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INDONESIA
Commercium : Journal of Business and Management
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30319889     DOI : https://doi.org/10.61978/commercium
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Commercium : Journal of Business and Management with ISSN Number 3031-9889 (Online) published by Indonesian Scientific Publication, published original scholarly papers across the whole spectrum of business and management. The journal attempts to assist in the understanding of the present and potential ability business and management insight.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 2 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): February" : 2 Documents clear
Factors Influencing Malaysian Undergraduate Students’ Intention To Use E-Recruitment Onika Barkat; Rosmah Mohamed
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.160

Abstract

Recruitment is important for organizational performance, and in recent years, employee recruitment has become a widely debated topic. Due to the technological advancement and competitiveness, the organizations are applying online recruitment. E-recruitment is the practise of recruiting jobs by means of the internet or some other electronic tools. The objective of this thesis is to investigate the influencing factors (Perceived Ease of Use, Perceived Usefulness, Concern of Privacy, Interpersonal Influence, Internet Self-efficacy) impact on the Intention to use E-Recruitment of Malaysian Undergraduate Students. Technology acceptance model (TAM) and social exchange theory (SET) used as underpinning theories. 244 responses were collected using the self-administrated questionnaires based on quantitative methodology. The study is a cross sectional in nature. Data was analysed by descriptive, correlational, regression analysis in SPSS. The findings indicated all the constructs have positive and significant relationship on the dependent variable. This study contributed to the human resource’ body of knowledge and Malaysian human resource industry. Employers, Information Technology department, policy makers as well as job seekers can get valuable insights from the findings of the study. The study can be extended by using diverse variables, intervening variables as well as in another country or population context.
Digital Marketing and Public Speaking Training for Generation Z Redjeki Agoestyawati; Ria Estiana; Umi Hanik Makmuroh; Jaenudin Akhmad
Commercium : Journal of Business and Management Vol. 2 No. 1 (2024): February
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i1.168

Abstract

Generation Z has extensive and natural access to the internet, mobile devices, social media, and other technological innovations from an early age. Friendly interactions with technology have shaped the way Generation Z communicates, learns, and connects. The importance of career readiness in facing the ever-growing digital era is very crucial. Rapid technological transformation has changed the work landscape significantly. Many new jobs are emerging, while others are experiencing fundamental changes in skill demands. The abilities that generation Z needs to have are the ability to communicate and collaborate as well as digital marketing skills. The method of implementing the activity uses various methods such as lectures, discussions, questions and answers, as well as providing digital marketing and public speaking training for students to prepare them for entering the world of work and entrepreneurship. The results of the activity are that the lecturers provide digital marketing and public speaking training for students to become entrepreneurs and the lecturers provide motivation so that students are able to face preparations for entering the world of work and can continue to university level.

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