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INDONESIA
MABIS
Published by Perguruan Tinggi Widya Dharma
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 34 Documents
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ANALISIS PERANAN COST-CONTROLLER TERHADAP SISTEM PENGENDALIAN INTERN ATAS PERSEDIAAN PADA HOTEL KAPUAS PALACE DI PONTIANAK Louw, Febriana
MABIS Vol 3, No 2: Desember 2012
Publisher : MABIS

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Abstract

Inventories and supplies are very important assets in a company because of the significant value in the financial statements, the Income statement and balance sheet can not be drawn without knowing the value of inventories. Errors in inventories count will directly result in an error in financial statements. However, inventories and supplies are also significant value in service companies, such as Kapuas Palace Hotel. The study was done in order to determine the factors that cause inventory inaccuracy with the amount of physical in the warehouse, and the weaknesses of inventory control system that have been implemented by the cost - controller Kapuas Palace Hotel. The study will focus on the issues that activities occur in the Kapuas Palace Hotel implemented cost controller, which includes the activities of goods "in and out” each day, as well as supervision of employees. The results of research find some drawbacks such as the organizational structure is not clearly functionally separate, setting the location of the goods or supplies in warehouses that are less organized and less attention, and manual recording is still less effective and efficient since the resulting errors tend to be high. The suggestions are given to minimize errors and assist the progress of the system is to control the activities of inventories, warehouse employees should check the goods are shipped to more carefully and do not sign the purchase invoice prior to finished goods inspected.
PERTIMBANGAN PENENTU PENUMPANG SAAT MEMILIH JASA TRANSPORTASI KAPAL LAUT PADA PT DHARMA LAUTAN UTAMA CABANG PONTIANAK Lim, Andry Lindi
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Transportation today has become a very vital thing in supporting the mobility of people in carrying out activities either through land, sea, or air. The purpose of this study was to determine the factors considered in choosing the passenger transport ships. The method used is descriptive research method of collecting data through observation, questionnaires, interviews and documentary studies. Collection methods using incidental sampling with a sample of 100 respondents. Data analysis was descriptive and qualitative research are based on the five dimensions of service quality, namely reliability, responsiveness, assurance, empathy and tangibles. Data and information obtained were analyzed using percentage calculations, only then the conclusion can be drawn. The results obtained from this study is the marketing policy relating to the attributes of service quality dimensions most respondents agreed. Advice authors are company should continue to monitor the trends that existed at the time the passenger is what can attract the attention of prospective customers of potential services for the company, so it is not glued to the coverage of the market that has been achieved by the company. Promotion should be owned by the company needs to be improved further by conducting promotional programs that are more innovative and creative in order to keep passengers loyal to the company.
Analisis Brand Equity Minuman Isotonik Pocari Sweat pada Konsumen Minuman di Pontianak Hiong, Lauw Sun
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

Pocari Sweat Isotonic drink was first introduced in Indonesia in 1990 and distributed to Pontianak in 2006. Pocari Sweat which initially could not be accepted in the Indonesian market starts gaining its popularity. At present, the existence of high competition makes Pocari Sweat must be able to manage its brand to remain popular. The aim of this research was to analyse Pocari Sweat equity brand in terms of brand awareness, brand association, perceived quality and brand loyalty elements. This research used descriptive method. Data collection techniques used were observation, interview, questioner, and bibliography study. The number of samples in this research was 100 people using quota sampling method which used Slovin formula and purposive sampling with the respondents are those who have consumed Pocari Sweat at least three times, above 16 years old, and have ever consumed other brands isotonic drink. The technique analysis used was descriptive analysis, Cochran test, and Likert test.
Keunggulan Balance Scorecard Sebagai Sistem Manajemen Strategis Yang Holistik Lianto, Lianto
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

For many organizations, the Balanced Scorecard has evolved from a measurement tool to what Kaplan and Norton have described as a Strategic Management system. While the original intent of the Balanced Scorecard system was to balance historical financial numbers with the drivers of future value for the firm, as more and more organizations experimented with the concept they found it to be a critical tool in aligning short-term actions with their strategy. In this paper, I’ll explore each of the four perspectives of the Balanced Scorecard and identify the benefits of the scorecard in overwhelming the limitations of financial measurements.
Analisis Penetapan Marketing Strategy untuk Produk Funding pada PT Bank CIMB Niaga, Tbk Kantor Cabang Pontianak Santika, Dewi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

This research was conducted to know how PT. Bank CIMB Niaga, Tbk. Pontianak Branch marketing strategy influence its customer to purchase funding product. This research used descriptive research and the research method was survey method. The factors in this research which influence the purchasing decision were grouped into product excellent factor, interest rate factor, office and ATM network factor, service quality and quantity factor, and office comfortable factor. Data collection techniques used was interview, questioner, and bibliography study. Sampling method was purposive sampling with the respondents are those who consumed PT. Bank CIMB Niaga, Tbk. Pontianak Branch funding product for more then 5 years and still active saving. Data analysis technique used in this research was quantitative analysis technique.
HUBUNGAN ANTARA PRODUSEN DAN KONSUMEN: SEBUAH TINJAUAN ETIS Acin, Mayong Andreas
MABIS Vol 3, No 1: Juni 2012
Publisher : MABIS

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Abstract

The purpose of this article is to provide an ethical foundation for relationship marketing using a virtue ethics approach. A phrase: “The customer is a king” means the customer is essential to the welfare of the business. On one hand, buyer and seller have a shared interest in “doing the deal”. They want to do business with each other, and both benefit from the transaction. On the other hand, every rupiah a buyer saves is a rupiah lost from the seller’s point of view. Every buyer wants a low price and every seller wants a high price. So, if fairness is good, then we should promote fairness in commercial transactions, just as we do in other areas of life. And that requires that buyer and seller at least see each other as equals.
KAJIAN LABA AKUNTANSI, TOTAL DAN KOMPONEN ARUS KAS TERHADAP HARGA SAHAM DI BURSA EFEK INDONESIA Kontesa, Maria
MABIS Vol 3, No 1: Juni 2012
Publisher : MABIS

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Abstract

This study aims to test the cash flow total, accounting income, cash flow from operation activity, cash flow from investing activity and cash flow from financing activity are expected to affect the stock price in annual reporting companies included in the LQ-45 firms in Indonesia Stock Exchange. The sample data used is the company that includes LQ-45 index in the period February 2008 to January 2011 using annual reports from each company for the fiscal year 2008 to 2010. Datas were analyzed by using the classical assumption test and multiple linear regression analysis with SPSS program ver16. The results of this study indicate that the cash flow total and, accounting income had significant effect on stock price in corporate annual reports because if accounting income increase then the investors will investing theirs money in that company, so the companys stock price will be increase too. Results of these studies in line with research conducted by the Triyono dan Jogiyanto Hartono (2000), Vicky Oktavia (2008) and others researchers. From the results of these studies shows that accounting income had significant positif effect on stock price in corporate annual reports, which Results of these studies in line with research conducted by Triyono dan Jogiyanto Hartono (2000) and Vicky Oktavia (2008). As a simultant test the cash flow total accounting income and accounting income had significant positif effect on stock price in corporate annual. Results of these studies had no significant effect on stock price in corporate annual reports between cash flow from investing activity, and cash flow from financing activity on stock price in partial (based on t-test) and simultant test (based on F-test), which Results of these studies not in line with research conducted by Triyono dan Jogiyanto Hartono (2000) and Vicky Oktavia (2008), but in line with research conducted by Dillah Utami Cahyani (1999).  
SURVIVAL MARKETING STRATEGY DI ERA NEW WAVE Heng, Lie
MABIS Vol 3, No 2: Desember 2012
Publisher : MABIS

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Abstract

Marketing Experts have stated many marketing theories and concepts in order to help us to understand what and how, as well as how important marketing is for a company in achieving its goal. Marketing terms such as environmental analysis, segmentation, targeting, positioning, differentiation, marketing mix, selling, brand, service, process and the like (etc) have become very familiar for us. However, event though it is easy to search for literature on marketing theory and concept nowadays as we needed them, sometimes, the information we obtain is not as whole, it is as broken as in to pieces, making it hard to comprehend. This paper aims at giving a solid and directed illustration on marketing main elements in today’s world. Changes in market landscape which is full of turbulence, do not threat marketing as a function in a company anymore instead, marketing has developed into more strategic way.
ANALISIS PERSEPSI KONSUMEN TERHADAP KEBIJAKAN ATMOSFIR TOKO SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA RITEL XING MART DI PONTIANAK Hiong, Lauw Sun
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Retail marketing is a way in which a smaller amount of sales compared to the no retail, however the retail market is not limited in number and also be flexible. There is a change in marketing activities, so that the company tends to sell large quantities of sales are now starting to serve with smaller quantities. Characteristics of the retail industry that does not require special skills and higher education to learn, so many Indonesian people especially those belonging to the category of small and medium enterprises is included in the retail industry. In relation with the situation, the marketing strategy should be a top priority of every company in order to achieve its goals. The main purpose of the marketing concept is to provide satisfaction to consumers in meeting their wants and needs. One of the marketing strategies in store or retail outlet is designing the atmosphere of the store. This study is a descriptive study using a quantitative survey methods and techniques of data collection using questionnaires. Test results of the multiple regression, showed variable exterior, interior, and salesperson influence on consumer purchase decisions. Based on partial test showed a result that store atmospheric variables such as, exterior, interior, and the clerk has a significant influence on the purchase decision variables.
Aktualisasi Teori Hierarki Kebutuhan Abraham H. Maslow bagi Peningkatan Kinerja Individu dalam Organisasi Lianto, Lianto
MABIS Vol 2, No 1: Juli 2011
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Abstract

In this article, the theory of Abraham H. Maslow’s Hierarchy of Needs would be the starting point and the foundation for the idea of finding motivation to increase the performance of individuals within the organization. Today, there are various criticisms about the validity of Maslow’s theory. However, as a basic concept for the introduction of individual personality and various structural factors that encourage people to do something, this theory can still resonates loudly. The term "actualization" is meant how Maslows theory in social psychology can be adopted into individual motivation in the management disciplines and how the theory, which was introduced in the 1950s, can be re-actualized

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