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Humaidi
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Magister Administrasi Bisnis, Universitas Lambung Mangkurat ULM Banjarmasin Campus, Postgraduate Building, Floor III Jl. Brig. H. Hasan Basry Postal Code 70123 Banjarmasin, South Kalimantan
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INDONESIA
Journal of Business Transformation and Strategy
Published by Universitas Lambung Mangkurat
ISSN : -     EISSN : 30472644     DOI : -
Core Subject : Economy, Humanities, Social, Engineering,
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences
Journal of Business Transformation and Strategy (JBTS) is a journal published by the Magister Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia. Journal of Business Transformation and Strategy (JBTS) (ISSN: 3047-2644) is published twice a year (February and August). This journal invites academics, practitioners and researchers to submit articles to the editorial team. JBTS only accepts and reviews manuscripts that have not been previously published in any language and are not being reviewed for possible publication in other journals. JBTS includes Business, Management, Finance, Entrepreneurship, and others
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
 1   2 
Marketing Mix of Rubber Factory Waste PT. Darma Kalimantan Jaya DesaHaruyan Seberang Kabupaten Hulu Sungai Tengah Jumai Latte; Muhammad Erpani
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/8z6s4425

Abstract

Abstract: This research aims to provide an overview of the marketing mix from the utilization of waste from PT rubber factory production. PT Darma Kalimantan Jaya, so that it can become a product that has economic value among the community and what is the marketing process. This type of research is field research with a qualitative descriptive approach. The purposeful sampling data analysis technique and data credibility test used is triangulation. The results of the research carried out can be concluded that by indirectly applying the concept of the 7p marketing mix as in Kotler and Fox's theory in (Lupiyoadi, 2013: 148) in the waste soil product business managed by PT. Darma Kalimantan Jaya has been able to attract interest from buyers to become customers and has been able to become a strength and advantage in facing competition with other waste land entrepreneurs, because PT. Darma Kalimantan Jaya really maintains the quality of its products, and prioritizes always providing the best service to each customer in order to create comfort and satisfaction for all customers who come to buy products from this waste land   Keywords: Marketing Mix Strategy, Marketing Concept
The Influence of Emotional Intelligence and Job Burnout on The Turnover Intention Employee’s at PT Banjarmasin Bangkit Farida Ulyani; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/bfzaxj20

Abstract

Abstract: This research aims to investigate the effect of emotional intelligence and job burnout on the turnover intention. This study uses a quantitative analysis method which aims to analyze the relationship between the observed variables using multiple regression analysis. Respondent consists of 46 employees of PT. Banjarmasin Bangkit taken with a saturated sample technique. The data collection method used a questionnaire and analyzed using SPSS 26. The results of the research proves that emotional intelligence has a positive and significant affect partially on the turnover intention with the influence of 0,637 or 63,7% and job burnout has a positive and significant affect partially on the turnover intention with the influence of 0,274 or 27,4%. Emotional intelligence and job burnout have significant effect simultaneously on the turnover intention with the influence of 0,753 or 75,3%.   Keywords: Procedures Emotional Intelligence, Job Burnout, Turnover Intention

Page 2 of 2 | Total Record : 12

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