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International Journal of Magistravitae Management
Published by Universitas Bangka Belitung
ISSN : -     EISSN : 30317363     DOI : https://doi.org/10.33019/ijomm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science
International Journal of Magistravitae Management (IJOMM) is an international, double-blind peer-reviewed, open-access journal published two times a year in June and December by the Master of Management Department, Faculty of Economics, Universitas Bangka Belitung, Indonesia. The journal focuses on the following topics: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, e-Business, Knowledge Management, Management Accounting, Management Control Systems, Management Information Systems, International Business, Business Economics, Business Ethics and Sustainable, Entrepreneurship, and Sharia Economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 11 Documents
 1   2 
Comparing Organizational Culture: Perspectives from Western and Eastern Contexts Widiastuti Widiastuti; Setyabudi Indartono; Nurus Sa'adah
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.1

Abstract

The relationship between employees and customers is shaped by organizational culture, which enables organizations to adapt and align with their goals and strategies. It includes a shared framework of meaning that sets one organization apart. A smaller percentage (25%) of researchers use a qualitative design, while the majority (65%) use a quantitative design. 10% of articles that are published use mixed methods. Online surveys (73%) and interviews (13%) are the most popular research methods, with observation (2%) and unspecified survey methods (10%) being less common. Employed people make up the majority of the research samples (75%), followed by businesses (18%), unemployed people (5%), and nations (3%). This study aims to compare the perspectives of Western and Eastern organizational cultures, investigate the benefits and drawbacks of each perspective, and identify which culture is more likely to produce successful organizational outcomes. While Eastern organizational culture is hierarchical and emphasizes teamwork, Western organizational culture emphasizes individual work systems and adherence to system rules. As a result, compared to Western cultural contexts, Eastern cultural contexts tend to emphasize teamwork more.
The Impact of Marketing Strategies and Service Quality on Customer Satisfaction: A Case Study of Massage Chair Service Users Suci Angraini; Reniati Reniati; Khairiyansyah Khairiyansyah; Darman Saputra
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.2

Abstract

This research investigates the influence of marketing strategy and service quality on customer satisfaction among massage chair service users at PT Nusantara Sehat-Perfect Relax at Depati Amir Airport, Pangkalpinang City. The study employed a nonprobability sampling method using the incidental sampling approach, and the data analysis involved validity and reliability tests, classic assumption tests, multiple linear regression analysis, t-test, F-test, and R-squared test with SPSS version 24. The results of the descriptive analysis revealed moderate mean values for marketing strategy (3.37), service quality (3.35), and consumer satisfaction (3.34). The research found that marketing strategy (X1) and service quality (X2) positively and significantly affected customer satisfaction. Moreover, the F-test demonstrated that marketing strategy and service quality jointly and significantly influenced customer satisfaction (p < 0.05, p = 0.000). These findings highlight the importance of effective marketing strategies and high service quality to enhance customer satisfaction. The research contributes valuable insights for service industry practitioners and managers to improve customer experiences and loyalty.
Consumer Knowledge and Perception in Purchasing Decisions for East Belitung Teran Honey Juhari Juhari; Abdul Rachim
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.3

Abstract

As a region that produces a significant amount of Heterotrigona Itama honey, the Local Government of East Belitung Regency encourages this honey to become one of the region’s flagship products. In line with this goal, this study was conducted to understand and analyze consumer knowledge and perception regarding purchasing decisions for East Belitung Teran Honey. The findings aim to enable the local government to effectively implement appropriate marketing policies and promote East Belitung Teran Honey. The research methodology involved distributing questionnaires through face-to-face interviews and via Google Forms. The study’s respondents comprised 100 consumers of Forest Honey and East Belitung Teran Honey. The results of this study indicate that consumer knowledge does not significantly influence the purchasing decision for East Belitung Teran Honey. However, it revealed that consumer perception positively and significantly impacts the purchasing decision for East Belitung Teran Honey.
Ultra Micro Financing (UMi) and Trade Labor: Impacts on GRDP in the Large Trade and Retail Business Field of Bangka Belitung Islands Province (2017-2022) Lintri Febriyani; Ari Agung Nugroho; Binar Kukuh Leksono; Perpetua Westri Maheswara; Hermawan Saputra
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.5

Abstract

Ultra Micro Financing (UMi) aims to provide fast and accessible financing for ultra-micro businesses, fostering government-financed entrepreneurs. UMi Financing’s dominance can influence labor absorption and Gross Regional Domestic Product (GRDP) in the Large Trade and Retail Business Field. This research analyzes the impact of UMi Financing and Trade Labor Absorption on Trade GRDP in Bangka Belitung Islands Province during 2017-2022. Path analysis measures the direct and indirect effects of UMi Financing on Trade GRDP. The findings reveal that UMi financing affects trade and GRDP in Bangka Belitung Islands Province. However, UMi Financing does not directly influence Trade GRDP when mediated by labor. Moreover, UMi Financing and Trade Labor do not significantly impact the GDP of Large Trade and Retail. Limited labor absorption in the trade sector may be attributed to the relatively small capital or financing provided by UMi. Additionally, the absorption of labor in the trade sector does not significantly affect Trade GRDP in the province, as the gross value added in the Large Trade and Retail sectors is influenced by people’s purchasing power, which is still highly dependent on commodity price fluctuations. To bolster GDP growth in the large trade and retail sectors, the government can encourage the distribution of UMi Financing. UMi Financing Distributors should intensify assistance to scale up debtor’s businesses. Diversifying UMi distribution to sectors beyond wholesale and retail trade can also be explored.
Analysis of SMEs Empowerment in Bangka Belitung Islands Province in 2023 Lintri Febriyani; Binar Kukuh Leksono; Ahmad Zulfikar; Juang Putra
International Journal of Magistravitae Management Vol. 1 No. 1 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i1.6

Abstract

The Small and Medium-sized Enterprises (SMEs) sector is one of the backbones of the Indonesian economy, but it still faces various obstacles. The government aims to support SMEs through allocated funds. In the 2022 State Budget, Bangka Belitung Islands Province received an allocation of IDR 13.47 billion for the Economic Recovery cluster. Additionally, the Local Budget allocation of IDR 8.19 billion was divided into two programs: SMEs Empowerment (IDR 6.5 billion) and SMEs Development (IDR 1.69 billion). Among the SMEs, the largest sectors are Agriculture, Forestry, and Fisheries. However, SMEs in Bangka Belitung Islands Province have not fully optimized financing facilities, with only IDR 6 trillion accessed from the total credit ceiling of IDR 14.3 trillion offered by commercial banks. The proportion of People’s Business Credit/Ultra Micro Debtors to Bangka Belitung Islands Province SMEs is only 21.68 percent. Focused Group Discussions (FGDs) and surveys were conducted involving 42 SME actors to research the situation in Bangka Belitung Islands Province. The survey results highlighted that the availability of capital and limited access to marketing are the most significant obstacles for SMEs in the area. Furthermore, other challenges include inadequate technology/machinery, qualified human resources, training opportunities from relevant parties, and difficulties in obtaining raw materials. The survey also revealed that SME actors expect training in technical guidance and offline course classes, moving away from mere socialization methods.
Work Stress and Its Impact on Employee Performance, Turnover, and Absenteeism: A Comprehensive Study at E & E Manufacturing Hasan Saleh; Nur Syuhada Shahidan
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.13

Abstract

In today’s diverse business landscape, the pervasive challenge of stress affects individuals across various sectors. This study, employing a quantitative research approach, explores the multifaceted nature of work stress, investigating its dual impact on individuals and organizations. Specifically, it scrutinizes the intricate relationship between work stress and organizational dynamics, concentrating on identified factors contributing to diminished employee performance. Utilizing a sample size of 80 participants from XYZ Industries, a manufacturing company in Ayer Keroh, Melaka, Malaysia, the research employs SPSS version 20 for data analysis. The study further delves into the consequences of stress on employee performance, manifested through absenteeism and turnover. The findings highlight the substantial influence of employee performance on the overall organizational effect, underscoring the pivotal role of a healthy work environment. Furthermore, turnover emerges as a significant factor shaping organizational dynamics, emphasizing the necessity of addressing challenges associated with turnover. These insights contribute to a nuanced understanding of stress-related challenges within organizational contexts, offering actionable recommendations to navigate these complexities effectively.
The Influence of Individual, Brand, and Corporate Personality on Motorbike Brand Preference Rani Adhari; Raeni Dwi Santy
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.15

Abstract

This research investigates the impact of individual, brand, and corporate personalities on brand preference among motorbike riders. Using a quantitative approach, descriptive and verificative research methods were employed to address the research problem, focusing on individual, brand, and corporate personalities’ influence on brand preference individually and collectively. Primary data were collected through questionnaires distributed to a sample of 100 members of the Aerox Bandung community. The PLS-SEM method, implemented with smartPLS 4 software, was used for data analysis, incorporating primary and secondary data sources. Results indicate that individual, brand, and corporate personalities exert both individual and collective influence on brand preference. This research contributes to marketers’ understanding of the varying degrees of influence that individual, brand, and corporate personalities hold over brand preference. Strengthening these personalities presents opportunities for creating distinctiveness and positively impacting brand preference.
The Impact of Internal and External Factors on Agricultural Extension Performance through the Kostratani Program in Banten Province Rita Novita
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.19

Abstract

The agricultural sector is pivotal in human sustenance by providing food, livestock feed, and bioenergy. In Indonesia, agriculture is strategically positioned in the national economy, contributing to food security, employment, and poverty alleviation, particularly within the agricultural sector. This study aims to analyze the factors influencing the Kostratani program, assess internal factors affecting the performance targets of instructors within the Kostratani program as an intervening variable, and examine external factors influencing the performance targets of instructors within the Kostratani program. Employing a quantitative approach, this research utilizes survey and interview methods conducted in Banten Province across various Agricultural Extension Centers, particularly focusing on constructing Agricultural Extension Centers in Lebak Regency, Pandeglang Regency, and Tangerang Regency. The findings reveal that internal factors significantly influence the Kostratani Program and the performance targets of extension officers, while external factors show no significant impact on either. Moreover, the Kostratani Program exhibits a noteworthy influence on the performance targets of extension officers.
Management of the 4 A’s of Tourism: Addressing Shortcomings and Enhancing Services in Gebong Memarong Traditional Village Iga Safa Marwani; Marissa Pusparini; Zakia Ayu Lestari; Fadillah Sabri; Ali Usman
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.21

Abstract

Air Abik hamlet, situated in Gunung Muda village, Belinyu Sub-District, Bangka Regency, Bangka Belitung Islands Province, Indonesia, is renowned for its rich cultural heritage embodied by the Lom tribe, holding immense potential for tourism development as a vibrant tourist village. However, the management of Gebong Memarong, a traditional accommodation facility in the area, faces challenges hindering its optimal operation. This research adopts a descriptive qualitative approach, utilizing observation, interviews, and documentation analysis to understand the management practices surrounding Gebong Memarong comprehensively. The findings reveal deficiencies in amenities and ancillary services, indicating a critical need for stakeholders’ attention to bolstering support facilities within the tourism village. Furthermore, this research advocates for enhanced managerial competencies to address operational gaps and ensure the sustainable management of homestay facilities. It offers valuable insights into improving accommodation management within culturally significant tourism destinations, with implications for sustainable tourism development strategies in similar contexts.
Evaluation of Indonesian Tourism Marketing towards Quality Tourism Dani Fauzi; Panji Arief Sumirat
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.22

Abstract

The Ministry of Tourism and Creative Economy of the Republic of Indonesia is dedicated to advancing high-quality and globally competitive tourism endeavors. Beyond mere visitor numbers, the ministry prioritizes quality tourism as its primary objective. This commitment necessitates an effective tourism marketing strategy to foster ideal quality tourism over the next five years (2025-2029). This research evaluates various aspects of tourism marketing strategies, including domestic, international, niche-market, marketing communication, and partnership strategies, aiming to enhance the quality of the tourism industry. Utilizing qualitative methods, specifically document analysis, this study critically examines and gathers evidence from literature, focusing on tourism marketing documents published by the Indonesian Ministry of Tourism and Creative Economy. Findings reveal positive initiatives in Indonesia’s tourism marketing strategy, spanning domestic and international realms, emphasizing niche markets, robust communication strategies, and partnership initiatives, all contributing to the goal of quality tourism. Continuous evaluation is crucial for assessing strategy effectiveness and adapting to evolving market dynamics. Success hinges on accurate planning, sustainable development practices, and vigilant monitoring, underlining the importance of adapting to changing consumer trends and environmental considerations during 2025-2029. Future research should incorporate primary data collection and comparative analyses to integrate sustainable practices for a comprehensive approach to quality tourism.

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