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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 23 Documents
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Search results for , issue "Volume 11, Nomor 3, Tahun 2022" : 23 Documents clear
PENGARUH PERIKLANAN BERCITRA RELIGIUS (AGAMA ISLAM) DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PRODUK SUNSILK HIJAB REFRESH DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Mahasiswi Universitas Diponegoro Semarang) Edo Primadana; Budi Sudaryanto
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nowadays, competition between companies in marketing similar products is a special concern for marketers. Increasingly fierce competition is forcing managers to retry ways to win market share. One element that is starting to be widely used in advertising is using religious images (Islamic Religion) in advertising to attract and persuade potential consumers to buy the product. This study aims to analyze the religious image of the Sunsilk Hijab Refresh shampoo product in building buying interest and its influence on purchasing decisions. The population used in this study were active students at Diponegoro University, Semarang. The number of samples used in this study were 100 respondents. The method of data collection through a questionnaire. This research uses Structural Equation Modeling (SEM) analysis technique with AMOS analysis tool. The results of this study indicate that by including the context of Islam in the advertising of Sunsilk Hijab Refresh shampoo, it has a positive and significant effect on building consumer buying interest. After that, the buying interest that is built also has a positive and significant effect on a purchase decision.
CORPORATE GOVERNANCE DAN PROFITABILITAS: PERAN BIAYA MODAL SEBAGAI VARIABEL MEDIASI Eka Febiyanti; Hersugondo Hersugondo
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of the internal mechanism of corporate governance consisting of the size of the board of directors and the size of the board of commissioners empirically on profitability as measured by return on assets (ROA). This study uses the cost of capital to be tested as a mediating variable between the independent and dependent variables. The study used companies listed on the Indonesia Stock Exchange during the period 2015 to 2020.This study uses secondary data collected from Bloomberg financial data and the company's annual report. A total of 807 companies as a population by sampling with purposive sampling method in order to obtain 300 companies from various sectors. This research combines time series data with cross section. The analysis method uses multiple regression analysis and path analysis to see the influence between the independent and dependent variables and the role of the mediating variable. Based on the hypothesis testing regression analysis, the research results show that corporate governance which consists of the size of the board of directors has a significant negative effect on the cost of capital and the size of the board of commissioners has a positive and insignificant effect on the cost of capital. The cost of capital has no significant positive effect on ROA while the size of the board of directors and commissioners has a positive and significant effect on ROA. Then the cost of capital cannot mediate the effect of the size of the board of directors and the size of the board of commissioners on the company's profitability as measured by return on assets (ROA).
ANALISIS FAKTOR YANG MEMENGARUHI LOYALITAS MEREK DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Zalora Indonesia di wilayah Jabodetabek) Tasya Kamila Putri; Suryono Budi Santoso
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ANALISIS FAKTOR YANG MEMENGARUHI LOYALITAS MEREK DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Zalora Indonesia di wilayah Jabodetabek)
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DENGAN KESADARAN MEREK DAN PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING (Studi pada Produk Kosmetik BLP Beauty di Kota Semarang) Shafira Artamevia Herdita Putri; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Electronic Word of Mouth is one of the most frequently used strategy by companies to market their products. It is supported by the increasingly advanced growth of digital era and the company always make efforts to connect with customers. Thisresearch aims to analyze the influence of Electronic Word of Mouth on puchase intention through brand awareness and perceived quality as the intervening variable (a study on BLP Beauty cosmetic products in Semarang city). The variable are used in this study consisted of independent variable is Electronic Word of Mouth, 2 variable intervening such as brand awareness and perceived quality, and dependent variable is purchase intention. The samples in this research are 135 respondents of women within age of 16- 54 years old who live in Semarang city and recognize or have bought BLP Beauty cosmetic. The sampling method used in this research is non-probability sampling method with purposive sampling technique. The method of data collection is conducted through questionnaires. This research used analytical technique of Structural Equation Model (SEM) with AMOS as the analysis instrument. The result of this research show that Electronic Word of Mouth has a positive effect on brand awareness and perceived quality. Brand awareness and perceived quality has a positive effect on purchase intention. furthermore, Electronic Word of Mouth also has a positive effect on purchase intention.
PENGARUH ETIKA KERJA ISLAM DAN BUDAYA ORGANISASI ISLAM TERHADAP KINERJA KARYAWAN (Studi Pada Pegawai KSPPS Binama Semarang) Ahnaf Fadhlurrohman; Fuad Mas’ud
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of Islamic work ethics and Islamic organizational culture on employee performance. This study uses Islamic work ethics and Islamic organizational culture as independent variables, and employee performance as the dependent variable. Population target in this study were employees of KSPPS Binama Semarang who had worked for more than one year and were permanent employees totaling 139 people. This study uses a non-probability method with the type of purposive sampling. Data obtained from questionnaires were processed and analyzed using the SPSS program. The data analysis method used is Multiple Regression Analysis, then the classical assumption test is carried out. Hypothesis testing using F statistical testing, t-test, and coefficient of determination test with a significance level of 5%. The results showed that Islamic work ethics and Islamic organizational culture had a positive effect on employee performance. The value of Adjusted R square shows that the variables of Islamic work ethic and Islamic organizational culture can explain employee performance variables by 80.4%. While the remaining 19.6% is explained by other factors
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan JNE di Kota Semarang) Mohammad Rifki Arif Wicaksana; Suryono Budi Santosa
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Within the freight forwarding industry, many new competitors have sprung up and more and more choices of freight forwarding services are available. Currently there are many expedition services with unique features and characteristics to meet the needs of shipping goods. One of these expedition services is PT JNE, a company engaged in distributing or shipping goods. In line with this, the rapid development of science and technology and information also affects changes in human behavior. In the end, consumers have a tendency to choose products to be consumed and which are not so that a consumer satisfaction arises, which has an impact on the interest in reuse. This research aims to determine the influence that arises through product quality, service quality, perceived price, and consumer satisfaction to foster repurchase intention of PT. JNE. The data collection method used in this study is purposive sampling. Then this study was tested with a total of 125 samples obtained from questionnaires and specifically led to customers who had used JNE expedition services in Semarang City. The data obtained is processed using SEM analysis with the help of AMOS software to test 4 hypotheses. The results of this study showed that product quality, service quality, perceived price, and consumer satisfaction have a positive and significant effect on repurchase intention.
PENGARUH KESADARAN MEREK DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Albin Reyhan Nur Wiyanto; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze the effect of brand awareness and brand association on purchasing decisions through intention to purchase as an intermediate variable. The population used in this study is Samsung smartphone consumers in the city of Semarang. The number of samples used for this research was 125 respondents. The method of collecting the data is carried out by means of a questionnaire. This research uses Structural Equation Modeling (SEM) analysis technique with AMOS 26.0 analysis. The results of this study indicate that Brand Awareness has a positive and significant influence on Purchase Intention, Brand Association has a positive and significant influence on Purchase Intention, and Purchase Interest has a positive and significant influence on Purchase Decision.
ANALISIS PENGARUH WORK-LIFE BALANCE TERHADAP EMPLOYEE ENGAGEMENT DENGAN JOB SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada PT Barata Indonesia) Alfiya Jannata; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the relationship between work-life balance, job satisfaction, and employee engagement of PT Barata Indonesia’s employee. This research is in the form of quantitative research using a questionnaire as a method of data collection. The sample used in this study is 109 organic employees of PT Barata Indonesia and the method is probability sampling with simple random sampling technique. The data analyzed using SPSS AMOS 24 (Confirmatory Factor Analysis and SEM assumptions which is normality assessment, outliers assessment, singularity and multicollinearity assessment, evaluation of residual covariances, reliability and variance extract, also hypothesis testing). The result of this study indicate that work-life balance have a positive and significant effect on job satisfaction and employee engagement. Whereas job satiscation also have a positive and significant effect on employee engagement.
DAMPAK JANGKA PENDEK PANDEMI COVID-19 TERHADAP INDEKS HARGA SAHAM GABUNGAN (IHSG) DAN INDEKS SEKTORAL Khairunnisa Nadhifah Syahfiraputri; Harjum Muharam
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The study aims to analyze the short-term impact of the Covid-19 pandemic on the Composite Stock Price Index and Sectoral Indexs. This study calculated the expected return and abnormal return from each industry sector with the capital asset pricing model (CAPM) formula. From the results of the count can also be calculated Cummulative Abnormal Return (CAR) and Cummulative Average Abnormal Return Market (CAARM). The results of the study were divided into several sub-windows with the timeline of the Indonesian government's policy in dealing with the Covid-19 pandemic. The results showed that the Covid-19 Pandemic had a significant negative effect on the Composite Stock Price Index and Sectoral Index in certain sub-windows.
PENGARUH PERCEIVED ORGANIZATIONAL CULTURE TERHADAP COUNTERPRODUCTIVE WORK BEHAVIOR DENGAN ROLE INDIVIDUAL PERSONALITY NARCISSISM SEBAGAI VARIABEL MODERASI DI MASA PANDEMI COVID-19 Monica Sandra; Suharnomo Suharnomo
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of perceived organizational culture on counterproductive work behavior with the role of narcissistic individual personality as a moderating variable. This study uses the perception of organizational culture as an independent variable, counterproductive work behavior as the dependent variable, and the role of individual personality as a moderating variable. The population in this study were all active employees of Bank Jateng Main Branch Office, amounting to 90 people. This study takes the entire population as a sample or is called a census. Data obtained from questionnaires were processed and analyzed using SPSS and SmartPLS programs. The results showed that the perception of organizational culture had a negative and significant effect on counterproductive work behavior. While the results of the moderating variable, namely the role of the individual personality of narcissism, managed to become a moderating variable between perceptions of organizational culture and counterproductive work behavior.

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