cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yanita Ella Nilla Chandra
Contact Email
yanitaella.nillachandra@bisnis.pnj.ac.id
Phone
+6281901668882
Journal Mail Official
japrof@bisnis.pnj.ac.id
Editorial Address
Jl. Prof. Dr. G.A. Siwabessy Politeknik Negeri Jakarta, Gedung H Kampus Baru UI Depok, Depok, Provinsi Jawa Barat, 16425
Location
Kota depok,
Jawa barat
INDONESIA
Jurnal Administrasi Profesional
Published by Politeknik Negeri Jakarta
ISSN : -     EISSN : 29631734     DOI : https://doi.org/10.32722/jap.v1i01
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal ini berfokus pada pengembangan ilmu manajemen dan kewirausahaan yang meliputi aspek-aspek : Manajemen keuangan Manajemen Pemasaran Manajemen Sumber Daya Manusia Manajemen operasional Manajemen Strategis Manajemen Sistem Informasi Manajemen Bisnis Kecil Kewiraswastaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 3 No 2 (2022): Jurnal Administrasi Profesional" : 7 Documents clear
Penerapan Teknologi Self-Service Dalam Meningkatkan Customer Satisfaction Pada Usaha Ritel Food and Beverage Yayuk Arsih; Adhadi Praja; Sandi Perdian; Sugeng Santoso; R. Nurhidajat
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalization is growing, especially since the COVID-19 pandemic, the industry has been forced to adapt quickly and transform through digital platforms to survive. Various technologies and innovations are present to answer the challenges to continue providing a satisfying shopping experience for customers. One of the digitalization innovations used to serve customer needs in the retail industry is self-service which allows customers to place orders or pay independently. Digital technology is applied to the retail sector for example self-service technology. Business fields that utilize self-service include restaurants, parking lots, gas stations, cinemas, and supermarkets, while the forms of self-service currently available and run by several retailers in Indonesia include Self Order Kiosks, Scan & Go, Scan & Shop, and Click & Collect. This study aims to analyze the application of self-service technology in the food and beverage retail industry and its relationship to increased customer satisfaction. The pre-survey was conducted by distributing questionnaires to customers who are accustomed to making transactions in food & beverage retail by using self-service services. The survey method is given to respondents to get a response to customer satisfaction. Multiple linear regression is used as an analysis and data processing tool to produce R2 of 0.80 which indicates that the completeness of supporting facilities, ease of ordering and payment, speed of service, transaction security, suitability of presentation, care and attention of employees towards customers (X1) and ease of use, visual appearance, product & price information, order efficiency, application response, and the risk of self-service technology (X2) explain customer satisfaction (Y) of 80.16%. It is hoped that the development of self-service technology can provide more detailed information, ease of use, and accuracy of the services offered.
PENGARUH KUALITAS PRODUK, PELAYANAN DAN HARGA TERHADAP MINAT KONSUMEN: PENGARUH KUALITAS PRODUK, PELAYANAN DAN HARGA TERHADAP MINAT KONSUMEN Miftahul Khomsa AUlia Erwin; Pungky Soleha Millenianingsih; Lorinda Febriani; Abdul Muslim; Sugeng Suntoso
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i2.5127

Abstract

LMN Restaurant is one of the most popular noodle restaurants in Indonesia. Almost every branch is always filled with customers, and based on the results of researchers' surveys of customers, they know that the product is around 2020 to 2022, which we can know that in that year the world was hit by the Covid-19 pandemic. The specialty of LMN Restaurant itself is that this product has become booming after passing through the pandemic both on social media and topics of conversation. This study aims to analyze the effect of product quality, service quality and price on consumer interest in LMN Restaurants in the City of Jakarta. The quantitative approach is carried out by sampling using Purposive Sampling by distributing questionnaires to consumers. The analytical techniques used in this study are validity test, reliability test, normality test, multicollinearity test, coefficient of determination test (R2), F Anova test and multiple linear regression analysis. The results showed that product quality, service quality, and price have a positive effect on purchasing decisions. The results of this test show that products, services, and prices have a positive effect on consumer interest in buying LMN Restaurant products. From this study, the researcher gave advice in the form that researchers can further deepen what factors are needed by customers related to consumer interests and for price perceptions it is recommended to restaurants to pay attention to price competition and price suitability with product quality so as not to damage market competitiveness. Keywords: Product, Service, Price, Consumer Interest
Examining The Effect of Psychological Factors Towards Consumers’ Groceries Purchasing Decision at Aeon Serpong BSD Alifia Yasmin
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i2.5131

Abstract

Studying core elements of marketing science and customer behaviour is a crucial feature that any businessman should have. Consumer behaviour is a process that is inextricably linked to the presence of a purchasing process. A businessman frequently has difficulties accurately understanding and assessing customer demands and behaviour owing to the numerous aspects that impact consumer behaviour, and each consumer has a different behavior. This study aims to examine the influence of psychological factors such as motivation, perception, personality, and attitude towards consumers’ groceries purchasing decision at Aeon BSD. The population in this study were Aeon BSD customers. The sampling technique used was convenience sampling and data collection methods through an online questionnaire to 260 respondents who fit the population criteria. Based on the results of this study indicate that attitude has the most significant effect on consumers’ purchasing decisions, followed by perception, and personality.
Literasi Keuangan, Efikasi Keuangan, dan Pengalaman Keuangan Terhadap Perilaku Manajemen Keuangan Pengguna SPayLater DKI Jakarta Bunga Safira
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i2.5133

Abstract

The phenomenon of using Buy Now, Pay Later as a payment method occurs almost all over the world, one of them is Indonesia. The widespread use of Buy Now, Pay Later in the community if it is not accompanied by great financial management behavior, will mischief the community itself, so it is necessary to improve financial management behavior in the community. This research was conducted to determine the effect of financial literacy, financial self- efficacy, and financial experience on the financial management behavior of SPayLater users in Jakarta. The number of samples is 100 respondents. The data collection technique used in this study was a questionnaire. Research data were analyzed using SMART PLS. The results of this study indicate that the financial literacy variable has no effect on financial management behavior with a coefficient value of 0.028 and a P value of 0.383, and the financial self-efficacy variable has a positive effect on financial management behavior with a coefficient value of 0.542 and a P value of 0.000, the financial experience variable has a positive effect on financial management behavior. with a coefficient value of 0.323 and a P value of 0.001. Keywords: Buy Now, Pay Later, Financial Literacy, Financial Self-Efficacy, Financial Experience, Financial Management Behavior
Pengaruh Mediasi Ekuitas Merek Terhadap Keputusan Pembelian IPhone Konsumen di Jakarta, Indonesia Shabrina Zata Amani
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the factors that determine brand equity and its influence on consumer iPhone purchasing decisions. It focuses on the Mediation Effect of Brand Equity on Consumer Purchase Decisions in Jakarta, Indonesia. The questionnaire survey method was used in primary data collection by distributing google forms through social media. Sampling is non-probability with a conventional method. And the sampling technique with the minimum sample size determinant for SEM (Structural Equation Model) according to Hair et al (2010) determination of the sample with a count (Number of indicators + the number of variables) x (5 to 10 times). Following these guidelines, the study requires a minimum sample size of 175 respondents. In this study the researchers got as many as 202 respondents. In assessing the views of consumers' purchasing decisions, it was found that brand loyalty, brand awareness, perceived quality, and brand associations significantly influenced consumers' purchasing decisions. Among these, brand loyalty appears to be the strongest factor and has a significant positive path. This shows that higher brand loyalty leads to higher consumer purchasing decisions. Other significant variables also have a positive relationship. Then from this study also shows that there is an influence of brand loyalty variables, brand awareness, perceived quality, and brand associations on consumer purchasing decisions through brand equity mediation.
The Influence of Content Marketing and Innovation Speed Toward Repurchase Intention Fashion MSME On Instagram (Case Study of Erigo Store): Pengaruh Konten Pemasaran dan Kecepatan Inovasi terhadap Niat Membeli Kembali UMKM Fashion Di Instagram (Studi Kasus pada Erigo Store) Putri Mayang Zivi; Fortuna Zain Hamid; Anwar Mustofa
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i2.5150

Abstract

The purpose of this study is to determine and analyze the partial and simultaneous between content marketing and innovation speed toward repurchase intention Fashion MSME On Instagram (Case Study of Erigostore). In addition, this research is expected to be a consideration for companies or fashion MSME to increase Repurchase Intention. This research is included in casual associative research with a quantitative approach with a sample calculation using the slovin formula. So the number of samples is 100 respondents and in the sampling technique used using purposive sampling. A literature review and quesionnaire distribution were used to collect data. The validity and reliability test are used in instrument testing, white the data analysis method employs multiple linear regression analysis, T test, F test, and the coefficient of determination R2. The regression equation Model Y = 10,806 + 0,342X1 + 0,447X2 + e is worth to use. Based on the results of the partial correlation, the content marketing variable (X1) has an influence on repurchase intention (Y) of 50,69%, while the innovation speed variable (X2) has an influence on repurchase intention (Y) of 47,74%. Based on the results of the coefficient of determination R2 of 53,1% repurchase intention is influenced by content marketing and innovation speed, while the remaining 46,9% is influenced by other variables not discussed in this study such as viral marketing, celebrity endorser, online customer review, etc. The results of this study indicate that there is an effect of content marketing and innovation speed on repurchase intention simultaneously (F test), and the effect of content marketing and innovation speed on repurchase intention partially (T test) based on hypothesis testing. Keywords: Content Marketing, Innovation Speed, Repurchase Intention
The Influence of Viral Marketing and Online Customer Review on Consumer Purchase Interest on Tiktok Social Media (Case Study on Mie Gacoan): PENGARUH VIRAL MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PADA MEDIA SOSIAL TIKTOK (STUDI KASUS PADA MIE GACOAN) Fauziah Zalza Sabillah; Taufik Akbar; Nining Latianingsih
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i2.5152

Abstract

This study aims to determine and analyze whether there is a partial and simultaneous influence between viral marketing and online customer reviews on consumer buying interest. In addition, this research is expected to be a material consideration for Mie Gacoan in paying attention to viral marketing and online customer reviews. Therefore, consumer buying interest will increase. This research is included in causal associative research using a quantitative approach. This study uses a non-probability sampling technique using purposive sampling method. The number of samples taken as many as 100 respondents. Testing the instrument using validity and reliability tests. The data analysis method used is multiple linear regression, coefficient of determination test (R2), T test and F test. Data processing in this study was carried out using SPSS 26 software for windows. Based on the partial correlation results, viral marketing variables have an influence on consumer buying interest by 64.16% and online customer review variables have an influence on consumer buying interest by 54.76%. Based on the analysis of the coefficient of determination (R2), it was obtained that 71.2% of consumers' buying interest in gacoan noodles was influenced by independent variables, namely viral marketing and online customer reviews. Keywords: Viral Marketing, Online Customer Reviews, Consumer Buying Interest

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 4 No 1 (2023): Jurnal Administrasi Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional Vol 3 No 1 (2022): Jurnal Administrasi Profesional Vol 1 No 02 (2020): Jurnal Administrasi Profesional Vol 1 No 01 (2020): Jurnal Administrasi Profesional