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Rani Darmayanti
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ranidarmayanti1990@gmail.com
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editorjurnal@assyfa.com
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CV Bimbingan Belajar Assyfa | Jambangan II Street No. 60 Purworejo - Pasuruan - East Java 67117, Indonsia
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Revenue Journal: Management and Entrepreneurship
Published by CV. Bimbingan Belajar Assyfa
ISSN : 30261058     EISSN : 30261058     DOI : https://doi.org/10.61650/rjme
Core Subject : Economy,
Economics, Econometrics & Finance
Revenue Journal: Management and Entrepreneurship is a high-quality, open-access, peer-reviewed journal published by Bimbingan Belajar Assyfa. Revenue Journal: Management and Entrepreneurship provide a platform for researchers, academicians, professionals, practitioners, and students to impart and share knowledge through high-quality empirical and theoretical research papers, case studies, literature reviews, and book reviews. Revenue Journal: Management and Entrepreneurship welcomes and acknowledges high-quality theoretical and practical original research papers, case studies, review articles, literature reviews, book reviews, conceptual frameworks, analytical and simulation models, technical notes from researchers, academicians, professionals, practitioners, and students from all over the world. The Revenue Journal: Management and Entrepreneurship publishes research papers in all areas of management and entrepreneurship. Its global readership includes business management, entrepreneurship, and economics. This journal warmly welcomes contributions from scholars from related disciplines. This journal warmly welcomes contributions from scholars of related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 1 No 2 (2024): Revenue Journal: Management and Entrepreneurship" : 3 Documents clear
Indonesian sugarcane crops have a variety of virus-carrying insects. What are their control methods? Lili Dahliani; Imran Arshad; Usmiyatun U
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2024): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.193

Abstract

Mayoritas hama tebu berasal dari kelompok taksonomi serangga, dengan spesies tertentu berperan sebagai pembawa penyakit virus dan fitoplasma. Kebanyakan serangga yang menjadi vektor virus dan fitoplasma termasuk dalam ordo taksonomi Hemiptera, yang dicirikan oleh mulutnya yang menusuk dan menghisap. Produktivitas tebu secara nasional mengalami fluktuasi yang signifikan, hal ini disebabkan oleh beberapa variabel. Di antara faktor-faktor tersebut, serangan patogen yang disebabkan oleh virus, termasuk virus mosaik tebu (SCMV), virus mosaik coretan tebu (SCSMV), dan virus daun kuning tebu (SCYLV), memainkan peran penting. Pengelolaan serangga vektor yang efisien di perkebunan tebu sangat penting untuk memitigasi potensi dampaknya sebagai pembawa virus atau hama, sehingga meminimalkan potensi kerugian. Penelitian ini bertujuan untuk menjelaskan jenis-jenis serangga vektor yang mempunyai kemampuan untuk menyebarkan virus penyebab penyakit pada tanaman tebu di Indonesia, serta mengeksplorasi berbagai metode yang digunakan untuk pengelolaannya. Metode yang digunakan dalam penelitian ini adalah model kualitatif dengan pendekatan kajian pustaka. Studi ini mengevaluasi secara kritis metodologi pengumpulan data dengan mengevaluasi literatur yang relevan tentang pengendalian serangga vektor virus dan meningkatkan efektivitas pengelolaan penyakit tebu yang disebabkan oleh infeksi virus. Temuan penelitian menunjukkan bahwa pengendalian vektor serangga dilaksanakan melalui pendekatan terpadu, dimana metode pengendalian teknis dan biologis diprioritaskan, dan pemantauan rutin dilakukan. Jika populasi serangga meningkat secara signifikan, disarankan untuk mempertimbangkan penggunaan semprotan insektisida.
Is it feasible to establish a connection between cassava and rice in terms of their image? Eny Dyah Yuniwati; Rani Darmayanti; Samuel Karim
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2024): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.271

Abstract

Cassava can be consumed through various processing methods, including boiling, frying, grilling over wood charcoal, and pounding and processing into a starchy paste known as getup. During its day, this tradition exhibited qualities that were commendable, pragmatic, and held significant worth. Nevertheless, successfully adopting these preparations and cuisines among the millennial age and age Z necessitates ingenuity and inventiveness. This study investigates the potential of cassava rice as a viable alternative to paddy rice while also proposing strategies to enhance the reputation and market perception of cassava rice to match that of paddy rice objects. The researchers employed a systematic literature review methodology, which was subsequently followed by a comprehensive analysis and comparison of the data put forth in earlier investigations. The findings of the study indicate that cassava rice has the potential to serve as a viable alternative to traditional rice on a national scale. Hence, cassava rice can be analogous to regular rice due to its significant carbohydrate content, allowing it to fulfill the same dietary role. The primary objective of this research is to establish a foundation for micro companies to conduct experimental trials in order to substantiate the advantages of cassava rice, both in terms of its nutritional value and its potential for use in various recipes. The research is constrained by its methodology, which relies on longitudinal and laboratory findings as the theoretical foundation.
Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market? Endang Sungkawati; Dwi Rizki Novitasari; Salah Ben Hamad
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2024): Revenue Journal: Management and Entrepreneurship
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.274

Abstract

The food and beverage (F&B) industry in Indonesia is experiencing a notable expansion, with an anticipated growth rate of five to seven percent by the conclusion of 2023. The interconnection between these phenomena cannot be disentangled from the shifts in individuals' lifestyles, particularly in urban areas where there is a preference for quick food and beverages. The present study employs a qualitative descriptive research approach, utilizing a literature review methodology. This methodology incorporates information and data collection methodologies sourced from a range of scholarly literature, with a particular emphasis on recent study findings published in journals within the past five years. The present study involved the collecting of data through searches conducted on Google Scholar, Vosviewers, Harzing’s publish, or Perish, utilizing the following keywords: "viral marketing," "ice cream king," "brand," and "Mixue purchases." The findings indicate that viral marketing exerts a favorable and statistically significant impact on both consumer interest and purchasing behavior. In addition, it is worth noting that turbo marketing can exert a clear and substantial influence on consumer buying behavior. Ultimately, the presence of a brand image and brand awareness can exert a favorable and significant influence on consumer buying behavior.

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