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International Journal of Economics, Business and Innovation Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29640865     DOI : https://doi.org/10.99075/ijebir.v1i01.1073
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 66 Documents
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Search results for , issue "Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ" : 66 Documents clear
The Effectiveness Of Social Media Campaigns On Boycott Participation: The Role Of Boycott Attitudes And Motivation Leni Susanti; Weni Novandari; Refius Pradipta Setyanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Abstract

The efficacy of boycotting brands and companies that affiliate with some issues as a form of nonviolent protest has been subject to growing scrutiny due to several issues impacting the individuals and groups engaged in these movements. This research aims to investigate and ascertain the purchase intention among Indonesian consumers regarding their participation in boycott activities following the global call to boycott products. The population in this study are students who actively use social media and find information about boycotts. A sample of 100 students was used as respondents. SmartPLS version 3 is used as an analysis tool. The survey in this study examines the correlation between seven constructs in the context of the boycott issue through the use of questionnaires. The findings indicate that social media campaigns have no discernible impact and are not significant in influencing purchase intention. And the rest constructs have effect and significant to purchase intention.
The Influence Of The Economic Environment And Entrepreneurship Knowledge On Online Purchasing Decisions Of The Kemantrenrejo Community Nunuk Indarti; Sapto Hadi Riono; Nundiah Zuhrohfi Immaroh
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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This study aims to analyze the influence of the economic environment on online purchasing decisions in the community of Kemantrenrejo Village. The research method used was a quantitative survey by distributing questionnaires to 100 randomly selected respondents. Economic environment variables are measured through indicators of income, education level, and access to technology, while online purchasing decisions are measured through the frequency of purchases, the type of goods purchased, and the value of transactions. The results showed that income and access to technology had a significant influence on online purchasing decisions, while education levels did not show a significant influence. These findings indicate that the higher the income and the better the access to technology owned by the community, the greater their tendency to make online purchases. This research contributes to the understanding of consumer behavior in rural areas and can be a reference for the development of digital marketing strategies in the region.
The Influence of Marketing Mix on Fruit Purchasing Decisions (Case Study: Hokky Buah Panglima Sudirman) Prayoga Eka Finurih; Eko Nurhadi; Ida Syamsu Roidah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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This study aims to analyze the effect of the 4P marketing mix (Product, Price, Promotion, Place) on fruit purchasing decisions at Hokky Panglima Sudirman Minimarket. This research is motivated by the high productivity of horticultural fruits, the lack of public interest in fruit consumption, and the intense competition faced by Hokky Buah Panglima Sudirman Minimarket. The research sample of 100 respondents was analyzed using the SEM-PLS method. The results showed that: Product, Price, and Promotion have a significant influence on Purchasing Decisions at the 5% Alpha level; Place has a significant influence on Purchasing Decisions at the 10% Alpha level. This research contributes to knowledge about the influence of the 4P marketing mix on fruit purchasing decisions at minimarkets. The results of this study can help Minimarket Hokky Panglima Sudirman in improving its marketing strategy to increase sales of fruit products.
Mustahik Shift Strategy in Forming Muzakki Through an Independent Family Program at The Al Falah Social Fund Foundation in Jember Mohammad Ilham; Moch. Chotib; Nurul Widyawati IR
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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The Muslim population of Jember Regency has considerable potential in terms of zakat regulation. This is illustrated in a study of the "Three Circles Model Revitalization" of zakat management institutions in which can provide an overview of zakat regulation in Jember Regency. The Independent Family Program is a program that is featured by the Al- Falah Jember Social Fund Foundation in order to create a prosperous and empowered society, and has a high entrepreneurial spirit without ignoring religious norms. In the context of this initiative, the object of this research is the Independent Family Program of the Al-Falah Jember Social Fund Foundation, one of the programs that contributes to raising the degree of humanity and helping to increase the income of its members through micro, small and medium enterprises. The focus of this research How is the effort to implement the Al-Falah Jember Social Fund Foundation to turn mustahik into muzakki through the Independent Family Program in developing creative businesses owned by mustahik? and how is the Implication of the Independent Family Program on the status of mustahik at the Al-Falah Jember Social Fund Foundation? The approach used in this research is a qualitative approach, with a descriptive type of presentation.
The Influence of Organizational Culture, Commitment, and Leadership on Employee Job Satisfaction at PT. Abadi Harmoni Mulia Hendry Hendry; Felix Hartanto; Edwina Suwandi Salim; Windy Fortuna; Adria Wuri Lastari
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Abstract

The purpose of this study was to determine and evaluate the influence of organizational culture, commitment, and leadership, partially and simultaneously, on employee job satisfaction at PT Abadi Harmoni Mulia. This study uses a quantitative descriptive method. In 2022, the study population was 36 employees of PT Abadi Harmoni Mulia. We sampled 36 people for this study using a saturated sampling approach. We used multiple linear regression as a statistical technique for analysis. The final result of this study is that organizational culture, commitment, and leadership have a partial and simultaneous effect on employee job satisfaction at PT. Abadi Harmoni Mulia.
Developing the Wair Baluk Well as a Spiritual Tourism Attraction Based on Storynomics in Watukrus Village, Sikka Regency, East Nusa Tenggara Province Richardus Muga; Michael Rudolfus Sawu; Aurelius Avelinus Dajo
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Spiritual tourism has been recognized as an integral part of the global tourism industry because it offers profound spiritual experiences and meanings for tourists. This research aims to analyze the response of the local community, supporting and inhibiting factors to formulate a model for the development of storynomics based spiritual tourism. This study employs a qualitative method with a phenomenological approach. The results show that there is a positive response from the local community towards the development of storynomics based spiritual tourism. However, there are obstacles such as limited local human resources, lack of policies for development, funding for attraction development, and minimal partnerships with external parties. Therefore, modeling is needed to emphasize the importance of building a strong and authentic narrative that involves and motivates stakeholders to actively participate in the development of spiritual tourism. The implications of this research provide valuable insights for tourism practitioners, researchers, and policymakers to enhance the management of storynomics based spiritual tourism by strengthening stakeholder engagement in the development agenda. This model can serve as a foundation for developing sustainable policies and implementation strategies in an effort to achieve holistic and competitive spiritual tourism development.
Level of Analysis of Factors Contributing to the High Unemployment Rate in Madiun Regency Oktavia Fauzaturroisiyah; Riko Setya Wijaya
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Abstract

The crucial problems in Indonesia include several things, one of which is unemployment. Various efforts have been made by the Indonesian government to overcome the problem of unemployment. Regarding the condition of the population, the average length of schooling, minimum wage, and GDP in Madium Regency, it is necessary to conduct an impact analysis to see factors that can increase open unemployment in Madiun Regency. The approach taken by the researcher utilizes a quantitative approach, by applying the multiple linear regression analysis method through the ordinary least square. The data used is secondary data, namely data on the Open Unemployment Rate, Number of Population, Average Length of Schooling, Minimum Wage, and GDP during the 2008-2022 period. The results of this study are that the number of population has a significant negative effect on open unemployment in Madiun Regency, the average length of schooling has a significant positive effect on open unemployment in Madiun Regency, the minimum wage has no significant effect on open unemployment in Madiun Regency, and the Gross Regional Domestic Product has a significant positive effect on open unemployment in Madiun Regency. With these results, the Government is expected to create policies that can influence efforts to reduce budgeting in Madiun Regency.
Aik Nyet Sesaot's Tourism Development Strategy Using SWOT Analysis and Pls-Sem Approach Yusril Hayadi; Muhammad Dzul Fadlli
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Abstract

Aik Nyet is one of the tourist areas in Sesaot Village, Narmada District, West Lombok Regency, which presents a natural scenery with rivers, springs, and protected forests that are still very beautiful. The existence of this Aik Nyet Sesaot tourist area has a significant positive impact on the social and economic of the community. This positive impact is a strong foundation for tourism managers, village governments, and local governments to increase the development of aik nyet tourism in a better and more sustainable direction. This study aims to find out the development strategy of aik nyet tourism in the Sesaot area using SWOT analysis and the Pls-sem approach. This study uses a quantitative research method with data collection by distributing questionnaires and conducting data analysis using SWOT analysis and Partial Least Square-Structural Equation Modelling (PLS-SEM). The results of the study showed the average percentage of respondents' answers, which were then mapped into instruments in determining SWOT (Strengths, Weaknesses, Opportunities, and Threats). In addition, the test results using PLS-sem also show that the accessibility of tourism in the Aik nyet Sesaot tourist area has a positive and significant value when viewed from the calculation results, which show a < value of 0.05, namely 0.007 < 0.05. The cost was also positive and significant, with a result of 0.037< 0.05. Furthermore, the environmental impact was negative and insignificant, with a result of -0.098 > 0.05. Attractiveness has a positive and significant value with a result of 0.139 < 0.05. Supporting facilities have negative and insignificant values with results of -0.005 > 0.05. Finally, popularity has positive and significant values with results of 0.259 < 0.05.
The Interplay of Individual Factors, Mood, and Promotions in Shaping E-Impulsive Buying Behavior Nanik Wahyuningtiyas; Tri Sugiarti Ramadhan
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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This study aims to investigate the effect of individual factors, mood, and promotion on e-impulse buying behavior; or simply spontaneous and unreflective online purchases. Quantitative - A survey of 196 online consumers was deployed. Smart PLS software will be used to analyze the obtained data of partial least squares (PLS) based Structural Equation Model (SEM). The emotion factor also has a significant impact on individual factors, and promotion realized e-impulsive buying. Positive moods are inclined to proactivity and optimism - also in shopping, whereby attractive, appropriate promotions could even be responsible of a spurious purchase. The remaining four hypotheses did not demonstrate any relationship significantly. The personal factors of an individual have no direct effect on decisions to engage in online impulse purchasing and mood while affecting the personal factors, does not significantly affect e-impulsive buying. Also, the individual aspects do not reveal a clear signal as to whether marketing promotions have enough muscle on their own in changing consumer characteristics. Besides, the five indirect relationship hypotheses were not well supported so that each mediating variable had no significant influence on impulse shopping behavior online. In other words, because most online shoppers think before they buy and will need a clear reason to act in the moment. More investigation should be done, looking at other variables that in conjunction with the predictors of this research can improve our understanding about what influences click bait behavior so as to create more effective marketing strategies when it comes sharing content on e-commerce platforms.
The Effect of Natural Disaster Risk and Socio-Demographic on Poverty in East Java: A Review of Panel Data 2015-2022 Nadia Putri Kurnia; Wiwin Primandhana; Wirya Wardaya
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
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Abstract

Poverty is a human condition that has difficulty meeting the needs of life and is an unsolved problem in Indonesia. East Java Province has the highest poverty compared to other provinces and has a moderate to high risk of natural disasters. The purpose of this study is to determine the influence of natural disaster risk factors on poverty in addition to socio-demographic factors of districts and cities in East Java Province in 2015-2022. This research method uses panel data regression analysis with data sources from the Central Statistics Agency and the National Disaster Management Agency. The results of the analysis with the Random Effect Model show that the risk of natural disasters is positively significant to poverty. Meanwhile, socio-demographic factors consisting of open unemployment rate and population number have a significant positive effect on poverty. However, the human development index and gross regional domestic product have a significant negative effect on poverty.

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