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I Wayan Sutama
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INDONESIA
Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 29623553     EISSN : 29623553     DOI : 10.53977
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This journal contains articles with a focus on communication in general, including media communication and journalism, marketing communication, organizational communication, communication research, intercultural communication, communication technology, and others.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol 2 No 1 (2023): Samvada Mei 2023" : 8 Documents clear
STRATEGI KOMUNIKASI DALAM MENINGKATKAN SRADHA DAN BHAKTI BRAHMACARI PASRAMAN DI ERA DISRUPSI I Ketut Putu Suardana; I Made Ika Janarta
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.979

Abstract

The role of Hindu religious instructors through pasraman is needed to provide counseling to the younger generation of Hindus regarding the negative impacts of technology and information. Pasraman as a place to gain Hindu religious knowledge that is closest to perfection in an effort to increase sradha and bhakti brahmacari pasraman. Although learning at the pasraman has a fixed schedule, the interests and motivations of the brahmacari to attend the pasraman vary. This is partly caused by the way extension agents are still less effective in communicating. The aims of this study: 1) To describe the communication strategy of Hindu religious instructors in increasing sradha and bhakti brahmacari pasraman. 2) To find out the obstacles experienced in implementing the communication strategy by Hindu religious instructors to brahmacari pasraman. 3) To describe the implications of extension communication strategies in increasing sradha and bhakti brahmacari. The object of this research is the communication strategy of extension workers to Brahmacari Pasraman. Data collection methods and techniques used are: descriptive qualitative through observation and interview techniques. The theory used in this study is Lasswell's theory, namely who says what with what channels to whom with how influences. The results of this study: 1) The communication strategy used by extension workers in providing counseling to the Brahmacari is an informative and repetition communication strategy. 2) Communication constraints experienced by extension agents which became obstacles, namely: sematic barriers. 3) Implications of the communication strategy of the extension officers towards the brahmacari have implications for the field of Hindu religion and social functions.
STRATEGI KOMUNIKASI PEMASARAN KOPI DENGAN PEMANFAATAN MEDIA SOSIAL Bagus Ade Tegar Prabawa; I Nyoman Surpa Adisastra; I Komang Widya Purnama Yasa
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.980

Abstract

In Colol villages, located in East Manggarai Regency, coffee cultivation has become a key source of income for locals to meet their daily requirements. Farmers sell their coffee produce to collectors or other marketing institutions, which necessitates expenses on their part. They receive income from the sale of their coffee. The quantity of coffee produced, be it high or low, has an impact on the farmers' earnings. Therefore, the utilization of social media, like sisal media, is expected to boost the coffee marketing income of farmers. The aim of this research is to ascertain the complete coffee marketing process and the effectiveness of social media in coffee marketing. There are two coffee marketing channels: through coffee farmers, large traders, and exporters, or through social media. After analyzing marketing expenses, selling and buying prices, and the profits of each marketing institution involved.
EKSISTENSI FILSAFAT KOMUNIKASI DI ERA DIGITAL Dewi Kusumasanthi; Ida Bagus Alit Arta Wiguna; Srirahayu Puspawati
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.981

Abstract

This research aims to find the existence of communication philosophy in the progress of the times such as the rapid development of technology in the digital era. In addition, it has a more in-depth purpose related to the application of the philosophy of communication in everyday life. This research uses a qualitative research method with a library research approach or called content analysis. This research is conducted with critical analysis and interpretation of various search results from primary and secondary sources. So as to produce a new understanding and concept in the philosophy of communication according to the times and the implementation of the necessary communication ethics.
EFEKTIVITAS MEDIA SOSIAL DALAM MENGOMUNIKASIKAN ASPIRASI MASYARAKAT UNTUK PERBAIKAN KINERJA DAN PEMBANGUNAN BERKELANJUTAN Putu Ari Satya Laksana; Ni Nyoman Suli Asmara Yanti
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.984

Abstract

This study aims to determine the effectiveness of using social media in communicating community aspirations for performance improvement and sustainable development. This research looks at the phenomenon of the widespread use of social media, especially the making of short videos by content creators on social media to convey aspirations regarding the surrounding conditions that need to be addressed by the parties responsible for this matter. The use of social media that is currently being used is the social media Tiktok. This research method uses a descriptive analysis of the phenomena that occur according to the results of observations and data extraction from 150 samples of netizen comments taken on viral Tiktok video uploads. The results of this study indicate that the use of social media as a forum for conveying aspirations is considered effective as evidenced by the responses given both by the public and from the authorities. The transformation of the increasingly massive use of social media can facilitate people in conveying their aspirations easily without being hindered by distance and time. Social media can help the public to get answers and responses from the authorities in terms of following up on the aspirations conveyed. In addition to responses, follow-up is also given to resolve problems in order to improve performance and sustainable development. A good sustainable developer will have an impact on improving the economy and increasing regional income. Increasing economic conditions will have an impact on people's welfare and people's lives which are expected to be more advanced than before.
KOMUNIKASI RITUAL BERBASIS MODERASI BERAGAMA DALAM RITUAL PERANG TOPAT DAN PUJAWALI PURA LINGSAR Ketut Yuniati
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.985

Abstract

This study aims to examine ritual communication based on religious moderation in the rituals of the Topat War and Pujawali at Lingsar Temple. Lingsar Village is a village located in West Lombok Regency and has a heterogeneous life with a majority population of Muslims and Hindus who both live side by side and in harmony. In the village of Lingsar there is a garden called Taman Lingsar which every year is the place where religious rituals take place, namely the Topat War by Muslims and Pujawali Pura Lingsar by Hindus. This research was designed in a qualitative descriptive form. The results of the study show that the Topat War in question is the throwing of topat/rhombus between Muslim and Hindu communities. In this ritual, there is an indicator of religious moderation, namely national commitment, the community carries out the ritual as a form of their commitment to the nation even though they have different cultural and religious ethnic groups, namely the Sasak tribe who are Muslim and the Balinese who are Hindu, but basically they are one unit of Indonesia. Next is tolerance, harmonization of the two ethnic groups, namely the Sasak tribe who are Muslim and the Balinese who are Hindu but still get along well and help each other to carry out the ritual process. The third indicator is anti-violence, even though this ritual is called Topat War but there is absolutely no element of violence, the people carry out the Topat War with great joy and enthusiasm, even before the ritual is carried out the community carries out mutual cooperation in preparing for the Topat War ritual process. The last indicator is accommodative to local culture by carrying out the Topat War and Pujawali Pura Lingsar as a form of cultural preservation.
ANALISIS FRAMING KEBIJAKAN GUBERNUR BALI DALAM PEMBATALAN DRAWING PIALA DUNIA U-20 I Gede Titah Pratyaksa; Ni Luh Wiwik Eka Putri
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.986

Abstract

Football issues, political actors, individuals and parties, the mass media function to convey their political messages to the public in a polite way (because it is through mass media intermediaries). The goal is only one, namely the construction of public opinion which will greatly affect the results of political achievements. The purpose of this study was to find out the news frame for the governor of Bali's policy in canceling the U-20 World Cup draw on www.balipost.com and www.nusabali.com. This research uses a qualitative approach with a case study method at www.balipost.com and www.nusabali.com. Data collection techniques using observation and literature study. This study uses the concept of framing and uses the Pan and Kosciki framing analysis method. The results of the research include, first, framing from the balipost media including the Bali Province PDI Perjuangan Faction (FPDIP) supporting Governor Koster's policy of rejecting the Israeli national team. Furthermore, the second framing from the balipost is that Governor Koster did not reject the FIFA U-20 World Championship, but only conveyed his rejection of the presence of the Israel Team competing in Bali. Meanwhile, framing from the Nusabali media included, firstly, Governor Koster I Wayan Koster did not reject the U-20 World Cup, but only rejected the Israeli National Team. Furthermore, the second framing from Nusabali is that the Governor of Bali, I Wayan Koster, was not wrong in making a decision. This was conveyed by the Chairman of the Hanura Party DPD Bali Province I Kadek Arimbawa or often called Lolak.
EFEKTIVITAS METODE DEBAT DALAM MENINGKATKAN KOMUNIKASI MAHASISWA PADA MATA KULIAH RETORIKA I Nyoman Alit Suarjaya
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.987

Abstract

Communication is a vital necessity for humans. Humans are very dependent on communication, especially as social beings. In the world of education, effective communication is needed during the learning process. Besides that, the method of conveying knowledge to students must also be considered. This paper discusses the effectiveness of the debate method in improving student communication in rhetoric courses. The goal is to explore communication barriers in the learning process and find an appropriate method to overcome barriers to communication. This research uses a qualitative approach with an experimental method. The results show that the debate method is effective in providing a stimulus for students to dare to speak and express ideas and opinions in front of the class. This is expected to improve students' communication skills.
KOMUNIKASI DAN PERUBAHAN SOSIAL DALAM TRADISI PASIDIKARAN MASYARAKAT HINDU LOMBOK I Made Sri Wirdiata; I Wayan Sutama
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.988

Abstract

Humans are social creatures who live better by interacting. Globalization brings significant changes in various aspects of individual and group life. This study aims to analyze social changes related to social changes in terms of the use of technology, community participation, and changes in the understanding of values and interpretations of religious teachings in the modern era. This study uses a qualitative method with a phenomenological approach. The results of the research show that there are changes and shifts in tradition. This tradition has experienced the dynamics of social change which can be seen from the attitudes and behaviour of the members of the sidikara. which have positive and negative impacts. Social changes in social relations tend to be materialistic individualists. In the use of technology, sidikara member relations show an increase in intensity, but the quality is not effective. In the context of understanding and interpreting religious teachings, it shows the euphoria of changing perspectives and expanding the meaning that brings religion into the individual realm and the profane realm simultaneously.

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