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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Universitas Bandar Lampung
ISSN : 20870701     EISSN : 27748898     DOI : http://dx.doi.org/10.36448/jmb.v13i1.2831
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisnis Internasional, Ekonomis Bisnis, Etika Bisnis, Kewirausahaan, Manajemen Administrasi, Manajemen Keuangan, Manajemen Operasi, Manajemen Pemasaran, Manajemen Pendidikan, Manajemen Produksi, Manajemen Strategis, Manajemen Sumber Daya Manusia, Pasar Modal, Perilaku Organisasi, Sistem Informasi Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 12, No 1 (2021): Oktober, 2021" : 6 Documents clear
PENGARUH KUALITAS LAYANAN DAN CITRA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN CONATO BAKERY GAJAH MADA JEMBER Dindin Aldila Kustantia; Nurul Qomariah; Akhmad Fahrur Rozi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.845 KB) | DOI: 10.36448/jmb.v12i1.2237

Abstract

The current economic development is increasingly leading to fierce competition, especially for similar companies or businesses. This makes the competition between companies even tighter in the struggle for market share. Every company wants to be successful in running its business. One company that is experiencing intense competition with other similar companies is a bakery company. The purpose of this study is to determine and analyze the effect of service quality and product image on purchasing decisions partially. The population in this study were consumers of "Conato Bakery Gajah Mada Jember". This research includes quantitative research using survey methods. The type of data used is primary data obtained from distributing questionnaires using purposive sampling method and the number of samples obtained is 100 respondents. This study uses multiple linear regression. The results showed that the variable service quality and product image had an influence on the purchase decision of the bread "Conato Bakery Gajah Mada Jember". Each variable has a positive and significant effect on purchasing decisions.
Analisis Penerapan Sistem Antrian Model Multiple Channel Query System Atau M/M/S (Studi Kasus Pada PT Bank Rakyat Indonesia (Persero) Tbk Kanca Teluk Betung Bandar Lampung dan PT Bank Syariah Mandiri (BSM) Kcp Teluk Teluk Betung Bandar Lampung) Iskandar Ali Alam; Penny Anggraini
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.062 KB) | DOI: 10.36448/jmb.v12i1.2277

Abstract

PT Bank Rakyat Indonesia (Persero) Tbk Kanca Teluk Betung Bandar Lampung using a queuing system model of a multiple track or Multiple Channel Query System (M/M/S) with four person tellers. From the data processing, the highest number of customers waiting in the queue occurred in the period of 08.00-09.00 and 13.00-14.00 as many as 23.56 people with the longest average time spent by customers in the queue for 18.36 minutes. While the results of data processing using Multiple Channel Query System (M/M/S) model by increasing the number of tellers to five people, obtained the number of customers waiting in the queue occurred in the period of 08.00-09.00 and 13.00-14.00 as much as 1.67 people with time the longest average customer spent in the queue for 1.3 minutes. This shows that the performance of queuing system at counter teller of PT Bank Rakyat Indonesia (Persero) Tbk Kanca Teluk Betung Bandar Lampung will increase if adding one teller by using the same queue system that is Multiple Channel Query System (M/M/S). PT Bank Syariah Mandiri (BSM) Kcp Teluk Teluk Betung Bandar Lampung using a queuing system model of a single track or Single Channel Query System (M/M/1) with the number of one person teller. From the results of data processing, this model shows the highest number of customers waiting in the queue occurred in the period of 08:00 to 09:00, 10:00 to 11:00 and 13:00 to 14:00 as many as 19 people and the longest average time spent by customers in the queue for 60 minutes. From the results of data management using multiple track queuing system or Multiple Channel Query System (M/M/S), the number of customers waiting in the queue that occurred in the time period 08.00-09.00, 10.00-11.00 and 13.00-14.00 decreased by 17.77 person to 1.23 people and the longest average time spent by customers in the queue is reduced from 56.16 minutes to 0.87 minutes. This shows the performance of queuing system at PT Bank Syariah Mandiri counter (BSM) Kcp Teluk Teluk Betung Bandar Lampung will increase by using Multiple Channel Query System (M/M/S).
ANALISIS PERBANDINGAN EKUITAS MEREK TERHADAP PRODUK LIPSTIK WARDAH DAN LIPSTIK PIXY Nuroh Nuroh; Naely Azhad; Akhmad Fahrur Rozi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.372 KB) | DOI: 10.36448/jmb.v12i1.2238

Abstract

Brand is a very important component, especially in an era where there has been increasingly sharp competition among the products (and services) offered by the company. The brand is an important component, because the brand is a source of information for consumers in identifying a product and differentiating that product from competing products. With this fact, making brands need to get attention and be considered as a formidable weapon in winning the competition, besides being able to be used to show a product's superiority over other products. This study aims to determine the comparison of brand equity to Wardah lipstick and Pixy lipstick products. The population in this study were students of the management economics faculty at the Muhammadiyah University of Jember with a total sample of 100 respondents using purposive sampling method. Data were collected by distributing questionnaires to measure 20 indicators. The analysis technique used is the Difference Test analysis with SPSS 23. The results of this study indicate that the three elements of brand equity between Wardah and Pixy are brand awareness, brand loyalty, and brand association which have no significant difference but the perceived quality has a significant difference.
PENGARUH PENGHARGAAN DAN KEBUTUHAN AKTUALISASI DIRI TERHADAP PRESTASI PEGAWAI PADA PT PERKEBUNAN NUSANTARA VII Tuti Hairani; Yoanita Ferdina; Rina Lolyana
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.672 KB) | DOI: 10.36448/jmb.v12i1.2239

Abstract

The purpose of the study was to determine the effect of rewards on work performance, to determine the effect of self-actualization needs on work performance, to determine the effect of rewards and the need for joint self-actualization on work performance. The population in the study were employees at PT Perkebunan Nusantara VII, totaling 75 respondents. Data collection using a questionnaire. Validity and reliability tests in research using SPSS version 17 are valid and reliable. The method used is multiple linear regression, t test and F test. The results of multiple linear regression analysis are: Y = 2,758 + 0,264X1 + 0,651X2. Testing the award hypothesis for work performance with a significance level of 5%, dk = n-k then dk = 75-3 = 72, tcount 2.127> ttable 1.666 means that Ha is accepted and H0 is rejected, meaning that there is a positive and significant influence between reward variables and work performance. Testing the hypothesis of self- actualization needs for work performance with a significance level of 5% there is an influence between the need for self-actualization and work performance. Hypothesis testing F with a level of 5% is F count (33,415)> F table (3,111), meaning that Ho is rejected and Ha is accepted. This means that the rewards and needs of self-actualization together influence the work performance.
PENGARUH KUALITAS PELAYANAN BERDASARKAN DIMENSI SERVQUAL TERHADAP KEPUASAN KONSUMEN PADA WAROENG SPESIAL SAMBAL CABANG MAGELANG Tri Yulianingsih; Ivo Novitaningtyas
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.958 KB) | DOI: 10.36448/jmb.v12i1.2240

Abstract

Most restaurants are adapting to the Covid-19 pandemic conditions through improving the quality of service based on health protocols, as is Waroeng Special Sambal Magelang. This study aims to determine how the influence of service quality based on SERVQUAL (tangible, reliability, responsiveness, assurance, and empathy) on consumer satisfaction at Waroeng Special Sambal Magelang during the Covid-19 pandemic. This study uses a quantitative approach by using primary data from respondents through questionnaires. The population in this study are consumers who make purchases at Waroeng Special Sambal Magelang. The number of samples used is 100 respondents based on the purposive sampling method. The data analysis method used is multiple linear regression analysis based on SPSS. The results show that simultaneously service quality has a positive and significant effect on customer satisfaction, and the dominant variable is reliability. While partially, only tangibles and reliability variables have a significant positive effect. The results have implications for restaurant managers to consider factors in service quality that can affect customer satisfaction. Thus, it is expected that restaurants can provide quality service to make consumers satisfied and have the potential to become loyal customers.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BERAS PADA PABRIK PENGGILINGAN SUMBER GEDE Vonny Tiara Narundana; Krisnawati Anggrayani; Agung Rachmadi
Jurnal Manajemen dan Bisnis Vol 12, No 1 (2021): Oktober, 2021
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.213 KB) | DOI: 10.36448/jmb.v12i1.2275

Abstract

Sumber Gede Milling Factory is a milling factory engaged in the roasting industry which produces rice which has problems due to a decline in sales due to inaccurate marketing strategies. The research objective was to determine the right marketing strategy to increase sales of Sari Buah and Bakal Buah rice products based on SWOT and BCG automatic analysis.This type of research is descriptive qualitative, the analysis used to analyze the problem is the SWOT analysis and the BGC matrix.The result of the combination of the SWOT matrix that has an effect is the SO and ST strategies that can be applied to increase sales.Based on the results of BCG analysis, the value of the market growth rate is 0.186%, while the results of the calculation of the relative market share are 1.29% or 0.0129%. The calculation results show that the Sumber Gede Mill is in the first quardan, namely the Question Mark area, the quard and I part which has a relatively low market share position, but has a high market share growth rate.

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