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Digital Business Journal (DIGIBIS)
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 29638585     DOI : 10.31000/digibis
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Digital Business Journal (DIGIBIS) at University Of Muhammadiyah Tangerang is published by the Faculty of Economics and Business at University Of Muhammadiyah Tangerang. Digital Business Journal (DIGIBIS) first appeared in June 2022. Digital Business Journal (DIGIBIS) is a national scientific journal that is open to seek innovation, creativity and novelty. Whether letters, research notes, articles, complementary articles, or review articles in the field of: Digital Marketing Digital Platforms Digital Advertising Digital Entrepreneurship and Industrial Revolution 4.0
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 5 Documents
 1 
Search results for , issue "Vol 2, No 2 (2024): Digital Business Journal" : 5 Documents clear
THE INFLUENCE OF ONLINE PROMOTIONS AND PRICE PERCEPTIONS ON THE PURCHASING DECISIONS OF MS GLOW USERS AT UNIVERSITY OF MUHAMMADIYAH TANGERANG Eka Hendra Priyatna; Dewi Rahmawati; Kusdianto Kusdianto
Digital Business Journal Vol 2, No 2 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i2.10460

Abstract

This research aims to analyze the influence of online promotion factors (X1) and price perception (X2) on purchasing decisions (Y) on MS Glow products. This research is quantitative research and survey research. The sample taken in this research was 100 respondents. Data obtained from distributing questionnaires. Primary data processing uses MS.Excel and Statistical Package For Social Science (SPSS) version 26 as evaluation. Meanwhile, the data analysis used in this research includes descriptive statistical analysis, data quality testing, classical assumption testing, linear regression analysis, correlation testing, coefficient of determination testing and hypothesis testing. The results of this research show that the variables Online Promotion Factor (X1) and Price Perception Factor (X2) simultaneously have a positive and significant effect on Purchasing Decisions (Y) as indicated by the Fcount>Ftable value, namely 120.505 > 3.09 with a significant value of 0.000 < 0.05.
THE INFLUENCE OF BRAND EQUITY, STORE ATTRIBUTES AND MARKETING DIRECTORS ON PURCHASING DECISIONS Muhammad Iqbal Baitullah; Ilma Darojat; Muhammad Abdul Rosyid
Digital Business Journal Vol 2, No 2 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i2.10580

Abstract

The purpose of this study was to determine the effect of Brand Equity, Store Attributes and Direct Marketing on Purchasing Decisions at Indomaret Hasyim Ashari Banjar. The research method used is descriptive and associative method. The population in this study amounted to 96 customers. The sampling technique used purposive sampling method, namely the technique of determining the sample with certain considerations, using the Lemeshow formula. The results showed that the t-count value was 2.615 with a t-table value of 1.98552 which meant that there was a positive and significant influence between brand equity (X1) on purchasing decisions (Y), the t-count value was 3.840 with a t-table value of 1.98552 which means that there is a positive and significant influence between store attributes (X2) on purchasing decisions (Y). Y) and this calculated F value of 33.434 > F table of 2.70 it can be concluded that brand equity (X1), store attributes (X2) and direct marketing (X3) have a significant effect on purchasing decisions (Y).
THE EFFECT OF FINTECH PAYMENT AND FINANCIAL LITERACY ON EMPLOYEES' FINANCIAL BEHAVIOR Andi Kusuma Negara; Dede Sunaryo
Digital Business Journal Vol 2, No 2 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i2.10647

Abstract

This research aims to examine and determine the influence of Fintech Payment, Financial Literacy on Employee Financial Behavior partially or simultaneously. The data analysis method used is multiple regression analysis so that the direction and magnitude of the influence of the independent variable on the dependent variable can be clearly depicted. This research used SPSS 22. The research sample consisted of 77 employees at PT Garuda. Sampling using the Slovin formula. The research results show that: 1). Fintech Payment has a positive and significant effect on Employee Financial Behavior; 2). Financial Literacy has a positive and insignificant effect on employee financial behavior and simultaneously has a positive and significant effect. 
DIGITAL MARKETING AND PRODUCT QUALITY ON CUSTOMER SATISFACTION Eko Narto; Usnul Hotimah
Digital Business Journal Vol 2, No 2 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i2.10586

Abstract

This research aims to analyze the influence of digital marketing (X1) and product quality (X2) on customer satisfaction (Y) in the study of Tuh coffee shop consumers. This research is quantitative research and survey research. The sample taken in this research was 96 respondents. Data was obtained from distributing questionnaires. Primary data processing uses MS.Excel and Statistical Package For Social Science (SPSS) version 26 as evaluation. Meanwhile, the data analysis used in this research includes: descriptive statistical analysis, validity test, classical assumption test, linear regression analysis, correlation analysis, coefficient of determination test and hypothesis test. The results of this research show that the variables Digital Marketing (X1) and Product Quality (X2) simultaneously have a positive and significant effect on Customer Satisfaction (Y) as indicated by the Fcount>Ftable value, which is 8,382 > 2.70 with a significant value of 0.000 <0.05 .
THE INFLUENCE OF DIGITAL MARKETING AND GREEN PROMOTION ON THE DECISION TO PURCHASE TOYOTA RAIZE Abdul Rauf; Feba Dinova Dex Tovtora S; Aldi Sopiyan
Digital Business Journal Vol 2, No 2 (2024): Digital Business Journal
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v2i2.10578

Abstract

The lifestyle of today's modern society fulfills the needs and desires to shop more efficiently, practically and easily. Developing technology makes consumers use technology to meet their daily needs by using information facilities, one of which is the use of the internet. In determining the purchase decision, an important thing to consider is the quality of service. The company provides quality service aims to provide convenience for consumers. This study uses an associative method with a quantitative approach. Based on the multiple regression test, it shows that the higher the value of Digital Marketing (X1) and Green Promotion (X2) simultaneously at a certain value, then it will increase the value of Purchase Decision (Y) at a certain value as well. The simultaneous effect of Digital Marketing and Green Promotion on Purchase Decision of Toyota Raize at PT Astra Internasional is significant. Partially Digital Marketing has a positive and significant effect on Purchase Decision of Toyota Raize, and Green Promotion has a positive and significant effect on Purchase Decision of Toyota Raize at PT Astra Internasional.

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