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Arthatama
Published by Arthatama Publishing
ISSN : 2655786X     EISSN : 27745678     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The objective of the Arthatama is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. Arthatama accepts articles in any business management and accounting related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. Arthatama invites manuscripts on various topics including functional areas of marketing management, management accounting, management control systems, information management systems, international business, business economics, business ethics and sustainability, entrepreneurship, financial management, strategic management, operations management, human resource management, e-business, knowledge management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol. 6 No. 1 (2022)" : 4 Documents clear
Impact of Green Marketing Strategy on Business Performance-Mediating Role of Corporate Image in Construction Industry of Kenya Muzaffar Hussain Shah
Arthatama Vol. 6 No. 1 (2022)
Publisher : Arthatama

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Abstract

This article aimed to determine the impact of green marketing strategy on business performance through the mediating role of the corporate image, particularly in the case of the construction industry of Kenya. For this purpose, top management employees from the construction industry of Kenya were contacted and sent a link to the questionnaire (created on Google Forms) to nearly 1000 respondents through social media platforms. A total of 513 appropriate and duly filled questionnaires were received. The study used confirmatory factors Analysis (CFA) in a partial least square structural equation model (PLS-SEM). The study’s findings have suggested that green marketing strategy and corporate image have a positive and significant impact on business performance and that corporate image also plays a positive and significant role in mediating the effect of green marketing strategy on business performance. Therefore, it is recommended for the construction companies of Kenya to use environmentally friendly products and materials to stimulate the customers’ purchase intention and improve corporate and business performance. Meanwhile, further study is suggested over the African region to generalize the findings.
Empirical Relationship between Gender Equality and Socio-economic Developments: An Error Correction Model Uswatun Khasanah; Hadi Sasana
Arthatama Vol. 6 No. 1 (2022)
Publisher : Arthatama

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Abstract

Gender equality is to obtain equal opportunities without gender differences and equality in their rights to feel the results of development. The low gender will trigger injustice, where one gender will be harmed. This form of gender injustice often occurs through stereotyping, labeling, subordination, marginalization, and double burdens, which usually will harm women. This study aims to determine the active contribution of women to the world economy and to see how big the role of women in improving the economy from the political realm is carried out using the ECM-EG approach and sample time series data from 1990-2018 in Indonesia. The results showed positive effects of education, health, and representation in the political field on gender equality. The findings theoretically suggested further research on gender in employment runs by the fast-slow pattern of the legal process of The Law of Diminishing Return (TLDR), which is very influential by the quality of human resources and technological advances as well as the employment opportunities needed by women.
Improving Marketing Performance through Business Agility and Market Orientation in Micro, Small, and Medium Enterprises in Semarang City Sri Suprapti; Suparmi Suparmi
Arthatama Vol. 6 No. 1 (2022)
Publisher : Arthatama

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Abstract

Environmental conditions are very uncertain due to the Corona Virus -19 (Covid-19) pandemic coupled with the very tight business competition; business Agility (business agility) is a very important key for companies to maintain their performance. Understanding and practicing business agility that leads to success is very important for business people. This study investigates the impact of business Agility and market orientation related to competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in Semarang City. The population of this research is all MSMEs in the city of Semarang, amounting to 17,564. The sample of this study amounted to 100 MSMEs using the Solving formula and proportional sampling technique. The data collected from 100 MSMEs in Semarang City are categorized into five types of businesses: Food MSMEs, Convection MSMEs, Trade MSMEs, Services MSMEs, and Animal Husbandry MSMEs. The analysis reveals that business agility and market orientation significantly improve competitive advantage and marketing performance. Competitive advantage can mediate business agility and market orientation towards marketing performance. This finding confirms that business agility creates a tendency for MSMEs owners always to have access to market changes and learn in business development to achieve competitive advantage and marketing performance. The implications of this finding emphasize that external environmental factors that cause risk tendencies will encourage MSMEs owners always to pay attention to environmental changes and always make efforts to adapt quickly, precisely, and flexibly to the dynamics that occur in the market, therefore MSMEs need to take advantage of the company’s knowledge and resources to maintain its business and improve its competence excellence and company performance.
Local Government Own-source Revenue and General Allocation Funds on Capital Expenditure: Economic Growth as Moderating Variable Mulyana Mulyana; Muhammad Din; Mustamin Mustamin; Andi Mattulada Amir; Fikry Karim; Betty Betty
Arthatama Vol. 6 No. 1 (2022)
Publisher : Arthatama

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Abstract

This article aims to analyze the influence of locally-generated revenue in local government in Indonesia and general allocation funds on capital expenditure with economic growth as moderating variable. This examination involves auxiliary information such as the 2015-2019 local budget report. The number of tests in this review was 29 areas from 34 territories in Indonesia. This review utilizes the Partial Least Square (PLS) examination with the assistance of WarPLS 7.0 programming. The results showed that neighborhood income positively affects capital use. General allocation funds positively affect capital expenditure. Moreover, financial development directs or strengthen local government own-source income through capital expenditure.

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