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Diah Ayu Septi Fauji
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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 27768171     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 181 Documents
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Search results for , issue "Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022" : 181 Documents clear
PENGARUH KUALITAS PRODUK, PROMOSI, HARGA TERHADAP KEPUASAN KONSUMEN KRECEK KRUPUK UYEL UD. SINAR HARAPAN Yesi Darma Putri
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The purpose of this study is to analyze whether there isa significant effect between product quality, promotion and price variables simultaneously or partially on consumer satisfaction at UD Sinar Harapan. The approach used in this research is a quantitative approach and the type of research is causal relationship, the population in this study is all UD customers. Sinar Harapan which is unlimited in number, the sample is determined by 40 respondents who are taken using the sample accidental sampling technique, and the data analysis technique uses the classical assumption test, multiple linear regression, coefficient of determination, and hypothesis testing with the SPSSv25 tool. The results showed that product quality, promotion and price had a significant partial or simultaneous effect on consumer satisfaction at UD Sinar Harapan.
PEMAHAMAN LITERASI KEUANGAN DALAM PENGGUNAAN PINJAMAN ONLINE PADA E-COMMERCE SHOPEE PAYLATER Lia Ayu Nursinta; Subagyo; Moch. Wahyu Widodo
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

This study aims to find out how to understand financial literacy in the use of online loans in shopee paylater e-commerce. This research uses a qualitative approach with the type of ethnomethodological research. The way this research data is collected is through observation, interviews, and documentation. The criteria for determining informants in this study include relevance, recommendation, rapport, readiness, reassurance (5R). The informant in this study was a management study program student class of 2018 who used shopee payleter. The findings of this study show that the aspects of financial literacy in savings, loans and financial management show their measurements in well literate while in investment and insurance show measurements in sufficient literacy, which means that students' understanding of financial literacy is quite good.
ANALISIS BIAYA PRODUKSI BERDASARKAN JOB ORDER DAN PROCESS COST METHOD DALAM PENENTUAN HARGA JUAL Muhammad Hendriawan; Hestin Sri Widiawati; Amin Tohari
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

This study aims to determine the analysis of production costs with the job order cost method and the analysis of production costs with the process cost method on determining the selling price of products in UD. Kerja Bersama Research.ini.using a descriptive approach and quantitative research. The data used are primary and secondary data. The data collection procedure is observation, documentation and direct interview to the object of study. The results of this study are that, within the UD. Kerja Bersama production costs and selling prices of products based on the job order cost method are higher than the process cost method. Because there is a difference in each element of costs incurred in the two methods so that it will affect the determination of the selling price of the product. The conclusion of this study shows that the process cost method has a lower cost value than the job order cost method, based on the difference in costs incurred by the job order is higher than the cost method.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI Dwi Yunovirul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The purpose of the study was to analyze the effect of price and product quality on purchasing decisions with buying interest as a mediation variable in Abiza Chicken restaurant. This study uses a quantitative approach with the type of causality research. The population used is the consumer of Abiza Chicken restaurant. Samples were taken as many as 95 respondents who have been determined by the Formula Slovin. Data collection method using questionnaires. Data Processing used is Partial Least Square (PLS) with SmartPLS software version 3 and Sobel test. The results showed that buying interest is proven to mediate the price and quality of the product to the purchase decision. For that, abiza chicken restaurant must improve its quality again to attract the attention of consumers to try and always buy the product.
ANALISIS KEPEMIMPINAN, ETOS KERJA, DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA KOPKAR PT GUDANG GARAM, TBK “MEKAR” KEDIRI Arum Eka Refany Putri; Basthoumi Muslih; Dodi Kusuma Hadi Soedjoko
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

In the current era, companies need to improve employee performance qualifications in order to compete in increasingly fierce business competition. Employee performance is influenced by several factors that can influence it, including leadership, work ethic, and work discipline. This study aims to analyze the influence jointly or partially between leadership, work ethic and work discipline on employee performance at Kopkar PT Gudang Garam Tbk, "MEKAR" Kediri. This research uses quantitative methods with classical assumption test, multiple linear regression, t test, f test, coefficient of determination, sampling technique is simple random sampling using SPSS version 23 application. This study uses Kopkar Mekar employees as a population of 144 people, and obtained a sample of 59 people with the slovin formula. The conclusions obtained are (1) leadership does not have a strong negative effect on employee performance. (2) there is a strong influence between work ethic on employee performance. (3) there is a strong influence between work discipline on employee performance. (4) leadership, work ethic and work discipline have a simultaneous effect on the performance of Kopkar MEKAR Kediri employees.
ANALISIS LINGKUNGAN, KEPUASAN DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI PT TELKOM INDONESIA CABANG KEDIRI Yoga Aldi Mardika; Dodi Kusuma Hadi Sujoko; Basthoumi Muslih
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The purpose of this study was to analyze the significant effect of work environment, job satisfaction and workload partially or simultaneously on the performance of employees of PT Telkom Indonesia Kediri Branch. The approach used in this study is a quantitative approach and the type of causal relationship research, with the sampling technique using the Slovinn formula, the sample size in this study as many as 52 employees and the data analysis technique using descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and hypothesis testing with SPSS Version 23 software. The results of this study are that there is a significant effect between work environment and workload on employee performance, there is no significant effect between job satisfaction on employee performance, there is a simultaneous significant effect between work environment, job satisfaction, and workload on the performance of employees of PT Telkom Indonesia Kediri Branch.
PRAKTIK PENERAPAN SAP, AKUNTABILITAS DAN TRANSPARANSI DALAM PENGELOLAAN DANA DESA Yohana Oktavia
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The purpose of this study is to determine the effect of the application of government accounting standards, accountability and transparency on the management of the Village Fund. The location is located in villages in the Ngancar District, Kediri Regency. This type of research uses quantitative. Population 135. Using side purposive with a total of 60 respondents. The data analysis technique uses the classical assumption test, multiple linear regression analysis at a significance level of 5%, the termination coefficient test, t and f tests using the SPSS 25 application. With the results that the application of SAP has a significant effect on the management of village funds, accountability has a significant effect on the management of funds Village funds and transparency have no significant effect on the management of village funds and simultaneously the application of SAP, accountability and transparency has a significant effect on the management of village funds.
STRATEGI PEMASARAN PADA UMKM FAMILY COOKIES TRENGGALEK DALAM MENINGKATKAN PENJUALAN Bekti Nita Ayu Riswanda; Gesty Ernestivita
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The right marketing strategy is one of the demands that must be met by business actors, strategy is needed against the background of the current phenomenon with many similar processed products that cause fierce business competition. The goal of a business to be achieved properly is that a company must use the right marketing strategy. Therefore, the strategy to improve marketing for MSMEs Family Cookies Trenggalek is the main goal in this study. A descriptive approach with a qualitative type of research is a research method this time. By using some of the data that has been collected, namely in the form of interviews, observations and documentation. The following is the result of research that has been carried out, namely 1) In carrying out the marketing strategy of MSMEs Family Cookies using the 4P marketing mix of products, prices, promotions and places. 2) MSMEs Family Cookies have carried out a good marketing strategy, because in terms of innovation, it is to provide innovations in the production of cookies. In terms of price, it is to continue to sort for the quality of raw materials but still use low prices. In terms of promotion, it is to use social media and distribution.  
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (STUDI PEMBELIAN OLEH GENERASI Z) Rosa Vavita Listia; Gesty Ernestivita; Suhardi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

Marketplace Shopee as a business player must know what consumers need and be able to identify consumer behavior in making a purchase decision so that they can win the competition. Generation Z is known as the net gene. They are always in cyberspace and can do everything using technology. This study uses quantitative causality. The population is exclusively Gen Z who shop on the Shopee marketplace. Consists of 40 respondents with SPSS version 23. The results show that: 1) Product quality and promotion partially have a significant impact on purchasing decisions in the Shopee marketplace; 2) Price partially does not have a significant impact on purchasing decisions in the Shopee marketplace; 3) Product quality, price and promotion simultaneously have a significant impact on purchasing decisions in the Shopee marketplace.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEANDALAN PELAPORAN KEUANGAN PADA PEMERINTAHAN DESA DI KECAMATAN PAPAR KABUPATEN KEDIRI Anggie Yuna Suwandari
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

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Abstract

The purpose of this research is to find out whether there is a partial influence between human resources, the use of information technology, and internal control on the reliability of financial reporting in village government in the district of Kediri. And is there a simultaneous influence between human resources, the use of information technology, and internal control on the reliability of financial reporting in the village government in the sub-district of the district of Kediri. In this research method using multiple linear regression. The results of this study partially human resource capacity variables significantly influence the reliability of financial reporting and the variable utilization of information technology and internal control partially does not significantly affect the reliability of financial reporting. For the simultaneous test, namely the capacity of human resources, the use of information technology and internal control simultaneously have a significant effect on the reliability of financial reporting.

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