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Agus Purnomo Sidi
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agusps@asia.ac.id
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jibeka@asia.ac.id
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INDONESIA
Jurnal Ilmiah Bisnis dan Ekonomi Asia
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 2620875X     DOI : https://doi.org/10.32815/jibeka
Core Subject : Economy,
Economics, Econometrics & Finance
The focus and scope of The Jurnal Ilmiah Bisnis dan Ekonomi Asia are to provide Academic and Scientific writings in the field of Economics, Business, Entrepreneurship, Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 196 Documents
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e-COMMERCE DI INDUSTRI 4.0
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.967

Abstract

Tujuan dari penelitian ini adalah untuk membuka pikiran tentang E-commerce yang merupakan aktivitas jual beli atau jual beli berbasis online dimana transaksi antara penjual dan pembeli tidak secara tatap muka. Penelitian ini bertujuan untuk menjelaskan pemanfaatan e-commerce dalam berwirausaha di era industri 4.0. Metode penelitian yang digunakan adalah metode deskriptif yang mendeskripsikan fenomena yang terjadi serta pengumpulan literatur dan jurnal penelitian yang berkaitan dengan topik E-commerce. Hasil penelitian ini menjelaskan bahwa E-commerce telah digunakan dalam wirausaha di era industri 4.0. Hasil penelitian ini menyimpulkan bahwa penggunaan E-commerce akan membantu seorang pengusaha dalam meningkatkan pendapatan usahanya.
PEMASARAN KULINER INDONESIA BERBASIS DIGITAL MARKETING SEBAGAI SARANA GASTRO DIPLOMASI
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.968

Abstract

Penelitian ini bertujuan untuk mengkaji pemasaran kuliner berbasis digital sebagai alat Gastro Diplomacy. Mempromosikan kuliner asli Indonesia ke negara lain dapat memajukan perekonomian negeri. Penelitian ini menggunakan data kualitatif dengan mengumpulkan berbagai artikel dan jurnal serta menganalisis kuesioner. Hasil penelitian ini adalah media digital efektif untuk meningkatkan pemasaran kuliner lokal sebagai alat Gastro Diplomasi. Melalui media digital, kuliner dapat dikenal dan dijelajahi generasi muda serta dapat mempopulerkan budaya Indonesia yang kaya aneka rempah dan menghasilkan banyak kuliner dari ramuan ini. Pemasaran berbasis digital dapat memperkenalkan masakan Indonesia yang kaya rempah kepada orang asing sebagai soft power Indonesia dan meningkatkan daya saing usaha kuliner Indonesia.
MENENTUKAN LOYALITAS PENGGUNA SHOPEEPAY BERDASARKAN USER EXPERIENCE DAN KEPERCAYAAN PELANGGAN
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.969

Abstract

This study aims to examine the effect of trust as a mediation between user experience on the loyalty of Shopeepay application users among students of the FEB Institute of Asia Malang. This study uses path analysis. The type of research used is explanatory research with survey methods—data obtained by distributing questionnaires to a sample of 40 student respondents obtained through purposive sampling. Regarding the analysed data, user experience affects user loyalty through consumer trust. At the same time, the user experience variable does not directly affect customer loyalty.
PERAN CITRA MEREK SEBAGAI MEDIASI ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI SKINCARE AVOSKIN
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.993

Abstract

The purpose of this study is to identify the effect of Avoskin Instagram Skincare followers' purchase intention by using electronic word of mouth to act as an independent variable with brand image as a mediating variable. This study uses followers of Avoskin's Instagram social media account as a population, aged at least 18 years. Non-probability sampling and purposive sampling methods were used as sampling techniques with a total sample of 170 respondents. Data collection was carried out through online questionnaires as a survey method. SEM (Structural Equation Model) is used as a data analysis method with the PLS technique using the SmartPLS software. The findings obtained by the researchers indicate that the application of electronic word of mouth on the Avoskin online social platform has a positive effect on the purchase intention Avoskin skincare products. Furthermore, brand image is able to be a positive mediation on the correlation of electronic word of mouth on purchase intention.
BUKTI EFISIENSI BANK SYARIAH DI INDONESIA DAN MALAYSIA: ROA, BANK SIZE DAN NPF
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1026

Abstract

The study aims to determine the efficiency level of Islamic Commercial Banks in Indonesia and Malaysia, as well as the effect of Return on Assets (ROA), Bank size and Non-Performing Financing (NPF) on the efficiency of Islamic Commercial Banks in Indonesia and Malaysia for the 2015-2020 period by using Tobit regression test. The type of research carried out is quantitative research with a descriptive approach. Purposive sampling is a sampling method used in this study with a sample of 5 Islamic Commercial Banks in Indonesia and Malaysia. The results of the study indicate that all Islamic Commercial Banks in Indonesia during the study period were efficient as a whole in the research sample as many as 3 Islamic Commercial Banks, while the National Khazanah Bank of Malaysia, there were Islamic banks that were still not efficient as many as one Islamic bank and one other bank the results were efficient. The results of the Tobit regression test state that the ROA and NPF variables have a significant effect on efficiency. In contrast, Bank size has no significant effect on efficiency.
ANALYSIS OF FINANCIAL PERFORMANCE AND SHARE PERFORMANCE BEFORE AND AFTER THE COVID-19 PANDEMIC ON THE IDX
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.1029

Abstract

The goal of this research was to examine if there were any differences in financial performance and share performance of companies listed on the Indonesia Stock Exchange (IDX) before and after the Covid-19 pandemics was announced. Listed companies on the Indonesia Stock Exchange at least in 2018 make up the research population. There were 487 companies in this study's sample. The research data was collected through purposive sampling. The study's findings show that the liquidity ratios, profitability ratios, solvency ratios, activity ratios, market ratios, and abnormal returns have substantial differences. The beta (stock risk) variable, on the other hand, shows no significant differences. Between before and after the Covid-19 pandemic was announced, the liquidity ratio (current ratio), profitability ratios (return on assets), activity ratio (asset turnover), and market ratio (price-earnings ratio) all decreased. In the meantime, the solvency ratio (debt to equity), abnormal returns, and stock beta have all risen.
IMPLEMENTASI AKUNTANSI SEBAGAI STRATEGI BISNIS UMKM
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.1034

Abstract

This research is motivated by various problems faced by MSMEs in bread, tofu, sasak culinary, cowhide crackers, and welding in the Mataram City Region. Especially the problem of limited access to capital, the absence of preparation of financial statements so that the business that is run is stagnant and does not develop even though it has been occupied for 10-20 years. Therefore, researchers are interested in carrying out research with the theme "Accounting as a Business Strategy" using a qualitative method of phenomenological approach with the results of research that accounting forces MSME actors to improve their management systems, make financial reports that can be used as a basis for making business decisions, and can be used by other parties. banks to analyze the feasibility of granting credit to MSME actors so that access to capital injections is wide open
UNCOVERING THE WEIGHTINESS OF GREEN MARKETING MIX AND CONSUMER ATTITUDE IN COSMETIC PRODUCT
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.1038

Abstract

This study aims to determine the impact of the green marketing mix and consumer attitudes towards brand image and purchasing decisions, as well as to determine the mediating function of brand image. The object of this research is consumers of Love Beauty and Planet in Malang town with a total sample of 190 respondents who were selected by non-probability sampling technique. Quantitative data collected through questionnaires were analyzed using Partial Least Square (PLS) analysis. The results of the study reveal that the green marketing mix and consumer attitudes have a positive and strong direct impact on brand image and purchasing decisions, which brand image is also proven to be a mediator. It is recommended for further research to reveal more in-depth which dimension of green marketing is suitable to be seeded to make the brand image of Love Beauty and Planet getting stronger and the purchasing decisions of its customer increasing rapidly.
HUBUNGAN LITERASI KEUANGAN TERHADAP KEPUTUSAN BELANJA MAHASISWA
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.1046

Abstract

This study aims to measure the relationship between Financial Literacy and Shopping Decisions of Economic Education Students, Class of 2018, Universitas Negeri Gorontalo. This study uses a quantitative approach, with 63 respondents (students) in Economics Education, class 2018. The main instrument is a questionnaire. The data collected are analyzed and tested with a simple linear correlation using the SPPSS 2022. The study result shows a relationship between financial literacy and shopping decisions of economic education students, class 2018, of 0,594 at the point of the correlation coefficient of 0,40 -0,599, which means it has a moderate or relatively strong relationship.
MENGUNGKAP NILAI PENENTUAN HARGA JUAL VIRTUAL ITEM GAME AVABEL ONLINE: STUDI FENOMENOLOGI
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1053

Abstract

This research aims to find out the values behind determining the selling price of virtual items, using a qualitative method in the form of a phenomenological approach. The approach was chosen because researchers need depth to reveal the reality behind the phenomenon. Informants in the study were business people and virtual item customers. The research plunges directly into the game as a player and finds out information directly. The results showed that the practice of determining the selling price of virtual items that occurred had several concepts in common with the theory, namely in the calculation of the cost of production. But coupled with the treatment of a sense of friendship in determining prices. This sense of friendship is manifested in the form of selling price "adjustments" for the sake of friendship. In addition, the form of friendship is in the form of discounts for party or guild friends who are buyers.

Page 15 of 20 | Total Record : 196

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