cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Lukman Cahyadi
Contact Email
lukman.cahyadi@esaunggul.ac.id
Phone
-
Journal Mail Official
jurnalekonomi.ueu@esaunggul.ac.id
Editorial Address
Lembaga Penerbitan Universitas Esa Unggul Jalan Arjuna Utara No 9 Kebon Jeruk Jakarta 11510
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Jurnal Ekonomi : Journal of Economic
Published by Universitas Esa Unggul
ISSN : 20878133     EISSN : 2528326X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of research on Economic and Business manuscripts in the areas: - Marketing - Finance Management - Strategic Management - Operation Management - Human Resource Management - Financial and Accounting - Management Accounting Jurnal Ekonomi accepts articles in any related subjects and any research methodology that meets the standards established for publication in the journal. The primary audiences are academicians, graduate students, practitioners, and others interested in economic research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
 1   2 
Search results for , issue "Vol 8, No 02 (2017): Jurnal Ekonomi" : 16 Documents clear
BANK FINANCIAL PERFORMANCE USING CAMEL RATIO AND MARKET VALUE TOBIN’S Q OF BANKING SUB-SECTOR LISTED AT INDONESIAN STOCK EXCHANGE Hutabarat, Francis M
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2013

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi kinerja keuangan bank, apakah bank mampu untuk menjalankan fungsinya atau tidak dan bagaimana kinerja bank di pasar. Ada bermacam-macam cara bagi bank untuk menganalisa kinerja bank, dan salah satunya melalui Rasio Keuangan Bank. Penelitian ini bersifat deskriptif dan data dikumpul, dianalisis dan disajikan menurut data Sub Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia dari tahun 2011 sampai 2015. Ada empat perusahaan yang diteliti, yaitu: BMRI, BBRI, BBCA dan BBNI yang merupakan bank terbesar di Indonesia. Hasil penelitian menunjukkan CAMEL Rasio CAR, NPL, ROA, ROE, LDR memiliki kinerja dan nilai pasar yang baik Rasio Tobins'Q mengakibatkan pasar melihat saham perusahaan perbankan sebagai undervalued. Kata kunci : camel, tobin’s q, financial performance, bank
PENGARUH ENTREPRENEURIAL ORIENTATION TERHADAP KINERJA EKSPORTIR : STUDI PADA UMKM DI TANGERANG Wulandari, Respati
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2008

Abstract

UMKM play an important role in the economy of the State. In Indonesia, especially the number of UMKM business actors are among the most among other countries, especially since 2014. Currently the government is very supportive of the development of UMKM. One of the development of umkm is to improve its performance. The hope UMKM not only can succeed in Indonesia alone, but can continue to improve the performance of his company by doing export. Forms of support made by the government in increasing exports such as increased access and expansion of export markets for UMKM products. UMKM export increase continues to be increased by the government in every region, where one of its territory is Tangerang. The large and growing number of UMKM in Tangerang area has made UMKM in Tangerang continue to get a lot of government attention. This study will analyze whether the key success of exporters in tangerang region, whether exporters who have souls oriented entrepreneurship is more successful in running its business. This study will analyze what factors are needed by a successful exporter, whether risk-taking, proactive, innovative, or aggressive. By knowing it, it is hoped the government can further improve the spirit of the entrepreneur, so this research will contribute in improving the performance of UMKM, especially to export.Keywords: entrepreneurial, exporter, umkm, indonesia, performance
ANALISIS LOYALITAS PELANGGAN YANG DIPENGARUHI OLEH EXPERIENTIAL MARKETING DIMEDIASI KEPUASAN PELANGGAN DAN DIMODERASI HARGA PADA GENERASI MILLENNIAL Pratama, GIlang
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2029

Abstract

Along with the increasing industrial growth and increased competitiveness among actors in it, encourage companies to formulate marketing strategies that can integrate emotional elements, logic, and general thought processes to connect the company with its customers. Integrated marketing strategy aims to build relationships in such a way that consumers respond to product offerings based on the level of emotional and rational responses as well as create customer satisfaction and build customer loyalty. As a theoretical foundation and an applied solution to the problems that exist, this research is the best way to better understand how the implementation of experiential marketing. This study is a developmental study focusing on the millennial generation of capital as the research object, structural equation modeling method used in analysis phase to describe the relationship between variables studied to produce a conclusion that experiential marketing can influence customer satisfaction in the millennial generation in Indonesia. With the limitations of this research, it is explain that the results give proving scientific studies in Indonesia, especially in the field of marketing.Keywords:  experiential marketing, customer satisfaction, loyalty, the millennials
PERAN PENJUALAN DALAM PERUSAHAAN Arief, Muhammad
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2014

Abstract

Company products are generally not original products, but follow a kind that has been widely on the market. Consumers do not know many of the benefits of the company, but generally follow the appropriate products according to him. The company's sales management with its program works hard to achieve the company's marketing goals so that potential customers can be touched & moved to buy the company's service products. The seller will pursue the number of sales figures in the target market as much as possible as a means of achieving marketing objectives. Sales policies in running its activities do not act alone, but play an important role in the company's marketing program. Sales play an important role when creating business plans, personal sales policies, distribution policies, relational marketing practices & customer relationship management. Sales is a series of processes that continue the company's marketing process. Keywords: sales, sales & distribution, sales & marketing.
PENGARUH SIKAP TERHADAP FREE TRIAL DAN PRICE DISCOUNT TERHADAP INTENSITAS MENDAFTAR DENGAN MODERASI BRAND IMAGE Anggraeni, Dewi; Rahmat Syah, Tantri Yanuar
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2009

Abstract

The current early childhood education is growth, parents is having a choice to send their children, very competitive offer, many school available likes religious schools  and montessori school. Montessori school for other people now most famous but in the fact for regional in Kelapa Dua Tangerang Enrollment intention is very low  diffrent to the other markets area, they have a wrong perception and they think montessori school lis non - moeslim religious school, the socialization make strategy free trial promotion, price discount to up Enrollment intention. Purpose  this riset of this study  to looking for to analyze  whether the prospective parents' attitude towards free trial and a price discount, whether affect  ting the intention to enrollment and whether the brand image school can support of the promotion  strategy. Methods of data analysis using multiple linear regression method. The results showed that there are significant  attitude towards free trial to the intention to register, while attitudes toward discounted price does not affect the intention to register, there is no moderating influence of brand image on the relationship attitude towards free trial and discount price to the intention to register. Price discounts are offered at a school can not guarantee the quality of the schoolbut the good image that  school will be a major factor for choosing a school with socialization school through free trial. Keywords: free trial, price discount, brand image, intention
MINIMALISASI BIAYA TRANSPORTASI PADA PERUSAHAAN FREIGHT FORWARDING DI INDONESIA Hansopaheluwakan, Scherly
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2030

Abstract

Seiring dengan berkembangnya industri penyedia jasa logistik maka banyak perusahaan logistik yang telah mengembangkan layanan pengiriman barang tidak hanya domestik namum juga internasional. Biaya pengiriman merupakan unsur terbesar dalam perusahaan freight forwarding, sehingga penghematan dalam biaya produksi tentunya berdampak yang sangat besar bagi perusahaan untuk dapat bersaing dengan perusahaan lainnya. Dengan demikian penelitian ini akan memberikan kontribusi dalam penghematan biaya pengiriman. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis penerapan model transportasi distribusi dengan Vogel’s Approximation Method dan Modified Distribution dalam meminimalisasi biaya distribusi barang. Kata kunci : freight forwarding, biaya pengiriman, transportasi, logistik
BRAND EQUITY SEBAGAI PEMBENTUK KEPUTUSAN PEMBELIAN MELALUI PURCHASING INTENTION PADA KONSUMEN SEPEDA MOTOR Jatmiko, Jatmiko
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2015

Abstract

Purpose of research after obtained model of Decision of Purchasing in creative motorcycle industry based on brand equity, hence research at next stage which is to be achieved is Construction method and marketing strategy for company in creative motorcycle industry that able to push decision purchase based on brand equty, so useful to develop appropriate strategy policies to increase sales turnover. The application of a marketing strategy formed through a customer purchase decision-making model based on customer equity, is the most valuable asset in business, serves as the foundation that will shape the image, personality, identity, attitudes, familiarity, association and awareness of a product. This research design using triangulation method approach that is combination of quantitative and qualitative analysis. The population in this study is all consumers of motorcycles in Indonesia who buy and use motorcycles. Of this population will be drawn samples to be used in research as respondents as much as 300 respondents. Sampling technique in this research using non probability sampling method with quota sampling method. The analytical method used is SEM with AMOS, resulting in a model which is a representation of the theory analyzed descriptively. From the results of model testing was developed to develop competitive strategy according to the condition of product / company of creative industry concerned by using BCG Matrix, ADL Matrix, and PLC Matrix. The result of the research in model testing shows that the variable of Perceived Quality, Brand Loyalty, Brand Awareness, have significant influence to Decision Purchasing, which is mediated by Intention Purchasing. While the Brand Association does not affect Intention Purchasing and Decision Purchasing. Intention purchasing, able to mediate between Brand Awareness, Percived Quqlity, Brand Loyality to the purchase decision. Based on the purchasing decision formulation, the competitive strategy is mapped based on the life cycle stages of introduction, growth, maturity, and decline to the competitive position of industry through company level including weak, tanable, favorable, strong, and dominant.            Keyword : brand equity, purchasing intention, purchasing decision.
ANALISIS PENGARUH RESTRUKTURISASI HUTANG TERHADAP RETURN SAHAM PADA PERUSAHAAN GO PUBLIK DI BURSA EFEK JAKARTA YANG MELAKUKAN RESTRUKTURISASI PADA TAHUN 2003 Yulazri, Yulazri
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2010

Abstract

This research objective is to analysis the influence of debt restructuring of listed companies announcement to stock return. The influence of debt restructuring announcement to stock return shows where there is abnormal return which calculated by market model approach. This research based on the secondary data and the object of this research are listed companies at Jakarta Stock Exchange where their restructured their debts on the year 2003. Data collections covering : date of restructuring announcements (event date), daily stock price movement, daily composite index movement. The research methodology utilized is event study with estimation period 15 days and window period 31 days: 15 days before announcement date, at announcement date, 15 days after announcement date. Calculating abnormal return based on market model approach. Significant test of average abnormal return used one sample test at level of significantly of 5% performanced. The result of this research shows that debt restructuring announcement have influence to stock return, this indicated, there is abnormal return around date of debt restructuring announcement. Positive significant average abnormal return (AAR) occurred at day t+1, but at days t+2 also have negative significant average abnormal return (AAR), and the otherside the resulted of cumulative average abnormal return (CAAR) is negative. Strong and weak fluctuation of significant average abnormal return (AAR) have occurred at the period t-7 up to t+7. The trend of strong and weak of average abnormal return (AAR) at period t-7 up to t+7 with same model, 2 days with strong trend and then in the following day has more significant weakneses. Keywords : restructuring, event study, abnormal return
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PAPER ROLL HWS John, Eddy
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2031

Abstract

This study aims to discover, develop and test the truth of a knowledge. Specifically, this research aims to analyze the influence of the product on purchasing decision of HWS paper roll, to analyze the influence of price on purchasing decision of HWS paper roll, to analyze the influence of distribution on purchasing decision of HWS paper roll to analyze promotion effect to purchasing decision of paper roll HWS In this research, the calculation is validity and reliability test, followed by assumption test analysis consisting of normality, multicollinearity and hetroskedasticity test and finally followed by regression test. From the calculation result, it is known that there is influence of product, price, distribution and joint promotion of purchasing decisions either partially or simultaneously. From the calculation results are known from the four marketing mix variables, product variables that have the greatest influence on purchasing decisions HWS products Keywords: marketing mix, purchase decision
DINAMIKA PERILAKU MANAJEMEN LIKUIDITAS PERBANKAN INDONESIA Putra, Adrie
Jurnal Ekonomi : Journal of Economic Vol 8, No 02 (2017): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v8i02.2026

Abstract

The purpose of this research is to create a model of detecting Indonesian banking liquidity by linking internal and external factors of banking liquidity itself. The research variables include financial economic variables and banking plus banking characteristics. The focus of research research is directed to the development of a model to determine the determinants of banking operations in carrying out its main function as an intermediary institution in the community based on Dynamic Panel Data GMM Arelano Bond. The data used is data from 2002 to 2015. The process of data processing starts from the graphicization of the main indicators of banking intermediation (loan to deposit ratio). Then an inferential analysis of econometrics based on the dynamic model of banking behavior. In this way will be able to obtain information determinant variable which becomes the key variable to detect liquidity early. The primacy of the research is that the model that will be produced can (1) be applied and able to provide very useful information in controlling bank liquidity policy (2) become a reference for monetary policy makers, especially BI (Bank Indonesia) and OJK (Indonesian Financial Services Authority) to stimulate the development of financial markets. (3) this model can also be used as a reference for the financial and banking world in order to improve the mobility of public funds, and (4) as reference materials for further research. This model can be used as a means of dissemination and publication for observers of finance and banking in understanding the condition of money market / bank and capital market. The implications of this research will produce targets and findings in the form of (1) Construction of the dynamics model of the behavior of Indonesian banking liquidity management. (2) The model of policy and strategy in creating added value for domestic industries and economy as a positive driving factor for the growth and development of national economy; (3) Dissemination of research results at the National Business Seminar organized by the Association of Management Professors or State and Private Universities in Indonesia Keywords: liquidity, characteristic, performance

Page 1 of 2 | Total Record : 16

 1   2 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol 14, No 01 (2023): Jurnal Ekonomi : Journal of Economic Vol 13, No 01 (2022): Jurnal Ekonomi : Journal of Economic Vol 13, No 2 (2022): Jurnal Ekonomi : Journal of Economic Vol 12, No 02 (2021): Jurnal Ekonomi : Journal of Economic Vol 12, No 01 (2021): Jurnal Ekonomi : Journal of Economic Vol 11, No 2 (2020): Jurnal Ekonomi : Journal of Economic Vol 11, No 1 (2020): Jurnal Ekonomi : Journal of Economic Vol 10, No 2 (2019): Jurnal Ekonomi Vol 10, No 1 (2019): Jurnal Ekonomi Vol 9, No 02 (2018): Jurnal Ekonomi Vol 9, No 1 (2018): Jurnal Ekonomi Vol 8, No 02 (2017): Jurnal Ekonomi Vol 8, No 01 (2017): Jurnal Ekonomi Vol 7, No 01 (2016): Jurnal Ekonomi Vol 7, No 2 (2016): Jurnal Ekonomi Vol 6, No 02 (2015): Jurnal Ekonomi Vol 5, No 2 (2014): Jurnal Ekonomi Vol 5, No 1 (2014): Jurnal Ekonomi Vol 4, No 2 (2013): Jurnal Ekonomi Vol 4, No 1 (2013): Jurnal Ekonomi Vol 1, No 1 (2010): Jurnal Ekonomi More Issue