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Tika Mutia
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Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam
Published by Universitas Islam Negeri Sultan Syarif Kasim Riau
ISSN : 20858833     EISSN : 27976963     DOI : http://dx.doi.org/10.24014/menara
Core Subject : Economy, Humanities, Health, Science, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other
Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam (Print ISSN: 2085-8833 | Online ISSN: 2797-6963), merupakan jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Islam Negeri Sultan Syarif Kasim Riau sejak tahun 2004. Jurnal Menara Riau ini semula merupakan jurnal yang berada di bawah Lembaga Pengabdian Masyarakat dan hanya memuat hasil riset ilmiah dosen dalam pengabdian kepada masyarakat. Namun sejak terjadinya peleburan Lembaga Pengabdian Masyarakat (LPM) ke dalam Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), maka jurnal Menara Riau fokus mempublikasikan hasil kegiatan pengabdian kepada masyarakat dengan berbagai pendekatan dari berbagai disiplin ilmu baik agama, sosial humaniora, maupun sains dan teknologi. Mulai terbitan tahun 2020 Menara Riau diterbitkan dua kali setahun (April dan Oktober)
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol 16, No 2 (2022): Oktober 2022" : 5 Documents clear
Peran Komunikasi Pemasaran dalam UMKM : Pembelajaran untuk Pemberdayaan UMKM Kelompok Wanita Tani di Pedesaan Nurlela Nurlela; Ine Anggraini
MENARA RIAU Vol 16, No 2 (2022): Oktober 2022
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v16i2.19427

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran yang sangat penting dalam perekonomian lokal maupun nasional. UMKM berperan dalam penyerapan tenaga kerja, mengatasi kemiskinan, dan pendistribusian hasil-hasil pembangunan. UMKM biasanya berproduksi dalam skala kecil dan memerlukan perhatian dalam pemasaran produk yang dihasilkan. Komunikasi pemasaran dapat menjadi strategi bagi setiap UMKM untuk belajar mengenalkan produk yang dihasilkan kepada pihak lain atau khalayak ramai sehingga memiliki pemahaman dan maksud yang sama terhadap produk serta merek yang dijual. Berbagai jenis bauran komunikasi pemasaran dapat dipilih dan disesuaikan dengan jenis produk dan fasilitas yang dimiliki. Setiap UMKM selain fokus dalam menghasilkan produk yang berdaya saing, juga harus dapat memasarkan apa yang mereka hasilkan. Pada tahap awal, setiap UMKM harus dapat membaca kebutuhan pasar berkaitan dengan riset pasar, sehingga mereka dapat menghasilkan produk sesuai dengan segmen pasar yang dituju. Selanjutnya UMKM dapat menggunakan sarana komunikasi yang dimiliki dan bergabung dengan sentra UMKM sesuai jenis usaha yang dimiliki. Dengan menggunakan komunikasi pemasaran yang baik, maka akan berdampak pada kemajuan usaha yang dilakukan dan UMKM akan tumbuh menjadi UMKM yang berdaya saing. 
Pemanfaatan Limbah Botol Plastik Dalam Mendukung Budidaya Kerang Hijau Susanti Sundari; Putri Endah Suwarni; Burhan Nudin; Andri Oktivendra; Hinfa Mosshananza; Yuli Evadianti
MENARA RIAU Vol 16, No 2 (2022): Oktober 2022
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v16i2.19187

Abstract

Green mussel fishermen in Umbul Asem village use waste plastic bottles as floats for green mussel cultivation using the longline method. Due to the need for these used bottles in large quantities, fishermen usually buy them for IDR 6,000/kg from the community. Form a service team consisting of lecturers, students, Matala, and UTB campus cleaners to collect used plastic bottles from the campus environment to be given to partners to reduce partner expenses in production costs to increase business profits as a benefit of this activity while also reducing waste. The service method used is participatory fishing village community development, a continuation of the previous program there. This activity went well according to the target, and the partners felt it helped. And activities to reduce waste and care for the environment and society will be continued by creating waste banks in the campus environment.
Penyuluhan Program Keluarga Berencana (KB) Terhadap Pasangan Usia Subur Guna Meningkatkan Kesejahteraan Keluarga Pivit Septiary Chandra; Abdiana Ilosa; Nur Alhidayatillah; Julis Suriani; Rohayati Rohayati; Betty Syandra
MENARA RIAU Vol 16, No 2 (2022): Oktober 2022
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v16i2.19340

Abstract

Population growth in Riau Province experiencing a growth of 1.40 percent will have an impact on family welfare in terms of the order of life from social, economic, cultural and political aspects so that there is a need for upanya planning and population control through the Family Planning (KB) program for Couples of Childbearing Age (PUS) in a family to create a prosperous family. For this reason, the UIN SUSKA Riau service team carried out counseling activities to the community in order to increase insight and concern for the community to realize a prosperous family through the family planning program. This activity is carried out by the method of lectures and discussions. The results of this service activity are that some communities of couples of childbearing age in PKK Group, RT.06 / RW.01 Dusun 1 Tarai Bangun Village, Mining District, Kampar Regency have not yet fulfilled the meaning and benefits of this family planning program. With some bad assumptions in this program, especially in the use of contraceptives that are part of the birth control program. After being given the material, the community began to understand and be enthusiastic about exploring the family planning program and realizing a prosperous family.
Penguatan Keagamaan Mualaf Melalui Metode Komunikasi Dakwah Pada Masyarakat Suku Akit Provinsi Riau Nurjanah Nurjanah; Maha Recha Sucita Nanda
MENARA RIAU Vol 16, No 2 (2022): Oktober 2022
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v16i2.19583

Abstract

The function of da'wah is to spread Islam to mankind as members of society so that they have good morals and behavior according to Islamic guidance. The method of delivering da'wah is important so that what is conveyed is true and correct. This service aims to foster Akit Tribe converts, through da'wah communication and interpersonal communication as a medium of learning that is carried out in fostering converts to converts at Rumah Saudara Baru. The subject of this service activity consisted of 8 converts to Islam with an observation, interview, and documentation approach. The results of the service show that the development of Akit tribe converts uses lecture, demonstration, question and answer, and discussion methods, analyzed using Fritz Heider's Attribution theory. Interpersonal communication and group communication patterns include reading the Qur'an and religious lectures. Seen based on the direction of information that is circle pattern and chain pattern. Both are described in accordance with the form of activity, messages through the communication media of the coach. The results of the service are used as input for fostering converts to Islam to develop more interesting and varied learning methods in the future.
Edukasi Masyarakat tentang Pelestarian Peninggalan Sejarah dan Cagar Budaya Wilaela Wilaela; Widiarto Widiarto
MENARA RIAU Vol 16, No 2 (2022): Oktober 2022
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v16i2.19682

Abstract

Many destruction and neglect of historical and cultural heritage are caused by a lack of conservation literacy. The younger generation must be appropriately informed about this issue to build apprehension and give ideas and creativity concerning preservation. Senapelan, as the ancient city area is known now, is rich in historical and cultural value. Unfortunately, the existence of these relics has not been effectively used for the benefit of science and society. On the other hand, a community of observers or historical activists seeking recognition for their efforts in promoting historical heritage and tourism has begun to emerge. Collaboration between universities and historical and tourism observers communities can take place, giving meaning to campus support for conservation efforts carried out by the community. The activity partners are young people who are intended to motivate the community to care for the environment. They get new knowledge, a new and different concept of conservation, and a lasting impact. They can comprehend that conservation is more than just safeguarding cultural heritage or keeping it clean; it is also about developing and exploiting it for the benefit of the community.

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