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Eric Harianto
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)" : 25 Documents clear
Efforts To Increase the Number of Customers Transacting at The Kimia Farma Malang Clinical Laboratory with The Blue Ocean Strategy Approach Anisa Ika Rahmania
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3928

Abstract

PT. Kimia Farma Diagnostik is a subsidiary of PT. Chemical Pharmacies Pharmacies. KFD's business scope is clinical and clinical laboratories. This research is located in the clinical laboratory of Kimia Farma Malang. The revenue of the Malang pharma chemical laboratory in 2020 tends to be unstable and the number of customers has fallen. Based on the comparison of competitors, it can be seen that the competitor's facilities are superior with a larger number of outlets. Due to the limited facilities and human resources owned, the laboratory must have a strategy to be able to compete. This research uses a qualitative descriptive method in the form of a case study with direct observation, in-depth interviews, and document review. The interview results are translated into a SWOT analysis and then a four-step framework is created, namely eliminate, reduce, raise, and create. Then create a canvas strategy and then create an innovation strategy. After that, recommendations were prepared to increase the number of customers who transacted at the Malang pharma chemistry clinic laboratory. The results of this study show strategic innovations that are close to the Blue Ocean Strategy, namely the differentiation strategy of facilities and infrastructure, product development strategies (genomic laboratories, DNA test services and home services), Information Technology (IT) strategies, market extension strategies for laboratory quality to international standardization, market penetration strategies for customers (loyal customers and retain customers).
The Influence of Digital Marketing on Purchase Intention with Brand Awareness as a Mediating Variable William S. Edwin
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3929

Abstract

This study examines the relationship of digital marketing to purchase intention, and the relationship of digital marketing to purchase intention mediated by brand awareness. The digital marketing variable has 4 indicators, namely information recombination, accessibility, navigation interaction, and speed. The next variable, namely brand awareness, has 4 variables, which are brand familiarity, knowing or having heard of the brand, brand knowledge, and advertising. The last variable, namely purchase intention, has 3 indicators, namely interest, presence, and information. In this study, researchers used a purposive sampling technique to collect respondent, the population used was Ciputra University Surabaya students from class 2018 and 2019 majoring in International Business Management, in total there are 213 respondents collected as the sample. In this study, it was found that digital marketing on purchase intention is insignificant, meanwhile the mediating relationship between brand awareness and digital marketing and purchase intention is significant. This study can clarify the inconsistency from various previous studies related to the relationship of digital marketing and purchase intention. In this study, significant results were found if the mediating variable which is brand awareness was added to the relationship between digital marketing and purchase intention variables.
The Effect of Product Quality and Service Quality on Consumer Repurchase Intention of Alami Restaurant & Catering Service with Customer Satisfaction as an Intervening Variable Nadia Khansa Salsabila
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3930

Abstract

This study examines the direct and indirect effects of product quality and service quality on the repurchase interest of Alami Restaurant & Catering Service consumers with customer satisfaction as an intervening variable. The variables studied were product quality (X1), service quality (X2), customer satisfaction (Y1), and repurchase interest (Y2). The respondents of this study were all customers of Alami Restaurant & Catering Service and this quantitative research distributed questionnaires to 270 customers of Alami Restaurant & Catering Service as respondents determined by purposive sampling techniques, namely customers who came directly to the restaurant and had made a minimum purchase once at the restaurant. The results found that 1) product quality has a positive and significant effect on customer satisfaction value of 0.000 p ≤ 0.05; 2) service quality of 0.000 p ≤ 0.05 has a positive and significant effect on customer satisfaction; 3) product quality has a positive effect on customer repurchase interest value 0.003 p ≤ 0.05 and 4) service quality has a positive and significant effect on repurchase interest value 0.000 p ≤ 0.05; and 5) product quality and service quality positively affect repurchase interest with partial mediation of customer satisfaction 0.000 p ≤ 0.05.
The Influence of Intellectual Capital on The Financial Performance of Family Companies and The Role of Family as a Moderation Variable (Case Study: Family Company Listed on The Indonesia Stock Exchange in 2019-2020) Muhammad Alfarizi Aziz
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3931

Abstract

This study aims to analyze and examine the influence of intellectual capital on the financial performance of family companies with the role of the family as moderating the influence relationship. Intellectual capital is estimated using the Value Added Intellectual Coefficient (VAIC) method developed by Ante Pulic. The company's financial performance is measured by Return on Assets (ROA), Return on Equity (ROE), and Asset Turnover Ratio (ATO). Family role variables were measured using Family Ownership (OWN), Family Board of Directors (BOD), and Family Chief Executive Officer (CEO). The population in this study is a family company that is listed on the Indonesia Stock Exchange (IDX) and has information regarding the final shareholders of the company. The sample used is 98 family companies. The analytical tool used is multiple linear regression with cross section data type. The research year takes and compares 2 different years. The year 2019 aims to reflect conditions before the covid-19 pandemic and 2020 reflects conditions during the covid-19 pandemic. The results showed that intellectual capital is a positive and significant variable affecting the financial performance of family companies in crisis conditions and before the crisis. The role of the family, which was expected to strengthen the influence of VAIC on financial performance, turned out to be the opposite in some indicators.
The Effect of Service Quality and E-Service Quality on Customer Satisfaction in Bukit Vista Hospitality Customers I Putu Gede Dipta Pradnyana
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3932

Abstract

In the current digital era, service quality has developed into e-service quality (E-SERVQUAL) which contributes passively and actively to services through electronic media to facilitate service delivery to consumers. Bukit Vista Hospitality is a hospitality villa management company that utilizes conventional and online services to support its services to consumers to be able to provide a competitive advantage in the market. The study used quantitative methods by collecting data for 208 respondents using purposive sampling technique which was analyzed using multiple linear regression analysis using IBM SPSS 22 software. The results showed that service quality and e-service quality had a positive and significant influence on customer satisfaction. Hypothesis testing states that service quality and e-service quality have a partial and simultaneous relationship to customer satisfaction. The results also show that service quality and e-service quality have an effect of 35.4% on customer satisfaction. It is recommended that Bukit Vista Hospitality improve its services because it is found that service quality and e-service quality have a positive influence on customer satisfaction so it is very relevant to improve services in this aspect in order to create much better customer satisfaction.
Analysis of The Influence of Facilities, Learning Environment, and Location on The Decision to Choose The Faculty Of Medicine, Universitas Ciputra Indri Reswari Mustika Peni
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3934

Abstract

This study aims to determine the effect of facilities, learning environment, and location on the decision to choose the Faculty of Medicine, University of Ciputra. The population in this study were 300xx medical students at Ciputra University. While the sample used amounted to 104 respondents with the sampling method is simple random sampling Based on the results of the analysis carried out using the multiple linear regression method, it can be seen that the learning environment factors and location factors have a significant effect on the decision to choose medical students in choosing the Faculty of Medicine, Ciputra University.
Balanced Scorecard Design at PT X Construction Services Company Albert Limanjaya
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3935

Abstract

This thesis aims to design a balanced scorecard for PT X, a family-owned construction company which has yet to implement a quantifiable performance evaluation system. The decision to use balanced scorecard is based on the company’s need to create an understanding of its strategy across the company ranks, and to help with strategy execution. This research is conducted based on qualitative methodology, with case study approach. Data collection is done through in-depth interview with the company’s director and managerial staff to better understand the company’s strategic objectives and to set targets based on company’s capability. Data analysis found 13 strategic objectives and 28 indicators across the four perspectives of balanced scorecard.
Arista Wedding Project Innovation Strategy Design using Blue Ocean Strategy Fitratillah Hilhanif
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3936

Abstract

Arista Wedding Project is a family business that has officially established in October 2019, in the field of creative industry especially wedding organizer. Arista Wedding Project offers wedding services specializing in Islamic weddings and intimate weddings that prioritize professionalism, creativity, and youthfulness. The value of Arista Wedding Project is Impress Your Wedding Moment and provides education for marriage preparation. This study aims to find the Key Success Factor (KSF) through eliminate, reduce, raise and create process, to find the canvas strategy. This study also objected to find the right innovation strategy that can be applied to increase the usage of wedding planning and organizer in Arista Wedding Project by using Blue Ocean Strategy. The analysis used in this study are SWOT analysis, benchmark, KSF, six path frameworks, and ERRC Grid. The next step is to create a canvas strategy which will be compiled into an innovation strategy of Blue Ocean for Arista Wedding Project. The results of this study indicate that there are eleven KSF that need to be considered by Arista Wedding Project namely: service quality; type of service; human resource capabilities; price; marketing; portfolio; brand; vendor recommendations; service digitalization; and marriage preparation class. Based on these eleven factors, the innovation strategies that can be applied to Arista Wedding Project in accordance with the Blue Ocean Strategy are improving the capabilities of human resource, price differentiation, service digitalization through the website, and marriage preparation class.
Development of Cloud-Based Data Integration for Non-Profit Organization System Mychael Maoeretz Engel; Yuwono Marta Dinata; Tony Antonio
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3990

Abstract

Palang Merah Indonesia (PMI) noted that the stock of blood in Indonesia reached 87,238 bags as of June 14, 2022, where it should be estimated that Indonesia needs 5.1 million bags of blood every year. The conventional blood donor process procedure is one of the main reasons the younger generation does not intend to donate blood. A new system is needed to regulate the flow of the blood donation process so that it is faster and attracts the interest of young people to donate blood. This research resulted in a blood donation system in the form of a website application for each blood donor unit and a mobile application for users who are blood donors. The system was developed with the Agile method which makes it easy for researchers to adapt to the evolving needs of users. The system usability test is based on Nielsen's Criteria which includes 5 main aspects, including learnability, efficiency, memorability, errors and satisfaction. The results of the trial on the targeted respondents showed that almost all of them were interested in using and would routinely donate blood with the new system that had been built, because it was considered to simplify the blood donation procedure which was previously considered complicated. In addition, data between blood donor units can be well integrated with the system that has been built. In the end, this research has the main goal of changing people's habits, especially young people to continue to regularly donate blood, not only is it good for health, but also can help others in need.
Creating A Green Economic Ecosystem Through Lean Canvas Model: BIPV System Achieving Net Zero Emission Susan; Eric Harianto; Christian Anggrianto; Dyah Kusuma Wardhani; Yusuf Ariyanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3999

Abstract

Green Economy is a sustainable economic activity to be able to improve people's welfare without neglecting the impact that causes damage to the environment. This concept prioritizes economic activities with low carbon emissions. Currently, the largest carbon emissions are caused by power plants that still use non-renewable natural resources. One of the efforts made to reduce carbon emissions is to use a solar power plant, known as PV Solarcell. However, with new developments and discoveries for solar power plants, BIPV is perfected. BIPV is a solar power plant where the existing solar panels are attached to buildings or buildings. The aim of this research is to be able to create a new green economy business model for BIPV power plants by using lean canvas tools. This research uses descriptive qualitative method. This research starts from May to October 2022. The results of this study using the lean canvas concept can create an integrated and sustainable green economy business model ecosystem to be able to create new value.

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