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Asian Journal of Management, Entrepreneurship and Social Science

ajmesc
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 28087399 DOI : -

Core Subject : Economy, Science, Social,

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 687 Documents

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Does Trust Mediation Benefits And Risk Consumer Perceptions Increase E-Commerce Buying Intention rizal Ula Ananta Fauzi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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The development of increasingly advanced technology provides convenience to support activities for humans. Technology has changed the behavior of consumers from traditional transaction activities to online transactions because of the benefits and convenience offered. However, technology is inseparable from the risks that occur. The purpose of this study is to look at the effect of Consumers Perceived Benefits and consumers' perceived risks on online purchase intentions both directly and mediated trust. The method in this study uses path analysis with 170 respondent research samples. The findings obtained show that trust has a positive effect on purchase intentions. Consumers Perceived Benefits has a positive effect on purchase intentions both directly and mediated trust. While consumers perceived Risks negatively affect purchase intentions both directly and mediated trust. The implementation of this research is to attract consumers' online purchase intentions so the company must be able to provide confidence to consumers in the products it sells, both in terms of the benefits obtained and minimize the risks that occur.

Factors Influencing the Selection of Smartphones Among University Students: An Insight from Universiti Kuala Lumpur, Business School, Malaysia Nurul Alyia Zamrie; Liyana Irdina Azmee; Atiqah Zainon; Mohammad Razwan Azmi; Amir Izzuddin Abd Halim
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Smartphones have become an integral part of our day to day lives. At some extent some people cannot bear without it. Meaning it is the first thing they look at when they wake up and the last thing before shutting eye. Does not matter whether it is for doing the simplest task like snapping a photo, playing a game or even bingeing on Netflix and saving documents on the cloud. Many people are now preferring the smartphone to the computer for the simplest reason of being pocket-size, easy to carry around and pretty much does the same thing a computer does. The purpose of this study is to investigate the purchase decision of Universiti Kuala Lumpur Business School students and its association with brand, price, features and social influence. The data set is collected through self-administered questionnaire. A total of 60 samples were recruited conveniently and all data collected were analyzed using SPSS software to generate the result. The findings revealed that brand, features and social influence variables were significantly influenced purchasing decision and price is found not giving any significant impact to the selection of smartphones among the university students. The finding will help marketers to understand the university consumer’s Smartphone purchase decision as well as facilitate them in developing more attractive package to influence this segment which can be considered profitable for smartphones businesses and simultaneously could boost up the sales of smartphones. The findings from this study also could enrich the existing body of literatures related to smartphones purchase decision and will be beneficials for future researchers who are having similar interest to the same field of study

A Decisive Role Played By Language in the Arena of Marketing and Advertisement: An Exploration of Ubiquitous Element Dr. Prema S
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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The country’s economy depends on the business of the nation. It has numerous benefits. It creates several business opportunities in the field of planning, production, selling, marketing, service, advertisement, etc. In the world of business, language efficiency is highly demanded to communicate with potential customers in a more effective way. Better communication leads to the identification of hidden opportunities as well as threats in the world of business. Business is the medium through which the unlimited wants of human beings are satisfied in the means of production, distribution, exchange of goods and services. Advertisement acts as the main engine for the propagation of marketing and the business arena. To attract customers, efficient advertisement is highly demanded. A well said advertisement attracts voluminous customers towards the product or service. This article tries to underpin the importance of language in the world of advertisement— which is in fact the ubiquitous element in this present era of modernization

Antecedents of Smoking Addiction Among University Students Kamarul Ikwan Kamarulzaman; Mohd Hanif Hakimi Hamidi; Muhammad Irfan Abd Nasir; Asmidar Suhadah Sukeri; Nur Adlina Mohd Izham
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Smoking has been a habit among university students, yet it has received scares empirical research attention. This work is focusing on identifying the factors associated with smoking addiction among university students. The self-administrated questionnaire was distributed to 100 respondents of students in Universiti Kuala Lumpur Business School through an online survey. The data was there analyzed using the SPSS. The result shows that stress, friends, and family are positively related to smoking addiction among the students.

The Influence of Brand Image, Perception of Ease and Perception of Risk on Purchase Intention through Trust in Shopee Dian Citaningtyas Ari Kadi; Meydina Surya Amalia
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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.This research is entitled "The Influence of Brand Image, Perception of Ease and Perception of Risk towards Purchase Intention through Trust in Shopee, Case Study in Communities in East Java". This study aims to examine and determine: (a) the effect of Brand Image, Perceived Ease, and Perception of Risk on Purchase Intention; (b) the effect of Brand Image, Perception of Ease and Perception of Risk on Trust; (c) Trust mediates the influence of Brand Image, Perception of Ease and Perception of Risk to Purchase Intention. This type of research is quantitative research. The number of samples used was 384 respondents. The sampling technique used was non-probability sampling, with the purposive sampling method. Data retrieval using a questionnaire with the distribution via a google form. The data analysis technique used path analysis through SmartPLS 3.0 software. The results of this study indicate that: (a) Brand Image (X1), Perception of Ease (X2), and Perception of Risk (X3) have a significant effect on Purchase Intention (Y); (b) Brand Image (X1), Perception of Ease (X2) and Perception of Risk (X3) have a significant effect towards Trust (Z); (c) Trust (Z) can mediate Brand Image (X1), Perception of Ease (X2) and Perception of Risk (X3) towards Purchase Intention (Y).

Marketing Strategy on PT. Aurora Wisata Internusa Medan During The Covid-19 Pandemic Wilda Khairannur; Emrizal
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Marketing strategy is a very important part in the implementation of the company's overall strategy, especially in conditions of very tight competition. The Covid-19 pandemic had a significant impact on the decline in revenue at PT. Aurora Wisata Internusa Tour and Travel Medan. Determining the right marketing strategy is one way to keep business activities running. The type of research used is descriptive qualitative research which aims to find out, describe and reveal the actual situation related to the marketing strategy carried out by service companies. Data collection methods used are interview methods, observation methods and document collection methods. The analysis of the data used in this study consisted of several stages, namely the data reduction stage, the data presentation stage and finally drawing conclusions. The results showed that the service company PT. Aurora Wisata Internusa Tour and Travel Medan in running its business uses marketing strategies related to the marketing mix, namely product, price, place, promotion, people, physical evidence. and process

Practices Strategies To Increase Student Acceptance During The Covid-19 Pandemic Through Network Marketing ( Case Study) Tri Yusnanto; Kanafi; Khoirul Mustofa
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Using network marketing, a public relations technique was used to improve university marketing during the COVID-19 epidemic. This article was written using a qualitative approach and literature study data collection techniques, such as analyzing several books containing national and international articles to obtain data in the form of text studies, which were then analyzed and concluded to obtain research results that are relevant to the research topic. The results of publishing scientific papers in the form of creating a marketing mix during the COVID-19 epidemic can be done by optimizing collage social media such as Facebook and Twitter. for example, collage websites and YouTube accounts. 2) In the context of education, marketing requires a marketing network in order for marketing to be effective and for institutions to readily obtain clients (students). 3) Public relations can study the target environment, develop marketing programs to be carried out, organize the marketing team, implement marketing programs, and track the results of marketing activities that have been carried out while deciding the marketing strategy. This is done so that higher education marketing results in customer satisfaction, allowing the target of students in higher education to be met.

Community Empowerment in Developing Kampoeng Lama Tourism Village as an Educational Tourism Destination Widya Octovia Rini Simanjuntak; Muhammad Halfi Indra Syahputra
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Tourism community empowerment has always been the main issue. Community empowerment in developing rural tourism have to contribute to public prosperity. Empowerment can be achieved through the development of education tourism. This research was conducted in Desa Wisata Kampoeng Lama Kabupaten Deli Serdang, North Sumatera. The methodology used is descriptive with qualitative research. Data collection method used is observation field, interviews and documentation. This study aims to determine the form of community empowerment, the obstacles faced during the empowerment process and the results of empowerment in developing educational tourism in Desa Wisata Kampoeng Lama. The primary data source was obtained from purposive sampling. From the results of this study, it was concluded that the community empowerment carried out to develop educational tourism had not run optimally so that the benefits had not been felt by the surrounding community.

Covid-19 Pandemic; Interest In Entrepreneurship And Competency Development Of Micro, Small And Medium Entrepreneurs In Surabaya Asmirin Noor; Tri Cicik Wijayanti; Shenna Zenitha Afdhally; Dewi Suprihandari
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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This study aims to determine the effect of the Covid-19 Pandemic on Interest in Entrepreneurship and on Increasing the Entrepreneurial Capability of MSMEs in the City of Surabaya. The research approach used is a quantitative research using path analysis. The population of this study is the perpetrators of MSMEs in Surabaya, with a total sample of 97 people. Samples were taken using the Convenience Sampling technique. The study results show a positive and significant influence between the COVID-19 pandemic on entrepreneurial interest and entrepreneurial Competence, as well as a positive and significant influence between entrepreneurial interest on increasing the entrepreneurial Competence of MSME actors in the city of Surabaya

Theoretical Approach of Growth Poles and Export Base Theories in Economic Development of Mozambique Isaque Manteiga Joaquim; Raitone Armando; Elzira Tundumula
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 03 (2022): August,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract Development theories have been used to guide the destinies of economies around the world. Among them are the theories of development poles that gained ground in the period 1960-1970, and then, having observed their decline from the second half of the 1970s. Since that period, these theories seem to be so dormant at the academic level as well as at the political level. With a view to recovering the theoretical framework of regional development theories, the pole of growth and export-based theories, as well as bringing their framework to economic and Mozambican development in particular, the research interest in the proposed theme emerged. For the study, a descriptive research was carried out based on theoretical contexts or approach made to the growth pole theories and the export-based theories, emphasizing their evolution over time and the possibilities of complementarity between them. The research used books and articles to review the literature and allowed separating models suggested by different authors, and situating the contribution of the regional development theories in Mozambique. One of the study's conclusions indicates that the country has not clearly adopted the poles of development strategies. However, given that the country has regional asymmetries, it may be opportune to learn from the mistakes of others and adapt it to the socio-economic reality of regions with the potential to emerge as true growth poles. The country has large investments in the mining and energy sector where studies show that they contribute little to the local economy. Following this fact, one cannot think of growth poles, but rather of an economic base, where there may be several companies with polarization and diffusion effects. The application of investment models that create income leakage in the region should be avoided as much as possible. The income retained in the region will be maximized when the greatest possible number of local productive resources (capital and labor) and the consumption of local goods and services are used. The involvement of the local business community must be a priority.

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Home Page

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Google Scholar

Contact Name rizal ula ananta fauzi

Contact Email rizalmanajemen@gmail.com

Phone +6282139474255

Journal Mail Official rizalmanajemen@gmail.com

Editorial Address jl raya solo no 11 suratmajan Maospati, Magetan Jawa Timur

Location Kab. magetan, Jawa timur INDONESIA

Abstract

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jl raya solo no 11 suratmajan Maospati, Magetan Jawa Timur

Location
Kab. magetan,

Jawa timur

INDONESIA