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JL. YOS SUDARSO NO 461 GOMBONG·
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HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS) JOURNAL
Published by Universitas Muhammadiyah Gombong
ISSN : 28300211     EISSN : 28297997     DOI : https://doi.org/10.26753/hombis.v2i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Perusahaan, Teori Organisasi, Manajemen Keuangan, Perbankan, Akuntansi, Manajemen Pemasaran,Sumber Daya Manusia, Inovasi, Kepemimpinan, Kewirausahaan, Budaya Organisasi, Pasar Modal & Bursa Efek indonesia.
Arjuna Subject : -
Articles 3 Documents
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Search results for , issue "Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)" : 3 Documents clear
PENGARUH LABEL HALAL, DAN HARGA TERHADAP MINAT BELI PADA ICE CREAM MIXUE Muhammad Sayyid Candivas
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1078

Abstract

Abstract. The purpose of this study was to determine the effect of Halal Labels and Prices on Interest in Buying Mixue Ice Cream at Mixue Stores, Kebumen Branch. The research method used is a quantitative descriptive approach with a total of 50 respondents. Data collection was carried out through an online questionnaire and the collected data was analyzed using SPSS software with a modified Likert scale. The results of the study show that the Halal Label and Price have a positive and significant effect on Purchase Intention, either partially or simultaneously.Keywords: Keywords: Halal Label, Price, Purchase Intention
PENGARUH STORE ATMOSPHERE, VISUAL MERCHANDISING DAN KUALITAS PELAYANAN TERHADAP IMPLUS BUYING (STUDI KASUS MINISO KEBUMEN) ali mustakim
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1256

Abstract

Perkembangan pesat dalam industri ritel seiring dengan meningkatnya daya beli masyarakat telah menciptakan persaingan yang semakin ketat di antara para peritel. Kepuasan pelanggan, sebagai evaluasi subjektif terhadap produk atau layanan, memainkan peran kunci dalam membangun hubungan positif antara konsumen dan merek. Studi ini membahas pengaruh tiga faktor utama terhadap perilaku pembelian impulsif konsumen di Miniso Kebumen: suasana toko (store atmosphere), tata letak produk (visual merchandising), dan kualitas pelayanan. Melalui analisis terhadap 30 responden, penelitian ini menunjukkan bahwa visual merchandising memiliki pengaruh positif dan signifikan terhadap impulse buying, sementara store atmosphere dan kualitas pelayanan tidak memiliki pengaruh yang signifikan secara parsial. Hasil uji F menunjukkan bahwa secara simultan, ketiga variabel tersebut mempengaruhi impulse buying konsumen Miniso Kebumen. Variabel yang paling dominan adalah visual merchandising. Namun, walaupun variabel-variabel ini dapat menjelaskan 36,9% dari perilaku impulse buying, sebagian besar faktor lain, yang tidak diteliti dalam penelitian ini, juga ikut memengaruhi keputusan pembelian konsumen.
PENGARUH KECERDASAN EMOSIONAL DAN KESEJAHTERAAN SUBYEKTIF TERHADAP KINERJA MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Nur Latifa Hanim Pravidaningrum; Dani Rizana
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1160

Abstract

This writing aims to analyze the effect of emotional intelligence, subjective well-being on performance through job satisfaction as an intervening variable in Kindergarten Teachers in Karanggayam District. The independent variables in this study are emotional intelligence and subjective well-being, while the dependent variable is performance, and the intervening variable is job satisfaction. The data collection technique in this study is non-probability sampling with saturated sampling technique, where all the population is sampled as many as 52 respondents. The hypothesis was tested with the help of the SPSS 25.0 for windows program. The method used is a quantitative method using multiple linear regression analysis. Based on the t test, emotional intelligence variables, subjective well-being have a positive effect on performance and job satisfaction. Meanwhile, based on the Sobel test, job satisfaction variables can mediate between emotional intelligence and subjective well-being on performance

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