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Raden Roro Fatma Sari
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INDONESIA
Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Published by Organisasi Kreatif Indonesia Emas
ISSN : 30324874     EISSN : 30324874     DOI : -
Core Subject : Religion, Economy, Science, Social, Engineering,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
JESOCIN as a dynamic journal in the field of "Journal of Economics, Accounting, Business, Management, Engineering and Society", is proud to accept submissions of articles relevant to such a broad scope of research. We invite researchers, academics, and practitioners to contribute with their original works.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2024): Jesocin - February" : 5 Documents clear
BETWEEN INNOVATION AND CHALLENGES: UTILIZATION OF BLOCKCHAIN AND CLOUD PLATFORMS IN THE TRANSFORMATION OF BANKING SERVICES IN THE DIGITAL ERA Zaenal Aripin; Vip Paramarta; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Banking in the digital era is increasingly pressured to adopt new technologies to update and improve their services. Two prominent technologies in the transformation of banking services are blockchain and cloud computing. Blockchain technology offers security and transparency, while cloud computing provides flexibility and efficiency in IT infrastructure. This research aims to explore the innovations and challenges associated with the utilization of blockchain and cloud technologies in the transformation of banking services in the digital era. We seek to understand how banks implement these technologies and identify factors influencing the success or failure of implementation. The research method used is descriptive qualitative. Data were collected through literature studies from journals, articles, and books relevant to this research topic. Analysis was conducted to identify trends, challenges, and benefits of using blockchain and cloud technologies in banking services. The results show that the utilization of blockchain and cloud technologies has brought significant changes in banking services, including improved security, operational efficiency, and financial inclusion. However, banks also face several challenges, including technical complexity, initial investment costs, and regulatory compliance.
TRANSFORMATION IN THE INTERNET OF THINGS (IOT) MARKET IN THE BANKING SECTOR: A CASE STUDY OF TECHNOLOGY IMPLEMENTATION FOR SERVICE IMPROVEMENT AND TRANSACTION SECURITY Zaenal Aripin; Didin Saepudin; Farida Yulianty
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The transformation in the Internet of Things (IoT) market has become the primary focus of research and innovation in the banking sector, especially since the onset of the COVID-19 pandemic in 2019. Changes in consumer behavior towards online shopping and integrated payment activities have compelled the banking sector to strengthen its technological infrastructure to meet the demands of an increasingly complex market. Amidst this dynamism, the implementation of technologies such as blockchain and IoT has become crucial in enhancing services and transaction security in the banking sector. The aim of this research is to explore the impacts and challenges faced by the banking sector in adopting IoT technology to improve services and transaction security. This study utilizes a descriptive qualitative approach, involving literature analysis and case studies of IoT technology implementation in several leading banks. The research method involves collecting data from various sources, including scientific journals, articles, and relevant books. Data is also collected through interviews with experts and practitioners in the banking sector who have experience in implementing IoT technology. The results of the research indicate that the implementation of IoT technology in the banking sector has successfully improved the efficiency of transaction services. The use of IoT sensors and connected devices has enabled banks to automate transaction processes and accelerate responses to customer demands. Furthermore, blockchain technology has also brought significant improvements in transaction security by providing decentralized data structures that cannot be manipulated. Despite its success, the study also identifies several challenges in adopting IoT technology in the banking sector, including high implementation costs, complexity in integrating with existing infrastructure, and the need for a deep understanding of this technology. However, with strategic and planned steps, the banking sector can overcome these challenges and harness the full potential of IoT technology to create a better transaction experience for customers and the overall community.
OPTIMIZATION OF WORKER WORK ENVIRONMENT, ROBOTS, AND MARKETING STRATEGY: THE IMPACT OF DIGITAL-BASED SPATIOTEMPORAL DYNAMICS ON HUMAN RESOURCE MANAGEMENT (HRM) Zaenal Aripin; Faisal Matriadi; Sri Ermeila
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

In the ever-evolving digital era, companies are faced with increasingly complex challenges in managing the work environment for both employees and robots, as well as formulating effective marketing strategies. Digital spatiotemporal dynamics affect various aspects of human resource management (HRM), including recruitment, development, talent retention, and the interaction between humans and machines in the workplace. Therefore, it is crucial to understand the impact of these dynamics on HRM to create an optimal work environment and effective marketing strategies. This research aims to analyze the impact of digital spatiotemporal dynamics on human resource management, particularly in the context of optimizing the work environment for employees and robots, as well as relevant marketing strategies. The main objective is to identify the challenges and opportunities faced by organizations in managing these dynamics, and to formulate best practices in addressing these changes. The research method employed in this study is qualitative descriptive. Data were collected through a literature review of relevant sources, including journals, articles, and related books. Analysis was conducted by summarizing and synthesizing findings from various sources, as well as identifying patterns and trends that emerge in the context of optimizing the work environment for employees, robots, and marketing strategies in digital spatiotemporal dynamics. The results of the study indicate that digital spatiotemporal dynamics have a significant impact on human resource management. Digital transformation has changed the way organizations recruit, develop, and retain talent, as well as interact with customers through adaptive and innovative marketing strategies. Challenges include integrating complex technologies, data protection, and the need for new digital skills, while opportunities include increased operational efficiency, personalized content, and access to global markets.
THE IMPACT OF OMNICHANNEL INTEGRATED MARKETING COMMUNICATIONS (IMC) ON RETAIL PRODUCT AND SERVICE SATISFACTION IN INDONESIA: AN ANALYSIS WITH AN OPEN ACCESS APPROACH Zaenal Aripin; Didin Saepudin; Asep Gunawan
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Integrated Marketing Communication (IMC) Omnichannel has become a key strategy for retail companies in Indonesia. This research aims to analyze the impact of IMC Omnichannel implementation on the satisfaction of retail products and services in Indonesia using an open access approach. The rapid development of technology and high internet penetration in Indonesia has prompted retail companies to shift to digital technology-based marketing. The objective of this study is to understand how the integration of various communication channels in IMC Omnichannel affects consumers' perceptions and levels of satisfaction with retail products and services in Indonesia. The research method used is descriptive qualitative, with primary data sources derived from relevant journals, books, and articles. Analysis was conducted by collecting and evaluating relevant information about IMC Omnichannel implementation and its impact on consumer satisfaction in the retail context in Indonesia. The research findings indicate that IMC Omnichannel implementation has a significant impact on the satisfaction of retail products and services in Indonesia. The integration of various communication channels allows companies to provide a more comprehensive and consistent shopping experience for consumers. Additionally, service quality, responsiveness to consumer needs, and personalized shopping experiences also play a crucial role in influencing consumer satisfaction in the context of IMC Omnichannel.
THE EFFECT OF MARKETING DUALITY ON PERFORMANCE: USING A RESPONSE SURFACE APPROACH TO OVERCOME EMPIRICAL BARRIERS Zaenal Aripin; Wawan Ichwanudin; Ijang Faisal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Marketing plays a crucial role in improving company performance. However, the relationship between marketing strategy and company performance is not always linear. The phenomenon known as the marketing duality effect shows the complexity in the interactions between marketing variables and company performance. To overcome the empirical obstacles associated with understanding duality effects, the response surface approach has been proposed as an effective analytical tool. This research aims to investigate the effects of marketing duality on firm performance and uses a response surface approach to overcome the related empirical obstacles. This study uses a qualitative descriptive analysis method to explore understanding of the effects of marketing duality and a quantitative response surface analysis method to model the relationship between marketing variables and company performance. The analysis shows that the duality effect of marketing has a significant impact on company performance, with interactions between marketing variables being complex and not always linear. By using a response surface approach, we can identify complex patterns in the relationships between marketing variables and company performance, and design more adaptive and responsive marketing strategies.

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