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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 2, Tahun 2023" : 22 Documents clear
PENGARUH ELECTRONIC WORD OF MOUTH DI TIKTOK TERHADAP PURCHASE DECISION DAN CUSTOMER SATISFACTION MELALUI BRAND TRUST (Studi pada Konsumen Starbucks di Kota Semarang)
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The rapid development of today's technology, resulting in the growth of the number of social media users. With the increase in social media users, E-WOM in the current era has become the most commonly used medium for sharing and exchanging information about various products from a brand. These developments require companies to convince customers in making purchasing decisions for the goods sold. Related to this, the purpose of this study was to analyze the effect of E-WOM on purchasing decision making and customer satisfaction through brand trust in Starbucks consumers in Semarang City. The population in this study are Starbucks consumers in Semarang City, who actively use social media TikTok. The research sample used was a total of 110 respondents and the sample was collected using the purposive sampling method and then the data would be processed using SPSS 21 and AMOS 24. The results of the study show that E-WOM has a positive and significant effect on Brand Trust, and then Brand Trust has a positive and significant effect on Purchase Decision and Customer Satisfaction.
ANALISIS PENGARUH KEBERAGAMAN DEWAN DIREKSI TERHADAP KEMUNGKINAN FINANCIAL DISTRESS DENGAN ROA DAN FIRM SIZE SEBAGAI VARIABEL KONTROL (Studi Kasus pada Bank Umum yang Terdaftar di BEI pada Tahun 2016-2020) Dahniar Fara Fatima; Harjum Muharam; Danes Quirira Octavio
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the relationship between the board of director diversity and financial distress. This research used board of director size, gender diversity, age diversity, and nationality diversity as the independent variable, while financial distress measured with Altman Z-Score was adopted as the dependent variable. This research also implemented control variables using ROA and firm size. The sample used in this study is conventional bank listed on Indonesia Stock Exchange in 2016-2020. A total of 36 conventional banks were used as the sample obtained using the purposive sampling method. The analytical method used in this research is binomial logistic regression analysis using IBM SPSS 25. The result of this study discovered that board of director size has a negative significant effect on financial distress. Meanwhile, gender, age, and nationality diversity does not affect financial distress. The score of Nagelkerke R-Square is 29,1% which means there are 70,9% of factors not included in this research that affect the possibilities of financial distress
Analisis Pengaruh Citra Merek, Celebrity Endorser, dan Online Consumer Review Terhadap Keputusan Pembelian (Studi pada Konsumen Scarlett Whitening di Kota Semarang) Resti Rahmadani; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to examine the effect of brand image, celebrity endorser, and online consumer reviews on purchasing decisions among consumers of scarlett whitening products in the city of Semarang. The variables used in this study are brand image, celebrity endorser, and online consumer reviews as the independent variables and purchasing decisions as the dependent variable. The sample used in this study was 130 people living in Semarang who had purchased scarlett whitening products. In this study the sample collection technique used was non probability sampling with purposive sampling technique using a questionnaire for data collection method. The analysis used is Multiple Linear Analysis using the SPSS 25 analysis tool. The results in this study indicate that brand image, celebrity endorser, and online consumer reviews have a positive influence on purchasing decisions on scarlett whitening products.
PERAN PERILAKU KERJA INOVATIF DALAM MEMEDIASI PENGARUH PERSEPSI DUKUNGAN ORGANISASI TERHADAP KINERJA PEGAWAI (Studi Pada Pegawai Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kabupaten Purworejo) Ika Sabila Nur Aini,; Edy Raharja
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The purpose of this study was to determine the effect of variables of Perceived Organizational Support, Innovative Work Behavior on improving Job Performance. Based on company data, it is shown that there was a decline in job performance in 2021. The phenomenon of decreasing performance is what underlies this research. Then build an empirical research model Perceived Organizational Suppor on Job Performance at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kabupaten Purworejo through the concept of Innovative Work Behavior. The data used in this study are primary data in the form of distributing questionnaires as many as 42 employee respondents in all departments at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kabupaten Purworejo. The technique used in this study was census method, all populations in this study were used as respondents. The test of this study used path analysis and to test the effect of intervening variables, the specific indirect effect test was used. The statistical method used is Partial Least Square (PLS). Processing data of this research using SmartPLS version 3.2.9 software. The results showed that (1) of Perceived Organizational Support is positive and significant to the improving Job Performance. (2) Perceived Organizational Support is positive and significant to the Innovative Work Behavior. (3) Innovative Work Behavior has a positive and insignificant effect on Job Performance. From the results of the intervening test on the specific indirect effect, Innovative Work Behavior can be an intervening variable between Perceived Organizational Support to Job Performance. This means that the organizational support felt by employees is able to guide employees to continue to develop at work so that they have innovative and insightful behavior to improve their capabiliti
ANALISIS PENGARUH VIRAL MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE DAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PRODUK MS GLOW (STUDI PADA PENGGUNA TWITTER INDONESIA) Shanerika Salina; Budi Sudaryanto
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Local brand competition, especially in the skincare category, continues to increase, one of the popular local products is MS Glow. Evidence of MS Glow's difficulty in competing in skincare sales is the emergence of issues that have an impact on decreasing public interest and interaction with related brands coupled with data showing that the volume of purchases has decreased, so that MS Glow needs to carry out various strategies to survive. The influence of the use of viral marketing has resulted in the rapid spread of viral issues regarding the local self-care brand MS Glow through social media Twitter and elicited responses and views from various Indonesian Twitter users towards MS Glow, so that factors such as viral marketing, brand image, and brand awareness can be a solution offered by researchers in increasing interest in purchasing MS Glow which is supported by pre-survey data. Using a nonprobability-sampling approach, data were obtained from Indonesian Twitter users through a quantitative questionnaire in the form of a Google form containing closed questions with an interval scale of 1-10. Analysis was carried out using the Structural Equation Model (SEM) method using AMOS software. The results of the study state that viral marketing has a negative effect on brand image and brand awareness but has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, and brand awareness has a negative effect on purchase intention. The use of viral marketing requires the right methods and handling to be successful and have a positive and significant effect.
ANALISIS PENGARUH HARMONIOUS PASSION DAN OBSESSIVE PASSION TERHADAP EMPLOYEE JOB PERFORMANCE (Studi Pada Karyawan PT. X Tangerang) Rayhandika Rahman Fawwaz; Andriyani Andriyani
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of harmonious passion and obsessive passion on employee job performance. This study consists of two independent variables and one dependent variable. The independent variables in this study are harmonious passion and obsessive passion. The dependent variable in this study is employee job performance. The sample was selected using the purposive sampling method. Data were collected by sending an online questionnaire to the employees of PT. X Tangerang. A total of 78 employees with ≥ 1 year tenure have participated in this study. The data were analyzed by using multiple linear regression analysis with SPSS 25 for Windows program. The results of this study indicate that harmonious passion has a significantly positive effect on employee job performance. Meanwhile, obsessive passion has no significant effect on employee job performance.
THE EFFECT OF NSFR, LCR, RRR, AND LDR ON CAR OF FOREIGN BANKS IN INDONESIA (Study on Foreign Banks in Indonesia for the Period 2018-2021) Christopher Marcellino Tejosantoso; Erman Denny Arfinto; Foza Hadyu Hasanatina
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT During the COVID-19 shock, banks have to absorb the impact of economic crisis by supplying vital credit to the corporate sector and households which affect the CAR of the banks. CAR represents the banks’ health and can be affected by several liquidity ratios such as NSFR, LCR, RRR, and LDR. This study aims to unravel the effect of NSFR, LCR, RRR, and LDR on Capital Adequacy Ratio (CAR) of foreign banks operating in Indonesia for the period 2018-2021. The sample used in this study consists of 20 foreign banks operating in Indonesia for the period 2018-2021. Multiple regression analysis method is used to analyze the effect of independent variables on the dependent variable. The results of this study show that NSFR, LCR, and RRR partially has a positive and significant effect on CAR. Meanwhile, partially LDR has a positive and insignificant effect on CAR. Simultaneously, NSFR, LCR, RRR, and LDR variables affect CAR of foreign bank operating in Indonesia. Based on Adjusted R Square, simultaneously NSFR, LCR, RRR, and LDR have an effect on the CAR by 81% while the remaining 19% is influenced by other variables that have not been studied
PENGARUH PROGRAM PELATIHAN TERHADAP KOMITMEN AFEKTIF DENGAN KETERIKATAN KARYAWAN SEBAGAI VARIABEL INTERVENING (Studi Pada Karyawan PT Garment XYZ Indonesia Factory 3) Insyira Risma Medya; Intan Ratnawati
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Employees with high affective commitment perceive themselves as aligned with company values and are willing to actively participate and contribute to company goals. Human resources in need of consistent quality in winning the competition to face the global market competition. This research aims to analyze the effect of training programs on affective commitment with employee engagement as an intervening variable at PT Garment XYZ Indonesia 3rd Factory. This study uses primary data through quantitative methods, namely data collection by distributing questionnaires involving 84 permanent employees of PT Garment XYZ Indonesia 3rd Factory as respondents and secondary data through books, journals and other sources obtained from the companies concerned. This research was a questionnaire using a saturation sampling method. The results of this study indicate that training programs have a positive effect on affective warning, training programs have a positive effect on employee engagement, employee engagement has a positive effect on affective warning, and employee engagement has a positive effect on mediating training programs and affective.
ANALISIS PENGARUH CURRENT RATIO, FIRM SIZE, DEBT TO ASSET, DAN DEBT TO EQUITY TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN FIRM AGE SEBAGAI VARIABEL KONTROL (Studi Pada Perusahaan Sub Sektor Property dan Real Estate Terdaftar di Bursa Efek Indonesia Periode 2017-2021) Kartika Azzahra; Raden Djoko Sampurno
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect Current Ratio, Firm Size, Debt to Asset Ratio, and Debt to Equity Ratio on the company's financial performance as measured by Return on Assets with Firm Age as a control variable in the 2017-2021 period. This study was conducted using multiple linear regression analysis method with data processing software used is IBM SPSS 25 to analyze the effect Current Ratio, Firm Size, Debt to Asset Ratio, and Debt to Equity Ratio to Return on Assets with Firm Age as control variable. This study uses secondary data sourced from the publication of quarterly and annual financial reports of sub-sector companies property and real estate listed on the Indonesia Stock Exchange in the 2017-2021 period. The sample used in this study was taken by purposive sampling method with a total sample of 50 companies with 250 observations. The results of this study indicate that Current Ratio (CR) and Debt to Asset Ratio (DAR) with the influence of Firm Age as the control variable has a significant negative effect on Return on Assets (ROA). Firm Size (SIZE) with the influence of Firm Age as the control variable has a significant positive effect on Return on Assets (ROA), meanwhile Debt to Equity Ratio has a negative but not significant effect on Return on Assets (ROA)
PENERAPAN GOOD CORPORATE GOVERNANCE PADA PERUSAHAAN KELUARGA DI BIDANG PERBANKAN (Studi Kasus pada PT BPR Arto Moro) Abellando Biyakto Putra; Fuad Mas’ud
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In family companies, human resource management and company management are often carried out based on family considerations. To overcome this, it is necessary to apply the principles of good corporate governance. This study was conducted to determine how the implementation of good corporate governance in family companies engaged in the financial sector, and how it affects the company's performance. The research method used is qualitative research with a case study approach. Data sources consist of primary data, namely interviews and secondary data. The method of collecting data is through interviews, observation and document review in the form of documents, notes produced by BPR Arto Moro. The data obtained were then analyzed descriptively qualitatively. The results showed that PT BPR Arto Moro had implemented the principles of Good Corporate Governance (GCG) well including Transparency (openness of information), Accountability (accountability), Responsibility (responsibility), Independence, and Fairness. Although there is a slight potential conflict of interest arises because the Shareholder is concurrently the President Commissioner. Good implementation of GCG principles plus the leadership factor of family companies has a positive effect on company performance. This is because the leadership of family companies tends to be faster and bolder in making decisions.

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