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Diversity Logic Journal Multidisciplinary
Published by Syntific Publisher
ISSN : -     EISSN : 2988571X     DOI : -
Core Subject : Economy, Education, Social, Engineering,
Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences
DIVERSITY Logic Journal Multidisciplinary, with ISSN 2988-571X (Online) is a peer-reviewed journal with the scope of technic and social sciences including sociology, politics, communication, psychology, culture, education, geography, computer science, mathematics, economics, accounting, and development of social sciences. Article Publication of DIVERSITY is from research, community service and articles in PROCEEDING that research/ community service Conference with the special issue without adding new frequency.
Arjuna Subject : Umum - Umum
Articles 15 Documents
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THE ANALYSIS OF WORD OF MOUTH (WOM) AND BRAND IMAGE ON PURCHASING DECISIONS Nur Farida; Muhajir Sofi; Susetyorini
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 1 (2023): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i1.16

Abstract

Background. A good brand image owned by the company will make it easier for customers to decide on a purchase. Words of mouth (WOM) are positive or negative experiences communicated by someone after buying a product. Research Purpose. This study aims to examine and prove the analysis of Word of Mouth (WOM) and brand image on purchasing decisions. Research Method. This study used quantitative with a case study approach at Harapan Minimarket Tuban Regency, East Java Indonesia. The population was 120 respondents and the number of samples taken was 100 respondents using non-purposive sampling. Data collection was done by using questionnaires. Data analysis used multiple linear regression. Findings. The results showed that a lot of Word of Mouth (WOM) was shown to have a positive and significant influence on increasing purchasing decisions at Harapan Minimarket. Then a quality brand image has a positive and significant effect on purchasing decisions at Harapan Minimarket. Conclusion. Finally, Word of Mouth (WOM) and brand image simultaneously have a positive and significant effect on increasing purchasing decisions at Harapan Minimarket.
THE HANDLING OF BAD CREDIT AT KOPERINDO EAST JAVA, KANDAT DISTRICT, KEDIRI REGENCY Saifudin Yusuf; Hardining Estu Murdinar; Sandi Eka Suprajang
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 1 (2023): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i1.18

Abstract

Background. Koperindo East Java activities collect funds from the public in the form of savings and channel these funds back to the community in the form of credit and provide other bank services. Research Purpose. This study aims to analyze the percentage level of bad credit at Koperindo and describe Non-Performing Loans (NPL) for the last 3 years. Research Methods. This descriptive research at Koperindo East Java, Kandat District, Kediri Regency. This study used primary data sources by interviews and field observations. Researchers also used secondary data obtained through Koperindo banking documents and analyzed them using descriptive analytic methods. Findings. Bad credit is caused by internal factors and external factors in Koperindo. For 2020 it has an NPL of 7.42%, for 2021 it has an NPL of 9.97%, this shows that in 2022 NPL credit will increase by 2.25%. Because the NPL level at Koperindo East Java exceeds the policy standard, which is 5%, Koperindo emphasizes that in 2021 it will focus more on NPL so that cooperatives experience a decrease in the NPL level. So that in 2022 the NPL is 3.75% and has decreased by 6.22%. The NPL principle is “The Lower Is Better”, meaning that the smaller the NPL value, the better the soundness level of a cooperative. Conclusion. Handling bad credit problems through optimal and effective billing by the credit supervisory team and restructuring in 3 ways: extending the credit period, changing the loan system from the installment system to maturity, and confiscating collateral.
COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE OF DIGITAL BANKS DURING THE COVID-19 PANDEMIC Fatichatur Rachmaniyah; Titik Purwati
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 1 (2023): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i1.23

Abstract

Background. Along with the development of technology, banking services in Indonesia have largely transitioned into Digital Banks. Digital banks have become a solution to economic problems during the pandemic period. Research Purpose. To determine the analysis of the differences in the financial performance of digital banks during the COVID-19 pandemic period. Research Method. The research employs a comparative quantitative approach with a case research design. The research objects are three digital banks, namely Jago Bank, BTPN Bank, and Bukopin Bank. The data used in the research consists of financial reports from the quarters of the years 2020-2021. The research variables include the ratios ROA, ROE, BOPO, NPM, DER, and LDR. The analysis method utilizes the ANOVA test. Findings. The financial performance in terms of ROA, ROE, BOPO, NPM, and DER ratios between Jago Bank and BTPN Bank showed significant differences. However, the LDR ratio was no significant difference. The financial performance between Jago Bank and Bukopin Bank, in terms of the ROA, ROE, NPM, and DER ratios, resulted in significant differences. However, the BOPO dan LDR ratios were no significant differences. The overall ratios of BTPN Bank & Bukopin Bank have a significant difference. Conclusion. There is a significant difference in financial performance between Jago Bank, BTPN Bank, and Bukopin Bank during the pandemic period. These three digital banks exhibit different financial performances, aligning with their respective areas of focus. However, there are some variables among these digital banks that did not show significant differences in the LDR and BOPO.
RELIGIOUS BEHAVIOR AND TRADE TITHE COMPLIANCE OF MUSLIMAH ENTREPRENEURS IN SURABAYA M. Nuril Firdaus; Fahrur Ulum
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 1 (2023): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i1.24

Abstract

Background. Regarding the behavior of religiosity and compliance with trade tithes by Muslimah entrepreneurs of the Indonesian Muslim Women Entrepreneurs Association (hereinafter referred to as IPEMI) Surabaya is in accordance with the theory, but in the religious behavior variable, namely knowledge about trade zakat. They still do not fully understand the calculation, distribution, and timeliness are still different. -differs in implementation. In addition, indicators of zakat compliance are also not precise in the calculation, distribution, and implementation time. Research Purposes. Knowing and analyzing religiosity behavior which includes belief, experience/practice, appreciation, knowledge, and commitment to IPEMI in compliance with trade tithes. Research Methods. The research design used a qualitative descriptive approach with an inductive mindset. Snowball sampling technique for sampling. Data collection through documentation and interviews with 5 people, including the chairman, and four members of IPEMI East Java who are domiciled in Surabaya, and focused on IPEMI Surabaya entrepreneurs who are members of IPEMI East Java. Findings. Religious behavior which includes belief, experience and practice, appreciation, knowledge, and commitment at IPEMI Surabaya is very good, it's just that there are some members who still lack knowledge and understanding of trade zakat. Conclusion. Religious behavior and commitment at IPEMI Surabaya are very good in terms of knowledge and understanding of trade zakat so that it can be integrated in a complex way between religious knowledge, feelings, and religious actions related to trade zakat.
EXPLORING THE DIGITAL CULTURAL DIVIDE: THE USE OF DIGITAL TECHNOLOGIES Agus Wahyudi; Yuanita Syaiful
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 1 (2023): April: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i1.25

Abstract

BackgroundThe phenomenon of the spread of the Corona Virus Disease (COVID-19) in various parts of the world has implications for all aspects of life, one of which is education and learning. The demands of digital-based adaptive learning as the demands of the world of education must meet these demands. Van Dijk's digital divide theory is an instrument to observe the phenomena that occur, as well as Everet M. Rogers' perspective with Adoption Diffusion Theory (ADT) as a treatment for campus teaching programs that bridge the digital culture gap.Research PurposeThe research purpose was to lead the emergence of digital cultural imbalances for teachers in accessing e-learning at Al Mufidah Elementary School, Surabaya. Research MethodThis study uses a qualitative approach through in-depth interviews with 13 teachers at the research location with a total sampling method to map the digital culture gap like what happened in the research locationFindingsThe results of this study are the differences in resources experienced by teachers have an impact on the duration of access (often using the default application but never used for learning), mental, and social (teachers become passive).ConclusionThe most dominant access differences are differences in motivation (teachers do not have strong motivation to access), materials (teachers do not have sufficient competence to access technology and digital learning platforms every day), skills and use (teachers are not intense in using digital technology, do not using applications while learning).
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON PURCHASE DECISIONS AT LARISSA BABYMART UJUNGPANGKAH GRESIK Nur Farida; Ainin Shofiyah
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 2 (2023): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i2.27

Abstract

Background. Product quality is a determining component in purchasing decisions. Apart from product quality, another variable that influences purchasing decisions is promotion. Promotion is one of the determining factors in event purchasing decisions. Whatever the nature of an item, assuming the buyer never knows or does not know whether the item will be of value to the buyer, the customer will not be interested in getting it, meaning that purchasing decisions also pay attention to this. Research Purpose. To frame the buyer's disposition in the face of all the data and take reactions as to what goods to buy. Research Method. This is an illustrative form with a quantitative methodology. This research strategy can be interpreted as an exploitation technique from  a positivism perspective, which is used to look at populations or tests which can later be used for research text components, describing them quantitatively or measurably. information with the intention of testing the speculations made. Findings. Product quality to a certain extent influences purchasing decisions, while promotions to a certain extent greatly influence decisions and product quality and promotions also influence purchasing decisions. Conclusion. The idea of Larissa Babymart scientists is to further improve advertising through timely virtual entertainment according to product quality to improve purchasing decisions.
COMPARISON BETWEEN 2 ELEMENTARY SCHOOLS ABOUT BARRIERS IN ONLINE LEARNING FOR TEACHERS DURING PANDEMIC COVID-19 IN KEMILING DISTRICT BANDAR LAMPUNG CITY 2023 Uswatun Hasanah; Rilyani Rilyani; Riska Wandini
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 2 (2023): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i2.29

Abstract

Background. There are still many teachers who have learning barriers during the pandemic. Teachers from Elementary School 2 Beringin Raya and teachers from Elementary School 2 Sumberejo who had learning obstacles with students such as network constraints, learning applications, parental conditions, limited student learning devices because mobile phones were brought by working parents and lack of supervision. Research Purpose. To find out the comparison of online learning barriers for elementary school teachers during the Covid-19 pandemic at Elementary School 2 Beringin Raya and Elementary School 2 Sumberejo in Kemiling District, Bandar Lampung City. Research Method. Quantitative research with Cross-Sectional approach. The study was conducted on 73 respondents using total sampling technique.  Sampling technique using online learning barriers questionnaire during the Covid-19 pandemic. Findings. The hampered at Elementary School 2 Sumberejo is that the average score of 76.86 is higher (bad) than the average score at Elementary School 2 Beringin Raya is 71.16 lower (good). When compared using the statistical test Mann-Whitney test, there is also a difference in Mean Rank between Elementary School 2 Sumberejo 42.49 and Elementary School 2 Beringin Raya 31.66. There is a significant difference in value between Elementary School 2 Sumberejo and Elementary School 2 Beringin Raya with a p-value of 0.001. Conclusion. There is a difference in online learning barriers between the two elementary schools in Kemiling District, Bandar Lampung City in 2023. The teacher who was most hampered by learning during the Covid-19 pandemic was Elementary School 2 Sumberejo.
TIKTOK SHOP: CONSUMER CULTURE TRANSFORMATION IN THE ERA OF SOCIAL MEDIA Ema Prasetyorini; Sandi Eka Suprajang
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 2 (2023): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61543/div.v1i2.31

Abstract

Background. The presence of social media has transformed human communication and interaction patterns. Communication typically occurred through face-to-face interactions. However, in the modern era, thanks to technological advancements, communication can take place without the need for physical meetings. Research Purpose. This research aims to analyze changes in consumer culture in the context of TikTok Shop, a social media-based video platform connecting users to virtual stores, particularly among millennial female students in the Blitar Raya area. Research Method. This study employs a qualitative descriptive method. Data collection is carried out through unstructured interviews using purposive sampling. This research was conducted on students in the Blitar Raya area using sample selection criteria. The data analysis in this research is conducted using scaling measurement. Findings. Consumption patterns on the TikTok Shop social media platform include the intensity of watching live streaming and short videos containing product reviews from buyers. Millennial students in Blitar tend to consider online shopping as an effective and efficient method. They trust the authenticity of products more because promotions on the TikTok Shop social media platform create the impression that they can see the products as if in a physical store. Conclusion. Through this research, it is hoped that society can become more aware of the influence of social media on consumer behavior, avoiding falling into false consciousness and resisting the allure of advertising. Furthermore, the role of capitalism in fostering consumer behavior by blurring the line between wants and needs should also be given attention.
GLOBAL FREE MARKET COMPETITION OF ASEAN ECONOMIC COMMUNITY IN FACING DEMOGRAPHIC BONUS Selvina Safitri; Ihtisam Abdul Malik
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 2 (2023): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background. For our country Indonesia, since the formation of the Creative Economy Agency (hereinafter referred to as BEKRAF), it turns out that the government has begun to see that the creative industry put together with the creative economy is an extraordinary potential for economic growth of the Indonesian state in the future. Research Purpose. This research aims to analyze the correlation between the creativity industry and the creativity economy. Research Method. This study employs a qualitative descriptive method. Data collection is carried out through unstructured interviews using purposive sampling. Findings. Related (1) correlates with the expansion of employment to overcome. Unemployment results in the demographic bonus of 2045, until the productive workforce is greater than the non-productive workforce (0-15 years + 65 years and over). Not to mention facing labor competition (outsourcing) between countries, both at the regional and international levels, and (2) equitable economic development for the community as well as overcoming various gaps in people's lives. Conclusion. The rise of the people's economy based on the creative industry and the creative economy in SMEs in Bali, opportunities and challenges in facing the global free market of the Asian Economic Community with the Asian Economic Community.
EDUCATION LEADERSHIP Siti Haliza; Ahmad Zabidi Abdul Razak
DIVERSITY Logic Journal Multidisciplinary Vol. 1 No. 2 (2023): September: Diversity Logic Journal Multidisciplinary
Publisher : SYNTIFIC

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Abstract

Background. Leadership is the process by which a leader impacts the conduct of his subordinates in order for them to collaborate and work successfully in order for the organization's goals to be met. Research Purpose. This research aims to determine education leadership. Research Method. By gathering literature (material materials) from books, journals, and other sources pertaining to the field of educational administration, researchers employ the literature study approach. In order to create the article, more precise information on educational leadership resources will be gathered from these sources. The material will thereafter be arranged and modified to fit relevant conversations. Findings. The leadership style of a leader in inspiring personnel to carry out corporate operations will decide the firm's or organization's effectiveness. A number of employees expect to be treated by leaders who are open and flexible in their work, while others hope that the leadership corrects more bad work because this will make subordinates work less productive and less participative in decision making. Conclusion. Leadership is a branch of management that includes planning and organizing, but its primary job is to persuade others to achieve their goals.  

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