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JL. Durung No. 85, Sidorejo Hilir, Kec. Medan Tembung Kota Medan – Sumatera Utara – Kodepos 20222
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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business" : 7 Documents clear
The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa) Mulyati Patresia Sinaga; Siat Putri Kabeakan; Yogi Prasetya Damanik; Imamul Khaira; Zulkarnain Siregar
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.582

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)
The Influence of Education Level and Inequality on Poverty in North Sumatera Agustina Nainggolan; Marisa Angelica; Meisya Safa Veliza; Mulyati Patresia Sinaga; Siat Putri Kabeakan
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.591

Abstract

This study aims to determine the influence of education level and inequality on poverty in North Sumatra. This research uses annual time series data with a quantitative approach. The results show that partially there is no influence between education level and inequality on poverty in North Sumatra. Simultaneously, there is also no influence between education level and inequality on poverty in North Sumatra. The magnitude of the influence of education level and inequality on poverty in North Sumatra is evident from the coefficient of determination (r square) which is 46%, indicating that education level and poverty significantly affect poverty in North Sumatra.
The Effect of Implementing Google Classroom-Based Learning Innovations and Technology Support on Learning Performance of Economics Faculty Students at Medan State University Muhammad Raihan; Dina Sarah Syahreza; Nada Deliza Putri; Reni Marlina Sianturi; Putra Jhonatan Mula Jaya Napitupulu; Tabhita Berliana Siahan
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.598

Abstract

This study aims to analyze the influence of the implementation of Google Classroom-based learning innovation and technological support on student learning performance in the Faculty of Economics, Universitas Negeri Medan. The research method used was a quantitative approach with a sample of students from the Faculty of Economics, Universitas Negeri Medan. The results show that the implementation of Google Classroom-based learning innovation and technological support have a positive and significant effect on student learning performance. These findings indicate that the use of online learning platforms such as Google Classroom, supported by the availability of adequate technology, can improve students' academic performance. The implication of this research is the need to improve lecturers' ability to utilize learning technologies, as well as the provision of adequate facilities and infrastructure to support online learning at the Faculty of Economics, Universitas Negeri Medan. This study provides insights for educational institutions in developing effective learning strategies through the integration of digital technology.
Analysis of the Influence of Product Innovation, Product Price, and Product Quality on Consumer Purchasing Decisions for Medan Pancing Mie Gacoan Sari Aparpan Pane; Dina Sarah Syahreza; Raihanah Yumni; Stephen Simanjuntak; Jeremy Marpaung; Stevanus Wahyudianto Prabowo
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.607

Abstract

The fastfood culinary industry in Indonesia is experiencing rapid growth, offering a variety of attractive food options for the community. One of the popular types of food is instant noodles, especially fried instant noodles made by the Mie Gacoan brand. This study aims to analyze the relationship between Product Innovation, Product Price, and Product Quality on Purchase Decisions for Mie Gacoan Medan Pancing. The research method used is quantitative, with data collection techniques through surveys. Data were analyzed using multiple linear regression. The results show that product innovation, product price, and product quality have a positive and significant effect on purchase decisions. Additionally, product innovation, product price, and product quality also have a simultaneous effect on purchase decisions. This study provides important implications for Mie Gacoan Medan Pancing, where Mie Gacoan Medan Pancing must continuously innovate by introducing new and attractive high-quality products for consumers, and also consider their product prices to remain competitive and affordable for consumers.
Analysis of Human Resources performance through Innovation (Literature Study) Disa Khairani; Dina Sarah Syahreza; T Rendy Julian; Enjelina Lumbanraja; Muhammad Fadillah Ilham Sinaga; Nur Julaiha
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.608

Abstract

Human resources are an important factor in economic development in Indonesia. Abundant human resources if used effectively and efficiently are certainly very useful in the pace of sustainable development. Innovation is a new idea or concept with the aim of improving a product according to consumer expectations and desires. The relationship between human resources and innovation is very close, where innovation must be carried out for the benefit of the organization and also create innovative human resources in order to create a culture of innovation in an organization. This research uses a literature study using relevant research. In other research, it was found that there are obstacles in developing innovative human resources. This is caused by not yet finding the right strategy, an inappropriate reward system and ineffective training. To overcome this problem, human resources are needed who have the ability to develop other human resources with innovation and guarantee employee satisfaction with the awards they receive, in the form of salaries, incentives and other things.
Analysis of the Influence of Fintech on the Development of Clothing MSMEs in the Medan Petisah Market Muhammad Haikal; Yeyen Aprilia Munthe; Khawarizmi Annadi S; Zulkarnain Siregar; Imamul Khaira
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.622

Abstract

The research will focus on the impact of Fintech in developing clothing SMEs at Petisah Market. The primary data used in this research will come from observations and interviews conducted directly in the field with participating informants. This study aims to analyze the impact of Fintech on payment processes, sales channel diversification, access to financing, and financial management in the context of clothing SMEs at Petisah Market. By gaining a deeper understanding of the impact of Fintech, it is expected that SMEs can utilize it optimally to grow and advance their businesses. Through this research, stakeholders, such as clothing SMEs at Petisah Market, the government, and financial institutions, are expected to gain useful insights into the potential and benefits of Fintech and the extent to which it can contribute to addressing challenges and promoting the development of SMEs in the clothing industry
Analysis of Risk Management in the Josua Fashion Business Jalan Pancing Medan Ruly Manuel Nainggolan; Aprilia Putri Liany; Maceru Hutagaol; Yosep Bonar Frederic; Jizdan Ramadhan
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.631

Abstract

This research was conducted at one of the MSMEs operating in the fashion sector, called Josua Fashion, where the researcher focused on analyzing risk management that occurred in this business. Data collection used in this research used qualitative research methods. Namely, the method is applied by conducting interviews with business owners Josua Fashion in Medan City Literacy Tax. This research was conducted on June 7 2024. The interview was conducted with the aim of obtaining information for data collection, and knowing the seller's perception or opinion regarding risk management in this business and also knowing the strategy of this business in mapping, predicting and seeing what possible risks are. what will happen and formulate what management strategies need to be applied to the business

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