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INDONESIA
JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN
Published by Universitas Sriwijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen Bisnis dan Terapan (Jembatan) adalah jurnal yang dipublikasi secara berkala oleh Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya. Jurnal ini memuat 3 (tiga) kajian khusus bidang manajemen yaitu manajemen keuangan, manajemen pemasaran dan manajemen sumber daya manusia.
Arjuna Subject : -
Articles 144 Documents
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The Effect of Store Atmosphere towards Student Purchase Decision Ilham Prawidi Sakti; Imas Permatasari; Andriansyah Bari
JEMBATAN Vol 20, No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v20i1.19467

Abstract

This study aims to determine the relationship between store atmosphere (cleanliness, scent, temperature, lighting, and layout) with purchasing decisions in the learning lab of the Politeknik Negeri Sriwijaya Department of Business Administration. The type of this research is descriptive and quantitative. This research uses a sample of 126 respondents through questionnaires. The sample of this study consisted of all customers who made transactions in the learning lab of the Department of Business Administration, Politeknik Negeri Sriwijaya Palembang. This study uses multiple linear regression analysis using SPSS software. The results of this study indicate that the variables of cleanliness, scent, temperature, and layout have a significant influence on purchasing decisions. While the lighting variable has a less significant effect on purchasing decisions. The results of this study can be concluded that store atmosphere has a significant effect on purchase decision at Business Teaching Factory di Politeknik Negeri Sriwijaya, with scent has the strongest effect while lighting has the least effect.
PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP KEBIJAKAN DIVIDEN PERUSAHAAN SEKTOR KESEHATAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Dhia Sellya Mufida Susilo
JEMBATAN Vol 20, No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v20i1.18471

Abstract

This study aims to determine and analyze the effect of profitability and leverage on the dividend policy of health sector companies listed on the Indonesia Stock Exchange (IDX). This research is quantitative correlation research. The type of data used is quantitative data which is panel data. Data collection techniques using the documentation method. The population of this study consisted of 23 companies. The sample selection used a purposive sampling technique so that the research sample was 12 health sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2017 – 2020. The data analysis technique used descriptive statistical analysis and panel data regression with the Eviews program. The results of this study are profitability and leverage have a positive and significant impact on the dividend policy of health sector companies listed on the Indonesia Stock Exchange (IDX).
Analysis The Effect of Implementing Green Marketing Strategy on Consumers Purchase Decision at The Body Shop Palembang Ayu Wandira Randika; Hera Febria Mavilinda
JEMBATAN Vol 20, No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v20i1.19720

Abstract

This study aims to determine the effect of implementing green marketing strategies on purchasing decisions at The Body Shop Palembang. The variables used are green product, green price, green place, green promotion, and purchasing decisions. The population in this study are consumers of The Body Shop in Palembang. The sample in this study was 100 respondents who were determined by purposive sampling technique. This study used quantitative methods and data collection using primary data in the form of questionnaires. The data analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, and the coefficient of determination. The results showed that green marketing strategy has a positive and significant effect simultaneously or partially on purchasing decisions at The Body Shop Palembang City with a significant influence of 58.8%. The results of the regression equation show that the dominant variable in this study is the green product with a coefficient of 0.430.Keywords: Green Marketing, Purchase Decision. 
E-Mind, Financial Self-Efficacy dan Kinerja UMKM Maya Yusnita; Rulyanti Susi Wardhani; Anggraeni Yunita; Indah Noviyanti; Khadijah Khadijah
JEMBATAN Vol 20, No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v20i1.19888

Abstract

Penelitian ini bertujuan untuk menganalisis kesiapan pelaku UMKM dalam rangka akselerasi digital entrepreneur (digipreneur) naik kelas dan go global berdasarkan perspektif Entrepreneurial Mindset (E-Mind) dan Financial Self-Efficacy. Penelitian ini merupakan penelitian kombinasi dan bersifat eksplanatori (explanatory research). Data penelitian merupakan data primer yang diperoleh dari penyebaran kuesioner kepada 100 responden pelaku UMKM di Pangkalpinang. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif variabel Entrepreneurial Mindset (E-Mind) dan Financial Self-Efficacy terhadap kinerja UMKM Pangkalpinang.

Page 15 of 15 | Total Record : 144

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