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Raden Roro Fatma Sari
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INDONESIA
Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Published by Organisasi Kreatif Indonesia Emas
ISSN : 30324874     EISSN : 30324874     DOI : -
Core Subject : Religion, Economy, Science, Social, Engineering,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
JESOCIN as a dynamic journal in the field of "Journal of Economics, Accounting, Business, Management, Engineering and Society", is proud to accept submissions of articles relevant to such a broad scope of research. We invite researchers, academics, and practitioners to contribute with their original works.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024): Jesocin - Januari" : 5 Documents clear
AN IN-DEPTH EXPLORATION OF EMPIRICAL RESEARCH ON ENTREPRENEURIAL MINDFULNESS: A SYSTEMATIC LITERATURE REVIEW TO EXPLORE NUANCES, FINDINGS, AND CHALLENGES Zaenal Aripin; Nurhaeni Sikki; Raden Roro Fatmasari
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Entrepreneurial spirit can drive a person's success. By having an entrepreneurial spirit, someone will always be active in creating and developing a business, so that many jobs can help the Indonesian nation in alleviating unemployment and poverty. This research uses literature study research with a qualitative approach. The result of this research is that Entrepreneurship is the process of creating something new at the value of using the necessary time and effort, bearing physical risks as well as accompanying social risks, receiving the resulting monetary rewards, meeting needs, and desires through innovation. Someone does entrepreneurship for several reasons, namely financial reasons; Social reasons; Reasons for Service and Reasons for Self-Fulfillment It is not uncommon for someone to be entrepreneurial as well as a form of fulfillment of satisfaction or achievement of themselves. The challenges of entrepreneurship are uncertain income; Losses due to loss of investment capital; It takes hard work and a long time; The quality of life remains low despite steady efforts.
THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON CONSUMER PERCEPTIONS OF BRANDS AND PURCHASE INTENTIONS IN THE PANDEMIC AND POST-PANDEMIC ERA: AN ANALYTICAL STUDY Ricky Agusiady; Didin Saepudin; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The global pandemic, particularly the COVID-19 pandemic, has resulted in fundamental changes in consumer behavior, triggering a transformation in their interactions with social media. This research explores the impact of social media communication on consumers' brand perceptions and purchase intentions amid the pandemic and post-pandemic era through a thorough literature review. Detailing findings from relevant journals and information sources, this research provides in-depth insights into the complex dynamics between social media, brand perception and consumer purchase decisions. The literature analysis includes an in-depth understanding of how social media influences the way consumers form perceptions of brands, modify their preferences, and ultimately affect purchase intentions. Findings from related studies are comprehensively integrated to produce a holistic view of the role of social media in shaping consumer behavior. The results of this literature review are expected to contribute to academic understanding and provide practical guidance for companies in adapting their marketing strategies to the evolving consumer dynamics in the pandemic and post-pandemic era.
THE INFLUENCE OF SERVICE QUALITY ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Sukajadi Branch) Rama Tresnadi; Sri Rochani Mulyani; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This study aims to assess the extent of the influence of Service Quality (SerQual) on brand image at PT Bank Bjb Sukajadi Branch. This research has important relevance given the intense competition among banks and non-bank financial institutions. By taking a sample of customers who were borrowers and depositors during the period 2019 to 2021, 100 respondents were involved in this study. The research method used is a quantitative approach with multiple regression analysis. The results of the regression model show a positive coefficient, indicating that any change in service quality has the potential to affect brand image. The coefficient of determination (R2) is 72.8%, indicating that service quality has a significant influence on brand image. The results of hypothesis testing, both partially and simultaneously, show a positive and significant effect of service quality on brand image. The implications of this study show that physical evidence contributes significantly to brand image, while responsiveness contributes less. These results provide a better understanding of the elements of service quality that need to be considered to improve brand image in the banking industry.
OPTIMIZING HUMAN-AI INTERACTION: ARTIFICIAL EMPATHY STRATEGIES IN ENHANCING AFFECTIVE AND SOCIAL CUSTOMER EXPERIENCES Vip Paramarta; Kosasih; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Human-AI interaction has become an important focus in the development of more responsive and humane technology. In this context, the use of artificial empathy strategies is of particular interest due to its potential in improving customer experiences affectively and socially. This research aims to explore the optimization of human-AI interactions through the application of artificial empathy strategies in improving affective and social customer experiences. The research approach used is qualitative by reviewing various studies and related literature. The data sources used are journals, articles and books that are relevant to the research topic. From the research results, it was found that the implementation of artificial empathy strategies in human-AI interactions has great potential to improve the quality of interactions and customer experiences. The use of technologies such as natural language processing, emotion recognition, and sentiment analysis can enable AI to respond more precisely and sensitively to user needs and emotions.
THE POTENTIAL AND SUCCESS OF EQUITY CROWDFUNDING IN INDONESIA: EXPLORING THE SIGNALING HYPOTHESIS AND FINANCIAL LITERACY CHALLENGES Kosasih; Vip Paramarta; Zaenal Aripin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 2 (2024): Jesocin - Januari
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Stock crowdfunding has become an increasingly popular phenomenon in Indonesia, offering new opportunities for small and medium-sized enterprises (SMEs) to access capital by involving individual investors. However, the success of stock crowdfunding is uncertain and is related to several factors, including the use of signaling hypotheses by companies and the level of financial literacy among investors. This research aims to explore the potential and success of stock crowdfunding in Indonesia by examining signaling hypotheses and the financial literacy challenges faced. The research method used is qualitative, analyzing data from relevant journals, articles, and books. The results show that signaling hypotheses play a significant role in influencing investor interest and the success of stock crowdfunding campaigns. Companies that use positive signals, such as strong financial performance or the participation of prominent investors, tend to be more successful in attracting potential investors. However, financial literacy challenges, such as a lack of understanding of investment concepts and financial risks, are significant barriers to increasing participation and success in stock crowdfunding in Indonesia.

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