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S2 Pendidikan Ekonomi
Published by Universitas Sebelas Maret
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Arjuna Subject : -
Articles 72 Documents
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PENGARUH MODAL INTELEKTUAL INOVASI ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UNTUK MENINGKATKAN KINERJA PEMASARAN PERUSAHAAN BATIK DI KAMPOENG BATIK LAWEYAN SURAKARTA Istillah, Wiwik; Martono, Trisno; Riani, Asri Laksmi
Jurnal Pendidikan Insan Mandiri Vol 1, No 2 (2016): Pendidikan Ekonomi
Publisher : Jurnal Pendidikan Insan Mandiri

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Abstract

The aim of this research is to obtain: (1) direct influence of intellectual capital to competitive advantages in Kampoeng Batik Laweyan Surakarta, (2) indirect influence of intellectual capital to marketing performance of through competitive advantages in Kampoeng Batik Laweyan Surakarta, (3) direct influence innovation to competitive advantages in Kampoeng Batik Laweyan Surakarta, (4) indirect influence innovation to marketing performance of through competitive advantages in Kampoeng Batik Laweyan Surakarta, (5) direct influence market orientation to competitive advantages in Kampoeng Batik Laweyan Surakarta, (6) indirect influence market orientation to marketing performance of through competitive advantages in Kampoeng Batik Laweyan Surakarta, (7) direct influence entrepreneurial orientation to competitive advantages in Kampoeng Batik Laweyan Surakarta, (8) indirect influence entrepreneurial orientation to marketing performance of through competitive advantages in Kampoeng Batik Laweyan Surakarta, and (9) influence of competitive advantages to marketing performance in Kampoeng Batik Laweyan Surakarta. This research is a quantitative research. This research is categorized in descriptive method type survey. The population of this research is entrepreneur or worker batik in Kampoeng Batik Laweyan. The data collection was done using Proportionate Stratified Random Sampling. The data gathering technique was done using quisionaire and documentation. The hypotehsis evaluation was done using Path Analysis by SPSS 17.0 obtained by a the following result: (1) intellectual capital have effect on direct to competitive advantages, (2) intellectual capital have effect on to marketing performance indirectly through competitive advantages, (3) innovation have effect on directly to competitive advantages, (4) innovation have effect on to marketing performance indirectly through competitive advantages, (5) market orientation have effect on directly to competitive advantages, (6) market orientation have effect on to marketing performance indirectly through competitive advantages, (7) entrepreneurial orientation have effect on directly to competitive advantages, (8) entrepreneurial orientation have effect on to marketing performance indirectly through competitive advantages, and (9) competitive advantages to have effect on directly to competitive advantages. Keyword: Competitive Advantages, Marketing Performance, Kampoeng Batik Laweyan
PENGARUH KUALITAS LAYANAN DAN KINERJA KARYAWAN TERHADAP KEPUASAN NASABAH KOPERASI PONDOK PESANTREN MAMBA’UL MUBBASYIRIN SHIDDIQIYYAH BOJONEGORO Agung, Dwi; Martono, Trisno; Ak, Bandi
Jurnal Pendidikan Insan Mandiri Vol 1, No 1 (2015): Pendidikan Ekonomi
Publisher : Jurnal Pendidikan Insan Mandiri

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Abstract

Cooperation are expected to be the cornerstone of the nation's economy. Cooperation as one service company will face stiff competition segment of micro and small. First services company to a financial institution, should really take advantage of quality services to excel in competition. Efforts focused on customer satisfaction development programs, through the quality and performance of employees. The purpose of this research is: 1) to analyze the influence of the quality of the service, to customer satisfaction cooperation Boarding School Mamba'ul Mubbasyirin Shiddiqiyyah Bojonegoro, 2) analyze the effect of the Employee Performance Customer Satisfaction Cooperation Boarding School Mamba'ul Mubbasyirin Shiddiqiyyah Bojonegoro, and 3) to analyze the influence quality of Service and Employee Performance together on Customer Satisfaction Cooperation Boarding School Mamba'ul Mubbasyirin Shiddiqiyyah Bojonegoro. The method used is an ex post facto quantitative descriptive approach. The population in this study is a cooperation customers Boarding School Mamba'ul Mubbasyirin Shiddiqiyyah Bojonegoro, amounting to 400 people. Sample was 189 people, which is determined by using the Proportionate Stratified Random Sampling technique is by way of lottery. Data was collected through observation and the questionnaire. Data were analyzed using multiple regression analysis. The results are: 1) The quality of individual services affect customer satisfaction Cooperation Boarding School Mamba'ul Mubbasyirin Shiddiqiyyah Bojonegoro, 2) The performance of individual employees affect customer satisfaction cooperation Boarding School Mamba'ul Mubbasyirin Shiddiqiyyah Bojonegoro, 3) Quality of service and performance of employees jointly affect customer satisfaction cooperation Boarding School Mamba'ul Mubbasyirin Shiddiqiyyah Bojonegoro. Keywords: quality of service, employee performance, customer satisfaction

Page 8 of 8 | Total Record : 72

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