Jurnal Komunikasi Global
Jurnal Komunikasi Global (JKG) is a peer-reviewed journal organized and published by the Department of Communication Studies, Faculty of Social and Political Sciences (FISIP), Syiah Kuala University. JKG publishes research and review articles promoting various approaches in the field of communication studies limited to mass communication, marketing communication, and intercultural communication (starting from Volume 9(2) 2020). JKG publishes twice a year in June and December. Each volume contains eight research and review articles. JKG is a follow-up journal of Komunikasi Global which was firstly published in 2012. Since 2017, the journal has been published online with the first edition Volume 6(1) 2017. Starting from Volume 7(1) 2018, JKG adopted the IMRAD model for Heading Style and Writing Publication following the Indonesian Ministry of Research and Higher Education regulations. JKG was accredited by Kemenristekdikti RI (SINTA 4) from Volume 7(1) 2018. Since Volume 10 (1) 2021, JKG is accredited with SINTA 3 (SK No.158/E/KPT/2021). Since Volume 9(1) 2020, a new journal template adding article history, citation and some adjustment of font size, header, table format, article history and citation has been initiated to maintain the quality of the publication.
Articles
132 Documents
<![CDATA[Pemaknaan Jimat Sebagai Simbol Religi Bagi Mahasiswa Jepang ]]>
<![CDATA[Fatonah Fatonah]]>
<![CDATA[ Jurnal Komunikasi Global Vol 7, No 1 (2018) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v7i1.10500
<![CDATA[This research started with the idea that many Japanese are not concerned with religious status. The Ippen monks in the 13th century made the concept of religion simpler for Japanese society through the use of amulets as religious symbols that were finally accepted by Japanese society. This study aims to determine the meaning, motives, and influence of amulets on the attitude and behavior of Japanese using qualitative methods with phenomenology approach and the theory of symbolic interaction. Data analysis techniques were in-depth interviews, participant observation, and documentation. The results of this study show that the amulets have a deep meaning including happiness, academic achievement, safety travel, health, success, and security. While the reason for having an amulet is to avoid danger and maintain safety, grow self-esteem, pass the test, be able to enter university, as a guard and protector, or to find a partner to get married. Religion, sex, and age influence Their attitude and behavior in the meaning of amulets. So it can be concluded that the view of the Japanese on the meaning of religion is not so important. They still carry God in their lives through the simplest way of omamori as a religious symbol in their self-concept.]]>
<![CDATA[Faktor yang Memengaruhi Efektivitas Komunikasi antar Pemain Game Online PUBG ]]>
<![CDATA[Ahmad Khairul Nuzuli]]>
<![CDATA[ Jurnal Komunikasi Global Vol 9, No 1 (2020) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v9i1.15775
<![CDATA[Awalnya game diciptakan untuk menghilangkan kejenuhan, namun intensitas bermain game online yang tinggi mengakibatkan adiksi dan memberikan dampak negatif. Penelitian ini bertujuan melihat pengaruh pengaruh intensitas bermain game online PUBG dan persepsi interpersonal terhadap efektivitas komunikasi interpersonal. Teori yang digunakan adalah Teori Atribusi. Populasi penelitian adalah mahasiswa Universitas Amikom Yogyakarta yang aktif bermain PUBG. Jumlah sampel penelitian dalam penelitian ini sebanyak 100 orang yang dipilih dengan menggunakan purposive sampling. Metode analisis data menggunakan analisis regresi sederhana dan regresi berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan adanya pengaruh signifikan intensitas bermain game online PUBG dan persepsi interpersonal terhadap efektivitas komunikasi interpersonal. A game was created to eliminate boredom, but the intensity of playing games would lead to game addiction and give negative impacts. This study aims to look at the effect of PUBG online game and interpersonal perception on the effectiveness of interpersonal communication among players by employing Attribution Theory. The sample was 100 students at Amikom University of Yogyakarta who actively played PUBG online game. The sample was selected using a purposive sampling technique. Data were analysed using simple and multiple regression analyses using SPSS 25. The results of the study showed that there was a significant influence of playing PUBG online games and interpersonal perception on the effectiveness of interpersonal communication. ]]>
<![CDATA[Participatory Fandom Harries Indonesia Pada Penulisan Fanfiction di Wattpad ]]>
<![CDATA[Dyah Tristiya Dewi]]>;
<![CDATA[Kimberly Batsheva Lasut]]>;
<![CDATA[Santa Teresia Manungkalit]]>;
<![CDATA[Maharani Bening Khatulistiwa]]>
<![CDATA[ Jurnal Komunikasi Global Vol 11, No 1 (2022) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v11i1.24038
<![CDATA[Aktivitas fandom menjadi komunitas yang sedang populer di kalangan anak muda pada saat ini. Fandom adalah sebuah kelompok yang terbentuk karena adanya ketertarikan dan minat yang sama akan suatu objek yang sama. Fandom merupakan bentuk dari budaya populer di mana aktivitas yang dilakukan oleh para penggemar menjadi bagian dari bentuk budaya partisipasi. Selain mengonsumsi produk budaya populer, beberapa penggemar juga mengekspresikan diri melalui fanfiction. Peneliti mencoba menganalisis fenomena fanfiction yang digunakan sebagai bentuk budaya partisipasi oleh penggemar Harry Styles di Indonesia. Penelitian ini menggunakan metode penelitian grounded theory melalui wawancara online kepada lima informan yang merupakan penulis fanfiction Harry Styles di Wattpad. Hasil dari penelitian ini menunjukkan bahwa kelima informan menjadikan kegiatan untuk menulis fanfiction sebagai bentuk dari penyaluran hobi dan pengisi waktu luang. Budaya artistic expression juga berperan dalam diri mereka sehingga mendukung mereka untuk menciptakan sebuah karya dan kreativitas ke dalam pengalaman yang lebih luas. Dari penelitian ini juga bisa dilihat bahwa mayoritas fanfiction Harry Styles memiliki genre romance dengan happy ending. Jenis fanfiction dengan unsur sexual menjadi lebih diminati oleh pembaca yang rata-rata merupakan anak muda. Fandom activities are becoming a popular community among youth currently. A fandom is a group formed because of the same interest and interest in the same object. A fandom is a popular culture where activities carried out by fans are part of a form of participatory culture. Besides consuming popular culture products, some fans also express themselves through fanfiction. This research analyzed the fanfiction phenomenon used by Harry Styles fans in Indonesia as participatory culture. This study used grounded theory research methods through online interviews. We interviewed five informants who are writers of Harry Styles fanfiction on Wattpad. The results of this study indicated that all five informants viewed their activities in writing fanfiction as a form of channeling their hobbies and filling their spare time. Artistic expression culture also plays a role, supporting them in creating work and creativity into a broader experience. From this study, it could also be seen that most of Harry Styles’s fanfiction has a romance genre with a happy ending. Types of fanfictions with sexual elements are becoming more attractive to readers, primarily young people.]]>
<![CDATA[Konvergensi Simbolik Komunitas Pageant Lovers Indonesia di Instagram ]]>
<![CDATA[Idham Imarshan]]>
<![CDATA[ Jurnal Komunikasi Global Vol 10, No 2 (2021) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v10i2.21688
<![CDATA[Perkembangan dunia beauty pageant di Indonesia tidak terlepas dari peran pecinta kontes kecantikan yang dikenal dengan sebutan pageant lovers. Media sosial Instagram menjadi salah satu kanal bagi komunitas pageant lovers untuk berinteraksi dan berkomunikasi, melalui akun portal pageant. Penelitian ini bertujuan untuk mengetahui konvergensi simbolik komunitas pageant lovers Indonesia di Instagram berdasarkan teori konvergensi simbolik. Metode penelitian yang digunakan adalah observasi terhadap caption dan kolom komentar pada unggahan akun portal pageant, serta wawancara dengan tiga narasumber dari tiga akun portal pageant berbeda. Hasil penelitian menunjukkan bahwa konvergensi simbolik komunitas pageant lovers muncul secara spontan dari anggotanya, dan digunakan secara luas melalui Instagram. Beberapa bentuk konvergensi simbolik yang muncul adalah mbak brownies, turun gunung, dan negara topi bundar. Dari penelitian ini, dapat disimpulkan bahwa konvergensi simbolik yang terjadi dalam komunitas pageant lovers Indonesia di Instagram sesuai dengan teori konvergensi simbolik yang ada, yakni melalui proses tema fantasi, rantai fantasi, tipe fantasi, dan visi retoris. The development of beauty pageants in Indonesia cannot be separated from the role of beauty pageant contest lovers known as pageant lovers. Instagram has become one of the channels for the pageant lovers community to interact and communicate through pageant portal accounts. This study aims to understand the symbolic convergence of the Indonesian pageant lovers community on Instagram based on symbolic convergence theory. The research method used is the observation of captions and comments on pageant portal accounts and interviews with three sources from three different pageant portal accounts on Instagram. The results showed that the symbolic convergence of the pageant lovers community emerged spontaneously from its members and was widely used through Instagram. Several forms of symbolic convergence that occurred were “mbak brownies”, “turun gunung, and “negara topi bundar”. Based on the results, it can be concluded that the symbolic convergence that occurs in the Indonesian pageant lovers community on Instagram is following the existing symbolic convergence theory through the process of fantasy themes, fantasy chains, fantasy types, and rhetorical visions.]]>
<![CDATA[Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image ]]>
<![CDATA[Meinati Fajar Rizki]]>
<![CDATA[ Jurnal Komunikasi Global Vol 8, No 2 (2019) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v8i2.14931
<![CDATA[Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians. The 'outdated' image is attached to TVRI due to various factors, such as the program view, the image quality, and the logo. In March 2019, LPP TVRI conducted a comprehensive rebranding program by introducing its new logo and slogan. The purpose of this study is to explore the role of the Public Relations of LPP TVRI in this rebranding activity to change the image of 'outdated' into up-to-date television. Data were collected through interviews with three Public Relations staff and two audiences of LPP TVRI. In the process of rebranding, LPP TVRI employed renaming because there was no change in name, but only a change of logo and slogan as 'unifying media', cooperating with DM ID brand consultants in its process. The results of this study showed that in this regard, LPP TVRI Public Relations has played four roles, including Expert Prescriber, Communication Facilitator, Problem Solver Facilitator, and Communication Technical. The roles of Expert Prescriber and Communication Facilitator need to be improved for the rebranding process.]]>
<![CDATA[Pola Komunikasi Figur Perempuan dalam Kepemimpinan Pendidikan Islam ]]>
<![CDATA[Ditha Prasanti]]>
<![CDATA[ Jurnal Komunikasi Global Vol 6, No 2 (2017) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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<![CDATA[Good Islamic education leadership also requires good communication competence between leaders with their members. This can be seen from the leader's communication pattern in applying Islamic education leadership in his educational institution. In this era of modern society, it is familiar to see more women become leaders in their organization in Indonesia. The author examines the communication patterns of female figures in the leadership of Islamic education in the institution of Early Childhood Education (PAUD) in Bandung. This research uses a qualitative research method of a case study by conducting observations and in-depth interviews with five informants. The results of this study indicate that the communication pattern of the female figure in Islamic education leadership in the institution has certain characteristics that are different from other institutions. The verbal communication pattern conducted by the principal through the secretary uses a verbal language that implements Islamic teachings. In this early childhood institution, all decisions are held by the secretary because of Islamic values, the man who has the authority to give a decision on all activities in the early childhood. Nonverbal communication pattern in the form of Islamic nonverbal message applied by the principal through the concept of smile, regards, greetings, and courtesy become a culture within the institution of Islamic education.]]>
<![CDATA[Strategi Komunikasi Pemasaran E-Commerce Boogie.id Menggunakan IMC Model Dwi Sapta ]]>
<![CDATA[Mufid Ramadhani Suliano]]>
<![CDATA[ Jurnal Komunikasi Global Vol 9, No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v9i2.17270
<![CDATA[Boogie awalnya sempat menjadi top brand di bidang perlengkapan outdoor, namun perlahan mulai meredup. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi pemasaran Boogie.id menggunakan IMC model Dwi Sapta yang membahas tentang discovery circle, intent circle, dan strategy circle. Jenis penelitian pada penelitian ini adalah deskriptif kualitatif. Pengumpulan data pada penelitian ini dilakukan melalui wawancara semi terstruktur dengan lima orang marketing Boogie. Teknik analisis data dalam penelitian ini menggunakan teknik yang dikemukakan oleh Miles dan Huberman. Hasil penelitian pada discovery circle menunjukkan bahwa Boogie sudah melakukan market review, competitor review, dan consumer review. Pada intent circle, problem dari Boogie yaitu kurangnya brand awareness terutama dari kalangan milenial serta minimnya budget yang dimiliki sehingga pengembangan produk dan inovasi produk menjadi terhambat. Pada strategy circle, Boogie memiliki brand soul sebagai pelopor produk outdoor di Indonesia, serta memiliki produk yang berbeda dengan kompetitornya yaitu produk perahu karet dan produk water activities.Boogie was once a top brand for outdoor products, but now slowly starting to fade. This study aims to describe the marketing communication strategy of Boogie using the Dwi Sapta IMC model, including discovery circles, intent circles, and strategy circles. The research used a descriptive qualitative study. Data collection in this study was carried out through semistructured interviews with four marketing staff of Boogie. The data were analysed using the technique proposed by Miles and Huberman. The results of research in discovery circles showed that Boogie conducted market, competitor, and consumer reviews. For the intent circle, the problem from Boogie was the lack of brand awareness among young target consumers and lack of budget resulting in the hampered product development and product innovation. For the strategy circle, Boogie has a soul brand as a pioneer of outdoor products in Indonesia and has different products from its competitors, namely rubber boat products and water activities products.]]>
<![CDATA[Akomodasi Komunikasi Etnis Tionghoa di Kota Banda Aceh ]]>
<![CDATA[Safriandi Safriandi]]>;
<![CDATA[Muhammad Balia]]>;
<![CDATA[Evi Sri Rahayu]]>;
<![CDATA[Arief Fadhillah]]>;
<![CDATA[Ade Oktiviyari]]>;
<![CDATA[Febri Nurrahmi]]>
<![CDATA[ Jurnal Komunikasi Global Vol 11, No 2 (2022) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v11i2.29040
<![CDATA[Etnis Tionghoa adalah etnis minoritas di Kota Banda Aceh yang banyak berjualan di pasar Peunayong. Penelitian ini bertujuan untuk melihat akomodasi komunikasi etnis Tionghoa di kota Banda Aceh saat melakukan transaksi dagang dengan masyarakat Aceh. Data penelitian diperoleh melalui wawancara mendalam dan observasi terhadap empat informan beretnis Tionghoa yang berjualan di pasar pagi Peunayong. Hasil penelitian menunjukkan bahwa etnis Tionghoa melakukan akomodasi komunikasi dalam berdagang. Mereka melakukan konvergensi dengan menggunakan bahasa yang sama dengan lawan bicara. Selain itu, peneliti juga menemukan divergensi karena ketidakmampuan menggunakan bahasa yang sama. Kemampuan multibahasa yang dimiliki oleh etnis Tionghoa ini yang menjadi kunci dari proses akomodasi komunikasi yang mereka lakukan.The Chinese ethnic in Banda Aceh City are ethnic minorities in Banda Aceh City who are predominant merchants at the Peunayong market. This study aims to look at the communication accommodation of ethnic Chinese in the city of Banda Aceh when conducting trade transactions with the people of Aceh. The research data were obtained through in-depth interviews and observation of four ethnic Chinese prticipants selling at the Peunayong morning market. The results of the study showed that the Chinese ethnic used communication accommodations in trading. They did convergence done by using the same language as the other person. In addition, researchers also found divergence in given the inability to use the same language. The multilingual ability possessed by the Chinese ethnic is the key to the process of accommodating their communication.]]>
<![CDATA[Komodifikasi Agama: Pergeseran Praktik Bisnis dan Kemunculan Kelas Menengah Muslim ]]>
<![CDATA[Asmaul Husna]]>
<![CDATA[ Jurnal Komunikasi Global Vol 7, No 2 (2018) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v7i2.12050
<![CDATA[In recent years the Islamic consumption trend has spread throughout the country. At first glance, this phenomenon seems encouraging, because physically the condition seems to describe an increase in religiosity in the midst of the society in an effort to fulfill their spiritual needs. But in other perspectives, actually, this phenomenon has created influence and emerged other interests. The euphoria of religious identity actualization, used by business people to make it as a commodity which is then used as a selling tool. Business and marketing practices are currently shifting and experiencing transformation, from level of rational intelligence (marketing 1.0) to emotional marketing (marketing 2.0) and ultimately to the level of spiritual intelligence (marketing 3.0). Using a literature study method, this article seeks to reveal how such business practices of religious commodification have a real impact on the shift in consumer understanding of their religious identity. The rise of Islamic culture in the midst of this public space also raised a new market segmentation known as the middle-class Muslim. As a consequence, the differences of religiosity and business becomes blurred; religious practices begin to be trapped in the symbolic framework which only prioritizes camouflage and mere imaging.]]>
<![CDATA[Interaksi Simbolik Pengajar dan Siswa di Komunitas Matahari Kecil ]]>
<![CDATA[Tasya Aulia Maghfira]]>;
<![CDATA[Adi Bayu Mahadian]]>
<![CDATA[ Jurnal Komunikasi Global Vol 7, No 1 (2018) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v7i1.10540
<![CDATA[SMP Terbuka Gading Regency is a free school founded by the Matahari Kecil community to alleviate the burden of underprivileged students. The purpose of this study was to figure out the symbols and the meaning negotiation in the interaction in forming the self-concept of teachers and students. The theory underlying this research was the symbolic interaction according to George Herbert Mead. This study used in-depth interviews and observations on four students, teachers, and supporting informants for each who were selected with purposive sampling techniques. The result showed that the interaction of teachers and students was built through formal and informal interpersonal relationship. There was an exchange of verbal and nonverbal symbols in shaping the same meaning in the interaction. The meaning formed in the interaction process affected the self-concept of the teachers and students. As a result, there was a change in self-concept of students and teachers during the interaction. The self-concept was inseparable from the role of mind, self, and society of the teachers and students.]]>
