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Jurnal Spektrum Komunikasi
Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS
ISSN : 2398086     EISSN : 26218712     DOI : https://doi.org/10.37826/spektrum.v6i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Spektrum Communication Journal is an academic journal published quarterly every year every March, June, September, and December by Stikosa-AWS in collaboration with ISKI-Jatim, APJIKI, and ASPIKOM. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies in the communications studies perspective. The focus of this journal is in the communication studies perspective and the scope of the journal are: Journalistics; Public Relations; Broadcasting (TV and Film); Marketing & Tourism Communication; Media and Studies; Gender Studies; Advertising; Every received article should follow the Author guidelines. Any submitted paper will be reviewed by reviewers. The review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi" : 8 Documents clear
Makna Iklan ‘Ingat Pesan Ibu’ Terhadap Masyarakat di Era Pandemi (Studi Kasus Iklan “Ingat Pesan Ibu“ Khususnya pada Masyarakat Pendatang) Muhammad Alvian Cahya
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.158

Abstract

Public service advertisements are media whose job is to build public trust and contain social messages. The achievement of effective public service advertisements is influenced by audience factors, the quality factor of public service advertisements, and the delivery of public service advertisements. Public trust is one of the factors increasing public participation in development which is the task of public service announcements. The purpose of this paper is to analyze the form of delivery and factors of effectiveness of public service advertisements, and to analyze the effect of public service announcements on public participation in the success of the health protocol campaign. This literature study summarizes the results of research on the effectiveness of public service advertisements, the form of delivery of public service announcements, and community participation in development. This study focuses on discussing the Public Service Advertisements (ILM) of the Ministry of Health of the Republic of Indonesia regarding COVID-19. Keywords: Public Service Advertisements, COVID-19, Community Behavior
Konstruksi Citra Diri dalam Media Baru melalui Aplikasi Instagram (Analisis Semiotik Postingan Instagram @maudyayunda) Maslichatus Sholichah; Poppy Febriana
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.239

Abstract

New media present as communication that individuals choose for social interaction in cyberspace. One of them is Instagram, which is one of the uses of new media in the form of a social media network application that functions as a place to share photos and videos with other users. Instagram makes it easy to form a person's self-image, both positive and negative images in any angle. Like Maudy Ayunda, a public figure who has a good self-image on her Instagram account. This study aims to find out how self-image can be built through Instagram account posts. This type of research is descriptive research with a qualitative approach method that uses a constructivist paradigm with Ferdinand de Saussure's semiotic theory. The results of this study are self-image on the @maudyayunda Instagram account formed from components of verbal and non-verbal messages which can be seen from the description of photo uploads with dress styles and photo styles at certain moments. So from this study it can be concluded that Maudy Ayunda has a personality in building her image that is passionate about learning, intelligent, inspiring, and has a healthy lifestyle.
Analisis Persepsi Pada Followers Akun @coffeeineseeker Sebagai Sumber Informasi Tentang Coffee Shop Intan Insanni; Poppy Febriana
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.240

Abstract

Various types or models of social media platforms will continue to emerge and compete with each other to dominate the market, each social media platform has its advantages and disadvantages. The use of social media has become a natural thing in the life of every individual, the urge to stay abreast of what is trending is one of the reasons why someone uses social media. This study specifically discusses Instagram social media. Instagram is one of the platforms that have more users than young people. Instagram contains a variety of interesting and trendy content in different themes and contexts, easy access to Instagram makes it easy for users to find uploads that suit each individual's interests and preferences. To build an image or personality that you want to show on your Instagram account, one of them is by uploading the interests and preferences of each individual. Interests and likes here are for Coffee Shop enthusiasts who follow the @coffeeineseeker account as a source of the latest information about Coffee Shops. This study was conducted to determine the extent of the influence of the @coffeeseker account in providing information about the Coffee Shop by analyzing the perceptions of the followers of the account. The researcher uses a qualitative descriptive approach with the netnographic method, netnography makes it possible to get the answers needed by listening to the conversations that occur on web pages, analyzing the behavior and opinions of users (Bakry, 2017). The @coffeeineseeker account can be considered as a source of information about Coffee Shops triggered by uploaded photos, captions, and Instagram Stories that disseminate certain Coffee Shop promotions and the latest information about Coffee Shops that will be present or have just started operating.
Pengaruh Daya Tarik Pesan Promosi Penjualan, Endorsement Beauty Influencer Terhadap Minat Beli Followers Instagram Rose All Day Jessica A Larasati; Daniel Susilo
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.269

Abstract

The extensive use of social media by Indonesian marketers has encouraged local cosmetic company, Rose All Day Cosmetics, to use Instagram as a sales promotion and endorsement platform. Petty & Cacioppo's Elaboration Likelihood Model (ELM) theory is used in this study, such as the attractiveness theory of promotional messages, endorsement theory, and buying interest theory. These conditions underlie this research which aims to see whether the attractiveness of sales promotion messages, endorsements from beauty influencers have an impact on buying interest. This research is a quantitative explanatory study that relies on surveys as a data collection tool. Questionnaires were distributed to the study population via Instagram's direct message feature to the 102,000 followers of the account, who used the Yamane formula for Rose All Day Cosmetics. This study uses a non-probability sampling technique called purposive sampling, which involves selecting 398 people who meet predetermined criteria. Multiple linear regression is the data analysis method used in this study. The researcher found that the attractiveness of sales promotion messages on the Rose All Day Cosmetics Instagram account and endorsements by beauty influencers had a significant effect on followers' purchase intentions up to 53.2 percent, with the remaining 48.7 percent influenced by factors outside the study. However, these two variables have a significant effect on followers' purchase intentions. In conclusion, the attractiveness of sales promotion messages and endorsements has a significant effect on followers' buying interest partially or simultaneously on each of the variables studied
Representation of Single Father in the Movie Fatherhood Cateline Marscha; Fanny Lesmana
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.278

Abstract

Film is one of the media that is still often used by many people to convey a message and have an impact on a wide audience who enjoy it. One of them is the depiction of a person in a film that gives a message of its impression to the audience. Since the Covid-19 pandemic that entered Indonesia in March 2021, many people have died due to exposure to the virus. Not infrequently, some people have also lost their parents during this pandemic, such as losing their mothers and leaving fathers with their children. The phenomenon of single fathers and their stories of defending their families and raising their children eventually became the main attraction for the audience. At the same time, a film called Fatherhood was released which tells the story of a single father and his daughter. The author conducted this research because it was deemed to describe how a single father faces the problems that surround him. The purpose of this study was to find out the message of the single father representation conveyed in the media of this film. The method used is Roland Barthes' semiotics. Semiotics Roland Barthes will discuss from 3 points of view, namely denotation, connotation, and also myth. In this study, the theory used is about single-parent problems, Roland Barthes' semiotics, and also films. The findings in this study are that every single father will face several problems such as work, child care, economy, and also social pressure.
Cultural Resistance Form of Tattoo as a Pop Culture in Jakarta Teguh Hidayatul Rachmad; Kho Gerson Ralph Manuel
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.322

Abstract

Within the eastern culture, Tattoo has various meanings. They were resulting in range of perceptions towards people with a tattoo on their body. This study aimed to explore the alteration of meaning towards Tattoo in Indonesian urban society. This study use ethnography aimed to explain reasons and elements behind a cultural phenomenon. Liminal situation theory, used as an analysis tool to explore Tattoo cultural resistance. The results show that various meanings and symbols are attached to a tattoo in the act of self-expression method. Further results show that Tattoo also has a function as a cultural preservation method, notably Indonesian culture, in the form of a sub-culture. Tattoos are not only popular and owned by one group of people within a society but in a huge range of ages and social hierarchies.
Srikandi Heroin Discourse in Online News Framing Female Ministers of Indonesia Dewi Sad Tanti Dewi Sad Tanti
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.323

Abstract

This research is intended to mapping the depiction of the female minister as public officials in Indonesia. Through this research, it is expected to find out how the media package the character of female minister base on announced the composition of ministers in the cabinet. This research uses the framing framework developed by Robert N. Entman. This model is used to describe the selection process and highlight certain aspects of reality by the media. Framing Entman. Define Problems; How can Female Minister problems become an issue? How Economic Nation Impact form Female Minister? Or as a problem?, Diagnose Causes ; What is the reason for being called an female minister figure? What is considered the cause of a problem?, Make Moral judgement ; What moral values are presented to explain. What moral values are used to legitimize an female minister? and the last Treatment Recommendation , What solutions are offered to address female minister? What path is offered and main opinion to Female Minister? . Result of this research are Indonesia Online Media Online Media Frame 5 Female Ministers in Indonesia can be put together, the confirmation of women's success as leaders up to 2x is from the role of the family, the criteria for a leader to be trusted as a minister, trustworthy, competent and qualified in their field, in accordance with community support, supported by predecessor ministers , depicted like Heroine.
Systematic Review: Use of Digital Media as a Means of Communication of Da’wah Muhajir Sulthonul Aziz; Meithiana Indrasari; Eko Pamuji; E Rizky Wulandari; M Adhi Prasnowo
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.324

Abstract

Study was carried out with the aim of analyzing the use of digital media as a means of da'wah communication. Obtain some data about the benefits resulting from digital media for da'wah methods in this digital era. In the digital era, the role of digital media is very important in the spread of da'wah. Study uses a PRISMA systematic review approach by collecting several articles from the literature database. From the results of the systematic review analysis with PRISMA, significant results were obtained from the benefits of digital media for da'wah communication facilities. The form of spreading da'wah that is easy and more familiar with the support of good visual displays is the main attraction. The presence of digital media opens up opportunities for new da'i who want to expand their wings to preach widely alongside leading da'i in cyberspace very easily. Digital media makes the audience of connoisseurs of the da'i unlimited, so a lot of digital media becomes a reference for finding new knowledge treasures or just enjoying the beautiful design combined with brief tausyiah of the da'i in it. From the scale of use, Facebook, Instagram and websites still outperform other digital media in terms of their use as a means of communicating da'wah to the community

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