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INDONESIA
Jurnal Manajemen Bisnis Digital Terkini
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30472199     EISSN : 30470552     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 36 Documents
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Pengaruh Kualitas Produk dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk Skincare Somethinc Marni Cahyani; Al Ghazali
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 4 (2024): Oktober : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i4.338

Abstract

The emergence of awareness among Indonesian society regarding the importance of maintaining facial condition has made skincare consumption a trend in shopping. This study aims to investigate the influence of product quality and electronic word of mouth on purchasing decisions for Somethinc skincare products. The population in this study consists of Somethinc skincare users. Purposive sampling was used as the research method, with data collected through distributing questionnaires to 100 respondents and analyzed using SPSS version 26. Hypothesis testing employed multiple linear regression, t-tests (partial), and F-tests (simultaneous). The results of the multiple linear regression yielded the equation Y = 6.624 + 0.278X1 + 0.271X2. The t-test results (partial) indicate a significant influence of product quality on purchasing decisions, with t count (3.672) > t table (1.985), sig 0.000 < 0.05, as well as electronic word of mouth, t count (4.183) > t table (1.985), sig 0.000 < 0.05. The simultaneous F-test resulted in F count (94.601) > F table (3.090), sig 0.000 < 0.05. Somethinc is expected to continue developing products with new formulas while maintaining quality, and to build effective communication by interacting with and responding to consumer reviews.
Penerapan Kearifan Lokal di Bandar Udara Internasional Sam Ratulangi di Manado Putri Nur Genggona; Kartika Fajar Nieamah
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 4 (2024): Oktober : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i4.342

Abstract

Sam Ratulangi International Airport in Manado plays a strategic role as the main gateway for tourists visiting North Sulawesi, making significant contributions to local tourism and the economy. The implementation of local wisdom at this airport, such as the use of regional languages and the integration of cultural elements in terminal design, aims to enrich the tourist experience and showcase the cultural richness of North Sulawesi. However, challenges remain regarding capacity and service quality, as well as maintaining the authenticity of local culture. This study aims to analyze how the application of local wisdom at Sam Ratulangi International Airport impacts the tourist experience in North Sulawesi and to evaluate the local cultural values implemented at the airport in enhancing the visitor experience. The research design uses a qualitative approach with a case study method to assess the application of local wisdom at Sam Ratulangi International Airport, Manado. The study, conducted in July 2024, combines interviews, observations, and documentation to gather data. Interviews with airport managers, local communities, and passengers provide insights into the impact of local wisdom. Observations focus on cultural elements at the airport, while documentation includes official data and relevant literature. Data validity is tested through triangulation of techniques and sources. Data analysis involves reduction, presentation, and conclusion drawing to address or refine the research problem. The study findings indicate that the application of local wisdom at Sam Ratulangi International Airport, such as traditional Kolintang music, batik exhibitions, and the use of regional languages, enhances the tourist experience by creating a distinctive atmosphere that introduces North Sulawesi's culture. Local values such as "mapalus" (community cooperation) and "torang samua basudara" (we are all brothers) are reflected in the friendly and efficient service, leaving a positive impression and shaping tourists' views of the region as rich in culture and humanitarian values.
Optimalisasi Pagar Perimeter terhadap Standart Keamanan oleh Petugas Avsec di Daerah Keamanan Terbatas Bandar Udara Internasional Adi Soemarmo Boyolali Nabila Rifdah Nuraini; Raden Fatchul Hilal
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 4 (2024): Oktober : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i4.343

Abstract

A limited security area is an area used for aircraft movement activities, employee or staff movement, and work equipment for flight activities, passenger and baggage movement that will board the aircraft, and vital installations/objects that are directly related to aircraft operations. The purpose of this study was to determine whether the perimeter fence of the limited security area of Adi Soemarmo International Airport was in accordance with applicable provisions and what efforts were made by Airport Security officers to meet the perimeter fence standards in the limited security area of Adi Soemarmo Boyolali International Airport. This study uses a qualitative approach with the types and sources of data, namely primary data and secondary data. This research was conducted at Adi Soemarmo Boyolali International Airport and the time of implementation of this research was carried out from August 1 to January 11 at the Airport Security (AVSEC) unit. The results of this study are that the condition of the perimeter fence of the limited security area of Adi Soemarmo International Airport is not in accordance with applicable regulations. This can disrupt flight activities and threaten flight safety. Efforts made by Airport Security officers for security are patrols in the perimeter fence area and approaches to the community to prevent unlawful acts.
Analisis Tingkat Pelayanan (Level of Service) pada Fasilitas Terminal Keberangkatan Internasional Bandar Udara I Gusti Ngurah Rai - Bali dalam Memfasilitasi Pertumbuhan Pergerakan Penumpang Agatha Alventri Delvina Klau; Djoko Widagdo
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 4 (2024): Oktober : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i4.344

Abstract

This study aims to analyze the Level of Service (LoS) at the international departure terminal facilities at I Gusti Ngurah Rai Airport, Bali, in accommodating the growth of passenger traffic. Referring to IATA standards, PM 178 of 2015, and PM 41 of 2023, this research evaluates the performance of facilities such as passenger and baggage screening, check-in, immigration, and waiting areas. The research method used is qualitative, with data collected through observation, interviews, and documentation. The results show that the international departure terminal facilities meet the established service standards and are capable of handling passenger congestion during holiday seasons (high season and peak season). Efforts made by airport management include terminal expansion, queue management, and the enhancement of security systems with the latest technology. In conclusion, the Level of Service at I Gusti Ngurah Rai Airport is categorized as good and complies with existing standards, but infrastructure development is still needed to accommodate future increases in passenger numbers.
Pengaruh Gaya Hidup, Brand Image, dan E-Wom terhadap Minat Beli Mahasiswa UNISBA pada Produk Skincare Skintific Ghina Nabilah; Bambang Septiawan
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 4 (2024): Oktober : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i4.345

Abstract

The use of technology also plays an important role in selling companies and consumers to dig up information and provide positive or negative opinions about the desired product, which will affect consumer purchasing interest before buying the product. This study aims to analyze the influence of lifestyle, brand image, and e-wom on Unisba students' purchasing interest in Skintific skincare products. The population of this study was 150 management students. The data collection technique used was questionnaire distribution. The data analysis tool used was multiple linear regression. The results of this study indicate that lifestyle, brand image, and e-wom have an effect on Unisba students' purchasing interest in Skintific skincare products. Students feel that buying skincare is a lifestyle and necessity, as well as brand image, and e-wom built from Skintific products make consumers continue to use the product. Skintific itself already has a good brand image, uses good quality ingredients, and has a good opinion in the eyes of consumers so that this good product quality can increase purchasing interest.
Manajemen Rantai Pasok Digital dalam Budidaya Jangkrik: Peluang dan Tantangan Sutariyono Sutariyono; Afandi Rachman; I Dewa Ketut Suharjana; Moehamad Reza Arfiansyah; Siskamto Siskamto
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.346

Abstract

Digital supply chain management (MRPD) has become an important focus in the context of insecticide farming such as cicada cultivation. This study aims to explore the opportunities and challenges of MRPD implementation in cicada cultivation. The aim is to identify potential improvements in operational efficiency and risk management through the integration of digital technology in the cricket supply chain. The study is scheduled to be conducted for six months, with the initial phase of research focusing on literature analysis and conceptual framework, followed by primary data collection through interviews and survey. The subjects of the study include cricket farmers, feed suppliers, distributors, and end consumers. The research methods used are qualitative and quantitative approaches to gain an in-depth understanding of stakeholders' perspectives and experiences. The results of the study are expected to provide valuable insights into the benefits and constraints of implementing MRPD in cicada cultivation, as well as practical recommendations for industry stakeholders.

Page 4 of 4 | Total Record : 36

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