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Muhammad Agreindra Helmiawan
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Gedung LPPM Universitas Sebelas April, Jl. Angkrek Situ No.19, Kelurahan Situ, Kecamatan Sumedang Utara, Kabupaten Sumedang, Jawa Barat, Indonesia 45323
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Journal of Bussines Management Basic
Published by Universitas Sebelas April
ISSN : -     EISSN : 29643856     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal of Bussines Management Basic, is a peer-reviewed scientific journal that can be used as a platform to publish research articles in the area of Accounting & Audit, biannually in March and September. The aim of this journal is to promote increased new knowledge through scientific articles as well as an evidence-based practice in the health area `Business and Management. Focus and Scope: Human Resource Management, Marketing Management, Management Information Systems, Financial Management, Operational Management, Business Feasibility Studies, Financial Statement Analysis and Management Accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
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The Effect of Promotion on The Interest of Buying Women's Products in Women's Saves and Loans in Returning Fund Management Units Tomo District, Sumedang Regency Heni Anggraeni; Sukmayadi; Cahyono
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Promotion is an important aspect of the marketing mix that supports sales success. Promotion is used to introduce products to the wider community so that there will be buying interest in a company product so that its use increases. Based on this, this study aims to determine the effect of promotion on the interest in buying savings and loan products for women's groups in the Revolving Fund Management Unit, Tomo District, Sumedang Regency. This study uses a quantitative research method approach. Sampling was done by simple random sampling with the research sample of the female group. The research data collection was carried out by means of a questionnaire, documentation and observation. The research data were analyzed using statistical analysis through simple regression test, correlation coefficient test, determination coefficient test and t test. The results of the study explain that promotion has a strong relationship with purchase intention as indicated by the correlation coefficient of 0.715 then promotion has a positive and significant effect on purchase intention. This is indicated by the regression equation model Y = 21.912 + 0.429X, the significance value is smaller than the 0.05 level and the t count (9.016) is greater than the t table (0.678). Furthermore, based on the coefficient of determination test, promotion has an effect of 51.1% on purchase intention, while 48.9% is influenced by other factors not examined.
Analysis of Employee Work Discipline in The Office Sukasari Village, Sumedang Deni Sahya; Solihin Royani; Wulan Ariani Damayanti
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this study is to analyze how the implementation of Employee Work Discipline in Sukasari Sumedang Village Office. The purpose of this research is for work discipline and how to apply work discipline as well as obstacles and solutions. The design of this research using qualitative method that is descriptive by conducting direct observation, conducting interviews, collecting data in the form of documents. Researchers use qualitative methods with case study approach. Creswell in Sugiyono (2020:6) case study is one type of qualitative research, where researchers conduct an in-depth exploration of programs, events, processes, activities, against one or more people. According to Bejo Siswanto in Lijan Poltak Sinambela (2019:356) are indicators that affect work discipline including attendance frequency, level of vigilance, adherence to work standards, adherence to work rules and work ethic. The target of the informant that the researcher chose was the Village Head, Secretary, and Sukasari Village Employee. Based on the results of the interview, it was concluded that the work discipline at sukasari sumedang village office has been running optimally in accordance with the regulations applied oraganisasi. In addition, the implementation of employee work discipline is based on the basis of consideration in the form of prohibitions and obligations applicable to employees.
Marketing Mix Analysis at Hotel Handayani Sumedang Desy Widiastuti; Desan Henriawan; Fadila Nurfauzia
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study is to analyze the focus of the problem of the marketing mix of Product, Price, Promotion and Place at Hotel Handayani Sumedang. The purpose of the study was to determine the implementation and how to overcome the problems of the marketing mix at the Hotel Handayani Sumedang. The research method used is a qualitative method approach. The sampling technique was carried out by purposive sampling technique. In this case, the informants are the owner, staff admin&finance, and receptionist of Hotel Handayani Sumedang. The research data used is the Miles and Huberman model with the following steps: data collection, data reduction, data presentation and conclusion drawing. The results showed that the marketing mix at Hotel Handayani Sumedang, product dimensions have product diversity by having three types of products and good product quality. Varied price dimensions, there is a match between price and product quality and apply regular discounts. The dimensions of promotion, easy-to-find advertising, personal selling who have good communication skills, public relations and sales promotions have not been realized. Dimensions where there is easy access that is easy to reach, visibility with the installation of billboards and business expansion will not apply. The marketing mix at the Handayani Hotel Sumedang is generally effective but it is necessary to improve the quality of the hotel in product dimensions and promotions to maximize sales in order to increase room occupancy rates
Effect of Competence on Employee Performance on Id Express Sumedang Faisal Ramdhani; Risa Ratna Gumilang; Ila Karmila
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The core problem of this research is the less than optimal working power of employees. The purpose of the study was to determine the implementation of competence, employee performance, and the magnitude of the influence of competence on employee performance at ID Express Sumedang. This study uses a descriptive research method approach with quantitative analysis techniques, conducted through a survey method. Data collection techniques were analyzed by means of observation and questionnaires. The population of employees at ID Express Sumedang is 40 people and the research sample is 40 people. The research data uses simple regression analysis, correlation test, coefficient of determination and hypothesis testing. The results showed that the implementation of competence was 2,394 (very good) with an average of 85.50%, employee performance was 2,407 (very good) with an average of 85.96%, then the strong relationship between competence and employee performance at the ID Express Office Sumedang is 0.832 (strong relationship), and the magnitude of the influence of competence on employee performance at the Sumedang ID Express Office is 69.2% and there are still 30.8% other factors. The results of the hypothesis test, it turns out that tcount (9.24) > ttable (1.68595), it can be said that there is a positive influence between competence on employee performance at the Sumedang ID Express Office which is acceptable. To improve one's performance, employees have basic characteristics because individual characteristics are a deep and inherent part of a person
Distribution Channels at PT. Mandala Raya Pilar Sakti Tupperware Sumedang Solihin; Sutopo; Suharna
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this study aims to determine the distribution channel on the PT. Mandala Raya Pilar Sakti Tuperware Sumedang. The method used in this research is descriptive qualitative research method by conducting direct observation, conducting interviews, collecting data related to distribution channels on the PT. Mandala Raya Pilar Sakti Tuperware Sumedang. The sampling technique used is purpose sampling, namely the technique of sampling data sources with certain considerations. In this study five informants were used as informants. Whereas in analyzing data using the model of Miles and Huberman which states that there are three kinds of activities in qualitative data analysis, namely data reduction, data display, and conclusions drawing / verification. This research theory uses the theory of Tjiptono (2017: 347) with the following dimensions, 1) market considerations 2) product considerations 3) considerations about intermediaries and 4) company considerations. Based on the results of interviews, observations, and data analysis, it can be concluded that the marketing strategy at PD Vichi Pratama Aluminum Sumedang has carried out distribution channels well, but there are still some slight obstacles.
The Influence of Prices on The Interest of Buying Consumers of Yamaha Motorcycles in PT. Ramarayo Sumdeang Branch Sifa Unazah Badriah; Gustina Hidayat; Rani Munggaran
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The Influence of Price On Consumer Buying Interest Yamaha Motorcycles At PT. Ramarayo Branch Sumedang. This research aims to know the pricing and buying interest of consumers and to know the influence of prices on the buying interest of yamaha motorcycle consumers in PT. Ramarayo Branch Sumedang. The analytical techniques used are simple regression analysis, product moment correlation test, determination coefficient and hypothesis test. The relationship between Price and Consumer Buying Interest yamaha motorcycles at PT. Ramarayo Sumedang branch is 0.645 and there is at intervals of 0.60-0.799 or it can be said that the price relationship with consumer buying interest in PT. Ramarayo Branch sumedang has a strong relationship. Price Influence on Consumer Buying Interest yamaha motorcycles on PT. Ramarayo Sumedang branch by 41%, or the influence of Price 41% on Consumer Buying Interest. Hypothesis that there is a positive influence between Price and Consumer Buying Interest yamaha motorcycles on PT. Ramarayo Branch Sumedang and can be accepted with thitung > ttabel or 7416 > 1,661.
Marketing Mix Analysis at Sapphire City Park Sumedang Siti Zenab Nuraeni; Yayat Ginanjar; Zulkipli M Ridwan
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

In its development, Sapphire City Park needs business, especially in terms of marketing related to products and promotions. The data analysis used in this research is descriptive analysis, and uses data collection techniques through observation, interviews and documentation. The product mix width includes 3 kinds of products offered. The length of Sacipa's product mix has more than 50 menu choices which are divided into 3 types, namely western, kasundaan and archipelago. The depth of Sacipa's product mix has resulted in developments including catering and decoration. The consistency of Sacipa's product mix is very concerned about product quality and service so that consumers feel satisfied. Advertising (advertising) used is through social media Instagram, Tiktok and using market places such as Go Food and Grab food. The company's personal selling uses interactive communication such as holding quizzes that aim to increase customer attractiveness and maintain good relationships with customers to create repeat purchases. Sales promotion (sales promotion) issues a new product every 3 months which can be considered as a limited edition product. Public relations (publicity) that Sacipa does is maintaining good relations with local residents, the authorities and all relevant shareholders. For direct marketing (direct sales) the company uses sales calls usually only for official business because they often use meeting room facilities. A good product mix and promotion can increase sales of Sapphire City Park.
Transformational Leadership Style Analysis at PT. Tomo Food Industry Sumedang Ade Mumuh Muchlis Taufik; Helles Amanda; Shinta Rizqiya
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Leadership is the art of leading, because each person's approach to leading people can differ depending on the characteristics of the leader, the characteristics of the task and the characteristics of the person they lead. This study aims to find out how the implementation of transformational leadership styles, constraints and solutions in applying transformational leadership styles to the PT. Tomo Food Industri Sumedang. This research method uses qualitative research methods. The sampling technique uses purposive sampling technique with employees as research informants. Data collection is done by means of observation, interviews, and documentation. The research data were analyzed using the miles and Huberman model analysis method. With the stages of data collection, data reduction, data presentation and data conclusion. The results showed that transformational leadership carried out at PT. Tomo Food Industri is good. These results are shown by the behavior of leaders who have a strategy in leading a clear company, have a concern to solve problems by deliberation, stimulate company members to always work together by positioning themselves as partners and always maintain team cohesiveness with a polite and humble attitude, so as to create major changes both in subordinates and organizations in achieving goals. Based on the analysis of the data obtained from various informants, it can be concluded that the Transformational leadership style at PT. Tomo Food Industry has done very well by implementing a clear strategy by positioning itself as a partner. By giving some suggestions for the future to pay more attention to their employees by enforcing rewards and punishments
Product Mix at Bank Sumedang Wado Sumedang Branch Putri Dayana; Ryan Feryana Kurniawan; Saefulrohman
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study examines product mix variables that focus on deposit product at Bank Sumedang (BPR) Wado Sumedang branch. The purpose of this research is to find out the product mix as well as the constraints and solutions at Bank Sumedang (BPR) Wado Sumedang Branch. The research method used in this study is a qualitative research method using a sampling technique, namely purposive sampling. The data collection technique used is a triangulation data collection technique, which combines various data collection techniques such as observation, interviews and documentation, while in analyzing the data using the Miles and Huberman model with the following steps: data collection, data reduction, data display, and conclusion drawing data. verification. Based on the research results obtained, the implementation of the product mix at Bank Sumedang Wado Sumedang Branch is quite good, it can be seen from the product mix carried out in accordance with the provisions of the product mix dimensions, namely product mix width, product mix length, product mix depth and product mix consistency along with indicator indicator. As well as obstacles and solutions in the application of the product mix at Bank Sumedang Wado Branch occurred in several indicators of product mix dimensions but Bank Sumedang Wado Branch has made various efforts to address some of the obstacles that occur by improving the product mix strategy.
Employee Communication Analysis at PT Telkom Sumedang Firyal Rohadatul Aisy; Aa Kartiwa; M. Irfan Nur'arif
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

In this study, the focus of research is Employee Work Communication at PT Telkom Kandatel Sumedang. The purpose of this study is to find out how work communication is at Telkom Sumedang and to find out how to improve employee work communication at Telkom Sumedang. The research method used is a qualitative research method, using a sampling technique in the form of purposive sampling. Data collection techniques were carried out by interview, observation, documentation and triangulation. To obtain information, the researchers determined three informants, including the head or head of Telkom Sumedang, sales promotions and technicians. Based on the results of this study that employee work communication at PT Telkom Sumedang is optimal but not evenly distributed. It can be seen from the readiness and alertness of each employee in carrying out their duties. Efforts to overcome so that communication is evcenly distributed, leaders must communicate more directly (face to face) with employees personally, motivate and evaluate employee performance. With the habit of communicating directly with the leadership, employees will be optimal in carrying out their work and improve the quality of communication to provide written and oral messages. Employees must also be more thorough and follow the applicable procedures.

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