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22 Documents
<![CDATA[Pengaruh Kualitas Produk dan Harga terhadap Loyalitas Pelanggan Pengguna Handphone Merek Samsung ]]>
<![CDATA[Fauzi Ahmad Alhamid]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.20
<![CDATA[Developments and advances in technology that are increasingly global have an impact on the business world. Samsung as a mobile phone manufacturer will never stop to continue to improve product quality and compete at affordable prices. This study aims to describe the effect of product quality and price on customer loyalty of Samsung brand mobile phone users. The sampling technique used probability sampling technique as many as 30 people. The data collection instrument used questionnaires while the scale used was a Likert scale. Methods of data analysis using multiple linear regression. The results showed that partially the product quality and price variables had a significant effect on customer loyalty. Simultaneously the product quality and price variables significantly influence customer loyalty with a probability level of <0.05.]]>
<![CDATA[Analisis Pengaruh Budaya, Sosial, Kepribadian dan Psikologis terhadap Keputusan Pembelian HP Merk Apple ]]>
<![CDATA[M. Azizul Khakim]]>;
<![CDATA[Selvira Medina]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.21
<![CDATA[This study aims to identify and analyze the sosial, cultural, personality and psychological influences that have a significant effect on Apple brand mobile phone purchasing decisions. This research is a quantitative research conducted using the comparative casual method, which is a type of research with the characteristics of a causal relationship problem between two or more variabel. The population in this study are all customers who have used the Apple cellphone brand. The sampling technique was carried out by accidental sampling and the number of samples was 100 people. Data analysis techniques were performed using multiple regression analysis. The results of the study show that culture has a significant and positive influence on purchasing decisions for Apple brand mobile phones. Sosial has a positive effect on purchasing decisions for Apple brand mobile phones. Personality has a positive effect on purchasing decisions for Apple brand mobile phones. Psychology has a positive influence on purchasing decisions for apple mobile phones.]]>
<![CDATA[Dampak Kepuasan dan Kepercayaan terhadap Loyalitas Nasabah dalam Sistem M-Payment ]]>
<![CDATA[Angellica Natalia Putri]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.29
<![CDATA[This study aims to prove the impact of satisfaction and trust on consumer loyalty in m-payment payments which are currently in vogue. the test results with the help of SPSS prove that satisfaction has a positive impact on loyalty while trust does not have an impact on customer loyalty in using M-Payment services. This study used convenience sampling which turned out to be less able to generalize the results of the study. The results of this study indicate that satisfaction has an effect on loyalty and this research has succeeded in showing the other side of trust that has no impact on consumer loyalty. In addition, the test results also show that most of the respondents are young people, which means that the demographics of the respondents are also uneven. Therefore, further research is expected to pay attention to this matter.]]>
<![CDATA[Pengaruh Literasi Keuangan dan Persyaratan Kredit terhadap Minat Meminjam di PT. Permodalan Nasional Madani (PNM) Cabang Sungai Pagu ]]>
<![CDATA[Fuji Mustika]]>;
<![CDATA[Asmy Febri Tama]]>;
<![CDATA[Riza Eka Putri]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.30
<![CDATA[This study aims: (1) to see an overview of financial literacy, credit requirements and interest in borrowing at PNM. (2) to determine the effect of financial literacy on the interest in borrowing at PNM (3) to determine the effect of credit requirements on the interest in borrowing at PNM. (4) to determine the effect of financial literacy and credit requirements on interest in borrowing at PNM. Data analysis used Multiple Regression Analysis with the computer program SPSS for window 25. The results showed that: (1) financial literacy was in good criteria with an average score of 4.15 and a TCR of 83.1%, credit requirements were in good criteria with an average score of 4.43 and a TCR of 89 %, interest in borrowing is in very good criteria with an average score of 4.52 and a TCR of 90.4%, (2) financial literacy has no significant effect on interest in borrowing in PNM with a significance level (H01) of 0.432 > 0, 05 and t count value of 0.794 < from t table which is 1.990, (3) credit requirements have a significant effect on interest in borrowing at PNM with a significance level (Ha2) of 0.000 <0.05 and t count value of 6.974 > of 1.990, (4 ) financial literacy and credit requirements together have a significant effect on the interest in borrowing at PNM with a significance level (Ha3) of 0.000 <0.05 and an calculated F value of 294.177 > from F table which is 3.12.]]>
<![CDATA[Analisis Laporan Keuangan pada PT. Indofood Sukses Makmur Tbk Tahun 2020 dan 2021 ]]>
<![CDATA[Yally Febrima Yossy]]>;
<![CDATA[Asmy Febri Tama]]>;
<![CDATA[Zulsantoni Zulsantoni]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.31
<![CDATA[This study used a quantitative descriptive design. Research at PT. Indofood Sukses Makmur Tbk. December 2022 research. Researchers collected data via documentation. Horizontal analysis compares financial statements from multiple periods. The study's results are visible in PT.Indofood Sukses Makmur Tbk's liquidity ratio, which reflects the company's ability to satisfy short-term obligations: (1) the present ratio reveals 140% in 2020 and 130% in 2021. (2) 2020 and 2021 have 100% fast ratios. (3) 2020 cash ratio is 62%, 2021 73%. (1) The solvency ratio measures how much a company's assets are financed by debt. In 2020, it will be 51%, and in 2021, it will be 52%. (2) 2020 debt-to-equity ratio is 106%, 2021 107%. (1) The receivables turnover ratio was 15.4 times in 2020 and 15.9 times in 2021. (1) In 2020 and 2021, the net profit margin ratio was 11%. (2) 2020 and 2021 return on equity ratios are 11% and 13%.]]>
<![CDATA[Cyberloafing dan Kontrol Diri dalam Kinerja Karyawan Gen Z di Palembang ]]>
<![CDATA[Jessica Valentsia]]>;
<![CDATA[Ega Leovani]]>
<![CDATA[ Strata Business Review Vol. 1 No. 2 (2023): November ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i2.32
<![CDATA[This study aims to examine the effect of cyberloafing and self-control on the performance of generation Z employees in the city of Palembang. To collect data, this study used a questionnaire distributed online via Google Form to respondents from Generation Z in the city of Palembang who were selected using the purposive sampling method where employees working using computers, laptops or cellphones connected to the internet are a requirement in determining the sample used. To test the instruments used in this study, the validity and reliability tests were carried out in this study. Before testing the hypothesis with SPSS, the researcher tested the classical assumptions first. Based on hypothesis testing, researchers found no significant relationship between cyberloafing and self-control on the performance of Generation Z employees in Palembang.]]>
<![CDATA[Analisa Sistem Akuntansi Aktiva Tetap pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Solok Selatan ]]>
<![CDATA[Roza Junita]]>;
<![CDATA[Zulsantoni Zulsantoni]]>;
<![CDATA[Dakhyar Dakhyar]]>;
<![CDATA[Fatma Yeni]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.36
<![CDATA[This research was conducted at PDAM Solok Selatan Regency. PDAM Solok Selatan Regency is an agency engaged in services in service and organizing benefits in the field of drinking water which will be distributed to the people of South Solok. The data in this study came from primary data, namely data obtained by observation, documentation and interviews. After the data is collected, it will be analyzed using a qualitative descriptive analysis method, meaning data analysis by describing the status or phenomenon that contains information to provide an overview of the fixed asset accounting system at PDAM Solok Selatan Regency. The results of the research conducted at the Solok Selatan District PDAM are that the way to acquire fixed assets at the PDAM is by purchasing them ready-to-use, built in advance and receiving gifts. The documents used are requisitions for goods, purchase orders, receipts, work orders, proof of requisitions for goods and issuance of goods. PDAM Solok Selatan Regency applies the straight-line method of depreciation. The application of fixed asset accounting at PDAM Solok Selatan Regency has not been implemented properly. Because the PDAM of Solok Selatan Regency is only guided by SAK ETAP, it's just that not all of which in the classification of fixed assets in PDAM of Solok Selatan Regency are calculated over 5 years are included in fixed assets while in PSAK rules No 16 in the classification calculated over 1 year are stated as fixed assets.]]>
<![CDATA[Analisis Pengelolaan Keuangan Desa Tahun 2020 di Nagari Pakan Rabaa Timur Kecamatan Koto Parik Gadang Diateh Kabupaten Solok Selatan ]]>
<![CDATA[Indra Pebi Susanto]]>;
<![CDATA[Netra Surianto]]>;
<![CDATA[Riza Eka Putri]]>;
<![CDATA[Zulsantoni Zulsantoni]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.37
<![CDATA[This study chose Nagari Pakan Rabaa Timur because it is the best Nagari in terms of budget discipline and improvements towards the future, the purpose of this research is to find out and analyze the suitability of village financial management in 2020 in Nagari Pakan Rabaa Timur with village financial management according to Permendagri No. 20 of 2018. The research method used in this research is descriptive qualitative research. This descriptive approach is used in order to obtain descriptive data in the form of written words from people or samples used as research respondents, qualitative research is used to examine natural object conditions. From the analysis conducted by researchers between practices in Nagari Pakan Rabaa Timur and Permendagri No. 20 of 2018, the 2020 village financial management stage in Nagari Pakan Rabaa Timur has been carried out according to Permendagri No. 20 of 2018 concerning the management of village finances, but all of this still depends on the guidance and instructions of the nagari guardian.]]>
<![CDATA[Antecedents Effect of Green Business Strategy on Business Performance in Creative SME (Fashion) in Bantul Regency ]]>
<![CDATA[Setyawan Budhidarma]]>
<![CDATA[ Strata Business Review Vol. 1 No. 2 (2023): November ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i2.39
<![CDATA[This study aims to assess the performance of creative SME (fashion) firms geared toward the environment. This study focuses on creative SME (fashion) that are implementing green business strategies. To test the hypothesis, the researcher use SEM (Structural Equation Modeling) based on the PLS (Partial Least Squares) technique. The researchers gathered information by delivering questionnaires to 94 creative SME (fashion) in Bantul Regency. Researchers delivered questionnaires to creative SME (fashion) spread throughout many sub-districts and hubs of natural batik artisans as well as organic leather craftsmen in Bantul Regency. The results of this research show that the green business strategy can positively and significantly mediate the association between environmental orientation and business performance. Despite the fact that the results of assessing the association between environmental orientation and business performance of creative SME (fashion) in Bantul Regency are unfavorable and insignificant. Nonetheless, creative SME (fashion) in Bantul Regency must remain optimistic about developing their environmentally friendly because SME can employ inventions and knowledge to enhance and create products, environmentally friendly processes to meet potential markets, and environmentally friendly customer needs. They will be advantageous in a more environmentally friendly industrial period in the future]]>
<![CDATA[The Effect of Human Resource Development and Self-Motivation on Nurse Performance at Solok Selatan Hospital ]]>
<![CDATA[Niko Mardiansyah]]>;
<![CDATA[Eva Suryani]]>;
<![CDATA[Isyuliardi Maas]]>;
<![CDATA[Dakhyar Dakhyar]]>;
<![CDATA[Mandra Adrika Putra]]>
<![CDATA[ Strata Business Review Vol. 1 No. 1 (2023): May ]]>
Publisher : <![CDATA[CV. Strata Persada Academia ]]>
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DOI: 10.59631/sbr.v1i1.55
<![CDATA[This study consists of 3 variables, namely Human Resource Development (X1), Self-Motivation (X2) and performance (Y). This research is in the form of descriptive quantitative. The population in this study were nurses at Solok Selatan Hospital. The sampling technique used was a questionnaire and documentation with a sample of 71 nurses at Solok Selatan Hospital. To obtain valid and reliable instruments, validity and reliability tests were carried out. The data analysis technique used was multiple regression analysis with the SPSS four windows 25 computer program. The results of this study indicate that (1) the human resource development variable at Solok Selatan Hospital is in the good category with an average score of 4.61 with an achievement level of 92.21%. (2) The variable of Self-Motivation at Solok Selatan Hospital is in the good category with an average score of 4.32 with an achievement level of 86.6%. (3) Performance variables at Solok Selatan Hospital are in the good category with an average score of 4.43 with an achievement level of 87.88%. Simultaneously HR Development and Self-Motivation have a significant effect on performance nurse at Solok Selatan Hospital.]]>
