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Muhammad Fauzi Ilham
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+6285179656787
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Jalan KH. Sulaiman, Ds. Gemurung, Kec.Gedangan, Kab. Sidoarjo, Jawa Timur 61254
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Philosophiamundi : Journal of Global Humanistic Studies
Published by PT. Kreasi Karya Majakata
ISSN : -     EISSN : 30317703     DOI : -
Core Subject : Education,
Other
Jurnal Philosophiamundi merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh PT. Kreasi Karya Majakata. Tujuan Jurnal Philosophiamundi adalah untuk mempertajam dasar-dasar pilar ilmu humaniora dan mengambil pandangan yang lebih luas terhadap isu-isu penting yang terjadi di masyarakat dan di luar negeri. Jurnal Philosophiamundi berfokus pada hasil penelitian empiris dan kajian konseptual dan teoritis dalam bidang Humaniora meliputi Ilmu Sosial, Ilmu Budaya, Pendidikan, Teknologi, Sejarah sampai dengan Seni.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): Konflik Identitas dalam Konteks Globalisasi" : 2 Documents clear
Pentingnya Perilaku Konsumen Dan Strategi Pemasaran Bisnis Di Era Digital Riscia Maharani; Muhammad Arfan; Nur Herlina; Irfa Yanpetra; Muhammad Faqih Nurizal; Muhammad Ershanda; Djoko Hananto
Philosophiamundi Vol. 2 No. 1 (2024): Konflik Identitas dalam Konteks Globalisasi
Publisher : PT. Kreasi Karya Majakata

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Abstract

In the ever-growing digital era, the role of consumer behavior and marketing strategy in business becomes crucial. This article explains the importance of a deep understanding of consumer behavior in a digital context and the urgency of developing adaptive marketing strategies. Dynamic changes in technology have changed the way consumers interact with products and brands. Therefore, the emphasis on implementing marketing strategies that are responsive to these changes is the main focus. This article analyzes the key role of consumer behavior in shaping effective marketing strategies in the digital era, highlighting the importance of adaptability and innovation in achieving business success. Keywords: Consumer Behavior, Strategy and Digital Era
Pentingnya Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Transportasi Ojek Online Firman Abimanyu; Fianti Irtikha; Ali Ade Setiawan; Ilham Nur Alam Zamzami; Adam Alif Hendrawan; Djoko Hananto
Philosophiamundi Vol. 2 No. 1 (2024): Konflik Identitas dalam Konteks Globalisasi
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The effect of price and service quality is very important for the continuity of online transportation service companies. Therefore, the purpose of this study is to collect sufficient information about the effect of price and service quality on customer satisfaction of online motorcycle taxi transportation users. The research method used is a literature study that collects several previous studies to determine the effect of price and service quality on online motorcycle taxi transportation. The research results from existing articles show that the effect of price and service quality has a positive and significant effect on customer satisfaction.

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