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Dampak teknologi pada pola komunikasi bisnis Raeni Dwi Santy; Evi Sabila Suryani; Sandy Itfilarasati; Revaldo Situmorang; Herry Saputra
Journal of Information System, Applied, Management, Accounting and Research Vol 5 No 3 (2021): JISAMAR: Volume 5, Nomor 3, August 2021
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v5i3.474

Abstract

Kemajuan teknologi memudahkan pertukaran arus informasi. Saat ini banyak pelaku usaha yang mempromosikan usahanya menggunakan media sosial karena dinilai cukup efektif dan efisien. Tujuan dari penelitian ini adalah untuk mengetahui pola komunikasi bisnis yang tepat agar penjualan menggunakan media sosial dapat meningkat. Penelitian ini menggunakan metode kualitatif. Hasil penelitian menunjukkan bahwa teknologi berperan sebagai media promosi dalam bisnis online dan berperan sebagai media komunikasi dengan calon pelanggan. Studi ini difokuskan pada masalah hubungan antara media sosial dan komunikasi bisnis, yang mempengaruhi perkembangan bisnis. Kesimpulan dari penelitian ini adalah terdapat teknologi di media sosial yang keberadaannya berperan sebagai media komunikasi antara pelaku bisnis dengan konsumennya. Teknologi dapat memengaruhi peningkatan penjualan pada bisnis. Dampak teknologi pada komunikasi dan perkembangan bisnis sebagian besar diuntungkan dengan kekurangan yang minimal. Perusahaan harus dapat menggunakan teknologi dengan bijak untuk membangun citra yang baik di mata pelanggannya
Nexus of Foreign Direct Investment, Domestic Investment, and Manufacturing Industry Value Added in Indonesia Horas Djulius; Choi Wongyu; J. Juanim; Raeni Dwi Santy
Signifikan: Jurnal Ilmu Ekonomi Vol 8, No 1 (2019)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.917 KB) | DOI: 10.15408/sjie.v8i1.9520

Abstract

The development of the manufacturing industry is one of the standards for Indonesia's development as a developing country. Domestic investment (DI) and foreign direct investment (FDI) can meet investment needs in this industry. This paper focuses on the nexus of the two types of investment in meeting investment needs in the manufacturing industry and the influence of those investments in relatively capital-intensive and relatively labor-intensive industrial groups. The aim is to evaluate the role of both types of investments and their benefits to the economy not only to the value-added but also in transferring technology and knowledge spillover from FDI to DI. The panel data regression was first to do to observe the differences between groups of relatively capital-intensive industrial samples and relatively labor-intensive industrial samples. The comparison results show that there are significant differences between the two industry groups so that it can be regressed on these two sample types, apart from the regression of the overall sample. The overall sample found that both FDI and DI influence the value-added of the manufacturing industry. 
PENGARUH PROSES DAN BUKTI FISIK TERHADAP KEPUASAN KONSUMEN DI HOTEL SANTIKA BANDUNG Muhammad Iffan; Raeni Dwi Santy; Rengga Radiaswara
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 8 No 2: Oktober 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.881 KB) | DOI: 10.34010/jurisma.v8i2.1003

Abstract

This research aimed at determining the impact of process and physical evidence on customer satisfaction. Methods used in this research was quantitative analysis using multiple regression analysis with validity and reliability test. Sampling method used in this research is random sampling through the distribution of a series of questionnaires to 93 customers at Santika Hotel as a case study. This research investigated process and physical evidence that affected customer satisfaction. The result showed that both variables have significant effect on customer satisfaction either partially or simultaneously.Keyword: Process, Physical Evidence, Customer Satisfaction
DETERMINANT SUCCESS FACTORS IN IMPLEMENTATING MB-KM AND ITS IMPACT ON STRENGTHENING THE CAPACITY OF GRADUATES Linna Ismawati; Agus Riyanto; Isniar Budiarti; Raeni Dwi Santy
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.374

Abstract

The aim of this study was to examine the determinants of the success of MB-KM implementation and their impact on strengthening the capacity of graduates in the Program Studi Manajemen FEB UNIKOM. The method used in this research is descriptive qualitative using SWOT analysis. Samples were taken randomly consisting of lecturers, education staff, and active students in the Management Study Program FEB UNIKOM through questionnaires, observation and documentation. The results show that the factors that determine the success of MB-KM implementation and its impact on influencing the quality of graduates consist of the readiness of human resources, curriculum development that adapts to the industrial revolution 4.0, facilities, infrastructure and information technology, as well as support from the entire academic community, and work. same partnership. In order to achieve this, the right strategy to be taken by the Program Studi Manajemen FEB UNIKOM is a horizontal integration strategy with an emphasis on internal and external MB-KM cooperation and partnerships. This is because cooperation and strategic partnerships provide indispensable support for the success of the MB-KM program in the Program Studi Manajemen FEB UNIKOM. With this program, it can be used as a reference and evaluation in the implementation of the MB-KM program so that it can make superior human resources.Keywords: kampus merdeka, merdeka belajar, economy, strategic management, human resource
Pengaruh Ulasan Online Terhadap Niat Beli Dengan Kepercayaan Sebagai Intervening (Studi Kasus Terhadap Pengguna Aplikasi Tokopedia di Kota Bandung) Fauzan Maulana; Raeni Dwi Santy
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 1 No 1 (2021): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.786 KB) | DOI: 10.34010/jemba.v1i1.5022

Abstract

Tujuan riset ini yaitu mengetahui bagaimana pengaruh Ulasan Online terhadap Niat Beli dengan Kepercayaan sebagai Intervening (Studi Kasus Pada Pengguna Aplikasi Tokopedia di Kota Bandung). Masalah yang terjadi adalah kurangnya kendali belanja yang disebabkan ulasan online Tokopedia dan permasalahan keamanan data pribadi konsumen sehingga mempengaruhi niat beli konsumen. Metode yang di pakai adalah Analisis jalur dengan pendekatan deskriptif serta verifikatif. Teknik pengambilan sampel memakai rumus Bernouli sehingga diperoleh sampel penelitian 100 orang. Wawancara, observasi dan kuesioner digunakan untuk mengumpulkan data. Dengan memakai program SPSS. Hasil menunjukkan bahwa ulasan online dan kepercayaan termasuk pada kriteria baik, ulasan online berpengaruh terhadap niat beli melalui kepercayaan pada pengguna aplikasi Tokopedia di Kota Bandung.
Pembelajaran Profesionalisme dalam Tim Kerja Bagi Peserta Didik Pondok Pesantren Rojaul Huda Darun Nasya Lembang Raeni Dwi Santy
PADMA Vol 2 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.909 KB) | DOI: 10.56689/padma.v2i1.576

Abstract

Tujuan dari pengabdian ini adalah agar para peserta didik menyadari bahwa pengetahuan dan keterampilan teknis bukan hanya yang dibutuhkan untuk menjadi seorang profesional yang baik; integritas dan menjadi pemain tim juga sama pentingnya., peserta didik dapat membedakan antara perilaku yang dapat diterima dan yang tidak dapat diterima dari perspektif etika dan rekan kerja. Serta dapat memahami bagaimana kolaborasi dan kerja sama mengarah pada lingkungan kerja yang lebih menyenangkan dan efisien. Metode pelaksanaan yang dilakukan adalah berupa penyampaian materi yang berkaitan dengan kerja tim dan profesionalisme di dalam bekerja, dengan menggunakan metode penyampaian materi yang dilakukan melalui zoom meeting pada tanggal 27 Juli 2021. Dampak dari hasil yang dicapai sejauh ini dapat dilihat dari hasil kuesioner yang telah disebar kepada para siswa SMA Pesantren Darun Nasya tersebut. Dari hasil tabel tersebut, dapat diindikasikan mereka dapat menyerap materi yang diberikan dan mereka tertarik dengan materi yang disampaikan.
Strategic Business Plan of Sayang Holidays USA Travel Agency Trustorini Handayani; Karina Devi Murugesu; Windi Novianti; Muhammad Iffan*; Raeni Dwi Santy
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol 12 No 1: Desember 2022
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v12i1.8401

Abstract

The development of tourists and tourism is going very fast which requires travel agencies to make adjustments and innovations. Sayang Holidays is a travel agency operating in California, San Francisco, USA. This study was conducted to excavate the feasibility of Sayang Holidays as a business entity engaged in the tourism sector. The method used is the Miles and Huberman model which divides into four stages, namely data collection, data reduction, data display, and decision making. From this study, it was found that Sayang Holidays is relevant and feasible in becoming a competitive travel agency in San Fransisco. The measurement was conducted from the marketing, human resource, financial ability, and operational aspects. It is hoped that this research can be useful for furthering the development of the business. Keywords: Travel Agency; Finance; Feasibility Study; Business Plan; Tourism Perkembangan wisatawan dan pariwisata yang berlangsung sangat cepat menuntut biro perjalanan untuk melakukan penyesuaian dan inovasi. Sayang Holidays adalah agen perjalanan yang beroperasi di California, San Francisco, AS. Kajian ini dilakukan untuk menggali kelayakan Sayang Holidays sebagai badan usaha yang bergerak di bidang pariwisata. Metode yang digunakan adalah model Miles dan Huberman yang terbagi menjadi empat tahapan yaitu pengumpulan data, reduksi data, display data, dan pengambilan keputusan. Dari penelitian ini ditemukan bahwa Sayang Holidays relevan dan layak untuk menjadi agen perjalanan yang kompetitif di San Fransisco. Pengukuran dilakukan dari aspek pemasaran, sumber daya manusia, kemampuan finansial, dan operasional. diharapkan penelitian ini dapat bermanfaat untuk pengembangan usaha selanjutnya. Kata Kunci: Agen Perjalanan; Keuangan; Studi Kelayakan; Rencana Bisnis; Pariwisata
The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users Raeni Dwi Santy; Muhammad Iffan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.015

Abstract

Objectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on online purchase intention. The marketing approach in today's era tends to lean towards digital personalization using Artificial intelligence and gamification to improve customer engagement and experience. This is ongoing with the fast rate at which technology has been expanding. The development of artificial intelligence has increased consumer happiness even more, making it even more crucial in the contemporary environment. Also, Gamification has clearly been identified as a method of influencing consumer behavior. The use of game design elements in non-game contexts is known as gamification. Gamification and persuasive technologies have been used for business purposes and to influence customer behavior.Methodology: The method used in this study is a quantitative method using survey research with marketplace users in Indonesia as the object of the research. Data collection which was used is the cross-sectional method by distributing online questionnaires from Google Forms. The research sample was selected using the purposive sampling method in order to obtain 272 respondents from various users (Tokopedia, Shopee, Lazada, Blibli, and Bukalapak users). The data analysis that is used is the path analysis Structural Equation Model (SEM) by SmartPLS 3.0 software. The first stage in data analysis is to recapitulate data on the characteristics of the respondents. The next step is to measure the validity and reliability using discriminant validity, convergent validity, composite reliability, and Cronbach's alpha. Then, to test the inner model, a Goodness of Fit test was carried out through R-Square and significance testing by interpreting path analysis values, T-values, and P-Values.Finding: In this research conducted on marketplace users in Indonesia, it was found that Artificial Intelligence and Gamification are determinants of Customer Experience but these two variables cannot directly support Online Purchase Intention. Further findings indicate that Customer Experience can be an important determining factor for Online Purchase Intention. Customer experience can strengthen the online purchase intention among marketplace users.Conclusion: The result of this study shows that Artificial intelligence and gamification cannot affect online purchase intention directly but artificial intelligence and gamification can affect online purchase intention indirectly through customer experience
PENDAMPINGAN PENGEMBANGAN UNIT USAHA MAKANAN DI RESTO PESANTREN DARUN NASYA DENGAN MENGGUNAKAN ANALISIS SWOT Raeni Dwi Santy
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 1 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.814 KB) | DOI: 10.58268/adidharma.v1i1.16

Abstract

Developing a business unit requires a strategic business to ease decision-making by considering many factors, both internal and external. The party who is a partner in the implementation of this Community Service is the Resto Pesantren Darun Nasya which is a business unit of the Darun Nasya Islamic Boarding School. The business unit is located in Desa Pagerwangi, Kec. Lembang, Kab. Bandung Barat. The purpose this Community Service is to find out the existing conditions and provide recommendations regarding the development of the business unit. The method used is SWOT analysis. The result of the analysis is to focus on the strength-opportunity (SO) strategy or on the aggressive quadrant which is implemented by obtaining capital injections and adding new online marketing channels.
PENERAPAN GO DIGITAL MARKETING RESTORAN DALAM UPAYA PENINGKATAN TEKNOLOGI INFORMASI UNIT BISNIS Linna Ismawati; Raeni Dwi Santy; Angga Setiadi
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.334 KB) | DOI: 10.59820/pengmas.v1i2.32

Abstract

During the Covid-19 pandemic, the growth of MSMEs in Indonesia went through various challenges, one of which was to encourage changes in consumption patterns of digitally transformed goods and services from marketing conventions to digital marketing. The purpose of carrying out community service activities at Saung Pondok Barokah Umat (SPBU) is to provide assistance while finding several alternative solutions to solving problems experienced by gas stations in managing their business. The method for implementing this activity is field observation at gas stations and socialization of activities with meetings between Proposers and Partners. The results of the research from this community service activity are that it is hoped that managers and students of the Gas Station Business Unit will be able to improve Information Technology capabilities in managing Websites and Social Media as a means to introduce products from these Partners. This activity has participated in helping the program improve the quality of human resources by providing training and coaching on digital marketing and social media applications to support the development of the SPBU Business Unit. It is hoped that managers and students of the Gas Station Business Unit can increase their understanding and ability to develop their business with a market share not only in Islamic boarding schools but reaching a wider area. Keywords: ; ; ; ; Finance; Marketing