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<![CDATA[The Influence of Fundamental and Macroeconomic Analysis on Stock Price ]]>
<![CDATA[Adindah Novihartina Jafar]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.662
<![CDATA[Investments that provide quite promising returns are stock investments. To see whether stocks can be profitable or not, simply investors often look in terms of changes in stock prices. The purpose of this study is to analyze the effect of fundamental and macroeconomic analysis on stock prices. Fundamental analysis is measured by return on assets (ROA), current ratio (CR), and debt to equity ratio (DER), while macroeconomic analysis is measured by inflation and interest rates. The data used in this study is secondary data in the form of company financial reports indexed by LQ45 for the 2018-2022 period. This study uses multiple linear regression analysis. The results showed that from the fundamental factors, the ROA variable had a positive and significant effect on the stock price of the LQ45 index. Meanwhile, the CR and DER variables don't affect the stock price of the LQ45 index. From macroeconomic factors, namely inflation and interest rates, they don't affect the stock price of the LQ45 index. Simultaneously the variables ROA, CR, DER, Inflation, and Interest Rates don't affect the stock price of the LQ45 index.]]>
<![CDATA[The Effect of Financial Literacy on MSME Performance Through Financial Access and Financial Risk Attitude as a Mediation Variable ]]>
<![CDATA[Anisa Salsabila Kemala Fikri]]>;
<![CDATA[Katiya Nahda]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.664
<![CDATA[Micro, Small and Medium Enterprises (MSMEs) play an important role in increasing the rate of economic growth in developing countries, especially Indonesia. The purpose of this study is to test the variable that evaluates the performance of SMEs, namely the financial literacy of the organizers. Equipped with the median variable, namely access to financial facilities and financial risk tolerance. Through a quantitative approach and SEM data analysis. The sample numbered 165 respondents managing MSMEs in the Yogyakarta City area because they contributed a lot to the MSME sector in Indonesia. This study found a positive impact on financial literacy, access to finance and financial risk attitudes on the performance of MSMEs. It was also found that the mediating role of financial access and financial risk attitudes was related to the relationship between literacy and performance.]]>
<![CDATA[The Effect of Hedonic Value and Utilitarian Value on Buying Interest with Consumer Attitudes as Mediation ]]>
<![CDATA[Nida Al Hafiyya Nida]]>;
<![CDATA[Sumadi]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.665
<![CDATA[This study aims to examine the influence of hedonic values and utilitarian values on consumer attitudes and purchase intentions. This study also examines the effect of consumer attitudes on purchase intention. This study conducted a survey of consumers at a coffee shop in Purwokerto. A pilot test was conducted on 30 initial respondents to test the validity and reliability of the instrument. Respondents who participated in this study were 200 Coffee Shop consumers in Purwokerto. Hypothesis testing using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results of the analysis conclude that hedonic values and utilitarian values are statistically proven to have a positive and significant influence on attitudes and purchase intentions; Besides that, this study also proves that attitude has a positive and significant influence on purchase intention]]>
<![CDATA[The Effect of eWOM and Price on Brand Image and Consumer Buying Interest of Somethinc in E-Commerce ]]>
<![CDATA[Enrikha Jihan Shalsabila Jihan]]>;
<![CDATA[Albari]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.667
<![CDATA[This study aims to explain the influence of eWOM and price on brand image and purchase intention of Somethinc products in e-commerce. The research method used in this study is a quantitative approach through online questionnaire distribution, obtaining 220 respondents. The number of respondents was obtained using convenience sampling techniques based on specific criteria. The data analysis was conducted using PLS-SEM. The results of this study indicate that eWOM and price variables have a positive and significant influence on brand image, and the variables eWOM, price, and brand image also have a positive and significant influence on purchase intention. This research can contribute to the literature on purchase intention by considering the variables of eWOM, price, and brand image. For companies, the findings can be taken into consideration to strengthen relationships with consumers through e-commerce.]]>
<![CDATA[The Effect of CSR and Consumer Satisfaction on Customer Loyalty and Customer Trust in Sharia Banks ]]>
<![CDATA[Alvianto Putra Ardiansyah]]>;
<![CDATA[Muchsin Muthohar]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.668
<![CDATA[Corporate Social Responsibility which is a social responsibility to the community and Customer Satisfaction in achieving its goals, one of which is consumer loyalty or Customer Loyalty which is influenced by Customer Trust based on the Theory of Sustainability on Marketing That is when companies maintain their consumer status in the business world. The purpose of this study was to determine the effect of the relationship between hypotheses on the services provided from banking companies from previous research gaps. The object of research focuses on banking companies with the subject of all customers of Bank Syariah Indonesia. This study used Structural Equation Modeling (SEM) with 220 respondents who were distributed through questionnaires. Test drive with IBM SPSS 22 program. The results of this study show Corporate Social Responsibility to Customer Loyalty directly or mediated by Customer Trust, as well as Customer Satisfaction which has a positive influence on Customer Loyalty directly or mediated by Customer Trust.]]>
<![CDATA[Differences in Brand Image Perceptions of Beras Kami and Mentik Wangi Rice among Bulog Kancab Semarang Customers ]]>
<![CDATA[Dandi Maulana]]>;
<![CDATA[Istyakara Muslichah]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.670
<![CDATA[This research aims to determine consumer perceptions of the brand image of Beras Kita and Beras Mentik Wangi, especially customers of the Perum Bulog Semarang Branch Office. The research method used in this research is observation and questionnaires distributed to consumers. Observations were carried out during the internship activities, namely when participating in the bazaar and questionnaires were distributed to customers where the sample taken was 65 respondents. The six indicators used in this questionnaire are awareness, quality, CSR, social image, geographical origin, and uniqueness. The results of this research show that there is a significant difference in perception between Beras Kita and Beras Mentik Wangi where consumers have the perception that Beras Mentik Wangi has a better brand image than Beras Kita. Improvements are needed to increase consumer perceptions of Beras Kita so that in the future customers will judge that Beras Kita has a positive brand image. The results of this research show that there is a significant difference in perception between Beras Kita and Beras Mentik Wangi where consumers have the perception that Beras Mentik Wangi has a better brand image than Beras Kita. Improvements are needed to increase consumer perceptions of Beras Kita so that in the future customers will judge that Beras Kita has a positive brand image. The results of this research show that there is a significant difference in perception between Beras Kita and Beras Mentik Wangi where consumers have the perception that Beras Mentik Wangi has a better brand image than Beras Kita. Improvements are needed to increase consumer perceptions of Beras Kita so that in the future customers will judge that Beras Kita has a positive brand image.]]>
<![CDATA[Factors Influencing Public Interest in Choosing Sharia Insurance at PT. Asuransi Askrida Syariah Medan ]]>
<![CDATA[Angelia Azira]]>;
<![CDATA[Isra Hayati]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.674
<![CDATA[The research was conducted at PT Asuransi Askrida Syariah Medan with the aim of finding out what factors influence public interest in choosing Sharia Insurance at PT Asuransi Askrida Syariah Medan. This study used quantitative methods; Data collection was carried out using primary data derived from the distribution of questionnaires. The results revealed that the product has a significant positive influence on the selection of Sharia Insurance interests. Price does not have a significant positive effect on the selection of Sharia Insurance Interests. While Promotion has a significant positive influence on the Selection of Sharia Insurance Interests. Products, prices, and promotions significantly affect the Selection of Sharia Insurance Interests.]]>
<![CDATA[The Effectiveness of Pricing Strategy on Purchasing Decisions for Bookkeeping and Chasiers Paccounting Applications by Panemu ]]>
<![CDATA[I Wayan Langit Baliage Wayan]]>;
<![CDATA[Albari]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.677
<![CDATA[This research was conducted to determine whether there is an effectiveness of pricing strategy on purchasing decisions for bookkeeping applications and cashier PAccounting by PT Panemu Solusi Industri. This study used a descriptive qualitative approach with direct observation methods and interviews by companies. The conclusion in this study is that companies apply several different Paccounting pricing strategies, including discount pricing strategies, freemium pricing strategies, premium pricing strategies, and psychological pricing strategies. Each strategy used has a different purpose, where the discount pricing strategy is expected to make consumers choose the highest price package, then the freemium pricing strategy focuses on attracting potential users with a trial period at no cost, while the premium pricing strategy offers consumers with a full-featured application, and the psychological pricing strategy aims to make potential customers think that the product is not expensive. The results showed that the four strategies had a positive impact on consumer interest seen from the increase in sales for 3 years.]]>
<![CDATA[Analysis of Non-Performing Credit Settlement at PT. Bank NTB Syariah ]]>
<![CDATA[Nurul Hidayati Indra Ningsih Nurul]]>;
<![CDATA[Baiq Reinelda Tri Yunarni]]>;
<![CDATA[Mos Indrawati]]>;
<![CDATA[Nur Lia]]>;
<![CDATA[Artika Widiandari]]>;
<![CDATA[Ersa Wahyuliati]]>;
<![CDATA[Nurul Huda]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.681
<![CDATA[This study aims (1) to analyse the factors that cause problem financing at PT Bank NTB Syariah (2) to find out how to solve problem financing at PT Bank NTB Syariah (3) to find out what are the obstacles to solving problem financing at PT Bank NTB Syariah. This type of research uses qualitative research. The data collection method used in this research is the interview method. Checking the validity of the findings using source triangulation so that it is easy to analyse various problems that occur at Bank NTB Syariah. The results of the study, (1) There are 2 factors that cause problem financing, namely, external factors and internal factors from customers (2) Efforts made by PT. Bank NTB Syariah in solving Problem Financing, namely: Doing billing by telephone media, Short Message Service (SMS) and WhatsApp, using very polite and smooth language, considering it as customer service, increasing intensive hospitality with customers, transferring customers, restructuring financing, collateral auctions by submitting the Customer's collateral auction process to the KPKLN. The last step is insurance claims and write-offs.]]>
<![CDATA[Building Organizational Citizenship Behavior with Work Motivation: The Role of Job Satisfaction as a Mediating Variable ]]>
<![CDATA[Bariyah Bariyah]]>;
<![CDATA[Nanang Ismail Raharjo]]>;
<![CDATA[Subur Yuswanto]]>;
<![CDATA[Siti Nur Azizah]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.684
<![CDATA[This study aims to investigate the influence of work motivation in encouraging organizational citizenship behavior in contract employees at PKU Muhammadiyah Gombong Hospital. This study also investigates the role of job satisfaction in mediating the relationship between work motivation and organizational citizenship behavior. This study was carried out using a survey method of 60 contract employees at the PKU Muhammadiyah Gombong Hospital. The data was tested using the SEM-PLS method. The results of the analysis show that work motivation directly influences job satisfaction in a positive direction; Organizational citizenship behavior is significantly influenced by work motivation and job satisfaction in a positive direction. The results of this study also provide empirical evidence that job satisfaction plays a significant role in mediating the relationship between work motivation and organizational citizenship behavior.]]>
