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INDONESIA
Jurnal Indonesia Sosial Sains
Published by CV. Publikasi Indonesia
ISSN : 27236595     EISSN : 27236692     DOI : 10.36418
Core Subject : Economy, Humanities, Science, Social,
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences
The Jurnal Indonesia Sosial Sains is a scientific journal in the form of research and can be accessed openly. This journal is published once a month by CV. Publikasi Indonesia. The Jurnal Indonesia Sosial Sains provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Geography, and Education that belong to the social context. Published articles are from critical and comprehensive research, studies or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 30 Documents
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Search results for , issue "Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains" : 30 Documents clear
Used Car Customer Segmentation Using K-Means Clustering Model With SPSS Program: Case Study Caroline.Id Muhammad Farhan; Jerry Heikal
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1042

Abstract

This study discusses the use of K-Means clustering algorithm to determine market segmentation and prepare targeted marketing strategies. The process involves grouping customer data based on various factors such as transmission type, customer satisfaction, payment method, and branches. After grouping the data, the initialization stage is carried out by providing an initial number, and then the clustering process is carried out. The resulting clusters are analyzed to identify different customer profiles and needs. With an in-depth understanding of each segmentation, companies can develop specific and targeted marketing strategies for each customer group. Additionally, this study discusses the construction of a brand persona by identifying the target audience, understanding their needs and wants, creating a character profile, and compiling a brand persona document that includes all the important information. The customized brand persona can then be used in the development of online value proposition and marketing strategies.
Analysis of The External Environment in The Face of TikTok Shop Closure Faridi Faridi; Kartono Kartono
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1045

Abstract

Electronic Commerce or e-commerce is all buying and selling activities or transactions carried out using electronic media (the internet). Even though telephones and television are included as electronic means, e-commerce now refers more to digital technology or the internet. The purpose of researchers in conducting this analysis is to determine the threats and opportunities that will be faced by online shop MSMEs in Gegesik village, Cirebon Regency. This research uses a descriptive qualitative approach with a case study method. The research results from the closure of the TikTok Shop have an impact on the welfare of the people of Gegesik village who previously depended on the TikTok Shop and are now very confused. There are two camps of opinion, namely the first, there are those who agree that the TikTok Shop is closed. It is a threat to MSMEs in Indonesia because some think that the goods sold at the TikTok Shop are imported goods from China, Hong Kong, and Thailand, which will close down small companies. and medium and accompanied by a storm of mass layoffs and fear of user data being intercepted by other countries. The group that does not agree with TikTok Shop being closed believes that with social media like TikTok Shop, someone can once again struggle to earn a living to meet their family's needs, whereas those who were previously laid off (layoffs) can survive day after day because they rely on their hopes from TikTok Shop.
The Effect of Competitive Strategy and Product Quality on Business Performance Study On: Unilever Indonesia Tbk Cici Dwi Vidiastutik; Kartono Kartono
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1046

Abstract

Currently, in the global market era, many daily necessities are circulating in the world goods market domestic and foreign products. Many companies are developing in Indonesia, both domestic companies and foreign investment companies. One of them is Unilever Indonesia which operates in the primary consumer sector. This research aims to describe efforts to create the influence of competitive strategy and product quality on business performance at Unilever Indonesia Tbk. The urgency of research is to fulfill assignments for the Strategic Management course and as a requirement to take the Final Semester Examination. This research is intended for readers as supporting material for further research in the future and is also useful for writers to develop the process of creating scientific work. This research uses a descriptive quantitative approach method with Explanatory Research research, using annual financial data for the last 3-year period. This method aims to find variable relationships that exist in a community. Using company financial reports to determine the results and influence of competitive strategy and product quality on company sales over several decades and determine the effectiveness of company strategy in the company's business performance. This research was created based on references from several journals by previous researchers with variables that are closely related to the title of the research created by the author.
Solvency Ratio Analysis to Assess Financial Performance in Insurance Companies: Case Study PT. Taspen Life Insurance Anita Sumartinih
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1048

Abstract

Assessing a company's financial performance is a very important thing to do. Financial performance assessment can also show the extent of the company's success in achieving its goals. The research object focuses on the problem of solvency ratio analysis to assess financial performance in the case study insurance company PT. Taspen Life Insurance. PT. Taspen Life Insurance is a subsidiary of PT TASPEN (Persero) with 99.97% share ownership and 0.03% shares owned by the Taspen Jakarta Employees Cooperative. Taspen Life provides a variety of group and individual life insurance product solutions that have the benefits of life protection, future and old age planning, education funds, and critical illness insurance. This research aims to determine the company's performance assessment through analysis of the solvency ratio at PT. Taspen Life Insurance. The subject of this research is PT. Taspen Life Insurance. The method used in this research is the analytical descriptive method. The type of data used is secondary data obtained from the PT company performance report website. Taspen Life Insurance in 2018, 2019, 2020, 2021, 2022. Based on the results of the study, the analysis of the solvency ratio on PT. Taspen Life Insurance in 2018, 2019, 2020, and 2022 is considered to have poor financial performance because its solvency level exceeds 200%. In 2021, the achievement of the solvency ratio of PT. Taspen Life Insurance is less than 200%, which can be interpreted as the financial performance of PT. Taspen Life Insurance in 2021 is considered quite good.
The Influence of Suppliers and Customers as a Micro External Environment on Sales Growth Diniyah Aulia Fitri
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1049

Abstract

A company is a for-profit organization, that is, an organization that has the goal of obtaining high profits. To achieve this goal, companies need to analyze the environment, both internal and external. The micro-external environment is usually referred to as the industrial environment. This is because, in this micro external environment, the company's business activities occur directly where there is a strong relationship between competitors, suppliers, and consumers themselves so that their impact and influence on each other can be seen. Indofood explained that rising geopolitical tensions, high inflation rates, and rising prices of various commodities created markets. This research uses a qualitative approach with a descriptive type. A qualitative approach is used to analyze the external environment using annual reports at PT. Indofood Sukses Makmur Tbk deals with data sourced from observations about external factors, written data in the form of documents, and information provided. This research will discuss the efforts made by Indofood to overcome this problem. Suppliers and customers are important factors in this. Both had a positive influence on sales growth of 11.56% with an operating profit margin of 17.8% despite an increase in sales prices to balance the increase in raw materials.
Behavior-Based Safety Analysis with Unsafe Action and Unsafe Condition in Cadets at The General Workshop of Medan Aviation Polytechnic Ivana Wardani; Fauziah Nur; Inda Tri Pasa; Liber Tommy Hutabarat; Sukarwoto Sukarwoto
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1050

Abstract

This study aims to analyze the implementation of Behavior Safety (BBS) and identify factors related to Unsafe Actions and Unsafe Conditions in cadets at the General Workshop of Medan Aviation Polytechnic. The research method used was survey and observation, involving the active participation of cadets as respondents. Data were collected through questionnaires and direct observation of behaviors and conditions that could pose risks in the work environment. The results of the analysis showed that the implementation of BBS had a positive impact in increasing cadets' awareness and compliance with safety procedures. However, the findings also identified a high number of Unsafe Actions, such as inappropriate use of personal protective equipment or negligence in following safety procedures. In addition, Unsafe Conditions were also detected in several areas, such as unsuitability of work equipment and lack of preventive maintenance. This research provides in-depth insight into the factors causing Unsafe Actions and Unsafe Conditions so that concrete corrective measures can be taken to improve safety at the General Workshop of Medan Aviation Polytechnic. The implication of this research is expected to contribute to the development of a more effective security policy and improved work safety for cadets in carrying out activities in the workshop environment.
Analysis of The Performance of Educational Institutions, With A Balanced Scorecard Approach Konradus Takene
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1051

Abstract

This study aims to measure the performance of SMA Seminari St. Rafael Kupang with a Balanced Scorecard approach. This research is a quantitative research with a descriptive design. The research was conducted by measuring the performance level of SMA Seminari St. Rafael Kupang through four aspects (perspectives) in the Balanced Scorecard, namely: financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The research instrument is in the form of questionnaires distributed to seminarians, which are primary data. There is also secondary data in the form of questionnaires (for educators and education personnel), school financial data, and other supporting documents and data. The core respondents in this study were seminarians. Additional respondents were educators and education personnel. The final results showed that the performance of the educational institution, SMA Seminari St. Rafael Kupang, was overall in the good category. Customer perspective performance is in the outstanding category, judging from the perceptions, satisfaction, and expectations of seminarians. Performance Financial perspective is in the good category, in terms of financial management requirements, namely economical, efficient, and effective. The performance of internal business processes is in a good category, judging from the operating processes that occur in this institution. The performance of learning and growth perspectives is a good category.
Literacy Alley: Efforts to Enhance Literacy Passion Among Students at Kanisius Demangan Baru Yogyakarta Elementary School Nurhayati Nurhayati; Agus Herwanto; Marwan Marwan
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1052

Abstract

This study aims to explore and evaluate the efforts made in increasing literacy love in students of Kanisius Demangan Baru Elementary School (SD) in Yogyakarta. Literacy plays a crucial role in students' intellectual and social development, and an understanding and appreciation of literacy can enrich their educational experience. This research method involves collecting qualitative data through classroom observation, interviews with teachers and students, as well as analyzing documents related to literacy programs that have been implemented, and finally drawing conclusions. The results showed that efforts to increase love for literacy involve innovative teaching strategies and integrating literacy into the curriculum. Teachers actively promote students' interest in reading through activities such as book discussion groups, story and storytelling performances, library visits, promoting literacy corner projects in classrooms, and enlivening school walls and hallways with student literacy works. In addition, science literacy programs can also improve students' knowledge of nature, and storytelling teacher programs can improve teachers' and students' abilities with literary appreciation. The evaluation results showed a positive increase in students' reading interest and literacy understanding. The findings may provide insight for other schools looking to increase the love of literacy at the primary level, emphasizing the importance of collaboration between teachers, students, and parents in creating an educational environment that supports children's literacy development.
Education Program Evaluation P5 (Pancasila Student Profile Strengthening Project) Using CIPP Heni Prasetyowati; Ade Iriani; Bambang Ismanto
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1053

Abstract

This study aims to evaluate the implementation program of the project to strengthen the Pancasila student profile (P5) in the independent curriculum at SDN Genting 02, Jambu District, Semarang Regency, which is a driving school. The research method used is a type of evaluation research using a qualitative descriptive method. This research uses the CIPP evaluation model (context, input, process, product). Data collection techniques used interviews, documentation studies, and observation. Data analysis techniques include Data collection, data reduction, data presentation, and drawing conclusions, in accordance with data analysis techniques according to Miles and Huberman. The research findings indicate that the P5 context aspect is crucial for boosting student achievement and fostering enthusiasm for learning. The Input aspect, namely in the fields of planning, schedules, implementation mechanisms, teachers, staff, financing, facilities, and infrastructure are appropriate but there is a need for improvement in several fields. The results of research on process aspects include preparation, activity process, obstacles, and aspects of suitability to the needs of students.  The results of research on the product aspect are the increasing academic and non-academic achievements of students, and also good character in students.
The Impact Of Green Marketing Campaign Towards H&M Indonesia Customers’ Purchase Decision: A Case Study On H&M Conscious Collection Stephanie Daniella Lay
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1054

Abstract

In recent years, the topic of sustainability has been on the rise. As it continues to become an area of concern and discussion, industries are also nudged, and even forced, to go in the same direction in order to keep up with the competition. This has also been complemented with how people are now more interested in sustainable brands, in which being sustainable has now become a trend as more and more companies decide to go green, and even a priority. Amongst them is the fashion industry; H&M was first accused of greenwashing in August of 2019 by The Norwegian Consumer Authority as it defines its Conscious Collection as “the shortcut to more sustainable shopping”. This research would like to investigate if greenwashing; described as making false claims about a brand’s product or service to attract more customers; affects the purchase decision of customers. This research employs a quantitative methodology with non-probability sampling by contacting H&M Indonesia Twitter followers. The results of this research revealed that the greenwashing done by H&M through its Conscious Collection green marketing campaign did not play a significant role in the purchase decision of H&M Indonesia customers due to Indonesians’ environmental literacy. It is hoped that the implications of this research help to advise big corporations as well as small aspiring businesses that being sustainable should be done correctly and genuinely – from communicating green promotional messages to executing a green marketing campaign.

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