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SINTESA
Published by Universitas Sebelas April
ISSN : 20861613     EISSN : 20861613     DOI : -
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
SINTESA merupakan media ilmiah utama untuk mendiseminasikan hasil penelitian dari rumpun ilmu ekonomi dengan misi meningkatkan pengetahuan dan keterampilan profesional para ekonom serta wadah informasi berupa hasil penelitian, studi literatur dan tulisan ilmiah bagi akademisi, pengambil kebijakan, pelaku, dan pemerhati pembangunan ekonomi dan masyarakat. SINTESA diterbitkan oleh Fakultas Ekonomi Bisnis (FEB) UNSAP sejak tahun 2009 dengan frekuensi dua nomor dalam setahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 46 Documents
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The Effect Of Compensation, On Performance, Motivation And Work Achievement On Non-Permanent Teachers: Case Study at SDN Malingping, Cisitu District, Sumedang Regency Muhammad Irfan Nur’Ari
SINTESA Vol. 13 No. 1 (2022): Sintesa
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Abstract

This study aims to determine the factors that affect the performance of Non-Permanent Teachers (GTT) at SDN Malingping. These factors are the influence of compensation and work motivation. Teachers who have high work motivation will have a positive impact on institutions in the school environment, so that these goals can be achieved. In this study, there are 2 problems, namely the effect of compensation on work motivation of non-permanent teachers (GTT) at SDN Malingping. This study uses qualitative methods, the data collection techniques used are document analysis and observation. Teachers are Human Resources (HR) which are very important for human life because teachers have an important role in the intellectual life of the nation. However, there are many conflicts that occur in Non-Permanent Teachers (GTT). Non-Permanent Teachers (GTT) are required to work optimally so that their students can become the next generation of quality. However, Non-Permanent Teachers (GTT) do not receive proper rights. This can lead to a prolonged dilemma, the magnitude of the responsibility given as teaching staff has not been accompanied by the commensurate rights received by Non-Permanent Teachers (GTT). The number of demands and workloads borne by non-permanent teachers (GTT) can lead to compensation, motivation and work performance and work stress.
Penerapan Customer Relationship Management dalam Meningkatkan Kepuasan dan Loyalitas Pelanggan PPMU Foundation Bandung Syaifuddin
SINTESA Vol. 13 No. 1 (2022): Sintesa
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Abstract

PPMU Foundation is a non-profit organization engaged in social education with a focus on the issue of equity in access to education for the society, especially the poor. The organization has a mission to support the community in accessing education through funding programs from donors. To build a good relationship with donors, an effective information system is needed. Interactive Customer Relationship Management (i-CRM) information system is one of the best alternative solutions. I-CRM can provide an interaction between PPMU Foundation and donors interactively. Collecting data is conducted by observation, interviews, questionnaires and literature studies. Information system development using RAD model, which includes UML, use case diagram, sequence class, statechart and activity. The purpose of the research is to build interactive customer relationship management (i-CRM) in increasing donor satisfaction and loyalty. The result of this research is that the i-CRM website can provide interactive communication with donors, with 76.13% of donors stated that the information provided by i-CRM is good, 55% stated that i-CRM is easy to use, and 90% stated that i-CRM improves service quality.
Service Quality Judging from the Community Satisfaction Index at the Orchid Medika Clinic, Sumedang Regency Sutopo
SINTESA Vol. 13 No. 1 (2022): Sintesa
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Abstract

Service quality is considered good if the service provided is in accordance with what is expected by consumers, while if it exceeds what consumers expect, it can be said that the service is very satisfying. However, sometimes there are also services that are not expected to match what consumers expect. This service is said to be bad, if the company is deemed unable to fulfill consumer desires, either through products or through company services. Product quality and good service performance will greatly affect customer satisfaction. This research was conducted at the Orchid Medika Clinic Sumedang, to determine the patient satisfaction index at the Orchid Medika clinic. by using a non- probability sampling method, the research instrument in the form of a questionnaire distributed to patients as respondents was determined based on purposive sampling technique. determination of the number of samples based on calculations from Roscoe, where the number of samples based on the calculation of 110 people. Dimensions of service quality Clarity of service procedures, Simplicity of service procedures, Certainty of service time, Accuracy of service products, Security of service products, Responsibility, Completeness of advice and infrastructure, Ease of access to services, Discipline, courtesy and officers, Convenience of location. The analytical tool used is the Microsoft Excel program, which will later be converted back into a service satisfaction index, and the results show that the patient satisfaction index score on the quality of orchid clinic services is at a score of 83 or a very good rating.”
Analysis Of Employee Work Discipline At PT. Bussan Auto Finance (BAF) Sumedang Branch Aulia Akbar; Ryan Feryana Kurniawan; Solihin Royani
SINTESA Vol. 13 No. 1 (2022): Sintesa
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The focus of this research is to analyze how the implementation of Employee Work Discipline at PT. Bussan Auto Finance (BAF) Sumedang Branch. This study aims to determine Work Discipline and what efforts are made to improve Work Discipline at PT. Bussan Auto Finance (BAF) Sumedang Branch. The method used in this study is a qualitative research method. According to Steven Dukeshire & Jennifer Thurlow (Sugiyono, 2020: 3) stated that qualitative research is concerned with data that is not numbers, collecting and analyzing narrative data. Meanwhile, in analyzing the data, the researcher uses the data analysis method of the Miles and Huberman model, the activities in the data analysis which include data collection, data reduction, data presentation, and drawing conclusions. The theory of this research and the dimensions used from the theory according to Bejo Siswanto (Sinambela, 2019:356) are indicators that affect work discipline including frequency of attendance, level of alertness, obedience to work standards, obedience to work regulations, and work ethics. Based on the results of interviews, observations and data analysis, it was concluded that Work Discipline at PT. Bussan Auto Finance (BAF) Sumedang Branch as a whole has been running quite well in accordance with the SOP (Standard Operating Procedure) and company regulations. While suggestions that can be used as material for further consideration is that in the application of employee work discipline, participation between superiors and employees is needed in enforcing discipline. PT. Bussan Auto Finance (BAF) Sumedang Branch should further emphasize the sanctions given to employees who commit violations, in order to provide a deterrent effect and so that employees do not repeat the same mistakes
Job Satisfaction Analysis of Managers at the Cooperative of Employees of the Republic of Indonesia Teachers and General Cicarimanah Sumedang Reza Sopiana; Desan Henriawan
SINTESA Vol. 13 No. 1 (2022): Sintesa
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The focus of this research is to analyze employee job satisfaction at the Indonesian Civil Servants Cooperative for Teachers and General Cicarimanah Sumedang. The purpose of this study was to determine how employee job satisfaction is and the efforts made to increase employee job satisfaction. The method used in this research is a qualitative method with employee productivity as the research variable. Research data collection is done through interviews, observation and documentation. The sampling technique uses purpose sampling. The research sample is the Indonesian Civil Servants Cooperative, Teachers and Public, Cicarimanah Sumedang. The research data was analyzed qualitatively using data collection, data reduction, data presentation and drawing conclusions. The results showed that the job satisfaction of employees at the Cooperative Employees of the Republic of Indonesia Teachers and General Cicarimanah Sumedang. already well. Then efforts to increase employee job satisfaction are by holding education and training, as well as providing work motivation so that they are always enthusiastic at work. Creating a good work climate with fellow employees and employees with their superiors so as to increase employee job satisfaction.
Analisis Motivasi Kerja pada KPRI Koperasi Pegawai Kesehatan Sumedang Wulan Ariani Damayanti
SINTESA Vol. 13 No. 1 (2022): Sintesa
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Analysis of Work Motivation at KPRI Koperasi Sumedang Health Employee Sumedang Health Employee Cooperative is one of the cooperatives in Sumedang that has decreased members compared to other cooperatives. The decrease in cooperative members shows that the motivation of health workers to become cooperative members is still low. Based on this, the purpose of this study was to determine the implementation and efforts to increase work motivation in the Sumedang Health Employee Cooperative. This research method uses a qualitative research method approach. Data collection techniques carried out through interviews, observation and documentation. The sampling technique was carried out with a porposive sampling technique with work motivation as the research variable. The sample or research informants are cooperative employees. The research data were analyzed using the Miles and Huberman model with steps including data reduction, data presentation, and drawing conclusions. Work motivation variables are analyzed through Maslow's theoretical approach including physiological needs, security, social, self-esteem and recognition, in actualization. The results showed that the implementation of work motivation on KPRI Koperasi Sumedang Health Employee Cooperative was not going well or had not been maximally implemented. Then the efforts to increase work motivation in KPRI Koperasi Sumedang Health Employee Cooperative, namely as follows: pay more attention to motivation in the form of rewards per division, so as not to cause social jealousy among employees, more intense in providing psychological motivation to employees, improvement and renewal of motivation to employees with adjustments, because with the existence of good and appropriate employee motivation, work improvement will be better
Zakat Accounting in Supporting the Distribution of Productive Zakat Funds for Business Capital Tita Kartika
SINTESA Vol. 13 No. 1 (2022): Sintesa
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This study aims to determine the description of zakat accounting on the empowerment of productive zakat funds for business capital at BAZNAS Kab. Sumedang.The reseach method used for this reseach is descriptive qualitative method, the data collection technique used is the observation method, the interview method includes structure and unstructured interviews and the method of literature study. The results obtained (1) BAZNAS Kabupaten Sumedang uses sharia accounting that is not based on interest (non interest) (2) Sumedang Makmur is one of the programs created by BAZNAS Kabupaten Sumedang in helping SMEs to increase their business by providing interest – free capital loans to mustahiq (3) Zakat Accounting at BAZNAS Kabupaten Sumedang is in accordance with PSAK No.109, and has used PSAK No. 109 since 2012 until now.
Analisis Strategi Promotion Mix (Advertising, sales promotion, personal selling, Public Relation) Pada Usaha Kecil Menengah (UKM) “Batagor Sarasa Bandung” Rd. Dewi Puspasari
SINTESA Vol. 13 No. 1 (2022): Sintesa
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Promotion is one of the factors that determine the success of a marketing program, even if it is a quality product, if consumers have never known it and have not heard of it, they are not sure that the product will be useful for the consumer, so they will never buy it. In essence, promotion is a form of marketing communication. Marketing communication is a marketing activity that seeks to disseminate information, persuade, or influence and remind target consumers of their products so that these consumers are willing to buy the products they sell or offer. According to Kotler (2016) explaining that the promotion mix is the best combination of strategies from promotional elements used to achieve company goals. Where these elements are tools of the company's marketing communicators in communicating with customers. This study aims to determine the promotion mix or promotion mix applied to Small and Medium Enterprises (UKM) Batagor Sarasa Bandung. This research method uses descriptive qualitative research methods. Data collection was done by interview, observation, and documentation. Sampling was done by means of purposive sampling. The research data were analyzed using data analysis techniques according to Miles and Huberman with the stages of data collection, data reduction, data presentation and data conclusion drawing. The results showed that the Batagor Sarasa Small and Medium Enterprises (SMEs) had implemented a promotional mix using advertising, sales promotion, personal selling, direct marketing and public relations. This is evidenced by the advertising used by Batagor Sarasa Bandung Small and Medium Enterprises (SMEs) using brochures, banners, banners and social media then Batagor Sarasa Bandung SMEs also implement sales promotion using vouchers and discounts, as well as cashback in addition, UKM Batagor Sarasa Bandung conducts product publicity to inform consumers or the public about products, one of which is by participating in the bazaars held. Furthermore, efforts to improve the implementation of the promotion mix of Batagor Sarasa Small and Medium Enterprises (SMEs) conduct advertising by updating the content of the product and then on personal selling by using the suggestion box, then with sales promotion, doing vouchers and discounts when making purchases online. in market places such as Tokopedia, Shopee Food, Go Food, Grab Food and finally publicity by understanding consumer needs and complaints and participating in bazaars.
Analysis Of Marketing Communications in Building Brand Awareness at Distro Madman Wear Sumedang Cut Wahidanti Zahrahast; Aa Kartiwa; Yayat Ginanjar
SINTESA Vol. 13 No. 1 (2022): Sintesa
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This study aims to find out about Marketing Communication in Building Brand Awareness at Distro Madman Wear Sumedang. This study uses a qualitative research method with a descriptive approach. The sampling technique used in this research is a purvose sampling technique with research informants, owners and leaders of distributions and consumers of Madman Wear Sumedang distributions. The research was conducted using the Miles Huberman model with steps including Data Reduction, Data Presentation, and Drawing Conclusions. The results of the study found that Marketing Communication in Building Brand Awareness at Distro Madman Wear Sumedang was not optimal based on the assessment of the dimensions of Marketing Communication which included (advertising, sales promotion, direct marketing, public relations and word of mouth) and Brand Awareness covering (top of mind, brand recall, brand recognition, unaware of brand). The conclusion of this study for the Distro Madman Wear Sumedang is to further develop product innovation and maintain brand image and intensify marketing activities so that the Madman Wear Sumedang distribution brand can be embedded in the minds of consumers.
The Effect of Compensation on Employee Performance at KSU Tandangsari, Tanjungsari District, Sumedang Regency Eka Sri Rahayu; Helles Amanda; Khisty Hanila Dewi
SINTESA Vol. 13 No. 1 (2022): Sintesa
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KSU Tandangsari is a cooperative engaged in dairy farming in the Tanjungsari District. The cooperative is experiencing problems with decreasing the level of employee performance. Therefore, this study aims to determine how much influence compensation has on employee performance at KSU Tandangsari. This research method uses descriptive analysis with a quantitative research approach. Sampling was done by simple random sampling. The research data were analyzed using simple regression analysis, correlation coefficient analysis, coefficient of determination analysis and t test using SPSS software to analyze the research data. The results of the study explain that compensation has a low relationship with employee performance as indicated by the correlation coefficient of 0.314. The results of the regression analysis show that compensation has a positive and significant effect on employee performance. This is evidenced by the simple regression equation model Y= 55,823 + 0.415 X, the significance value is 0.008 which is smaller than 0.05 and the tcount (2.739) is greater than ttable (1.671). Then based on the analysis of the coefficient of determination, compensation has an effect of 11.0% on employee performance, while the remaining 89.0% is influenced by other factors not examined.

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