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rizal ula ananta fauzi
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International Journal of Economics, Business and Innovation Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29640865     DOI : https://doi.org/10.99075/ijebir.v1i01.1073
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I" : 25 Documents clear
Product Innovation PT. FIF Group Uses 10 Types Of Innovation Firnanda Dwi Yulianti; Aries Kurniawan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

PT. FIF Group Gresik Branch is here to meet the needs of the community by facilitating financial planning that provides financing services for people who want to buy goods on credit and BPKB guaranteed multipurpose financing for business capital, marriage, home renovations etc. This study aims to determine the product innovation that is applied at PT. FIF GROUP in increasing motor vehicle financing. This study uses descriptive qualitative research in order to provide an in-depth picture. Data was taken through observation, direct interviews with consumers and PT. FIF Group at Jln RA. Kartini Building Kec. Kab. Gresik A document study was conducted to support this research. Product Innovation PT. FIF Group Uses 10 Types of Innovation In order to find customers more quickly and can understand the marketing strategies carried out by Marketing. The results of this study show an innovation where PT FIF GROUP only prepares a data base which is shared with marketing to offer loan funds via personal WhatsApp marketing. This marketing innovation can reduce labor and transportation costs. and the 10 Types of Innovation have proven successful in increasing revenue streams. Suggestions for the future so that the income stream can be even more increased.
Impact of the Agricultural Sector on Output, GDRP and Workforce Compensation Eddy Silamat; Priyono Priyono; Hernawati Hernawati
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

The agricultural sector plays a strategic role in the structure of the Indonesian economy. The agricultural sector policy will be optimal if it considers subsectors that have high multipliers. An increase in final demand in the sub-sector will increase the output of the sub-sector itself and other sub-sectors in the economy. The objective of this study was to calculate the contribution of the agricultural sector in the structure of the national economy, calculate the value of the multiplier effect and the relation of the agricultural sector to other sectors, and analyzing the impact of the agriculture, livestock, forestry and fisheries sectors on output, gross domestic regional product (GDRP), and workforce compensation. Secondary data were obtained from the Input-Output 2010 table released by BPS in December 2015 and Input-Output table updating by BEKRAF in December 2017. Results showed that the agriculture, livestock, forestry, and fisheries were still the mainstay after the processing industry with a contribution accounted by 13.28%. The plantation crops sub-sector has the forward linkages highest with a multiplier effect accounted by 3.1251. The sub-sectors which have the highest direct backward linkages were the livestock sub-sector with multiplier effect accounted by 1.6185. The plantation crops sub-sector has the highest contribution to the output, GDRP, and workforce compensation for agriculture, livestock, forestry, and fisheries. Household consumption was the most dominant contributor and LNPRT consumption was the minimum contributor for output, GDRP, and workforce compensation.
Analysis of Marketing Strategy in Increasing Property Sales Volume (Case Study on Citra Asri Housing in the Village Pematang Seleng, Labuhanbatu Regency) Sangkot Idris Ritonga; Junaidi Mustapa Harahap; Midrawati Hasibuan; Jeni Sukmal; Rina Asriani Levianti; Wisnu Dinanta Tarigan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

Penelitian ini bertujuan untuk Menganalisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Properti (Studi Kasus Pada Perumahan Citra Asri Desa Pematang Seleng Kabupaten Labuhanbatu). Penelitian ini diperoleh dari beberapa observasi dan wawancara dengan pihak terkait, jenis penelitian ini adalah deskriptif kualitatif dengan memilih beberapa informan. Sumber data yang digunakan adalah sumber data primer yaitu informan yang berasal dari pengamatan langsung ke lokasi penelitian dengan cara observasi dan wawancara, dan sumber data sekunder yaitu sumber data yang diperoleh dari dokumentasi. Hasil penelitian ini menunjukkan bahwa strategi pemasaran yang diterapkan Perumahan Citra Asri menggunakan dua konsep yaitu konsep online dan offline serta media cetak dalam hal memasarkan produknya untuk meningkatkan volume penjualan. Konsep online adalah memanfaatkan kecanggihan teknologi saat ini seperti WhatsApp dan Facebook, sedangkan untuk konsep offline Perumahan Citra Asri, mensosialisasikan ke beberapa perusahaan dan menawarkan langsung kepada masyarakat produk Perumahan Citra Asri, dan untuk Perumahan Citra Asri media cetak menggunakan brosur dan baliho untuk menarik perhatian konsumen. Dan dalam memajukan penjualannya, sektor Perumahan Citra Asri juga melibatkan perantara agen perumahan untuk memaksimalkan tingkat volume penjualan. Data penjualan menunjukkan bahwa harga rumah ditentukan mengikuti harga subsidi Sumut, dimana harga dapat berubah sesuai dengan harga subsidi di Sumut. Karena perumahan Citra Asri merupakan perumahan bersubsidi yang untuk ketentuan harganya harus mengikuti harga subsidi di wilayah Sumatera Utara.
The Power of Influence: Examining the Impact of YouTube Ads on Purchase Intention through Brand Awareness among Indonesian Audiences Mohamad Trio Febriyantoro; Osrita Hapsara
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

This study aims to analyze whether Youtube Ads have an effect on Purchase Intention by using Brand Awareness as a mediating variable. Respondents in this study were audiences who had watched advertisements on Youtube Jakarta which were selected using the non-probability sampling method with the purposive sampling method. This research uses Patrial Least Square Structural Equation Modeling (PLS-SEM) with WarpPLS version 7.0. This study measures how Youtube Ads influence Brand Awareness, Brand Awareness influences Purchase Intention and Youtube Ads is directly related to Purchase Intention. The results show that Entertainment has a significant effect on Brand Awareness, Informativeness has a significant effect on Brand Awareness Irritation has no significant effect on Brand Awareness, Customization has a significant effect on Brand Awareness, Brand Awareness has a significant effect on Purchase Intention and Brand Awareness cannot act as a mediating relationship between YouTube Ads and Purchase Intention.
Occupational Health and Safety Management System in Wastewater Treatment Plant Workers’ Andi Nurwana; Andi Jamaluddin
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

Based on its type, this research is explanatory research which aims to analyze occupational health and safety and its impact on the occupational health and safety management system (OHSMS). There are 103 workers’ used as samples. The partial least squares (PLS-SEM) analysis with SmartPLS 3.0 software can be informs that occupational health can be improve OHSMS, because workers feel their health is guaranteed by the health insurance provided by the company. Respondents' assessment of indicators of equipment condition is seen as meeting the standard and can be used in work with the support of the senses possessed by workers, besides that the staying power shown by workers is in the high category so that it supports the implementation of work. The better the implementation of work safety at the site, the better the implementation of OHSMS. The management of Losari Wastewater Treatment Plant (WWTP) is fully committed to the protection of assets and work environment and workers. Protection for workers is intended so that workers carry out their duties safely. The work equipment used in work is in good condition, so as to guarantee security and safety at work so as not to cause work accidents and work productivity is maintained.

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