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Sustainable Business Journal
Published by Universitas Semarang
ISSN : -     EISSN : 2986450X     DOI : http://dx.doi.org/10.26623/sbj
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Sustainable Business Journalis a scientific journal, open-access, peer-reviewed journal. The journal has a mission to explore how to achieve sustainable development of business and economy. It provides a reliable platform for the transfer of knowledge among scholars and aims to encourage the discussion of innovative contributions regarding the analysis of models and strategies about sustainable business and economics. The journal publishes high-quality original research articles, review articles, short communications. Relevant topics to this journal include, but are not limited to: Environmental Management; Green Business Models; Business Strategy; Performance Management; Business Continuity; Sustainable Value Innovation; Financial Sustainability; Social Sustainability; Sustainability Development Strategy; Green Marketing; Human Resource.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 1, No 1 (2022): MARET" : 7 Documents clear
ANALISIS BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA Ratih Budi Sunaringtyas; Wyati Saddewisasi; L Rini Sugiarti
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.205 KB) | DOI: 10.26623/sbj.v1i1.5159

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Budaya organisasi dan Gaya kepemimpinan terhadap Kepuasan kerja baik secara langsung maupun melalui Motivasi kerja pada pegawai Kecamatan Pedurungan Kota Semarang. Populasi yang digunakan dalam penelitian ini adalah seluruh Aparatur Sipil Negara yang bekerja di Kantor Kecamatan Pedurungan dengan jumlah 97 orang, dengan teknik samping yang digunakan adalah metode sensus atau sampel jenuh sehingga jumlah sampel dalam penelitian ini adalah 97 responden. Metode pengumpulan data menggunakan kuesioner, dengan teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil penelitian diperoleh bahwa Budaya organisasi berpengaruh positif dan signifikan terhadap Motivasi kerja, dan Gaya kepemimpinan berpengaruh positif dan signifikan terhadap Motivasi kerja. Budaya organisasi berpengaruh positif dan signifikan terhadap Kepuasan kerja, Gaya kepemimpinan berpengaruh positif dan signifikan terhadap Kepuasan kerja, serta Motivasi kerja berpengaruh positif dan signifikan terhadap Kepuasan kerja. Dari hasil uji mediasi dengan uji sobel diperoleh bahwa Motivasi kerja dapat memediasi pengaruh Budaya organisasi dan Gaya kepemimpinan terhadap Kepuasan kerja.  This study aims to analyze the influence of organizational culture and leadership style on job satisfaction either directly or through work motivation on employees of Pedurungan District, Semarang City. The population used in this study were all State Civil Apparatuses who worked at the Pedurungan District Office with a total of 97 people, sampling technique used was the census method or saturated sample so that the number of samples in this study was 97 respondents. The data collection method used a questionnaire, data analysis techniques used were path analysis and Sobel test. The results showed that organizational culture has a positive and significant effect on work motivation, leadership style has a positive and significant effect on work motivation. Organizational culture has a positive and significant effect on job satisfaction, leadership style has a positive and significant effect on job satisfaction, work motivation has a positive and significant effect on job satisfaction. From the results of mediation test with Sobel test, it was found that work motivation can mediate the influence of organizational culture and leadership style on job satisfaction
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING Rofiatu Darojah; Kesi Widjajanti; DC Kuswardani
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.997 KB) | DOI: 10.26623/sbj.v1i1.5140

Abstract

Penelitian ini dilakukan di Agen Resmi Bus Patas AC/Executive PO. Ramayan, Semarang. Tujuan Penelitian ini adalah untuk mengetahui pengaruh persepsi harga, kualitas layanan terhadap kepuasan pelanggan dengan citra merek sebagai variabel intervening. Populasi dan sampel penelitian ini adalah penumpang Bus Patas AC/Executive PO. Ramayana. Jumlah responden sebagai sampel dalam penelitian ini sebanyak 100 responden. Analisis data berupa uji validitas, uji reliabilitas, uji normalitas, uji heterokedatisitas, uji multikorelas, uji linearitas, analisis regresi berganda, uji koefisien determinan, uji F, dan uji t. Hasil penelitian ini menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan. Variabel citra merek signifikan memediasi pengaruh variabel persepsi harga (X1) terhadap varaibel kepuasan pelanggan (Y2).  This research was conducted at the Patas AC/Executive PO Bus Authorized Agent. Ramayan, Semarang. The purpose of this study was to determine the effect of price perception, service quality on customer satisfaction with brand image as an intervening variable. The population and sample of this study were Patas AC/Executive PO Bus passengers. Ramayana. The number of respondents as a sample in this study were 100 respondents. Data analysis in the form of validity test, reliability test, normality test, heteroscedasticity test, multicorrelation test, linearity test, multiple regression analysis, determinant coefficient test, F test, and t test.   The results of this study indicate that price perception has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. The brand image variable significantly mediates the effect of the price perception variable (X1) on the customer satisfaction variable (Y2)
PENGARUH MOTIVASI EKSTRINSIK DAN SELF EFFICACY TERHADAP KINERJA PEGAWAI MELALUI DISIPLIN KERJA Sri Indarwati; Indarto Indarto; Djoko Santoso
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.197 KB) | DOI: 10.26623/sbj.v1i1.5165

Abstract

Penelitian ini bertujuan untuk  menganalisis pengaruh Motivasi ekstrinsik dan Self efficacy terhadap Kinerja pegawai baik secara langsung maupun melalui Disiplin kerja pada pegawai Kecamatan Semarang Timur Kota Semarang. Jenis penelitian ini adalah kuantitatif dengan sumber data yang digunakan adalah data primer. Populasi yang digunakan dalam penelitian ini adalah seluruh Aparatur Sipil Negara di Kecamatan Semarang Timur dengan jumlah 65 orang, dengan teknik samping yang digunakan adalah metode sensus sejumlah  65 responden. Metode pengumpulan data menggunakan kuesioner, dengan teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil penelitian diperoleh bahwa Motivasi ekstrinsik berpengaruh positf dan signifikan terhadap disiplin kerja, dan self efficacy berpengaruh positf dan signifikan terhadap disiplin kerja. Motivasi ekstrinsik berpengaruh positf dan signifikan terhadap kinerja pegawai, self efficacy berpengaruh positf dan signifikan terhadap kinerja pegawai, dan disiplin kerja berpengaruh positf dan signifikan terhadap Kinerja pegawai. Dari hasil uji mediasi diperoleh bahwa Disiplin kerja dapat memediasi pengaruh Motivasi kerja terhadap Kinerja pegawai, dan Disiplin kerja dapat memediasi pengaruh Self efficacy terhadap Kinerja pegawai  This study aims to analyze the effect of extrinsic motivation and self-efficacy on employee performance either directly or through work discipline in the employees of the East Semarang District, Semarang City. This type of research is quantitative with the data source used is primary data. Population used in this study were all State Civil Apparatuses in the District of East Semarang with a total of 65 people, with sampling technique used was the census method so that the number of samples in this study was 65 respondents. The data collection method used a questionnaire, with data analysis techniques used were path analysis and Sobel test. The results showed that extrinsic motivation has a positive and significant effect on work discipline, and self-efficacy has a positive and significant effect on work discipline. Extrinsic motivation has a positive and significant effect on employee performance, self-efficacy has a positive and significant effect on employee performance, and work discipline has a positive and significant effect on employee performance. From the results of the mediation test, it was found that work discipline can mediate the effect of work motivation on employee performance, and self efficacy on employee performance
MEMBANGUN SOCIAL MEDIA ENGAGEMENT MELALUI COURSE EXPERIENCE DAN STUDENT SATISFACTION Ryan Arif Wicaksono; Kesi Widjajanti; DC Kuswardani
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.721 KB) | DOI: 10.26623/sbj.v1i1.5155

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis perilaku keterlibatan media sosial dari peserta pelatihan BBPLK Semarang melalui pengalaman kursus dan kepuasan siswa. Populasi dalam penelitian ini adalah seluruh peserta yang mengikuti pelatihan kejuruan Bisnis dan Manajemen di BBPLK Semarang pada tahun 2021. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah responden 100 orang. Teknik analisis yang digunakan menggunakan program Smart PLS 3. Hasil penelitian menyimpulkan bahwa pengalaman kursus berpengaruh signifikan terhadap kepuasan siswa dan kepuasan siswa berpengaruh signifikan terhadap perilaku keterlibatan di media sosial dalam bentuk follow, like, share, dan comment.  The purpose of this study was to analyze the social media engagement behavior of BBPLK Semarang training participants through course experience and student satisfaction. The population in this study were all participants who took part in the Business and Management vocational training at BBPLK Semarang in 2021. The sampling technique used was purposive sampling with 100 respondents. The analytical technique used is the Smart PLS 3 program. The results of the study conclude that course experience has a significant effect on student satisfaction and student satisfaction has a significant effect on engagement behavior on social media in the form of follow, like, share, and comment.
MEMBANGUN KINERJA PEGAWAI MELALUI KOMITMEN ORGANISASIONAL BERBASIS MODAL SOSIAL DAN DISIPLIN KERJA Fitria Afriyani; Djoko Santoso; Indarto Indarto
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.077 KB) | DOI: 10.26623/sbj.v1i1.5167

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh modal sosial dan disiplin kerja terhadap komitmen organisasi dan dampaknya pada kinerja pegawai pada Kecamatan Pedurungan Kota Semarang. Populasi dalam penelitian ini adalah seluruh pegawai Kecamatan Pedurungan Kota Semarang yaitu sebesar 99 pegawai. Penentuan sampel dilakukan dengan metode purposive sampling. Sampel yang diambil sejumlah 97 pegawai. Analisis data menggunakan regresi linier berganda, uji t, koefisien determinasi dan analisis jalur. Hasil pengujian menunjukkan bahwa ada pengaruh positif dan signifikan antara variabel modal sosial dan disiplin kerja terhadap komitmen organisasi. Hasil lainnya menunjukkan ada pengaruh positif dan signifikan antara modal sosial, disiplin kerja dan komitmen organisasi terhadap kinerja pegawai. Hasil uji efek mediasi menunjukkan bahwa komitmen organisasi mampu memediasi pengaruh modal sosial dan disiplin kerja terhadap kinerja pegawai.  The purpose of this study to analyze the effect of social capital and work discipline on organizational commitment and its impact on employee performance in Pedurungan District, Semarang City. The population in this study were all employees of Pedurungan District, Semarang City, which was 99 employees. Determination of the sample is done by purposive sampling method. The samples taken were 97 employees. Data analysis used multiple linear regression, t test, coefficient of determination and path analysis. The test results show that there is a positive and significant effect between the variables of social capital and work discipline on organizational commitment. Other results show that there is a positive and significant effect between social capital, work discipline and organizational commitment on employee performance. The results of the mediation effect test show that organizational commitment is able to mediate the effect of social capital and work discipline on employee performance
PENINGKATAN KINERJA PEMASARAN MELALUI ORIENTASI PELANGGAN DAN SIKAP PROACTIVENESS PADA MASA PANDEMI COVID 19 Bayu Anggoro; Kesi Widjajanti; Paulus Wardoyo
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.622 KB) | DOI: 10.26623/sbj.v1i1.5157

Abstract

Penelitian ini dilakukan Perusahaan Digital Printing yang ada di Kota Semarang. Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pelanggan, sikap proactiveness terhadap kinerja pemasaran dengan kapabilitas pemasaran sebagai variabel intervening. Populasi dan sampel penelitian   ini adalah pemilik perusahaan digital printing yang ada di Kota Semarang yang berjumlah 38 orang. Analisis data dengan analisis deskriptif dan Smart PLS. Hasil penelitian ini menunjukkan bahwa   orientasi pelanggan berpengaruh signifikan terhadap kinerja pemasaran. Sikap proactivenes tidak berpengaruh signifikan kinerja pemasaran. Orientasi pelanggan berpengaruh signifikan terhadap kapabilitas pemasaran. Sikap proactiveness bepengaruh signifikan terhadap  kinerja pemasaran Variabel. Kapabilitas Pemasaran bepengaruh signifikan terhadap kinerja pemasaran. Variabel Kapalitas Pemasaran mampu menjadi mediasi antara Orientasi Pelanggan terhadap kinerja pemasaran, demikian juga variable kapabilitas pemasaran juga dapat memediasi antara sikap proactiveness dengan kinerja pemasaranThis research was conducted by a Digital Printing Company in the city of Semarang. The purpose of this study was to determine the effect of customer orientation, proactiveness on marketing performance with marketing capability as an intervening variable. The population and sample of this research are the owners of digital printing companies in Semarang City, totaling 38 people. Data analysis with descriptive analysis and Smart PLS. The results of this study indicate that customer orientation has a significant effect on marketing performance. Proactive attitude does not significantly affect marketing performance. Customer orientation has a significant effect on marketing capabilities. Proactiveness has a significant effect on marketing performance. Variable. Marketing Capability has a significant effect on marketing performance. The Marketing Capability variable is able to mediate between Customer Orientation on marketing performance, as well as the marketing capability variable can also mediate between proactiveness and marketing performance    
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL MOTIVASI INSTRINSIK DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN Roykhan Rizka Fahrian; Pahlawansjah Harahap; Wyati Saddewisasi
Sustainable Business Journal Vol 1, No 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.523 KB) | DOI: 10.26623/sbj.v1i1.5158

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan transformasional, motivasi intrinsik, dan budaya kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening (studi kasus pada PT Pertamina (persero) Marine Region IV). Metode penelitian yang digunakan adalah kuantitatif dengan instrument berupa kuisioner. Polulasi dan sampel dalam penelitian ini adalah seluruh karyawan TKJP PT Pertamina (Persero) Marine Region IV yakni sebanyak 140 responden. Kuisioner diuji melalui uji validitas dan reabilitas. Kemudian analisis data dilakukan melalui analisis SEM, uji hipotesis, dan uji intervening.Hasil penelitian menunjukan bahwa gaya kepemimpinan transformasional memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, dan budaya kerja memimiliki pengaruh positif dan signifikan terhadap kinerja karyawan.This study aims to determine the effect of transformational leadership style, intrinsic motivation, and work culture on employee performance with job satisfaction as an intervening variable (case study at PT Pertamina (Persero) Marine Region IV). The research method used is quantitative with the instrument in the form of a questionnaire. The population and sample in this study were all TKJP employees of PT Pertamina (Persero) Marine Region IV, as many as 140 respondents. The questionnaire was tested through validity and reliability tests. Then the data analysis was carried out through SEM analysis, hypothesis testing, and intervening tests.The results showed that transformational leadership style has a positive and significant effect on job satisfaction, and work culture has a positive and significant influence on employee performance.

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