques study This is Partial Least Square use application SmartPLS . Research results This show that : Customer Experience and Customer Satisfaction influential positive and significant to Interest Use Repeat , Customer Experience influential positive and significant to Customer Satisfaction. CustomerExperience influence interest use repeat through customer satisfaction as intervening variable]]>
<![CDATA[Usulan Strategi Pemanfaatan Brand Ambassador Untuk Meningkatkan Brand Awareness Rabbani ]]>
<![CDATA[Nadhirah Fahrani]]>;
<![CDATA[Cecep Safaatul Barkah]]>;
<![CDATA[Tetty Herawati]]>;
<![CDATA[Lina Aulina]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.26900
<![CDATA[This study aims to look at the condition of the company's business environment by using SWOT analysis to formulate the right strategy to increase Rabbani's brand awareness. Qualitative research with the case study method is the type of research used. From the analysis results, it is known that the company is in quadrant one, which indicates that it needs a growth strategy. One way to be done is to increase brand awareness through brand ambassadors. Brand ambassadors aim to increase brand awareness and drive sales. The selection of brand ambassadors can be determined by considering the characteristics of brand ambassadors, namely transference, congruence, credibility, attractiveness, and strength.]]>
<![CDATA[EFFORTS TO IMPROVE EMPLOYEE PERFORMANCE THROUGH COMPENSATION POLICY AND JOB DESIGN EFFECTIVENESS MEDIATED BY JOB SATISFACTION AT MANDIRI UTAMA FINANCE SERANG BRANCH ]]>
<![CDATA[Henny Ratnasari]]>;
<![CDATA[Agus David Rahmansyah]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.27364
<![CDATA[This study aims to determine the relationship between compensation policy variables and the effectiveness of job design in improving employee performance and job satisfaction in mediating compensation policies and the effectiveness of job design in improving employee performance. Building a model of business phenomena and research gaps in improving employee performance at the Serang Branch of Mandiri Utama Finance with a purposive sampling technique. Data analysis using the SEM-PLS method. The results of the study show 1) Steering policies have a positive and significant effect on job satisfaction, 2) Job design effectiveness has a positive and significant effect on job satisfaction, 3) compensation policies have a positive and insignificant effect on employee performance, 4) Job design effectiveness has a positive influence and significant to employee performance, 5) Job satisfaction has a positive and significant impact on employee performance. 6) Job satisfaction mediates the effect of compensation policy significantly on employee performance, 7) Job satisfaction mediates the effect of job design effectiveness significantly on employee performance.]]>
<![CDATA[EXAMINING FACTORS AFFECTING EMPLOYEE PERFORMANCE IN BATAM CITY SHOPPING MALLS ]]>
<![CDATA[Princessa Tan Widiana]]>;
<![CDATA[Agustinus Setyawan]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.27870
<![CDATA[Globalisation has broadened market prospects for Indonesian industries and concurrently expanded employment opportunities for its citizens. A critical determinant of company improvement is employee performance. This study is centred on identifying factors that influence employee performance, specifically focusing on the mediating role of job satisfaction. The target demographic for this research comprised employees working in shopping malls in Batam City, encompassing 379 respondents who were reached through questionnaire distribution. The methodology involved a descriptive statistical approach and the application of Partial Least Squares (PLS) for data analysis. The findings of the study highlight that organisational commitment, employee communication, and internal branding significantly and positively influence employee performance, with job satisfaction acting as a mediator. This suggests that these factors when harmonised with enhanced job satisfaction, contribute substantially to improved employee performance. This research offers valuable insights for businesses, especially within the retail sector, seeking to enhance employee productivity and overall organisational effectiveness. Â Â ]]>
<![CDATA[IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY ]]>
<![CDATA[Feyza Muhammad Ikhsan]]>;
<![CDATA[Syahmardi Yacob]]>;
<![CDATA[Dede Suleman]]>;
<![CDATA[Hanan Laras Sabrina]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.27980
<![CDATA[This research aims to elucidate the impact of Online Customer Reviews and Online Customer Ratings on the decision-making process for online purchases on the E-Commerce platform Tokopedia. The study focuses on residents of Jambi City who are of productive age. A purposive sampling method was employed to select 100 respondents as the sample size for this study. Data collection was conducted through a survey questionnaire, and this primary data was analysed using multiple linear regression techniques, utilising the SPSS software for Windows. The findings of this analysis reveal that Online Customer Reviews positively influence purchasing decisions. In contrast, Online Customer Ratings were found to have no significant effect on these decisions. This suggests that while the content of customer reviews plays a crucial role in shaping consumer behaviour and choices on the Tokopedia platform, the numerical ratings assigned by customers do not significantly sway purchasing decisions. These results offer valuable insights into consumer behaviour in the digital marketplace, particularly in the context of e-commerce platforms like Tokopedia, and can inform strategies for online retailers and marketers in optimising customer engagement and sales conversion.]]>
<![CDATA[THE RELATIONSHIP BETWEEN MANAGEMENT FUNCTION IMPLEMENTATION, SOCIAL CAPITAL AND BUSINESS PERFORMANCE OF SMALL CRAFT INDUSTRIES: THE MEDIATING EFFECT OF COMPETITIVE ADVANTAGE ]]>
<![CDATA[Husni Hasbullah]]>;
<![CDATA[Rohman Wilian]]>;
<![CDATA[Al Parok]]>;
<![CDATA[Dahmiri Dahmiri]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.28032
<![CDATA[The research objective is to describe and model the relationship between the application of management functions, social capital and business performance of small craft industries with the mediating effect of competitive advantage in small craft industries in Jambi City. The research respondents are small craft industry businesses located in regencies/cities in Jambi City. The types of data used are primary and secondary data. Primary data was obtained by distributing questionnaires to small craft entrepreneurs and the results of interviews to key respondents using interview guides, while secondary data was obtained from various interest groups and literature. The classical test was performed with validity test, reliability test and normality test. Two approaches were used to analyze the data, namely qualitative and quantitative approaches using Structural Equation Modeling (SEM). From the results it is concluded that the management function has a significant positive impact on business activity, social capital has a significant positive impact on business activity, competitive advantage has a significant impact on business activity, management function has an impact on business activity through competitive. benefits, and social. Capital has a significant positive impact on business outcomes through competitive advantage]]>
<![CDATA[THE DAMPAK KONFLIK ANTARA PEKERJAAN DAN KELUARGA TERHADAP KINERJA PEKERJA PEREMPUAN DENGAN KEPUASAN KERJA SEBAGAI MEDIATOR DI PT. KALDU SARI NABATI RANCAEKEK ]]>
<![CDATA[Nurunnadiya Savitri]]>;
<![CDATA[Hilmiana Hilmiana]]>;
<![CDATA[Kartono Kartono]]>;
<![CDATA[Devi Alviani]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.28166
<![CDATA[The aim of this study is to explore the relationship between work-family conflict and employee performance, as well as the effects of job satisfaction and work-family conflict on employee performance. For the study, which was conducted at PT. Kaldu Sari Nabati Indonesia Rancaekek Bandung, 195 married female employees from the Production Department were chosen. A questionnaire was used to collect the study's data, and the statistical product and service solutions (SPSS) program was used for the analysis. The results demonstrate that although work-family conflict does not directly and significantly affect employee performance, it does so when job satisfaction is taken into account as a mediator. Furthermore, employee performance is significantly positively impacted by job satisfaction. These results highlight the crucial role that job satisfaction plays in minimizing the detrimental effects of work-family conflict on employee performance.]]>
<![CDATA[THE Pengaruh Inflasi, Suku Bunga, Nilai Tukar, Indeks Persepsi Korupsi, dan Keterbukaan Perdagangan terhadap Investasi Asing Langsung di 6 Negara ASEAN ]]>
<![CDATA[Fiona Fiona]]>;
<![CDATA[Nasar Buntu Laulita]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.28265
<![CDATA[Every country faced economic instability during the COVID-19 pandemic. Despite the economic instability, some discovered that the number of foreign direct investment inflows increases in most of ASEAN countries. This phenomenon makes investors hard to predict the level of foreign direct investment within the region. The purpose of this research is to understand which are the variables that may have impact on the inflows of foreign direct investment, specifically in ASEAN countries. Therefore, the research is conducted in 6 ASEAN countries that contribute the most to the overall foreign direct inflows in ASEAN from the year 2002 to 2021. This research uses a quantitative approach with panel data regression analysis. This research is tested in both Eviews 12. The result shows that inflation and interest rates don't affect foreign direct investment inflows significantly in the 6 ASEAN countries, whereas exchange rate, corruption perception index, and trade openness have a significant effect on foreign direct investment.]]>
<![CDATA[Peran Variabel Kepercayaan dan Pengaruhnya Terhadap Loyalitas Konsumen Jasa Telekomuniasi GSM ]]>
<![CDATA[Suyono Saputra]]>;
<![CDATA[Yulfiswandi Yulfiswandi]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i1.28307
<![CDATA[This study explores the impact of brand experience, service quality, customer satisfaction, and trust on customer loyalty within the mobile telecommunications sector in Batam City. The participants of this research were residents of Batam who utilized cellular telecommunications services. Data was collected through an online questionnaire via Google Forms, targeting 300 respondents who were customers of mobile telecommunications services. The data analysis revealed several key findings: 1. A significant positive relationship exists between brand experience and customer loyalty. 2. Service quality is strongly linked to customer satisfaction. 3. There is a notable connection between brand experience and customer trust. 4. Customer satisfaction significantly influences customer loyalty.5. Service quality indirectly affects customer loyalty through customer satisfaction. 6. Interestingly, the study found no direct significant relationship between trust and loyalty, nor between brand experience and loyalty when mediated by trust. These results suggest that while brand experience, trust, and customer satisfaction are important factors influencing loyalty, trust does not directly contribute to building customer loyalty, nor does brand experience impact loyalty through trust. Moreover, maintaining high service quality is emphasized as a fundamental requirement for telecommunications service providers. This research provides valuable insights into the dynamics of customer loyalty in the mobile telecommunications context, offering practical implications for businesses in this industry aiming to enhance their customer retention strategies.]]>
