cover
Contact Name
Indra Mawanta Ginting
Contact Email
mawanta@eka-prasetya.ac.id
Phone
+6281361918725
Journal Mail Official
lppm@eka-prasetya.ac.id
Editorial Address
Jl. Merapi No.8, Pusat Ps., Kec. Medan Kota, Kota Medan, Sumatera Utara 20212
Location
Kota medan,
Sumatera utara
INDONESIA
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
ISSN : 29856892     EISSN : -     DOI : https://doi.org/10.47663/ibec.v2i
Core Subject : Education,
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
Articles 35 Documents
Search results for , issue "Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy" : 35 Documents clear
THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CONSUMER LOYALTY AT PT. MITRA BINTANG CARGOTAMA Celine Angelina
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.51

Abstract

In today's era, business competition has grown rapidly, this makes companies very competitive in understanding what consumers expect from the services the company provides and providing attractive offers to get a positive assessment from consumers to improve its brand image. Therefore, the purpose of this study was to determine the effect of service quality and brand image on consumer loyalty at PT. Mitra Bintang Cargotama. This study uses descriptive qualitative research methods using primary data sources. The data were analyzed descriptively qualitatively. The results of this study were obtained through interviews and distributing questionnaires to respondents. This type of research uses a sampling method, namely non-probability sampling with a saturated sample type for data collection. This research includes multiple regression analysis.
ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS TO SHOP AT BALTINI INTERNATIONAL Jesslyn -
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.52

Abstract

This study aims to determine the level of purchasing decisions of consumers from the influence of service quality and trust in Baltini, so that the analysis is carried out on Baltini site users. The method to be used is quantitative method, using secondary data sources. Information will be analyzed with descriptive quantitative analysis obtained using a questionnaire instrument. The sampling technique uses purposive sampling. The research indicators use a Likert scale to obtain conclusions from the research. Then the data collected related to the object under study is analyzed based on the respondents' responses obtained using the slovin formula. The results of this study were obtained through data processing results. In this study includes multiple regression analysis.
Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Elisabeth Nainggolan; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
The Effect of Time Pressure and Supervision Actions on Premature Termination of Audit Procedures at the Syamsul Bahri TRB Public Accounting Firm Dedi Irawan; Muammar Rinaldi; Indra Mawanta Ginting
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.157

Abstract

This study aims to determine whether Time Pressure has a significant effect on Premature Sign off of Audit Procedures at Syamsul Bahri TRB Public Accounting Firm, knowing whether Supervision have a significant effect on Premature Sign off of Audit Procedures at Syamsul Bahri TRB Public Accounting Firm and find out whether time pressure and supervision has a significant effect on premature sign off of audit procedures at Syamsul Bahri TRB Public Accounting Firm. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Data sources are primary and secondary data. Primary data is obtained from questionnaires while secondary data is obtained from theories and journals related to the variables under study. The population in this study was the auditor of Syamsul Bahri's Accounting Office, which amounted to 37 auditors. By using census samples, the number of samples obtained is 37 auditors. The results of the analysis showed that Time Pressure had a significant effect on Premature Sign off of the audit procedures at Syamsul Bahri TRB Public Accounting Firm based on the results of partial hypothesis testing, namely tcount (5,854) <t table (2,03224). The results of the analysis show that Supervision have a significant effect on Premature Sign off of the Audit Procedures at the Syamsul Bahri TRB Public Accounting Firm based on the results of the partial hypothesis test, namely tcount (3.773)> t table (2.03224). The results showed that time pressure and supervision had a significant effect on Premature Sign off of the audit procedures at Syamsul Bahri TRB Public Accounting Firm based on the results of simultaneous hypothesis testing, which was equal to Fcount (25,569)> (Ftable) = (3,28). The results of this study are supported by the value of R square (R2) = 0.601 or 60.1% which means that Time Pressure and Supervision simultaneously have an effect of 39.9% on Premature Sign off of Audit Procedures. While the remaining 59.1% is influenced by other variables not examined, such as materiality, Locus of Control, Risk Audit, Review Procedure, ethical awareness and others.
Covid-19 Challenges and the Role of Islamic Fintech: A Literature Review Afrizal
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.161

Abstract

This study aims to conduct a review of Islamic Fintech research development from 2020 to 2022 related to the Coronavirus Disease 2019 (COVID-19) and the role of Islamic fintech. This research is a qualitative-descriptive study utilizing a literature review approach. The literature review was conducted by collecting journal articles relevant to the research objectives using the Publish or Perish (PoP) application, followed by content analysis using the Scopus database. The content analysis identifies two related streams concerning Covid-19 challenges and the role of Islamic Fintech. In detail, Islamic fintech and distributed ledger technology (Blockchain, 1 article) and financial inclusion (6 articles). By conducting a content analysis on each stream, we reveal that the cointegration of Fintech in Islamic finance has enormous potential in elevating socio-economic development, particularly for the underdeveloped community, unbanked people, and micro-small enterprises (MSEs) In addition, the adoption of fintech in Islamic finance will support the government in improving financial inclusion, conquering financial crises, such as COVID-19's crisis

Page 4 of 4 | Total Record : 35