Jurnal Komunikasi Global
Jurnal Komunikasi Global (JKG) is a peer-reviewed journal organized and published by the Department of Communication Studies, Faculty of Social and Political Sciences (FISIP), Syiah Kuala University. JKG publishes research and review articles promoting various approaches in the field of communication studies limited to mass communication, marketing communication, and intercultural communication (starting from Volume 9(2) 2020). JKG publishes twice a year in June and December. Each volume contains eight research and review articles. JKG is a follow-up journal of Komunikasi Global which was firstly published in 2012. Since 2017, the journal has been published online with the first edition Volume 6(1) 2017. Starting from Volume 7(1) 2018, JKG adopted the IMRAD model for Heading Style and Writing Publication following the Indonesian Ministry of Research and Higher Education regulations. JKG was accredited by Kemenristekdikti RI (SINTA 4) from Volume 7(1) 2018. Since Volume 10 (1) 2021, JKG is accredited with SINTA 3 (SK No.158/E/KPT/2021). Since Volume 9(1) 2020, a new journal template adding article history, citation and some adjustment of font size, header, table format, article history and citation has been initiated to maintain the quality of the publication.
Articles
132 Documents
<![CDATA[Komunikasi Vertikal dalam Servant Leadership Kadis Pendidikan dan Kebudayaan Kota Tomohon ]]>
<![CDATA[Gracia Rachmi Adiarsi]]>;
<![CDATA[Jeremia Engelita Wakas]]>
<![CDATA[ Jurnal Komunikasi Global Vol 7, No 1 (2018) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v7i1.10871
<![CDATA[The style of leadership determines the success of vertical communication in the organization. Rigid leadership and protocols are familiar to leaders and government officials. This study aims to find out and understand the application of vertical communication in the style of servant leadership from the Head of Education and Culture Bureau, Tomohon. This study used a qualitative approach with data collection techniques through in-depth interviews with six informants selected by purposive sampling technique. The results showed that vertical communication performed by the Head of Office in Tomohon demonstrated a service leadership style including ten servant leadership characteristics that made the vertical communication more effective. The ten characteristics of leadership that were listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to community growth and community building.]]>
<![CDATA[Rumah Gizi ‘Aisyiyah: Komunikasi Kesehatan dengan Pendekatan Agama-Budaya ]]>
<![CDATA[Tri Hastuti Nur R]]>;
<![CDATA[Hajar Nur Setyowati]]>;
<![CDATA[Rizanna Rosemary]]>
<![CDATA[ Jurnal Komunikasi Global Vol 9, No 1 (2020) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v9i1.16576
<![CDATA[Gizi buruk (malnutrisi) dan pendek badan anak (stunting) masih merupakan permasalahan kesehatan di Indonesia. ‘Aisyiyah sebagai salah satu organisasi kemasyarakatan melalui program kesehatannya telah mendampingi pemerintah menjalankan program-program guna menurunkan angka malnutrisi dan stunting di Indonesia. Salah satunya adalah melalui program Rumah Gizi di beberapa kabupaten di tanah air. Melalui pendekatan kualitatif, dengan metode wawancara mendalam dan analisa dokumen, studi ini bertujuan untuk menjelaskan dan menganalisis implementasi program Rumah Gizi ‘Aisyiyah di tiga daerah yaitu Kabupaten Cianjur, Sambas, dan Mamuju. Melalui analisis kritis-budaya, yakni modernitas refleksif dalam pendekatan komunikasi kesehatan, hasil studi ini menunjukkan bahwa keberhasilan penerapan program kampanye dan advokasi Rumah Gizi untuk menurunkan angka malnutrisi dan stunting di wilayah studi melibatkan pendekatan budaya dan agama yang terintegrasi disamping penguatan dan pemberdayaan perempuan. Malnutrition and stunting remain a health problem in Indonesia. ‘Aisyiyah as one of the civil society organizations through its health program has assisted the government to reduce the number of malnutrition and stunting cases in Indonesia. One of them is through the Rumah Gizi program run in several districts in the country. Through a qualitative approach, in-depth interviews, and document analysis, this study aims to explain and analyse the implementation of the Rumah Gizi in three regions, namely Cianjur, Sambas, and Mamuju districts. Using a cultural approach—reflexive modernity in health communication, the findings of this study indicate that the success of Rumah Gizi campaign and advocacy program to reduce malnutrition and stunting requires an integrated cultural and religious approach as well as strengthening and empowering women.]]>
<![CDATA[Digital Storytelling Home of Humans di Instagram ]]>
<![CDATA[Saudah Saudah]]>;
<![CDATA[Ana Mariani]]>;
<![CDATA[Putri Agna Amalia]]>
<![CDATA[ Jurnal Komunikasi Global Vol 11, No 1 (2022) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v11i1.25044
<![CDATA[Home of Humans merupakan brand lokal baru dengan fokus produksi pada home fragrance. Dalam memasarkan produk dan menjalin hubungan serta komunikasi dengan pelanggan maupun calon pelanggan, Home of Humans menerapkan strategi humas pemasaran melalui Instagram dalam upaya meningkatkan customer engagement. Tujuan penelitian ini untuk mengetahui dan menjelaskan digital storytelling Home of Humans di Instagram untuk meningkatkan customer engagement ditinjau dari teori four steps public relations. Penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Metode pengumpulan data berupa wawancara dan analisis konten. Narasumber dalam penelitian ini ialah Managing Director, Social Media Specialist, dan Copywriter dari Home of Humans. Hasil penelitian menunjukkan bahwa digital storytelling sebagai salah satu bentuk strategi humas pemasaran yang diimplementasikan Home of Humans melalui Instagram dapat meningkatkan customers engagement. Dalam mengimplementasikan strategi marketing public relation, Home of Humans sangat berpedoman pada proses RPIE (Research, Planning, Implementation, dan Evaluation).Home of Humans is a new local brand focusing on home fragrance production. In marketing products and establishing relationships and communication with customers and potential customers, Home of Humans implements a marketing public relations strategy through Instagram to increase customer engagement. This study aims to identify and explain digital storytelling conducted by Home of Humans on Instagram to increase customer engagement based on four steps of public relations theory. This study is qualitative descriptive research. Data were collected using interviews and descriptive content analysis. The informants in this research are Managing Director, Social Media Specialist, and Copywriter from Home of Humans. The results revealed that digital storytelling as one of the marketing public relations strategies implemented by Home of Humans through Instagram increased customer engagement. In implementing the marketing public relations strategy, Home of Humans followed the RPIE (Research, Planning, Implementation, and Evaluation) process.]]>
<![CDATA[Representasi Busana Muslim Pemuda Hijrah di Channel Youtube Shift Media ]]>
<![CDATA[Yogi Muhamad Yusuf]]>;
<![CDATA[Vikry Abdullah Rahiem]]>;
<![CDATA[Wawan Wartono]]>;
<![CDATA[Charisma Asri Fitrananda]]>
<![CDATA[ Jurnal Komunikasi Global Vol 10, No 2 (2021) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v10i2.23093
<![CDATA[Busana secara simbolik merupakan bentuk komunikasi nonverbal yang dapat mengikat suatu komunitas. Pemuda hijrah dalam komunitas Shift di Y outube berusaha menyajikan keberagaman busana dan citra simbolis dalam video-video dakwah yang menampilkan Ustaz Hanan Attaki. Penelitian ini bertujuan untuk mengetahui bagaimana representasi busana muslim yang ditampilkan oleh Pemuda Hijrah di Channel Youtube Shift Media dalam rangka menarik perhatian generasi milenial. Metode penelitian yang digunakan adalah studi etnografi virtual, dengan pendekatan kualitatif yang bersifat deskriptif dan menggunakan teori interaksi simbolik. Hasil penelitian menunjukkan representasi busana muslim yang ditampilkan dalam video komunikasi dakwah Pemuda Hijrah di Channel Youtube Shift Media bertujuan untuk melakukan pembauran dengan jamaah anak muda. Dengan menentukan segmentasi khalayak, kreator Channel Youtube Shift Media mencoba untuk menggeser busana muslim menjadi busana kasual yang lebih dekat dengan milenial saat mendatangi kegiatan kajian dakwah. Proses kontruksi makna denotatif busana muslim ditandai oleh Ustaz Hanan Attaki yang kerap tampil dengan menggunakan kemeja, kaos atau sweater dan penutup kepala model reggae (topi kupluk).Symbolically, clothing is a form of nonverbal communication that can bind a community. Pemuda Hijrah in the Shift community on Youtube tries to present various clothing and symbolic images in da'wah videos featuring Ustaz Hanan Attaki. This study aims to find out how Pemuda Hijrah displays the representation of Muslim clothing on the Shift Media Youtube Channel to attract the attention of millennial generation. The research method used is a virtual ethnographic study, with a qualitative descriptive approach and using symbolic interaction theory. The results of the study show that the representation of Muslim clothing displayed in the communication video of Pemuda Hijrah propaganda on the Shift Media Youtube Channel aims to mingle with young congregations. By determining the segmentation of the audience, the creators of Channel Youtube Shift Media are trying to Shift Muslim clothing into casual clothing that is more suited to millennials when they come to da’wah activities. The process of constructing the denotative meaning of Muslim clothing was marked by Ustaz Hanan Attaki, who often appeared wearing a shirt, t-shirt or sweater and a reggae-style head covering.]]>
<![CDATA[Komunikasi Interpersonal Ibu Tunggal dan Anak Penyandang Disabilitas ]]>
<![CDATA[Deni Yanuar]]>;
<![CDATA[Zakirah Azman]]>;
<![CDATA[Eni Tri Retnaningsih]]>
<![CDATA[ Jurnal Komunikasi Global Vol 8, No 2 (2019) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v8i2.15278
<![CDATA[This study aims to find out the interpersonal communication between single mothers with their children with disabilities in Aceh. The research used symbolic interaction theory with a qualitative descriptive approach. The subject of this study was a single mother who has children with disabilities studying at SMALB YPPC Banda ACEH, selected using a purposive sampling technique. To collect data, the researchers deployed semi-structured interviews on three single mothers who have children with disabilities and observations of their interpersonal communication with their children. The results showed that interpersonal communication of single mothers and children with disabilities varies depending on the child's condition. Many mothers used non-verbal communication especially with deaf children and spoke slowly so that their children could easily understand. In the communication process, single mothers often faced obstacles to get feedback which sometimes caused misunderstandings. The quality of communication, in general, is good because the children demonstrated openness, empathy, support, and positive attitudes in communicating with their mothers.]]>
<![CDATA[Perilaku Menulis Fanfiction oleh Penggemar Kpop di Wattpad ]]>
<![CDATA[Nadya Syaharani]]>;
<![CDATA[Adi Bayu Mahadian]]>
<![CDATA[ Jurnal Komunikasi Global Vol 6, No 2 (2017) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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<![CDATA[Wattpad is one of the sites and blogging applications that provide facilities for users to write and read, meaning that the users can write stories and also read stories created by other users. One of the postings made by the user is fanfiction which is the imagination of fans about idols especially Kpop idol in the form of writing. The purpose of the study is to understand the motivation and know the process of making fanfiction by Kpop fans who write fanfiction on Wattpad. The research method used is grounded theory in which the researcher tried to find data by online and offline interview and observation on 10 informants with criteria is Kpop fans who write fanfiction in Wattpad. The results showed that there was a motivation from inside and outside of Kpop fans and the process of making fanfiction consists of three stages: the creative process, the writing process and the editing and posting process. ]]>
<![CDATA[The Influence of IMC Implementation on the Brand Awareness of BLANJA.com ]]>
<![CDATA[Ulfa Dinyah Fitri]]>;
<![CDATA[Haris Herdiansyah]]>
<![CDATA[ Jurnal Komunikasi Global Vol 10, No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v10i1.20156
<![CDATA[Integrated marketing communication continues to be an important issue to create brand awareness of a product. This study aims to identify the influence of the integrated marketing communication elements implementation towards the brand awareness of BLANJA.com. The method used in this research is quantitative with an explanatory research approach. Data were collected through online questionnaires spread to the BLANJA.com customers. There were 121 respondents involved in this study who were selected using the purposive sampling technique. The analysis technique used was multiple regression using SPSS 25.0. This research found that advertising, sales promotion, public relation, and digital communication had a significant influence simultaneously towards the brand awareness of BLANJA.com, with the Coefficient of Determination is 80,7%. Further, digital communication had the most considerable impact partially on the brand awareness of BLANJA. Public relations and advertising also had significant influences partially towards the brand awareness of BLANJA.com. Komunikasi marketing terintegrasi masih menjadi topik yang penting dalam kaitannya dengan kesadaran merek dari suatu produk. Tujuan dari riset ini adalah untuk mengidentifikasi pengaruh implementasi elemen dari komunikasi marketing terintegrasi terhadap kesadaran merek dari Blanja.com. Metode yang digunakan adalah metode kuantitatif eksplanatif. Data responden didapat dengan menggunakan kuisioner terhadap pelanggan BLANJA.com. Sample yang terlibat sebanyak 121 responden yang dipilih dengan teknik purposive sampling. Teknik analisis data menggunakan regresi berganda yang diolah dengan SPSS 25.0. Hasil riset menunjukkan bahwa terdapat pengaruh yang signifikan dari iklan, promosi penjualan, hubungan masyarakat dan komunikasi digital terhadap kesadaran merek dari BLANJA.com dengan determinasi pengaruh sebesar 80,7%. Dari keempat elemen tersebut, yang paling berpengaruh terhadap kesadaran merek dari BLANJA.com adalah komunikasi digital, diikuti selanjutnya dengan humas, iklan, dan promosi penjualan.]]>
<![CDATA[Kepuasan Komunikasi Program Pengenalan Jurusan ]]>
<![CDATA[Hilda Yunita Wono]]>;
<![CDATA[Michelle Baby Natalie]]>
<![CDATA[ Jurnal Komunikasi Global Vol 8, No 1 (2019) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v8i1.13734
<![CDATA[Continuing education to a higher level is an unavoidable need. A new student in a new place also needs to adapt well. Ciputra University takes part in assisting all students in adjusting to their academic life by arranging an orientation program, so they get to know their study program better. The orientation program is a yearly program organized by the Student Union so that it is important to see the communication satisfaction experienced by the participants and organizers. This research used a descriptive qualitative method by collecting data through in-depth interviews with six informants, three core committee members, and three of the most active participants. The results show that communication satisfaction is good. Things that need to be improved are the preparation time, time allocation to get feedback from participants, and appreciation for committee members.]]>
<![CDATA[Studi Resepsi Khalayak terhadap Pemberitaan Syariat Islam pada Kompas.com ]]>
<![CDATA[Uswatun Nisa]]>
<![CDATA[ Jurnal Komunikasi Global Vol 6, No 1 (2017) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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<![CDATA[Sharia news in the mass media often implies that the sharia implemented in Aceh is not tolerant of some groups. This study aims to explore the reception by Aceh audiences towards sharia news in the national online media, Kompas.com from 2014 to 2016, as well as to know the factors behind the audience in making meaning. Aspects of the sharia coverage that become the object study in this research are the image of sharia, the efforts of local governments in implementing sharia law, the role of Islamic scholars in the enforcement of sharia, the image of sharia police, and the position of women in the implementation of sharia. The main concept used is encoding/decoding by Stuart Hall. This research used constructivism paradigm with reception analysis method. The interpretation of the same news made by the seven participants on five aspects is widely varied according to the framework of knowledge and experience of each informant. The most dominant reading position occupied by informants is oppositional reading, followed by negotiated reading, and very few informants in dominant reading position. The differences of reading positions are influenced by sociological, psychological, and media habit factors of each informant. ]]>
<![CDATA[Manajemen Konten dan Adaptasi Suara Muhammadiyah di Era Digital ]]>
<![CDATA[Filosa Gita Sukmono]]>;
<![CDATA[Fajar Junaedi]]>
<![CDATA[ Jurnal Komunikasi Global Vol 9, No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v9i2.17845
<![CDATA[Suara Muhammadiyah merupakan majalah tertua di Indonesia, di bawah pengelolaan Muhammadiyah yang merupakan salah satu organisasi masyarakat terbesar di Indonesia. Penelitian ini bertujuan mengetahui bagaimana Suara Muhammadiyah dapat beradaptasi dengan perubahan digital. Metode penelitian yang digunakan dalam penelitian ini adalah studi kasus. Teknik pengumpulan data dengan wawancara dan observasi. Penelitian ini menghasilkan temuan bahwa era digital adalah salah satu tantangan yang harus dilewati oleh majalah tertua di Indonesia ini. Artikel ini menunjukkan bagaimana adaptasi yang dilakukan oleh Suara Muhammadiyah di era digital beserta dengan permasalahan yang dihadapi, terutama perubahan perilaku audiens. Pada era digital Suara Muhammadiyah ada dua versi digital yaitu website dan majalah digital. Selain mengembangkan versi majalah digital dan website, Suara Muhammadiyah beradaptasi dengan selera audiens dengan membuat podcast serta secara aktif mengelola media sosial. Dengan manajemen media yang adaptif terhadap perubahan teknologi dan audiens, Suara Muhammadiyah bisa terus berkembang di masa yang akan datang.Suara Muhammadiyah is the oldest magazine in Indonesia, which is owned by one of the most prominent community organizations in Indonesia, Muhammadiyah. Suara Muhammadiyah always tries to develop and adapt to the transformation of the world. The research goal is to explore how Suara Muhammadicah adapts to the digital revolution. The research method was a case study. The research result showed that the digital era was a challenge that should be overcome by this Indonesian oldest magazine. This research showed how the adaptation performed by Suara Muhammadiyah in the digital era and the problems it faced, especially the change of audience behavior. In the digital era, Suara Muhammadiyah consisted of two versions, a website and digital magazine. In addition to those versions, Suara Muhammadiyah also created a podcast and actively managed social media to adapt to current audience preferences. By maximizing adaptive media management towards changes in technology and audiences, Suara Muhammadiyah can still exist in the future.]]>
