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Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Published by Prisani Cendekia
ISSN : -     EISSN : 28296109     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran komunikasi yang efektif antara pemangku kepentingan, termasuk lembaga akademis dan penelitian, bisnis, pemerintah, dan masyarakat. PORTOFOLIO juga bertujuan untuk mempromosikan dan menyebarluaskan hasil penelitian dalam pengembangan ilmu dan praktik bisnis dan manajemen. Jurnal PORTOFOLIO menerima artikel ilmiah dengan lingkup penelitian pada: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, Manajemen Strategi, Manajemen Sistem Informasi, Manajemen Teknologi dan Informatika, E-business, Manajemen Agribisnis Manajemen Pengetahuan dan Inovasi Bisnis Ekonomi Kreatif dan Turisme, Kewirausahaan Tema penelitian lain yang relevan dengan Ilmu Manajemen dan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan" : 10 Documents clear
Menganalisis Penanganan Kebocoran Data Pengguna Facebook Dalam Konteks Manajemen Sekuriti Muzakki Sudirman; Milda Handayani; Achmad Fauzi; Faysa Firli Devianti; Nabila Alifiyah Gunawan; Ayu Diah Puspita; Muhammad Nafis Makruf; Arif Musyaffa
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

The misuse of information technology for cyber crimes such as online gambling, pornography, carding, phishing, and hacking increases the risk of leaking users' personal data, as seen in the case of Facebook, due to the lack of privacy protection by technology companies. Risks and security threats from social media and sharing personal information online are also on the rise, while the lack of codified regulations for personal data protection in Indonesia poses a problem. The research aims to understand how Facebook addresses user data leaks and the obstacles faced in cyber security in Indonesia. The analysis employs qualitative techniques and literature studies, gathering data and information from online articles, journals, and books. The research findings conclude that Facebook has secured data to protect user privacy. However, with the rapid advancement of technology, increasingly complex cyber crimes pose a growing threat to data security. Awareness of cyber security among the Indonesian public remains limited
Strategi Pengembangan Usaha Nasi Kuning Golden City Dengan Menggunakan Analisis SWOT Nabila Alifiyah Gunawan; Tyna Yunita
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
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Abstract

Using SWOT analysis as a marketing approach, this study examines the strengths, weaknesses, opportunities, and threats faced by Nasi Kuning Mpok Yuli, which is the subject of the research. Based on descriptive analysis findings, Nasi Kuning Mpok Yuli has several internal elements relevant to the products it offers, such as a strategic location in a densely populated area and few comparable competitors. The weaknesses and threats faced by Mpok Yuli's business, such as inadequate financial recording, passive offline marketing, and a lack of reliance on digital marketing for product promotion, must be considered alongside the business's strengths and opportunities.
Analisis Strategi Pemasaran Ayam Geprek : Studi di Kota Bekasi Ayu Diah Puspita; Tyna Yunita
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

In a competitive business environment, SMEs in the city of Bekasi continue to grow. Established in 2015, Ayam Geprek must choose the best marketing plan to compete. This study uses SWOT analysis and qualitative descriptive research methods to identify the best marketing strategy for Ayam Geprek in Bekasi. Thirty questions were used to collect research data on the fried chicken company from primary and secondary sources, each reflecting variables of strengths, weaknesses, opportunities, and threats. Based on the results, the fried chicken company falls into Quadrant I and supports aggressive initiatives with an internal strength score of 1.4 and an environmental opportunity score of 0.8. The strategies implemented are product creation and innovation strategies, market entry strategies, market expansion, and integration.
Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada UMKM Basreng Sultan Bandung Faysa Firli Devianti; Tyna Yunita
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

This research was conducted to determine the sales strategy in digital marketing for the SME Basreng Sultan Bandung by identifying marketing strategies and analyzing the SWOT of the product. The use of SWOT aims to understand the strengths, weaknesses, opportunities, and threats of the company. The current rapid economic development impacts company competition, and business actors utilize information technology to develop and promote their products. Basreng Sultan Bandung conducts sales and marketing through social media, which plays an important role in increasing sales and consumer interest. The goal of using digital marketing is to make it easier to market products and for consumers to obtain these products through social media. This research method uses a qualitative approach.
Strategi Pemasaran Untuk Meningkatkan Volume Penjualan “Seblak Prasmanan Bandung” Di Bekasi Indah Wulandari; Tyna Yunita
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

SMEs are business ventures undertaken by the majority of Indonesians to generate income. The SME industry was not destroyed by the financial crisis of 1998. SMEs have been growing rapidly every year. This phenomenon occurs not only in Bekasi but also in other regions of Indonesia. The growth of the SME sector has become a government priority, especially in terms of marketing. All industries are experiencing SME development, including the culinary industry. One of the currently popular culinary dishes is seblak. Although there are many types of seblak, this particular one is the most popular due to its affordable price, delicious taste, and comfortable location. One of the latest trends in Bekasi is Seblak Prasmanan. The data collection techniques used were literature review and observational study. Based on the research findings, the marketing strategy aligned with the 4Ps (product, price, place, and promotion) influences the sales volume of Seblak Prasmanan. The conclusion of this research is that a more effective marketing strategy is expected to increase the sales volume of Seblak Prasmanan.
Cyber Crime dan Tingkat Kepercayaan Terhadap Penggunaan Produk E-Banking Roganda Andreas Pakpahan; Achmad Fauzi; Fadhli Nursal; Ade Ilham Prasetyo; Crist Doohan Ananda Mayki; Benaya Aushaf Razan Putra Marwan; Immanuel Pharosandika Sihombing; Michael Laurence
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

In an increasingly digital era, e-banking has become an integral part of financial life, but concerns regarding information security and online fraud are increasing. This research aims to understand how cyber crime attacks, such as phishing and identity theft, influence users' perceptions and trust in the security of e-banking products. Through data analysis and interviews, this research tries to identify factors that influence users' level of trust and offers useful insights for financial service providers in increasing user security and trust in e-banking
Pengaruh Rasio Efektivitas Pendapatan Asli Daerah, Rasio Efisiensi, Rasio Desentralisasi Fiskal, dan Rasio Kemandirian Daerah Terhadap Belanja Modal : Studi Provinsi Jawa Barat Tahun 2018- 2022 Muhammad Nuur Farid Thoha; Firsty Annisa Novianti
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
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Abstract

This research was conducted to analyze the influence of the ratio of effectiveness of regional original income, efficiency ratio, fiscal decentralization ratio, and regional independence ratio on capital expenditure. The samples used in this research are 27 cities/regencies in West Java province 2018-2022. The sampling technique used a purposive sampling method and obtained 135 data samples from 27 cities/regencies. The data analysis technique used is panel data regression using Eviews 13 software. The results of this study indicate that the ratio of effectiveness of regional original income does not affect capital expenditure, the efficiency ratio of regional original income does not affect capital expenditure, the ratio of fiscal decentralization has a negative effect on capital expenditure, and The regional independence ratio has a positive effect on capital expenditure
Penggunaan Metode SWOT Untuk Mengembangkan Strategi Pemasaran Warung Kopi Babakan Muhammad Yusuf Nugroho; Tyna Yunita
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

In the era of increasingly fierce business competition, businesses are required to understand the market better in order to create quality products and superior services for customer satisfaction. This study aims to develop an effective marketing strategy for Warkop Babakan using a SWOT analysis approach. This analysis identifies the strengths, weaknesses, opportunities and threats facing Warkop Babakan, a coffee shop founded by Bang Alim in 2022 in North Bekasi, West Java. The research was conducted using qualitative methods through interviews and direct observation. The results of the SWOT analysis show that the main strengths of Warkop Babakan are complete facilities and a diverse menu, as well as a strategic location. Weaknesses include limited parking space and poorly lit shophouses. Opportunities include increasing visibility through Google Maps and maintaining food and beverage supplies, while threats come from competitors with better facilities and hygiene issues. Marketing strategies designed include product development, competitive pricing, effective promotion, and good customer service. The research conclusion emphasizes the importance of SWOT analysis in devising a comprehensive marketing strategy to improve the competitiveness and sustainable growth of Warkop Babakan's business.
Analisis Pengaruh Ekspor dan Impor Terhadap Pertumbuhan Ekonomi di Indonesia Jumawan Jumawan; Andhika Rifki Prasetyo
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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This study aims to analyze the impact of exports and imports on Indonesia's economic growth over the period from 1999 to 2020. The method used in this study is the Error Correction Model (ECM) to evaluate both short-term and long-term relationships between these variables. The data utilized in this research are sourced from the Central Bureau of Statistics (BPS) and the World Bank, encompassing the values of exports, imports, and Indonesia's Gross Domestic Product (GDP). The results show that exports have a positive and significant impact on economic growth in the long term, while imports have a negative and significant impact. In the short term, exports also show a significant positive influence, whereas imports have a significantly negative effect on economic growth. These findings underscore the importance of maintaining a balance between exports and imports to ensure sustainable economic growth. Based on the results of the study, the suggested policy implications include increasing access to international markets, better management of imports, economic diversification, and strengthening logistical infrastructure.
Pengaruh Laba Akuntansi, Arus Kas Operasi Dan Ukuran Perusahaan Terhadap Financial Distress Pada Emiten Asuransi Di Bursa Efek Indonesia Danang Choirul Umam; Darul Fahmi; Imar Halimah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

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Abstract

This This study aims to investigate the influence of accounting profit, operating cash flow, and firm size on the risk of financial distress in insurance companies listed on the Indonesia Stock Exchange (IDX) during the period 2019-2022. The analytical method used is logistic regression to measure the impact of the independent variables on the dependent variable. This research is expected to contribute to the management of insurance companies in designing effective financial strategies and provide important information for regulators and capital market stakeholders. The results of the study indicate that operating cash flow has a significant effect on financial distress. Conversely, accounting profit and firm size do not show a significant effect on financial distress. Based on these findings, it is recommended that insurance companies adopt comprehensive and proactive management strategies, including effective cash flow management, revenue diversification, comprehensive risk management, and operational efficiency improvements to help manage financial distress risk and achieve long-term financial stability.

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