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All Journal Conference In Business, Accounting And Management (Cbam) 2012 KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Jurnal Ilmu Ekonomi ASET IJIBE (International Journal of Islamic Business Ethics) Fokus Ekonomi DIJB (Diponegoro International Journal of Business) Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
Faculty Of Economica & Business – Management Department Diponegoro University
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Iklan, Kepercayaan Merek, dan Citra Merek terhadap Minat Beli Konsumen Arista, E Desi; Astuti, Sri Rahayu Tri
Jurnal Ilmu Ekonomi ASET Vol 13, No 1 (2011)
Publisher : Jurnal Ilmu Ekonomi ASET

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Abstract

Globalization era makes information and technologies increase very fastand can be known quickly. One of information technology is the Interconnected Network,or more popular as the Internet. Therefore, to satisfy consumers PT. Telkom issued aproduct called Speedy. Many factors influence customers before purchasing a productconsumers. The purpose of this study is to determine the influence of advertising, brandtrust and brand image to the buying interest. Brand trust is the highest independentvariable that influences the dependent variable (buying interest) then advertising andlastly the brand image.Keywords: advertising, brand trust, brand image, buying interest.
Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel “X” Semarang Putri, Yuwandha Anggia; Astuti, Sri Rahayu Tri
Jurnal Ilmu Ekonomi ASET Vol 12, No 2 (2010)
Publisher : Jurnal Ilmu Ekonomi ASET

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Abstract

The objective of this research was to find out: a. how big the influence of sense,feel, think, and relate partially toward customer loyalty of hotel “X” Semarang; b. how big theinfluence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel“X” Semarang. The samples of this research were 100 customers that were staying or hadstayed in the hotel “X” Semarang. The sampling technique was accidental sampling. Theanalysis technique was quantitative, with multiple linear regression, t test, and F test. Theresult by using program of SPSS indicated that sense, feel, think, act, and relate had positiveinfluence to customer loyalty. The result of partial hypothesis showed that sense, feel, think,act, and relate had positive significant influence with significance level less than 0.05. So, itcan be concluded the formula hypothesis was correctly proven. The result of simultaneoushypothesis showed that variable of sense, feel, think, act, and relate had positive significantinfluence with significance level F less than 0.05, so Ho was refused and Ha was accepted. Itmeans that the hypothesis which stated “there was positive and significant influence of sense,feel, think, act, and relate to customer loyalty (Y)” was truly proven.Keywords: sense, feel, think, act, relate, dan loyality.
PEMBERDAYAAN MASYARAKAT PESISIR DAN PANTAI DALAM MENINGKATKAN PRODUKTIFITAS DAN EFISIENSI DI SENTRA INDUSTRI KAPAL KAYU DI KABUPATEN BATANG Santosa, Ari Wibawa Budi; Waluyo, Bambang Sri; Pujiyanto, Sri; Astuti, Sri Rahayu Tri
Kapal: Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Vol 13, No 1 (2016): Februari
Publisher : Department of Naval Architecture - Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.05 KB) | DOI: 10.14710/kpl.v13i1.10244

Abstract

Proses  pembuatan  kapal  di Galangan Kapal Kayu CV Laksana Abadi Batang    masih menggunakan cara tradisional, saat ini mengalami kesulitan untuk memenuhi  jumlah pesanan yang banyak. Program KKN-PPM ini untuk membantu para pengrajin kapal kayu tradisional di Batang  melalui  menerapkan teknologi  yang  lebih modern melalui penggunaan aplikasi software perkapalan seperti Delfship dan Maxsurf. dengan menggunakan software tersebut diharapkan pengrajin kayu tradisional mampu mempercepat proses produksi dari 120 hari/ kapal menjadi 90 hari/kapal dan juga kapal kayu yang dibuat akan lebih bagus. Dalam program KKN-PPM ini mahasiswa juga harus mengenalkan pada masyarakat pesisir di Batang  tentang  kebersihan  lingkungan.  Produsen  dan  Pengrajin  kapal  kayu tradisional diberikan penyuluhan K3LH, menjaga kebersihan lingkungan dari limbah buang kapal yang dapat mencemari laut sekitar. Oleh karena itu, akan diterapkan pada setiap kapal kayu yang akan dibuat teknologi tepat guna OWS (oil  water  Separator).  Dengan  menerapkan  teknologi  tepat  guna  OWS, penanaman mangroove diharapkan dapat meminimalisir pencemaran laut karena limbah buang kapal kayu.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENGGUNA JASA TRANSPORTASI (studi kasus pada pengguna bus Trans Jogja di Kota Yogyakarta) Ibnu Zakaria, Shandy; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was based on the level of consumer satisfaction, with the absence of similar competitors why the level of consumer satisfaction can’t reach the standardized level. This phenomenom is based on the variables quality of service, price perception, and brand image. The purpose on this study was to analyze the influence of quality service, price perception and brand image on consumer satisfaction of Trans Jogja Bus in Yogyakarta city. And this study also aims to analyze the most dominant factors influence on consumer satisfaction of TransJogja Bus in Yogyakarta city.The sample in this study is 100 respondents of user Trans Jogja bus. Questionnaire instrument is used as data collectors, and the techniques used are non-probability sampling techniques with the approach of accidental sampling (sampling based on chance). Validity and reliability testing that qualify as instrument. Multiple linear regression analysis is used to determine the effect of variable quality service, price perception and brand image on the consumer satisfaction.            The quality of service variable has the most impact on consumer satisfaction, followed by price perception variable. While the brand image variable has lowest influence compared to other variables. Hypotesis testing using t-test showed that the three independent variables studied have influence on the consumer satisfaction. Then through the F test can be seen that these three variables simultaneously influencing consumer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION (STUDI PADA PELANGGAN INDIHOME DI KOTA SEMARANG) Puspitasari, Sisca Willy; Astuti, Sri Rahayu Tri
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the perceived price, perceived quality and service quality for customer loyalty through customer satisfaction on Indihome customers in Semarang City. The population used in this study is Indihome customers in Semarang City. The number of samples used in the study were 100 respondents. The method of data collection was done using a questionnaire. This study uses multiple linear regression analysis techniques using the SPSS 21 analysis tool.Research uses the theory of consumer behavior and strategic marketing. The results showed that perceived price has a positive and significant effect on customer satisfaction, perceived quality has a positive and significant effect on customer satisfaction, servic quality has a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty.
Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Produk Customcase Handphone dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Tntshop3 Semarang) Saputri, Dian Mutiara; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aim to analyze the effect of variants product, perceptions of price and service   quality   to   repurchase  intention   in   Tntshop3   products  through   customer satisfactions as intervening variable on product users Tntshop3. Variants products, perceptions of price and service quality are the reasons of consumer when selecting and alsho repurchasing  customcase  mobile  phone  products  which  is  one  of important consumer needs.In this case use three independent variables with one intervening variables and the dependent variable.  The population are customers Tntshop3. This research uase as a sample of 100 respondents by the criteria have been using the services of Hest'in Modiste more than twice. Then the data were analyzed using multiple regression analysis channeled through the SPSS program. Based on the research results, the result that variants product, perceptions of price and service quality positive effect on customer satisfaction with the regression coefficient is Y1 = 0,212X1+0,218X2+0,498X3    and customer satisfaction has positive effect on the repurchase intention with the regression coefficient is Y2 = 0,693Y1+e.
PENGARUH PERCEIVE QUALITY, COUNTRY OF ORIGIN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEBEL PADA CV. GADING MAKMUR DI JEPARA Satriyo, Guntur Adi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Along with the growth and development of the furniture business in Indonesia which has increased  very  rapidly.  The  number  of company  that  offer  furniture  product  are  increasing. Particularly at “Gading Makmur” company that wood based processed wood products. Increasing competition  between  furniture  company to  sell  their  products  ,  causing  Gading  Makmur Company’s sales decline. Gading Makmur should be able to use the best marketing strategies to stay afloat.This  study  uses  five  variables:  perceive  quality,  country  of  origin,  promotion,  and purchasing decisions. This research hypothesis testing using the data of 34 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS) 23.The result of this study indicate that variable perceive quality, country of origin, and promotion are positively affect to purchase decision.
THE IMPACT OF SERVICE QUALITY, CUSTOMER PERCEIVED VALUE, AND BRAND EXPERIENCE ON LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE (A Study on Lion Air Customers in Java) Praditya, Avianto Dimas; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Customer Loyalty is an asset that must be maintained by the company. If a customer has a high degree of loyalty, then the costumer is more likely to use the service of the company again in the future. Lion Air is one of the largest airlines in Indonesia. However, Lion Air faced many problems such as the lack of punctuality and unsatisfactory of service. This study purpose is to analyze the impact of Service Quality, Customer Perceived Value, and Brand Experience on Loyalty with Customer Satisfaction as intervening.Data collection technique used in this study is non-probability sampling technique using purposive sampling with criteria Lion Air customer in Java Island who have used Lion Air service for at least twice in the past year. The number of sample collected were 168 respondents. To analyze the impact of independent variable on intervening variable and intervening variable to dependent variable, multi linear regression analysis was used.The result of this study showed that Service Quality have positive impact on Customersatisfaction (first hypothesis supported). Second hypothesis which state that Customer Perceived Value have positive impact on Customer Satisfaction is accepted as well. The third hypothesis which state that Brand Experience have positive impact on Customer Satisfaction is accepted. The coefficient of determination test result stated that all three variables have an impact of 88,9% on intervening variable. The fourth hypothesis which state that intervening variable Customer Satisfaction have positive impact on dependent variable Loyalty is accepted. The coefficient determination test result stated that intervening variable have an impact of 85,4% on dependent variable. Lion Airlines are recommended to develop their service, appearance, promotion, and punctuality.
ANALISIS PENGARUH PENDEKATAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN (Studi Kasus pada Mahasiswa Pengunjung Perpustakaan S1 Reguler Ruang Referensi Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semarang) Rahmasari, Ika Agustina; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Experiential marketing is one of marketing strategies which relates products or services to the customer positively in some aspect. Not only limited to logic, but also to the emoticon and customer sense, so that products or services can be remembered more by customers. If it applied correctly, experiential marketing will  create customer satisfaction toward to  the  products or services. The purpose of this research to know the influence of the five dimensions of experientialmarketing to customer satisfaction in using products or services..Population of the research are the university students who visit the library of S1 Regular of Bussines and Economic Faculty Diponegoro University using purposive sampling method . Data collection is done using questionnaires. A quantitative analysis include validity and reliability, the classic assumption test, test hypotheses through F test and t test, coefficient of determination (R2). Data analysis techniques used were linear regression analysis. Qualitative analysis is the interpretation of the data obtained in this study.Hypothesis testing using t test showed that the five independent variables studied were Sense (X1), Feel  (X2), Think (X3), Act  (X4) and Relate  (X5) have significantly affect  to the dependent variable, Customer Satisfaction (Y). Then through the F test showed that the variables sense, feel, think, act, and relate have a significant effect together in customer satisfaction.
ANALISIS PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA PRODUK NESCAFE DI KOTA SEMARANG Primatika, Roza Azizah; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze Advertising and Sales Promotion on Brand Equity  and  the  impact  on  Purchase  Decision.  The  population  of  the  study  was  all consumers  who  had  ever  done  purchase  transaction  on  Nescafe  product,  where respondents are Semarang people. The samples in this study were 120 respondents. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result show that the Advertising has a positive and significant effect on Brand Equity, Sales Promotion has a positive and significant effect on Brand Equity, Advertising has a positive and significant effect on Purchase Decision, Sales Promotion has a negative impact on Purchase Decision, and Brand Equity has a positive and significant effect on Purchase Decision.
Co-Authors Adinda Sekar Ramdhani Affandi, Kevin Carollan Alayka Hardandy Dinata, Alayka Hardandy Albin Reyhan Nur Wiyanto Ari Wibawa Budi Santosa Arista, Desi Aulia Rahman Bambang Sri Waluyo Belgis Novel, Belgis Berliana Cahyaran Dian Mutiara Saputri, Dian Mutiara Disa Insanul Ikhlas Dyah Adhisti Pastikarani, Dyah Adhisti E Desi Arista Frendy Prasetya Hestyani, Andriana Dwi Hidayat, Yahya Nuur Ika Agustina Rahmasari, Ika Agustina Imroatul Khasanah Made Ayu Ayu Hosananing Pangesti, Made Ayu Ayu Hosananing Mochammad Ilham Fachmi, Mochammad Ilham Muhammad Hanif Nadia Nailil Ulya, Nadia Nailil Nanda Putri Prameswari Nastiti, Aridara Niar Andini, Niar Nur Hidayati Nuri Mahdi Arsyanti, Nuri Mahdi Nyarmiati, Nyarmiati Praditya, Avianto Dimas Pramanawati, Felyna Pratama, Reza Akbar Puspitasari, Sisca Willy Putri, Anindya Dwiana Rachma Ananti, Dian Laksmi Ramdhani, Adinda Sekar Resti Rahmadani Roza Azizah Primatika, Roza Azizah Satriyo, Guntur Adi Shandy Ibnu Zakaria Sri Pujiyanto Sudaryanto, Chandra Widi Yoestini Yoestini Yogi Wibisana, Yogi Yuwandha Anggia Putri