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JMM17: Jurnal Ilmu Ekonomi dan Manajemen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 23557435     DOI : https://doi.org/10.30996/jmm.v7i01
Core Subject : Economy,
Economics, Econometrics & Finance
JMM17: Jurnal Manajemen Indonesia accepts manuscript research results in the fields of financial management, operational management, marketing management, and human resource management, but not limited to Human Resource, Marketing Management, Financial Management, Operasional Management, Strategic Management, Economy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 6 No 02 (2019)" : 5 Documents clear
CITRA MEREK PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET INDOMARET LONTAR SURABAYA Indriana Kristiawati; Achmad Daengs GS; Ani Herna Sari; Heri Kusyanto
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 02 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.718 KB) | DOI: 10.30996/jmm17.v6i02.2994

Abstract

The purpose of this study was to determine the effect of brand image, price perception, and customer value on purchasing decisions both partially and simultaneously on the Indomaret Lontar Surabaya Mini Marke. The sample amounted to 94 respondents with a sampling technique used is purposive sampling. while the method of data analysis used multiple linear regression analysis, validity and reliability tests and using the classic assumption deviation test and hypothesis testing. Based on the test results indicate that the simultaneous F variable brand image, price perception, and customer value has positive and significant impact on purchasing decisions at 50.6% which means that purchasing decisions can be explained by brand image, price perception, and customer value of 50.6 %, and the remaining 49.4% can be explained by other variables. Partially based on t test variables in this study have positive and significant price perception which have the greatest influence in the amount of 32.9%, while the lowest brand image has the effect of 7.3%.Keywords: Brand Image, Perception Price, Customer Value , Purchasing Decisions.
ANALISIS DIVERSIFIKASI INTERNASIONAL : PEMBENTUKAN PORTOFOLIO OPTIMAL INDEKS SAHAM DUNIA (Studi Kasus Pada Indeks Saham Aktif Dunia Versi The Wall Street Journal) Rony Mahendra; Erwin Dyah Astawinetu
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 02 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.662 KB) | DOI: 10.30996/jmm17.v6i02.2995

Abstract

The research objective is to establish an optimal portfolio and know the difference between risk and return stock index portfolio candidates and non-candidates. Method used in the preparation of this research portfolio is the single index model, while the samples of this study are active world stock indices version of The Wall Street Journal during the period August 2012 - August 2016 and The Global Dow is used as the benchmark stock index. In establishing the optimal portfolio is used two perspectives: the Rupiah perspective and the U.S. Dollar perspective. The results showed there were three stock indices from the perspective of Rupiah and 8 share index menurutperspektif U.S. Dollar that make up the optimal portfolio, with the cut-of-pointsebesar 0,01393menurut Rupiah perspective and the perspective of 0.0078 US Dollars Based on the perspective of return expectations Rupiah obtained by 0.0258 with a risk of 0.06512. Berdarkan perspective of US Dollars, obtained return expectations at 0.0154 with a risk of 0.0292. From the test results showed that the hypothesis, the return on both perspectives there are significant differences between the index of the candidate, with a non-candidate. Then the risk of stock index, among the candidates, with a non-candidate, the Rupiah perspective there is no difference, but in the perspective of US Dollars, there are significant differences.Keywords: Single Index Model, candidate portfolio, optimal portfolio, expected return, excess return to beta, cut-off-point
PENGARUH STRES KERJA DAN KOMPENSASI TERHADAP KOMITMEN INDIVIDU DAN KINERJA KARYAWAN PT. INDOFOOD SUKSES MAKMUR TBK DIVISI BOGASARI KALIMANTAN SELATAN M. Ridhoni Arifin; I Dewa Ketut Raka Ardiana; Murgianto Murgianto
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 02 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.484 KB) | DOI: 10.30996/jmm17.v6i02.2996

Abstract

Employee’s job performance is a fundamental thing that supports the company in achieving its goals. Then an evaluation is carried out so that the company can know the performance of its employees so that research is carried out. The objectives of this study are: (1). Effect of work stress on individual commitment to employees of PT Indofood Sukses Makmur Tbk Bogasari Division. (2). Effect of work stress on the performance of employees of PT Indofood Sukses Makmur Tbk Bogasari Division. (3). Effect of compensation on individual commitments on employees of PT Indofood Sukses Makmur Tbk Bogasari Division. (4). Effect of Compensation on the performance of employees of PT Indofood Sukses Makmur Tbk Bogasari Division. (5). Influence individual commitment to the performance of employees of PT Indofood Sukses Makmur Tbk Bogasari Division. The population in this study were 192 people, the method used in this study was the survey method. The analysis technique used in this study is SEM (Structural Equation Modeling). The results of this analysis indicate that: H1. Work structure has a significant effect on individual commitment to employees of PT Indofood Sukses Makmur Tbk Bogasari Division. South Kalimantan. H2.Stres work has a significant effect on the performance of employees of PT Indofood Sukses Makmur Tbk, Bogasari Division, South Kalimantan. H3. Compensation has a significant effect on individual commitment to employees of PT Indofood Sukses Makmur Tbk Bogasari Division. South Kalimantan. H4. Compensation has a significant effect on the performance of PT Indofood Sukses Makmur Tbk Bogasari Division employees. South Kalimantan. H5. Individual commitment significantly influences the performance of employees of PT Indofood Sukses Makmur Tbk Bogasari Division. South Kalimantan.Keywords: Job Stress, Compensation, Individual Commitment, Employee Performance.
PENGARUH RELATIONSHIP MARKETING, KOMUNIKASI PEMASARAN DAN CITRA PERUSAHAAN TERHADAP NIAT PERILAKU KONSUMEN MELALUI KEPUASAN PELANGGAN PADA VASA HOTEL SURABAYA Chandra Kartika; Fauzi Hidayat; Efina Krinala
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 02 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.038 KB) | DOI: 10.30996/jmm17.v6i02.2992

Abstract

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention
PENGARUH EXPERIENTIAL MARKETING, CUSTOMER DELIGHT, DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PERILAKU PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Bengkel Resmi Yamaha PT. Roda Sakti Surya Megah) Anggun Puspita; Chandra Kartika
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 02 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.269 KB) | DOI: 10.30996/jmm17.v6i02.2993

Abstract

The purpose of this study is to test experiential marketing, customer delight, and customer trust in customer behavior intentions through customer satisfaction. The subjects of this research are Yamaha customers of PT. Roda Sakti Surya Megah as many as 100 people. Sampling in this study using accidental sampling. Data analysis technique used in this study is path analysis. Based on the analysis results, the coefficient of determination show by Adjusted R Square= 0.453 ;. This value indicates that there are any relations between experiential marketing, customer delight and customer confidence in customer satisfaction. Furthermore, based on the research results obtained also obtained the coefficient of determination between the variables experiential marketing, customer delight, and customer trust in customer behavior intentions through customer satisfaction as big as Adjusted R Square = 0.462. This value shows that there is a significant influence between experiential marketing, customer delight, marketers' trust in customer behavior intentions through customer satisfaction. Keywords: experiential marketing, customer delight, customer trust, and customer behavioral intentions.

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