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All Journal Signifikan : Jurnal Ilmu Ekonomi MIX : Jurnal Ilmiah Manajemen Journal of Information System, Applied, Management, Accounting and Research SULTANIST: Jurnal Manajemen dan Keuangan Journal of Economics, Management, Business And Accounting (JEMBA) Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat International Journal of Magistravitae Management

Raeni Dwi Santy

Universitas Komputer Indonesia

Author-ID : 2426311

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document

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Articles

Dampak teknologi pada pola komunikasi bisnis Raeni Dwi Santy; Evi Sabila Suryani; Sandy Itfilarasati; Revaldo Situmorang; Herry Saputra
Journal of Information System, Applied, Management, Accounting and Research Vol 5 No 3 (2021): JISAMAR: Volume 5, Nomor 3, August 2021
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v5i3.474

Kemajuan teknologi memudahkan pertukaran arus informasi. Saat ini banyak pelaku usaha yang mempromosikan usahanya menggunakan media sosial karena dinilai cukup efektif dan efisien. Tujuan dari penelitian ini adalah untuk mengetahui pola komunikasi bisnis yang tepat agar penjualan menggunakan media sosial dapat meningkat. Penelitian ini menggunakan metode kualitatif. Hasil penelitian menunjukkan bahwa teknologi berperan sebagai media promosi dalam bisnis online dan berperan sebagai media komunikasi dengan calon pelanggan. Studi ini difokuskan pada masalah hubungan antara media sosial dan komunikasi bisnis, yang mempengaruhi perkembangan bisnis. Kesimpulan dari penelitian ini adalah terdapat teknologi di media sosial yang keberadaannya berperan sebagai media komunikasi antara pelaku bisnis dengan konsumennya. Teknologi dapat memengaruhi peningkatan penjualan pada bisnis. Dampak teknologi pada komunikasi dan perkembangan bisnis sebagian besar diuntungkan dengan kekurangan yang minimal. Perusahaan harus dapat menggunakan teknologi dengan bijak untuk membangun citra yang baik di mata pelanggannya

Nexus of Foreign Direct Investment, Domestic Investment, and Manufacturing Industry Value Added in Indonesia Horas Djulius; Choi Wongyu; J. Juanim; Raeni Dwi Santy
Signifikan: Jurnal Ilmu Ekonomi Vol 8, No 1 (2019)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

The development of the manufacturing industry is one of the standards for Indonesia's development as a developing country. Domestic investment (DI) and foreign direct investment (FDI) can meet investment needs in this industry. This paper focuses on the nexus of the two types of investment in meeting investment needs in the manufacturing industry and the influence of those investments in relatively capital-intensive and relatively labor-intensive industrial groups. The aim is to evaluate the role of both types of investments and their benefits to the economy not only to the value-added but also in transferring technology and knowledge spillover from FDI to DI. The panel data regression was first to do to observe the differences between groups of relatively capital-intensive industrial samples and relatively labor-intensive industrial samples. The comparison results show that there are significant differences between the two industry groups so that it can be regressed on these two sample types, apart from the regression of the overall sample. The overall sample found that both FDI and DI influence the value-added of the manufacturing industry.

DETERMINANT SUCCESS FACTORS IN IMPLEMENTATING MB-KM AND ITS IMPACT ON STRENGTHENING THE CAPACITY OF GRADUATES Linna Ismawati; Agus Riyanto; Isniar Budiarti; Raeni Dwi Santy
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.374

The aim of this study was to examine the determinants of the success of MB-KM implementation and their impact on strengthening the capacity of graduates in the Program Studi Manajemen FEB UNIKOM. The method used in this research is descriptive qualitative using SWOT analysis. Samples were taken randomly consisting of lecturers, education staff, and active students in the Management Study Program FEB UNIKOM through questionnaires, observation and documentation. The results show that the factors that determine the success of MB-KM implementation and its impact on influencing the quality of graduates consist of the readiness of human resources, curriculum development that adapts to the industrial revolution 4.0, facilities, infrastructure and information technology, as well as support from the entire academic community, and work. same partnership. In order to achieve this, the right strategy to be taken by the Program Studi Manajemen FEB UNIKOM is a horizontal integration strategy with an emphasis on internal and external MB-KM cooperation and partnerships. This is because cooperation and strategic partnerships provide indispensable support for the success of the MB-KM program in the Program Studi Manajemen FEB UNIKOM. With this program, it can be used as a reference and evaluation in the implementation of the MB-KM program so that it can make superior human resources.Keywords: kampus merdeka, merdeka belajar, economy, strategic management, human resource

Pengaruh Ulasan Online Terhadap Niat Beli Dengan Kepercayaan Sebagai Intervening (Studi Kasus Terhadap Pengguna Aplikasi Tokopedia di Kota Bandung) Fauzan Maulana; Raeni Dwi Santy
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 1 No 1 (2021): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Tujuan riset ini yaitu mengetahui bagaimana pengaruh Ulasan Online terhadap Niat Beli dengan Kepercayaan sebagai Intervening (Studi Kasus Pada Pengguna Aplikasi Tokopedia di Kota Bandung). Masalah yang terjadi adalah kurangnya kendali belanja yang disebabkan ulasan online Tokopedia dan permasalahan keamanan data pribadi konsumen sehingga mempengaruhi niat beli konsumen. Metode yang di pakai adalah Analisis jalur dengan pendekatan deskriptif serta verifikatif. Teknik pengambilan sampel memakai rumus Bernouli sehingga diperoleh sampel penelitian 100 orang. Wawancara, observasi dan kuesioner digunakan untuk mengumpulkan data. Dengan memakai program SPSS. Hasil menunjukkan bahwa ulasan online dan kepercayaan termasuk pada kriteria baik, ulasan online berpengaruh terhadap niat beli melalui kepercayaan pada pengguna aplikasi Tokopedia di Kota Bandung.

Pembelajaran Profesionalisme dalam Tim Kerja Bagi Peserta Didik Pondok Pesantren Rojaul Huda Darun Nasya Lembang Raeni Dwi Santy
PADMA Vol 2 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Tujuan dari pengabdian ini adalah agar para peserta didik menyadari bahwa pengetahuan dan keterampilan teknis bukan hanya yang dibutuhkan untuk menjadi seorang profesional yang baik; integritas dan menjadi pemain tim juga sama pentingnya., peserta didik dapat membedakan antara perilaku yang dapat diterima dan yang tidak dapat diterima dari perspektif etika dan rekan kerja. Serta dapat memahami bagaimana kolaborasi dan kerja sama mengarah pada lingkungan kerja yang lebih menyenangkan dan efisien. Metode pelaksanaan yang dilakukan adalah berupa penyampaian materi yang berkaitan dengan kerja tim dan profesionalisme di dalam bekerja, dengan menggunakan metode penyampaian materi yang dilakukan melalui zoom meeting pada tanggal 27 Juli 2021. Dampak dari hasil yang dicapai sejauh ini dapat dilihat dari hasil kuesioner yang telah disebar kepada para siswa SMA Pesantren Darun Nasya tersebut. Dari hasil tabel tersebut, dapat diindikasikan mereka dapat menyerap materi yang diberikan dan mereka tertarik dengan materi yang disampaikan.

The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users Raeni Dwi Santy; Muhammad Iffan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.015

Objectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on online purchase intention. The marketing approach in today's era tends to lean towards digital personalization using Artificial intelligence and gamification to improve customer engagement and experience. This is ongoing with the fast rate at which technology has been expanding. The development of artificial intelligence has increased consumer happiness even more, making it even more crucial in the contemporary environment. Also, Gamification has clearly been identified as a method of influencing consumer behavior. The use of game design elements in non-game contexts is known as gamification. Gamification and persuasive technologies have been used for business purposes and to influence customer behavior.Methodology: The method used in this study is a quantitative method using survey research with marketplace users in Indonesia as the object of the research. Data collection which was used is the cross-sectional method by distributing online questionnaires from Google Forms. The research sample was selected using the purposive sampling method in order to obtain 272 respondents from various users (Tokopedia, Shopee, Lazada, Blibli, and Bukalapak users). The data analysis that is used is the path analysis Structural Equation Model (SEM) by SmartPLS 3.0 software. The first stage in data analysis is to recapitulate data on the characteristics of the respondents. The next step is to measure the validity and reliability using discriminant validity, convergent validity, composite reliability, and Cronbach's alpha. Then, to test the inner model, a Goodness of Fit test was carried out through R-Square and significance testing by interpreting path analysis values, T-values, and P-Values.Finding: In this research conducted on marketplace users in Indonesia, it was found that Artificial Intelligence and Gamification are determinants of Customer Experience but these two variables cannot directly support Online Purchase Intention. Further findings indicate that Customer Experience can be an important determining factor for Online Purchase Intention. Customer experience can strengthen the online purchase intention among marketplace users.Conclusion: The result of this study shows that Artificial intelligence and gamification cannot affect online purchase intention directly but artificial intelligence and gamification can affect online purchase intention indirectly through customer experience

PENERAPAN GO DIGITAL MARKETING RESTORAN DALAM UPAYA PENINGKATAN TEKNOLOGI INFORMASI UNIT BISNIS Linna Ismawati; Raeni Dwi Santy; Angga Setiadi
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

During the Covid-19 pandemic, the growth of MSMEs in Indonesia went through various challenges, one of which was to encourage changes in consumption patterns of digitally transformed goods and services from marketing conventions to digital marketing. The purpose of carrying out community service activities at Saung Pondok Barokah Umat (SPBU) is to provide assistance while finding several alternative solutions to solving problems experienced by gas stations in managing their business. The method for implementing this activity is field observation at gas stations and socialization of activities with meetings between Proposers and Partners. The results of the research from this community service activity are that it is hoped that managers and students of the Gas Station Business Unit will be able to improve Information Technology capabilities in managing Websites and Social Media as a means to introduce products from these Partners. This activity has participated in helping the program improve the quality of human resources by providing training and coaching on digital marketing and social media applications to support the development of the SPBU Business Unit. It is hoped that managers and students of the Gas Station Business Unit can increase their understanding and ability to develop their business with a market share not only in Islamic boarding schools but reaching a wider area. Keywords: ; ; ; ; Finance; Marketing

The Influence of Individual, Brand, and Corporate Personality on Motorbike Brand Preference Rani Adhari; Raeni Dwi Santy
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.15

This research investigates the impact of individual, brand, and corporate personalities on brand preference among motorbike riders. Using a quantitative approach, descriptive and verificative research methods were employed to address the research problem, focusing on individual, brand, and corporate personalities’ influence on brand preference individually and collectively. Primary data were collected through questionnaires distributed to a sample of 100 members of the Aerox Bandung community. The PLS-SEM method, implemented with smartPLS 4 software, was used for data analysis, incorporating primary and secondary data sources. Results indicate that individual, brand, and corporate personalities exert both individual and collective influence on brand preference. This research contributes to marketers’ understanding of the varying degrees of influence that individual, brand, and corporate personalities hold over brand preference. Strengthening these personalities presents opportunities for creating distinctiveness and positively impacting brand preference.

PELATIHAN DAN PENDAMPINGAN MANAJEMEN ADMINISTRASI PADA KOPERASI MAJELIS TA’LIM AN NISA (KOPMATA) KIARACONDONG BANDUNG: PELATIHAN DAN PENDAMPINGAN MANAJEMEN ADMINISTRASI PADA KOPERASI MAJELIS TA’LIM AN NISA (KOPMATA) KIARACONDONG BANDUNG Raeni Dwi Santy
Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/pengmas.v2i1.150

Pada lanskap ekonomi Indonesia, Usaha Mikro, Kecil, dan Menengah (UMKM) mendominasi aktivitas kewirausahaan. Dari total 39,72 juta pengusaha, sekitar 99,97% adalah UMKM, dengan sekitar 98% di antaranya sebagai pengusaha mikro. Peran UMKM dalam membangun ekonomi nasional semakin penting. Studi ini memfokuskan pada Koperasi Simpan Pinjam An Nisa Kiaracondong Bandung sebagai contoh UMKM. Tujuan kegiatan ini adalah meningkatkan pengetahuan anggota koperasi, penguatan kapasitas layanan, penataan manajemen administrasi, pembinaan industri kecil dan menengah pasca pandemi COVID-19, serta implementasi konsep Tri Dharma Perguruan Tinggi. Metode yang digunakan adalah melalui kegiatan pelatihan, dengan harapan memberikan pemahaman yang lebih baik kepada anggota koperasi.

Co-Authors Agus Riyanto Angga Setiadi Choi Wongyu Evi Sabila Suryani Fauzan Maulana Herry Saputra Horas Djulius Isniar Budiarti J. Juanim Linna Ismawati Muhammad Iffan Rani Adhari Revaldo Situmorang Sandy Itfilarasati

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