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Asian Journal of Management, Entrepreneurship and Social Science
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 28087399     DOI : -
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 687 Documents
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Confucius Institute as an instrument for the promotion of Chinese public and cultural diplomacy in Pakistan. Muhammad Asif
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

To advance China's language and culture and improve China's foreign image, since 2004, China has constructed over 700 Confucius Classrooms and Institutes. Despite the vast number of Confucius Institutes, very little has been known about operating or what they accomplish inside institutions. Using a variety of media sources, including the government policy, newspaper reports from the internet, Confucius institutes themselves, individual blogs are written by Chinese language teachers, and the observations of university academics, it begins by discussing the concepts of cultural and public diplomacy, cultural associations as a conceptual framework for assessing Confucius Institutes. One of the most effective ways to change people's views of other countries and cultures is direct public diplomacy. In the community of national cultural institutions, the Confucius Institutes are a standout member because of their connection to China's development. China's foreign policy goals are now boosting the availability of Chinese language training across the world. Since 2013, the Belt and Road Initiative (BRI) has opened up a new avenue for Chinese language instruction abroad. They recognize that showing their cultural background is a way to illustrate who they are while also portraying a positive image, which enables them to accomplish their political aims. This article examines the relevance of the China-Pakistan Economic Corridor (CPEC) and its influence on Pakistani culture and language using the Pakistan Confucius Institutes as a case study. The study emphasizes the need for more vital bilateral collaboration between two nations to construct a community of cultural enterprises and linguistic centers that both countries can share. In Pakistan, the CPEC is causing a linguistic shift. Both nations' cultures may be openly shared. As a result, CPEC's efficacy as a language changer cannot be denied.
Era New Normal; Analysis Of Factors That Influence Community Drinking Coffee In Coffee In Surabaya City Asmirin Noor; Tri Cicik Wijayanti; Moh. Dwi Kharis Rifai; Sofyan Lazuardi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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AbstractThis research is entitled Analysis of Factors Influencing People To Drink Coffee at Coffee Shops in Surabaya City. The research population is a coffee shop in Surabaya by taking a sample of 26 respondents. The research uses a quantitative research approach with factor analysis. The experimental factors are Product, Price, Place, Promotion, and Service Quality, consisting of 21 variables. In stage 1 analysis, only 20 variables can be used to perform factor analysis. The analysis results prove that five formed factors can influence purchasing decisions, and only two factors have a dominant influence on these purchasing decisions, namely factor 1 and factor 4. 1 and 4. In factor 1, there are variables of public relations and direct selling (Promotion) and variables of ease of place access, comfort, and spacious parking (Place), as well as in factor 2; there are variables of product taste (Product) and suitability price with benefits and price competitiveness (Price). Variables in factor 2 and factor 3 have a small correlation value so that it does not significantly affect purchasing decisions. Meanwhile, factor 5 has a negative correlation value, which means that the more the variable can be paid off and reliability will decrease the decision to buy a drink at a coffee shop in Surabaya
Power Knowledge: The Importance Of “Capital” Of Employee Tasrim Tasrim; Risman Risman; Ansri Jayanti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 02 (2022): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Human resources become an important "support" in the survival of the company's "life". The company is able to move due to the existence of a workforce that is "owned" by the company. This study describes the important role of employees as one of the "capital" of the company. Postmodernists are used to see the social reality of employees. This research is a qualitative research with the interview method as the main data collection. The informant selected was the head of the company's Human Resources Development (HRD). The location of the research was a sugar company in Makassar City, Indonesia. The epistemological approach chosen is the knowledge-power of Michel Foucault with his three “surgical” tools, namely sharing, generating, and using knowledge, unlimited interpretation is used to parse the research results. The results show that employee capital is a cycle of human capital. This capital has two important things attached to it, namely producing and generating value. Then these two things make it the company's highest asset. Employees and their knowledge as inherent so that when employees "go" leave the company, the knowledge goes with it. Companies must be able to transfer knowledge between employees and the company, although there are certain skills that may be "difficult" to "transfer".
Internationalization of MSMEs Based on Comparative Advantage (Case Study of Nipah Lidi and Palm Oil Exporters in East Kalimantan) Dewi Wulan Sari; Imam Mukhlis
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Export activities carried out by small and medium-sized businesses have the potential to become a foreign exchange earner for the country as proclaimed. Often there are obstacles experienced by small and medium-sized businesses in carrying out these international trade activities. Extracted from several interviews with small and medium business owners, it was revealed that the obstacles faced were from the product itself, regarding quality and quantity. Both of these things often did not meet the mutually agreed standards. Another thing that becomes an obstacle is the difficulty of providing a container which is a vital aspect of the process of sending goods that are ready. Judging from the aspect of the theory of comparative advantage, the international trade activity should have a very bright potential to be developed so that it becomes a foreign exchange earner to be recommended with.
Impact of Online Freelancing on Economic Growth of Developing Countries Like Pakistan Muhammad Naveed Ahsan; Muhammad Rafiq; Moeez Hassan; Nagina Gohar
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 02 (2022): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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In the digital age, freelancing has had a huge impact and as an alternate job option, has grown more popular. In this field, studies have been scarce. The link between freelancing and economic growth is investigated in this study. A total of 100 freelancers were interviewed using a Google form. The current administration has set aside and given special attention to assisting freelancers, with the goal of allowing them to play an important role in their families as a whole. Anyone with particular skills can work as a freelancer without getting a graduate degree. However, in Pakistan, a freelancer's life is already difficult due to poor working conditions, a lack of affordable internet, and the exorbitant cost of technical peripherals. Furthermore, the social components are more difficult because many people here are discouraged from seeking demanding work rather than a government job. Hence, because of developing countries, online freelancing can create employment.
Perceptions and Implications of Principals' Instructional Leadership Practices Gift Muyunda
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The leadership practice of the principal is known to be a key factor in supporting the teaching and learning process, but how that leadership is experienced and instructionally enacted by teachers is much less clear. The purpose of this article was to explore Principal instructional leadership practices, its conceptualization and how principals perceive and ratify their role as instructional leaders in secondary schools of Zambia. A qualitative study method was chosen, and in-depth interviews were used to obtain in-depth information from the participants. The study sample involved 47 principals composed of 25 principals from public secondary schools and 22 principals from private secondary schools using purposive sampling technique. Data was analyzed inductively and successively coded to generate themes. The findings of the study show that principals understood and defined tasks concerning cultivate instructional practice. Precisely, concerning supervision of teachers, how the monitored and evaluated the excellence of teaching and knowledge in their instructions. The findings also indicate that there is strong policy expectance, delineated in the Zambian National Education Policy 1996 that principals are responsible and accountable for the overall school improvement and supposed to be instructional leaders. The findings of this study shows that principals in Zambia practice instructional leadership in their leadership roles. The paper concludes with suggestions for future directions for instructional leadership practice in Zambia to increase the knowledge regarding instructional leadership movement in developing countries like Zambia in the African context.
The Impact of Entrepreneurship Intervention Scheme on Risk of Exposure to Poverty in a Developing Economy. Uduakobong Inyang
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study examined the impact of a financial support scheme targeted at existing micro-entrepreneurs on the risk of exposure to poverty. Data was collected from a population of micro-entrepreneurs in Akwa Ibom State that received financial support from Right Honorable Aniekan Bassey Youth Entrepreneurship Support Scheme, RHAB –YESS, for the period 2020 and 2022 with the use of a structured questionnaire. Logistic regression was used in the data analysis. The results indicate a reducing effect of access to financial support on risk of exposure to poverty among the entrepreneurs. The finding suggests targeted financial support of existing entrepreneurs as a veritable strategy for poverty alleviation.
Factors Affecting the Development of Small Medium Enterprises in the Niger Republic: An Exploratory Study Hamidou Taffa Abdoul-Azize
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Over the past few years, the Republic of Niger has seen an increase in young entrepreneurs across a wide range of sectors. Many obstacles could impede the progress of these entrepreneurs. This study examines the factors that affect the development of small-medium enterprises in the Niger Republic. Based on primary data collected from entrepreneurs, factor analysis was performed. The findings of the study showed that the most significant factors of the development of small-medium enterprises in the Niger Republic were the "internal structure of the enterprise, followed by the characteristics of the entrepreneurs, and lastly the external environment of the enterprise. Finally, the study concludes with some recommendations for policymakers and educational institutions to promote the productivity of the small-medium enterprises and to stimulate entrepreneurial enthusiasm among youth that could enhance the country's economy.
Impact of worldwide lockdown during Pandemic on micro and small Enterprises (special on World Handicraft sector): a study on determinants and exit strategies for promotion of Global handicraft sector Uma shankar yadav Yadav; mano ashish Tripathi; susmita tripathi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 04 (2022): November,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Between 2020 to mid-2022,the world economy was severely affected by the COVID-19 pandemic. Maintaining operations during a global crisis was extremely difficult for small and medium enterprises, especially in handicraft sectors. Entrepreneurs who do not have crisis management strategies in place, risk having their businesses shut down unexpectedly. Hence, the researchers aimed to understand and analyze the determinants of microenterprises (Handicraft sector) shutdown and exit strategies during the pandemic. This study utilized a descriptive research design, and registered microenterprises in India were purposively selected in the areas of Cavite. The findings of the study revealed that the majority of the microenterprises were sole proprietors that had been in operation for 2 to 5 years and had a capitalization of less than INR 500,000.00. Consequently, the respondents' most common problems in managing the enterprise were limitations on direct marketing which also involved bill payments, adoption of the online platform, and work-from-home setup. Most of the determinants of problems that led to business failure during the pandemic were obstacles in the realignment of their respective goals owing to the pandemic, their ability to pay operational expenses, difficulties in product innovation, and their failure to react to the changes in the business environment. Exit strategies used by microenterprises included declaring bankruptcy, refinancing, and selling the business to family or friends. Finally, the researchers recommended crisis-sensitive interventions among the small industries (Handicraft sector) entrepreneurs which involve national government provisions of financial safety nets, retooling, and training of pandemic-sensitive enterprise strategies for micro-entrepreneurs, especially in the handicraft sector and also study the impact of lockdown on MSME.
The Effect Of Marketing Mix On Consumer Decisions In Buying Chicken Khusnul Mufid; Moh Kurdi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Marketing is part of the main activities of traders to maintain the profitability of their business. The success and failure of business goals in marketing is influenced by other fields such as manufacturing, finance, and other fields. Mak Lut's shop, which is located in the Lenteng market, sells chicken meat from the morning until 5 pm every day. Mak Lut in carrying out its operations pays attention to several factors, namely in terms of maintaining the quality of chicken meat and prices. The population in this study were consumers at Kedai Mak Lut and the sample in this study was 75 samples using the accidental sampling. The analytical method used in this research is multiple linear analysis. The results of this study obtained (X1 Significant effect, (X2)price has a significant effect, (X3)location has a significant effect, (X4) promotion is not significant.

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