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Journal of Economics and Public Health
Published by Global Health Science Group
ISSN : 28285352     EISSN : 28285026     DOI : https://doi.org/10.37287/jeph
Core Subject : Economy, Health, Education,
Economics, Econometrics & Finance Education Public Health
Journal of Economics and Public Health, presents scientific writings on information and updates of economics and public health. Journal of Economics and Public Health had been published four times (four number) annually (per volume) in English with electronically and printed. It includes research findings, case studies, and conceptual fields, namely: management, economics, economic education, health economics, health insurance, pharmaco-economic, health administration/policy, Health Technology Assessment (HTA). However, In order to ensure the quality of Journal of Economics and Public Health, the editorial board members have decided to publish twice a year since 2022.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 1 Documents
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Search results for , issue "Vol 2 No 4 (2023): Journal of Economics and Public Health: December 2022" : 1 Documents clear
Factors Affecting Students’ Loyalty in the Aviation Campus Arif Fakhrudin; Indah Fatmawati; Ika Nurul Qomari
Journal of Economics and Public Health Vol 2 No 4 (2023): Journal of Economics and Public Health: December 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i4.2376

Abstract

Education is like a basic need that must be met. Because by having a qualified education, people will have provisions in competition in the world of work. consumers will also be very careful in choosing a tertiary institution so that later the time and costs spent are comparable to what they get from the college's service products. He can usually find out about this from what is promoted by the College in marketing the service products it sells through the institution. Student loyalty can also be created if students are willing to convey positive word of mouth (WOM) from time to time. Objective: The purpose of this study was to determine the effect of institution image on students’ loyalty through word of mouth at STTKD campus. Method: The type of research used in this study is hypothesis testing. The instrument used in this study was a questionnaire, It used has been tested for validity and reliability. After distributing the relevant questionnaires among 100 students, all usable questionnaires are returned. Then the data collections are analyzed by using Structural Equation Modeling (SEM). Result: Research findings show that institution image has a positive significant effect on word of mouth and students’ loyalty. Then, word of mouth has a positive significant effect on loyalty. Conclusions: The research has given description well that Institution image and word of mouth variables still give positive contribution toward student’s loyalty in STTKD Campus.

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