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<![CDATA[ANALYSIS OF THE SOCIAL MEDIA MARKETING EFFECTS ON BRAND LOYALTY MEDIATED BY BRAND AWARENESS AND PURCHASE INTENTION ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i3.1240
<![CDATA[According to Market Study Report in 2020, global sportswear sales are expected to reach USD 308.3 billion at a CAGR of 4.6% in 2025. Indonesia is considered one of the potential markets for the sportswear industry due to its large population. This study examines the Purchase Intention of consumers for sportswear using Social Media Marketing, Brand Loyalty, and Brand Awareness. The findings of this study will assist sportswear retailers in developing sales-boosting Social Media Marketing strategies. Research data were collected by distributing questionnaires to 160 consumers who had purchased sportswear and had access to social media. The purposive sampling technique was used to identify the respondents. The smartPLS 3.0 was used to process the data application and the Structural Equation Model (SEM) Partial Least Square statistical method. The findings revealed that social media marketing positively and significantly influenced brand loyalty. Simultaneously, Brand Awareness and Purchase Intention mediated the relationship between Social Media Marketing and Brand Loyalty.]]>
<![CDATA[ANALISIS PENGARUH WORK LIFE BALANCE DAN PERSON JOB FIT TERHADAP AFFECTIVE ORGANIZATIONAL COMMITMENT ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i1.1296
<![CDATA[Penelitian ini bertujuan menganalisis pengaruh dari work life balance dan person job fit terhadap affective organizational commitment dan pengaruh affective organizational commitment terhadap job performance. Data analisis diperoleh melalui kuesioner mencakup 97 karyawan PT Asiatrust Technovima Qualiti. Pengujian hipotesis menggunakan structural equation modelling dengan Smart PLS 3.0. Hasil penelitian menunjukkan bahwa work life balance dan person job fit berpengaruh positif terhadap affective organizational commitment, serta affective organizational commitment berpengaruh positif terhadap job performance. Sehingga manajemen sumber daya manusia di perusahaan perlu memperhatikan kebutuhan karyawan terkait pemenuhan work life balance dan person job fit agar dapat mendorong peningkatan komitmen karyawan terhadap perusahaan dan job performance karyawan dalam mendukung pencapaian tujuan perusahaan.]]>
<![CDATA[THE COLLABORATIVE BUSINESS INCUBATION MODEL AND ITS IMPACT ON CREATIVE INDUSTRIES INNOVATION IN EAST JAVA, INDONESIA ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i1.1373
<![CDATA[Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact on tenant innovation. The innovations emphasized in this study are product innovation and marketing innovation. A total of 190 creative entrepreneurs in East Java have been researched using a set of questionnaires and produced quantitative data, which is then analyzed statistically through PLS analysis. The study results show that business incubation mentors significantly affect product innovation, not marketing innovation. On the other hand, the business incubation method significantly affects marketing innovation but not product innovation. Meanwhile, the business incubation curriculum significantly affects both product and marketing innovation. Further research is expected to analyze the type of mentor and the right business incubation method for tenants to significantly impact product and marketing innovation.]]>
<![CDATA[PENGARUH PERTUMBUHAN EKONOMI, KETERBUKAAN PERDAGANGAN, DAN STABILITAS POLITIK TERHADAP PERKEMBANGAN PASAR SAHAM ASEAN-5 ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i1.1374
<![CDATA[This study aims to analyze the effect of economic growth, trade openness, and political stability on stock market developments in ASEAN-5, which includes the Philippines, Indonesia, Malaysia, Thailand, and Vietnam during the period 2008-2020. The sampling method used purposive sampling method using the Panel Vector Error Correct Models (PVECM) analysis method. The results showed that the variable of trade openness significantly negatively affects stock market development in the short and long term. Furthermore, the political stability variable significantly positively affects short and long-term stock market development. Meanwhile, the variable economic growth does not affect stock market development. This study also finds evidence of an interrelation causal between economic growth and stock market development. At the same time, the trade openness variables have a one-way causality, while the political stability variables have no causal relationship.]]>
<![CDATA[THE EFFECTS OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) ON CORPORATE PERFORMANCE ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i1.1380
<![CDATA[This study has the purpose to discuss the effect of Environmental, Social, Governance (ESG) disclosure on market performance. The variables used in this study involved the dependent variable (Tobin's Q), the independent variable (ESG disclosure score), and the moderating variable (ROA and ROE). The population is obtained by the companies listed on the Indonesia Stock Exchange in 2016-2020. Sampling is done by purposive sampling. According to the purposive sampling method, samples are from 67 companies. The multiple regression analysis is used as the analytical method in this study. The results of this study revealed that Tobin's Q has a negative and significant effects on ESG score through ROA and ROE.]]>
<![CDATA[ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 2 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i2.1390
<![CDATA[Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust. Metode yang digunakan selama pengumpulan sampel menggunakan metode quota sampling melalui pendekatan kuantitatif terhadap generasi Z di kota Batam khususnya yang berusia 15-25 tahun. Dalam penilitian ini menggunakan 412 data dengan pengujian hipotesis menggunakan SEM PLS. Hasil penelitian ini menunjukkan bahwa brand satisfaction tidak berpengaruh signifikan terhadap brand loyalty, customer engagement berpengaruh signifikan positif terhadap brand loyalty, brand attachment berpengaruh signifikan positif terhadap brand loyalty, brand attitude berpengaruh signifikan positif terhadap brand loyalty, dan customer trust tidak berpengaruh signifikan terhadap brand loyalty. Kata Kunci: Brand loyalty, Brand satisfaction, Customer engagement, Customer trust, Brand attachment]]>
<![CDATA[UTILIZATION OF THE ACTIVITIY BASED COSTING (ABC) SYSTEM IN DETERMINING OVERCOSTING OR UNDERCOSTING TUITION FEES ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i1.1395
<![CDATA[This study aims to identify the application of the Activity Based Costing (ABC) system in Private Universities in determining the cost of goods for the study program. The main focus of this study is to identify the activities of primary and secondary study programs to determine cost drivers and determine the rates of each of these activities. The research method through case studies by conducting quantitative descriptive analysis is collecting data, compiling data, classifying data and deciphering data. The source of the data came from interviews and observation of financial statement documents with samples at XYZ University. The calculation results obtained the conclusion that several social and economic study programs at XYZ University were in over costing and some exact study programs were under costing conditions. The implications of the results of this study provide input for XYZ University in developing an Activity Based Management (ABM) system as a process of continuous improvement in improving the quality of education.]]>
<![CDATA[DAMPAK PERILAKU BIAS TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 2 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i2.1542
<![CDATA[Pengambilan keputusan dalam berinvestasi adalah hal yang penting untuk diperhatikan, karena jika investor salah dalam mengambil keputusan maka manfaat yang diharapkan tidak dapat diperoleh. Investor diasumsikan bersikap rasional dalam mengambil keputusan investasinya, namun faktanya seringkali dalam mengambil keputusan tersebut dipengaruhi perilaku bias yang disebabkan oleh faktor psikologis dan faktor keterbatasan individu. Investor seringkali memiliki perilaku yang menyimpang dari logika dan akal sehat, selain itu investor menampilkan banyak perilaku bias yang mempengaruhi proses pengambilan keputusan investasi. Proses emosional, kesalahan mental, dan ciri kepribadian individu memperumit investor dalam pengambilan keputusan investasi. Berinvestasi tidak sekedar menganalisis angka dan mengambil keputusan untuk membeli dan menjual berbagai aset dan surat berharga. Artikel ini adalah studi litaratur yang bertujuan untuk menyajikan perilaku bias yang mempengaruhi investor dalam mengambil keputusan dan kemudian diperoleh kerangka konsep terkait faktor psikologi, keterbatasan individu serta perilaku bias pada keputusan investasi oleh investor.]]>
<![CDATA[PENGARUH CSR, KINERJA LINGKUNGAN, DAN BIAYA LINGKUNGAN TERHADAP PROFITABILITAS: Studi Empiris Perusahaan Industri Dasar Dan Bahan Kimia ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 2 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v17i2.1557
<![CDATA[This study aims to examine and analyze the effect of CSR, environmental performance, environmental costs on profitability. The research population is basic industrial sector entities and chemicals for the period 2016 – 2021. The non-probability sampling technique uses a purposive sampling method. The research sample is 7 companies. The results of hypothesis testing show that CSR, environmental performance, and environmental costs have no effect on profitability. This study has theoretical implications in the field of financial accounting, namely obtaining evidence that CSR disclosure, environmental performance, and environmental costs do not affect the size of the profitability of the company. This research also has practical implications, namely that it can be taken into consideration by companies in making decisions, especially to increase profitability, companies must balance the company's focus on increasing sales or on company expenses for CSR disclosure costs, environmental performance, and environmental costs.]]>
<![CDATA[IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE ]]>
<![CDATA[ Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia ]]>
Publisher : <![CDATA[LP2M Institut Teknologi dan Bisnis Asia Malang ]]>
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DOI: 10.32815/jibeka.v18i1.1648
<![CDATA[This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using a questionnaire with answers based on a Likert scale, then the data was processed using the SPSS and Smart-PLS applications. Regression testing shows that digital marketing has no significant effect while marketing strategy has a positive and significant effect. The implications of this research show that the use of digital marketing in a short period of time has not had an impact on business development so it needs to be carried out continuously over a long period of time. The right marketing strategy can support business development so it needs to continue to be innovated with new innovations.]]>
