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Shandra Rama Panji Wulung
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Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia
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INDONESIA
Journal of Tourism Education
Published by Universitas Pendidikan Indonesia
ISSN : 28093739     EISSN : 28092449     DOI : -
Core Subject : Education, Social,
Education Social Sciences Other
Journal of Tourism Education (JoTE) is a peer-reviewed journal designed to facilitate scholarly discussion regarding tourism education within a broad sense from related disciplines. It aims to serve the needs of most current advances of tourism education through the presentation of issues from research results and literature review to the field. Published twice a year in June and December, JoTE accepts both research-based and literature review articles
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 1 (2022)" : 6 Documents clear
Analysis of Marketing Strategy as Recovery Effort in Alamendah Village During the COVID-19 Pandemic Rinrin Yuliana; Bagja Waluya; Endah Fitriyani
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

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Abstract

The COVID-19 pandemic has affected several industries, one of which is the tourism industry such as hotels, restaurants, retailers and various tourist attractions in Indonesia being closed due to this pandemic. One of the affected tourist attractions is the Alamendah Tourism Village, which is located in Bandung Regency, West Java. This study aims to determine the marketing strategy as a recovery effort in the Alamendah Tourism Village during the COVID-19 pandemic. The marketing strategy carried out in this study is from the 7P aspect in the marketing mix, namely Product, Place, Promotion, Price, People, Physical Evidence, and Process. This study uses a qualitative approach with descriptive analysis methods, the resource persons in this study consisted of the managers of the Alamendah Tourism Village, the Bandung Regency Culture and Tourism Office and Tourists. The results of this study indicate that the marketing strategy carried out by the Alamendah Tourism Village before and during this pandemic had positive changes, which initially only depended on offline marketing to become online and added new tour packages, namely Virtual Tours.
The Role Model of MICE Activities After the COVID-19 Pandemic in Indonesia Firman Syah; Muhammad Iqbal Katik Rajoendah
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

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Abstract

This quantitative research applying SmartPLS3 aimed to look at the overall existing problems in the field related to the impact of the COVID-19 pandemic on MICE business actors and the hybrid model on the existence of MICE activities in Indonesia. The focus of the research was only five representative cities that are the target of MICE activities based on the government’s plan, including Jakarta, Bogor, Bali, Yogyakarta, and Malang. Considering that it has been a year since the COVID-19 pandemic ravaged countries in the world, especially in Indonesia, it brought its own problems. One of the sectors affected is tourism and MICE, and even worse, not a few business actors have given up. They finally switched professions in the fields of culinary, agriculture, and plantations as an alternative business during the pandemic. The emergence of this hybrid concept makes business actors keep moving on. Several alternative solutions prepared during the COVID-19 pandemic include holding virtual MICE, virtual tourism, virtual events, webinars, as well as holding meetings via the Google Meet and Zoom Meet applications, as well as holding teleconferences. This means that the development of the MICE industry will continue to be carried out through the use of more intense technology. It is undeniable that this new activity requires creativity and high quality so that the virtual event can run well
The Effect of Perceived Value on Culture-Based Tourism In Istano Basa Pagaruyung on Revisit Intention Fakhrul Rozi; Shandra Rama Panji Wulung
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

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Abstract

As a culture-based tourism destination, Istano Basa Pagaruyung attempted to enhance the strategy of domestic tourists’ revisit intention. Therefore, this study aimed to obtain findings regarding the Perceived Value, Revisit Intention, and the influence of Perceived Value on culture-based tourism at Istano Basa Pagaruyung on revisit intention. This type of research was descriptive and verification with explanatory survey methods. The samples in this study were 110 domestic tourists, using the incidental sampling technique because the target population was those who had visited Istano Basa Pagaruyung. The data analysis technique used was multiple regression analysis. The relusts obtained indicate that the description of Perceived Value variable had a significant effect on the revisit intention variable, and partially it was found that there were 2 sub-variables, namely social value and epistemic value, which had a significant effect on Revisit Intention. However, the two other dimensions, emotional value and conditional value which did not have significant direct effect on revisit intention. Tourists could receive social quality and knowledge about a culture very well so that they could become motivation or intentions to visit againAs a culture-based tourism destination, Istano Basa Pagaruyung attempted to enhance the strategy of domestic tourists’ revisit intention. Therefore, this study aimed to obtain findings regarding the Perceived Value, Revisit Intention, and the influence of Perceived Value on culture-based tourism at Istano Basa Pagaruyung on revisit intention. This type of research was descriptive and verification with explanatory survey methods. The samples in this study were 110 domestic tourists, using the incidental sampling technique because the target population was those who had visited Istano Basa Pagaruyung. The data analysis technique used was multiple regression analysis. The relusts obtained indicate that the description of Perceived Value variable had a significant effect on the revisit intention variable, and partially it was found that there were 2 sub-variables, namely social value and epistemic value, which had a significant effect on Revisit Intention. However, the two other dimensions, emotional value and conditional value which did not have significant direct effect on revisit intention. Tourists could receive social quality and knowledge about a culture very well so that they could become motivation or intentions to visit again
Development of Gastronomic Tourism Guide Application Tsara Nabilla; Dewi Turgarini; Ilma Indriasri Pratiwi
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

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Abstract

The purpose of this research is to identify the needs and desires of gastronomic tourists in Bandung City (to build personalization) to be further compiled as a recommendation for gastronomic tourism in Bandung City which is practical, interactive and advanced by utilizing technology. The method used is research and development. The development procedure refers to the ADDIE (Analysis, Design, Development, Implementation and Evaluations) model. Field data collection used a questionnaire technique which was distributed to 37 gastronomic tourists in Bandung City via Google form. The final result of this research is a gastronomic travel guide mobile application that provides recommendations based on the needs and desires (personalization) of tourists in Bandung City.
Impact of COVID-19 on the Global Tourism Economy Arief Syaifudin; Hendarmawan Hendarmawan; Evi Novianti
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

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Abstract

COVID-19 has paralyzed the world tourism sector. Travel restrictions (land, air, and sea), quarantine policies by the competent authorities, and physical restrictions are the main factors for cessation of tourism activities. The tourism sector that relies on individual mobility is supported by transportation modes so that when this is limited, it will have an impact on decreasing tourist visits, occupancy rates and the cancellation of a number of festivals and events that are routinely held until in the end this condition has an impact on tourism sector income. This study aims to obtain an overview of the impact of COVID-19 on the income of the tourism sector in a number of countries. Through literature studies, it is hoped that sufficient information can be obtained so that it can be used as a consideration for tourism managers in developing the concept of sustainable tourism in the future. 
The Impact of Motivation on Revisit Intention Fahry Ahmad; Maya Rahmah Fikriyah
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.513 KB)

Abstract

The purpose of this study is to ascertain the motivational description and its impact on the intention to return to Mount Papandayan Nature Tourism Park during the Covid-19 pandemic. In order to acquire findings in the form of an overview of the motive for revisit intention at Mount Papandayan Nature Tourism Park during the Covid-19 pandemic, descriptive-verification research, a method known as an explanatory survey, was used in this study. 350 responses made up the 350 samples, who were tourists who went rock climbing on Mount Papandayan Nature Tourism Park during the Covid-19 epidemic. In this study, a non-probability sampling methodology called incidental sampling was utilized to determine the sample size. Research instruments in the form of questionnaires that were sent to respondents and observations were employed in data gathering approaches. Validity and reliability tests, the classical assumption test, the multiple linear regression test, the f test (simultaneous), and the t test were all employed to analyze this (partial). Test results revealed that during the Covid-19 epidemic, motivation had an impact on visitors' intentions to return to Mount Papandayan Nature Tourism Park. The number of visitors to Mount Papandayan Nature Tourism Park who are highly motivated is evidence of this. as well as the desire to return and to refer friends, family, and acquaintances.Keywords: Sport Tourism, Motivation, and Revisit Intention.

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