cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aslan
Contact Email
adibaaishaamira@gmail.com
Phone
+6285245268806
Journal Mail Official
adibaaishaamira@gmail.com
Editorial Address
Dusun Tanjung Mentawa, RT 003, RW 002, Desa Tanjung Mekar, Kab. Sambas, Provinsi Kalimantan Barat, 79411
Location
Kab. sambas,
Kalimantan barat
INDONESIA
JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 2985654X     DOI : -
Core Subject : Social,
Social Sciences
JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi is a journal that publishes research results, both theoretical and field studies, in general, and specifically related to economics, business, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): In Press MEI" : 4 Documents clear
PENGARUH DIGITAL MARKETING DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI JASA SHOPEE PADA MASYARAKAT DI DESA RAWAN, KECAMATAN KREJENGAN, KABUPATEN PROBOLINGGO Rifan Antonio Pradana; Lina Budiarti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): In Press MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Quantitative research was used in this research study with digital marketing variables (X1), trust (X2), and purchasing decisions (Y). The method for collecting data used was a questionnaire with 60 respondents who were residents of Rawan Village, Krejengan District, Probolinggo Regency using a multistage sampling technique. The information collected in this research was evaluated through the use of multiple linear regression analysis. The partial hypothesis test showed that digital marketing and trust variables had a positive and significant influence on purchasing decisions. And hypothesis testing provides results that digital marketing and trust simultaneously have a positive and significant influence on purchasing decisions. The conclusion from the research that has been researched is that the people of Rawan Village know and are interested in Shopee because they see advertisements on the internet and decide to shop through Shopee because they feel confident in the safety of shopping on the Shopee application.
PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN KEPUTUSAN PEMBELIAN PRODUK AVOSKIN YOUR SKIN BAE SERIES DI TIKTOK SHOP (STUDI PADA KONSUMEN DI KOTA MEDAN) Sonnia Appriliani Rizki; Hafiza Adlina
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): In Press MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

86% of Indonesians have shopped on social commerce with 46% of transactions made through TikTok Shop. TikTok Shop is in great demand because it is considered by consumers to make online shopping activities easier while interacting with sellers without using other additional applications. One of the products that many consumers buy is beauty products, such as skincare. Therefore, the skincare industry has great potential to grow in the future. The purpose of this research was to analyze the effect of content marketing on customer engagement and consumer purchasing decisions on Avoskin Your Skin Bae Series products in Medan City. The effect of content marketing is analyzed by path analysis on customer engagement and purchasing decisions. The form of this research is quantitative research with an associative approach. The sampling method used purposive sampling with a sample size of 100 respondents. Primary data used in this research were obtained by distributing questionnaires while secondary data were obtained through literature studies. The data analysis methods used are descriptive analysis, validity test, reliability test, classical assumption test, path analysis, and hypothesis test. The results of this research showed that content marketing (X) has a direct positive effect on the customer engagement (Z) by 75,5%. The customer engagement (Z) has a direct positive effect on the purchasing decision (Y) by 46,3%. Content marketing (X) has a direct positive effect on the purchasing decision (Y) by 51,3% and a positive indirect effect of 34.9% through customer engagement, so it has 86.2% of the total effect.
PENGARUH STORE ATMOSPHERE DAN CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN MIXUE: (Studi Pada Mahasiswa di Kota Medan) Sauhur Destia Waruwu; Ainun Mardhiyah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): In Press MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example that can provide a different experience to consumers. Store atmosphere is something that customers pay attention to when going to the store. In increasing competitiveness, customer value is also needed. Customer value is defined as the value or benefit felt by customers from a product or service compared to the sacrifices made to get it. This study aims to analyze the influence of store atmosphere and customer value on Mixue customer satisfaction for students in Medan City. The effect between store atmosphere and customer value will be analyzed partially and simultaneously on customer satisfaction.The research method used is quantitative research with an associative approach. Sampling was done through purposive sampling technique and used 100 respondents as samples. Primary data in this study were obtained by distributing questionnaires, while secondary data were obtained through literature studies. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the store atmosphere and customer value variables had a significant effect both partially and simultaneously on customer satisfaction. The coefficient of determination test shows that there is a fairly close relationship between store atmosphere and customer value on customer satisfaction with an R value of 0.714. Through the adjusted R square value, it is also known that store atmosphere and customer value variables contribute 71.4% to the purchase satisfaction variable while the remaining 28.6% is influenced by other variables not discussed in this study.
PENGARUH ONLINE CONSUMER REVIEW DAN IKLAN TEHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA: (Studi Pada Mahasiswa Jurusan Administrasi Niaga Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang) Mashita Sekar Dewi; Asminah Rachmi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): In Press MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The internet has changed people's lifestyles. This is an opportunity for the e-commerce company Tokopedia to create an online selling platform that functions to meet people's demands and supply. By providing the best offers, the Tokopedia company is able to compete and attract consumers' interest. This study aimed to determine the effect of online consumer reviews and advertisements on purchasing decisions on the Tokopedia marketplace. This research is quantitative. The data collection method used was distributing questionnaires to 102 respondents with the purposive sampling technique. The analysis of the research data was conducted with multiple regression analysis and hypothesis testing. Online consumer review and advertising variables partially have a positive effect on the purchasing decisions. Then the results of testing the F hypothesis (simultaneous) explained that online consumer review, and the advertising variables together have a positive effect on purchasing decisions. The online reviews feature quality and increase purchases as well as optimize the display of advertisements that are unique and of high quality in order to attract consumers' interest.

Page 1 of 1 | Total Record : 4

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 2 No. 3 (2024): In Press MEI Vol. 2 No. 2 (2024): Maret Vol. 2 No. 1 (2024): Januari Vol. 1 No. 6 (2023): November Vol. 1 No. 5 (2023): September Vol. 1 No. 4 (2023): Juli Vol. 1 No. 3 (2023): MEI Vol. 1 No. 2 (2023): MARET Vol. 1 No. 1 (2023): JANUARI