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JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 26 Documents
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Search results for , issue "Vol 7, No 4 (2009)" : 26 Documents clear
Pengaruh Kualitas Layanan terhadap Perilaku Pembelian melalui Image Konsumen (Studi Empiris pada Sanggar Senam Sagga di Kota Malang) Sudarmiatin Sudarmiatin
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

At global competition era, every marketer must be has innovations and creativities to interest their segmentation. The innovations and creativities are not only related to some goods and services, but also related with service quality which has given to customers. SAGGA Gymnasium is one of service business that’s giving the gymnastic services to comply the customer needs. The primary key to get their success is service quality. The general purpose in this research is to know some factors that impact consumer to choose SAGGA Gymnasium. That’s while, the specific purposes in this research are to know: (1) service quality condition (2) customer behavior condition (3) customer image condition and (4) impact of service quality on customer behavior which have mediated by consumer image. The samples in this research are 155 consumers of SAGGA Gymnasium at June up to July 2009. Sampling technique that used in this research is purposive sampling and instrument that used to gather the data is questioner. The results of this research are the service quality in SAGGA Gymnasium is good enough; consumer bought services in SAGGA Gymnasium to comply their needs on health; consumers’ image in SAGGA Gymnasium is good enough; and service quality impacted positive and significant on consumers’ behavior through consumers’ image.Keywords: Service quality, consumers’ behavior, consumers’ image.
Analisis Kredit Investasi dan Pengaruhnya terhadap Laba Operasional Ratna Ratna
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research have goals to know investment credit regular for small industry to increase operational benefit and to know haw big investation credit have influence on operational benefit. This research use kuantitative methods with linier regression and for UD Batu Permata have Y = 11.282.180 + 2,801x with (R²) = 0,764, this resume description that invesment credit can inference operational benefit 76,4 % an influence by another variabel 23,6 %. Based on that invesment credit must be decreasef and according to industry/firm need because it can be re-used.Keywords: investation credit and operational benefit
Pengukuran Kinerja Dinas Pendapatan Daerah Provinsi Kalimantan Barat Bob Mustafa; Abdul Halim
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research is aimed to know the performance of Local Income Office of West Borneo Province in local income management, its efficiency and effectiveness of activities, and public services. This research was using secondary data in which are the Report of Local Income Target and Realization of West Borneo Province period 2003-2007, Performance Accountability Report of Local Income Official of West Borneo Year 2007, and PDRB of West Borneo Province period 2003-2007. Besides, it was completed by primary data obtained from questionnaire distributed to service users of Kantor Bersama SAMSAT Pontianak 1 and interview with officials in Local Income Office of West Borneo Province related to local income management and public services. PAD’s growth ratio, contribution of local taxes and local retributions on PAD, PAD’s elasticity on PDRB, level of fiscal decentralization, PAD’s effectiveness ratio, efficiency and effectiveness of activity ratio, and People Satisfaction Index become tool of data analyzing that used in measuring performance of Local Income Office of West Borneo Province. The result shows that: (1) PAD experiences positive and stable growth, (2) local taxes still dominate in PAD’s revenue, (3) Local Government of West Borneo Province has a good structure of PAD which marked with elasticity in growth of PAD toward PDRB’s growth, (4) financial ability of West Borneo Province in funding government and local development is categorized good, (5) ability of Local Income Office in realizing or mobilizing PAD according to target is categorized effective, (6) activities of Local Income Office year 2007 have been effectively and efficiently done, (7) performance of public services in Kantor Bersama SAMSAT Pontianak 1 is categorized good. Keywords: performance measurement, local genuine income (PAD), efficiency and effectiveness of activities, and public services
Manajemen Strategi pada Organisasi Pemerintahan Jawa Timur Sebuah Pendekatan ”Fish Schale Multiscience” Dewie Trie Wijayati
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Strategic management is considerably required by the government organizations in order to attain prosperity that could be translated through giving a good service and satisfaction to the society. The researcher utilized “Fish Schale Multi-science” approach and proposes three variables to define strategic management applications of East Java government organizations. These variables are authority, leadership, and commitment. 220 respondents from 37 organizations; from the agencies, institutions, and offices have chosen as the sample of this research. Structural Equation Modeling (SEM) being utilized as the research analysis to clarify the correlation between the variables. Proposed model analysis is based on the “Fish Schale Multi-science” approach. Based on the research result, researcher concludes that strategic management implementation of East Java Government organization is still poor on improving its public services. It is due to centralized authoritative bureaucracy and directive leadership. Furthermore, it also found that the evaluation pose as the most prominent step in strategic management application in East Java Government Organization.Keywords: Authority, Leadership, Commitment, Strategic Management, and “Fish Schale Multi-science”
Kualitas dan Efektivitas Sistem Layanan Konsumen Mobile Banking (Studi Kasus pada Bank BCA Cabang Malang) Nurniah -
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The quality of costumer support system mobile banking involves information supplies, services, and characteristics of the system itself. Its effectiveness is reflected by the satisfaction of its users. The study examines the quality and effectiveness of the costumer support system mobile banking. The objective of this research is analyze the effect of information quality, system quality, and service quality on the costumer support system effectiveness defined as user satisfaction. Data form a survey of 62 mobile banking user of the BCA Cabang Malang are used to test theoretically expected relationships among the variable observed. Sample were puposively selected. Data were analyzed with multiple linear regression model. The result of the study indicate that information, system, and service quality have a significant effect on the user satisfaction. It is concluded that three quality dimensions play the role to determining the effectiveness of costumer support system. In a practical implication, the result are olso offered to the benefits for managers and system designers.Keywords: Mobile Banking; Costumer Support System; Information Quality; System Quality; Service Quality; User Satisfaction
Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada PT Astra Internasional Herry Arianto Lestari Wibowo
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

At this global era each, every company make every effort to continue to improve satisfaction to its customer, so thatcan win emulation and give service to its customer, to its product which more certifiable, especially service product. Repair effort and completion of satisfaction of consumer can be conducted with various strategy, one of the strategy able to be guided to reach for and improve satisfaction of consumer is marketing relationship. Data which is used in this research is primary data obtained by giving quesioner at AUTO Toyota service user 2000 and have subscribed to minimize during one year have, age to more than 17 year and living in Surabaya region. Technique analysis data use diagram path to see causality relation. Result of research concluded that there are positive influence of marketing relationship to satisfaction of customer at International PT Astra. For the satisfaction of customer have an effect on positive to customer loyality at International PT Astra Keywords: Quality Of Service, Satisfaction of Costumer, Consumer loyality
Tingkat Pengetahuan Pemirsa pada Isi Pesan Iklan Layanan Masyarakat TBC di Televisi Juwito -
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to know level of knowledge society in Surabaya concerning content order society service advertisement about TBC in television. The variable of this Research is knowledge level by using scale of ordinal as measurement scale. This Research population is society of Surabaya beholder of television, while sample taken with method of multistage sampling random cluster. its Method data collecting to quesioner and to know level knowledge of participant used by frequency distribution. Result of this research indicate that level knowledge of society most residing in category indicating that basically society have owned knowledge which pathological enough Tuberkulosis (TBC). after seeing society service advertisement in television knowledge of responder become more understanding and comprehending is pathological of Tuberkulosis, cause and how curing it. Conclusion and suggestion able to be taken away from this research is that level knowledge of society most residing at high category which indicate that because education level had by society of Surabaya assessed high enough so that can analyse various given information in around disease of Tuberkulosis (TBC), besides all the responder have owned good awareness about is important [of] him keep in good health ownself and also all family. Mount knowledge which is “ high” indicating that basically society of Surabaya have owned knowledge which many is pathological of Tuberkulosis from various source of like when there is counselling performed by on duty local health. Keywords: Knowledge, society, service advertisement, TBC
Daya Saing Permintaan Domestik Komoditas Industri Manufaktur di Lima Daerah Propinsi di Pulau Jawa Junaiddin Zakaria
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to know competitive advantage of manufacturing industrial commodity of ready made clothes, leather and leather goods, paper and paper goods, of DKI Jakarta, West java, Central java, Yogykarta, and the East java. This research uses quantitative and qualitative approach using secondary data. The data was analyzed using modified Dong Sung Cho model to measure the competitive of domestic demand. The result of the research indicates that ready made Clothes industrial commodity group from Yogyakarta has fulfilled quality criterion, consequently has relative high copetitiveness at domestic demand. And West java it’s the second rank at domestic demand. East Java, Central Java and DKI Jakarta is the third rank, fourth rank, fiveth rank.. The industrial commodity of leather and leather goods of West Java has fulfilled quality criterion that consumers need, therefore has relatively high competitiveness at domestic demand, and Yogyakarta the second rank at domestic demand. While East Java, Central Java, and DKI Jakarta is the third rank, fourth rank, fiveth rank. The paper and paper goods industrial commodity from Yogyakarta has fulfilled quality criterion for domestic consumers, therefore has high competitiveness at domestic demand. West java has fulfil quality criterion but this commodity at second rank. While Central Java, East Java, DKI Jakarta is the third rank, fourth rank, fiveth rank.Keywords: Competitiveness Commodity, Manufacture Industry
Komitmen Manajemen, Pemasaran Internal, Kepuasan Kerja Karyawan dan Perilaku Positif Karyawan dalam Mempengaruhi Kualitas Pelayanan Rumah Sakit (Studi pada Rumah Sakit Tipe B dan C di Kalimantan Tengah) Lelo Sintani
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to know and evaluate the influence of 1) management commitment on service quality both direct and indirect through internal marketing, employee job satisfaction and employee positive attitude; 2) internal marketing on service quality direct and indirect through employee job satisfaction and employee positive attitude; 3) employee job satisfaction on service quality direct and indirect throuht employee positive attitude, 4) employee positive attitude on service quality. Population of the research are all functional or section medical staffs, financial and supporting instalation section staffs that have close relation with customer in Rumah Sakit Umum Daerah (RSUD) of B and C types in Center Kalimantan. Sample unit of service provider is management (leader of SMF or leader of section and installation units who provide direct service to customer), medical employee (doctor,nurse, and other mrdical employee) and non-medical employee-and customer - patients and their families. Technique of collecting data is done by using three mean-for management level by using census, for medical and non-medical staffs by using accidental and for customer by using purposive sampling. Data are then analyzed by using descriptive analysis and inferential statistic. To evaluated the influence among variables, the research uses structural equation model (SEM) analysis with partial least square (PLS). Result of the research prove that management commitment has direct significant influence on service quality, internal marketing, employee job satisfaction and employee positive attitude. It also influences indirectly significant on service quality and employee positive attitude through internal marketing and employee job satisfaction partially. Internal marketing has direct significant influence on employee positive attitude and service quality but does not have influence on employee job satisfaction. There is not direct influence of internal marketing on employee job satisfaction and employee positive attitude and service quality. Employee job satisfaction has direct significant influence on service quality and employee positive attitude but does not have indirect influence on servece quality through employee positive attitude because employee positive attitude does not have influence on service quality.Keywords: Management Commitment, Internal Marketing, Employee Job Satisfaction, Employee Positive Attitude and Service Quality
Pemoderasi Teknologi Informasi pada Pengaruh Dimensi Manajemen Mutu Terpadu terhadap Kinerja Organisasi (Studi pada Organisasi Manufaktur Bersertifikat Seri ISO 9000 di Jawa Timur) Anang Hidayat
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objectivity of this study is to test and analyze information technology as variable which moderate the effects of total quality management dimension toward organization performance. This research used moderated structural equation modeling to evaluate the moderating information technology on the effect of total quality management toward organization performance. Based on data analysis result, firstly, total quality management positively affected on organization performance. Second, the interaction between total quality management and information technology is positive significant impact on organization performance, so it can be concluded that information technology was variable which moderate the effects of total quality management towards organization performance. Third, the personnel’s involvement was one of the total quality management dimensioned that had biggest influence on organization performance. This finding represented that certification of ISO 9000 series on manufacturing industrial had brought the personnel’s involvement in high participation and contribution level on organization performance. Fourth, the effect of supplier relationship towards organization performance was the lowest compared to other total quality managements. Fifth, the biggest moderating of information technology was in the effect of leadership dimension towards organization performance. This condition showed that utilization of information technology was more used for top management interest in high organization performance achievement. It was assumed that the handling of information technology in general was in intermediate to high level in organization structure. Sixth, the feeblest moderating of information technology was in the influence of supplier connection dimension towards organization performance. It showed that utilization of information technology was not functioned for making the connection to supplier in long term way.Keywords: Total Quality Management, Information Technology, Moderating Impact

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